Graphic Designer

Key Responsibilities

• Plan and execute comprehensive digital marketing strategies across SEO, social media, paid advertising, and performance marketing.
• Optimize website performance to improve visibility, user experience, and organic traffic.
• Manage and scale paid campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn, ensuring alignment with business goals.
• Analyze campaign performance, track KPIs, and generate insights using tools like Google Analytics, Search Console, and Data Studio.
• Collaborate with creative, content, and development teams to ensure cohesive and effective campaign execution.
• Communicate with clients or stakeholders, presenting reports, insights, and recommendations.
• Stay updated with the latest digital marketing trends and apply innovative tactics to drive continuous improvement and ROI.

Skills & Experience

• 3+ years in digital marketing (agency or in-house).
• Proficient in tools like Google Ads, Meta Ads, GA, SEMrush, etc.
• Strong analytical, communication, and project management skills.
• Experience in content strategy, ad copywriting, and campaign optimization.
• Ability to manage multiple projects and meet deadlines.
• Should have working experience in Digital Marketing Agency

What’s in It for You

• Work on diverse projects with global exposure.
• Opportunity for career growth and skill development.
• Creative freedom and a supportive team environment.

Senior Business Analyst – (P&C Insurance) 

Location: Noida/Gurugram

Job Summary 

We are looking for a curious, detail-oriented, and analytical Senior Business Analyst to 

join our Strategic Offerings team. This role is perfect for someone who thrives on 

understanding business challenges, researching cutting-edge solutions, and conducting 

in-depth analysis to drive digital transformation in P&C insurance. 

You will be at the forefront of evaluating and comparing market-leading digital 

solutions, ensuring that our business teams have the right tools and strategies for 

efficiency and growth. If you’re passionate about problem-solving, technology, and 

making data-driven decisions, this role is an opportunity to shape the future of 

insurance while accelerating your own career. 

Key Objectives 

1. Understand and Document Business Needs: Work closely with stakeholders to 

gather and translate business requirements into actionable insights. 

2. Conduct Market Research: Identify and evaluate external digital solutions that 

align with business needs. 

3. Analyze and Compare Solutions: Conduct in-depth feature analysis, 

benchmarking market offerings to determine the best fit. 

4. Validate and verify requirements by reviewing them with stakeholders and 

obtaining their approval. Ensure that the documented requirements align with 

the business goals and objectives. 

Key Responsibilities 

• Business Requirement Analysis 

o Engage with stakeholders to understand business processes, challenges, 

and future goals. 

o Use various techniques such as interviews, surveys, and observations to 

elicit detailed business requirements. Ensure that the requirements 

capture both the functional and non-functional aspects. 

o Document detailed business and functional requirements to support 

digital transformation initiatives. 

• Market Research & Solution Evaluation 

o Research emerging technologies in the insurance space, identifying 

potential solution providers. 

o Evaluate the applicability of technologies such as artificial intelligence, 

blockchain etc in improving insurance processes and customer 

experiences. 

o Conduct competitive analysis of external solutions, comparing features, 

functionalities, and scalability. 

o Perform SWOT analysis to understand the strengths, weaknesses, 

opportunities, and threats posed by competitor solutions. 

o Collaborate with vendors to gain a deep understanding of their offerings 

and limitations. 

o Lead pilot projects to test and evaluate new solutions. 

• In-Depth Analysis & Strategic Insights 

o Assess solutions for compatibility with internal systems, security, and 

compliance standards. 

o Provide data-driven recommendations to business teams on solution 

selection. 

o Work closely with the Senior Business Consultant to align findings with 

broader strategic initiatives. 

o Collaborate with cross-functional teams to ensure successful integration 

of new solutions. 

o Track key performance indicators (KPIs) to measure the success of new 

technologies and their impact on business objectives. 

Skills & Qualifications 

• 7+ years of experience in the P&C insurance industry, with strong knowledge of 

insurance business processes. 

• Experience in large-scale business deployments, including business process 

transformation. 

• Strong analytical and problem-solving skills, with the ability to translate business 

challenges into solution-driven strategies. 

• Hands-on experience with business requirement gathering, process 

documentation, and workflow analysis. 

• Ability to conduct market research, competitive analysis, and feature 

benchmarking. 

• Strong stakeholder management skills, ensuring clear communication between 

business, technology, and vendors. 

• Proficiency in data visualization, business process modelling tools, and reporting 

frameworks. 

Preferred Skills 

• Understanding of AI/ML applications, automation, and analytics in insurance. 

• Familiarity with Agile methodologies, Azure Dev Ops, Jira, and Confluence. 

• Certifications in CBAP (Certified Business Analysis Professional), CSPO, Lean Six 

Sigma, or Agile frameworks. 

KEY RESPONSIBILITIES:

The Senior Designer impacts projects across medium as the visual thinker with well-rounded background

in digital, print, packaging, video and typography. The Senior Designer is able to create a range of work

spanning ideation through delivery while working closely with Creative Director, and Strategy

counterparts to fulfill and exceed client needs. The design capability sets the tone and guidelines for how

work should look and feel.

• Works with a cross-functional teams, business leaders, and designers to solve problems big and

small, through thorough elegant illustrations and masterful designs.

• Helps drive the larger brand vision while executing down to the micro-interactions to build brand(s)

in the marketplace that meets the business objectives.

• Embodies the style and design philosophy of the agency, and own the brand aesthetic, style, and

path forward.

• Leads the design for large projects – like website, social presence, and advertising initiatives – while

placing a strong emphasis on innovation and best in class design work.

• Pushes the boundaries of the design craft through relentless ideation and prototyping.

• Leads and helps Marketing team by exploring/optimizing new workflows, tools, and techniques, and

working with the design team to implement what works best.

• Represent the design meetings by speaking to the process and capabilities.

• Advocates for design community through workshops, education, writing and speaking.

• Experience in Solutioning IT Services solutions in multi-service areas: Infrastructure Services, Applications Development, Applications Maintenance, Business Process Outsourcing
• Deep experience in three key functional areas: Technical Solutioning, Competitive Analysis, Pricing & Analysis
• 8+ years’ experience in these three functional areas.
• Demonstrated track record of winning deals.
• Knowledge of IT Services vendors in the competitive landscape, with a deep knowledge of 1-2 vendors Solutioning and go to market approach.
• Exceptional data analysis and creative problem-solving skills.
• Self-motivated and entrepreneurial.
• Ability to learn new skills quickly.
• Ability to communicate at the Executive level.
• Deep MS Excel skills.
• BS and/or MS in computer science or equivalent experience.

• Bachelor's Degree or equivalent experience.
• 5-8 years of experience with software development, preferably in Agile environment.
• Advanced knowledge of in software development tools, programming languages, databases, and environments, including but not limited to:
  • Python 3.x, Django, functional Python, procedural Python, object oriented Python, Asynchronous Design, Micro Services, memcache, REDIS, Celery, ElastiSearch, RESTful web services, Relational (Oracle & MySQL) and Non-Relational (NOSQL & DynamoDB) databases, AWS.

• Ideate & gather requirements from key stakeholders for new product development, including enhancement of the existing products.
• Create, maintain, and monitor product management processes to ensure excellence in execution during product development.
• Drive Product development/projects from inception to completion, identifying and managing risks, while navigating hurdles and resolving issues in real time to successfully complete projects on time.
• Managing the product backlog and prioritizing them based on changing requirements
• Continually evolve the project management process to ensure optimal efficiency and timeliness.
• Develop strong relationships and work collaboratively with the engineering teams/ external partners by defining joint roadmaps and managing multiple product development workflows simultaneously.
• Business Analyst (Agile), product management life cycle, sprint ceremonies, Backlog refinement

Ideal Candidate should have:

• 5+ years of experience; 2+ years as a product owner
• A Masters Degree (B.Tech+MBA is preferred)
• Strong experience in agile product development. A certification (Scrum/SAfe/PO) is preferred 
• Expertise in Business documentation &translating functional requirements into technical specifications.
• Extensive experience working in a scrum/Kanban environment
• Extensive experience defining agile requirements (Epics/stories), including functional and technical in a product/services organization
• Experience with Project Management Tool such as AzureDevOps/Jira

About Softobiz 

Innovation begins with like-minded people aiming to transform the world together. We invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology. At Softobiz, we embrace a diverse mix of talented people who come here to stay and do their best work. Softobiz, a team of 250+ technology enthusiasts have been trusted by the leading enterprises around the globe for last 15+ years

At Softobiz, we transform passionate individuals into proficient professionals dedicated to exploring new frontiers in Software development. Here you will get the opportunity to work with technical craftsmen that are pioneer in latest technologies. We promote a culture of equality, learning, collaboration, and creative freedom so that our employees grow.

For more information about our solutions and organization, visit http://www.softobiz.com/" target="_blank">www.softobiz.com, 

Follow us on https://www.linkedin.com/company/softobiz-technologies" target="_blank">LinkedIn, https://twitter.com/softobiz/" target="_blank">Twitter and https://www.facebook.com/softobiz" target="_blank">Facebook for more updates

Job Description

Designation  :  ASP.Net Developer

Experience    :  2 to 4 Years

Technical Skill

• Asp.net
• C#
• MVC
• Ajax
• JQuery
• JavaScript
• HTML
• Bootstrap
• SQL
• Stored procedure sql server

Required Skill Set

• Good Experience in dynamic web page creation in ASP. Net .
• Ability to work individually, or in a team
• Excellent Problem solving skills with innovative and proactive approach
• Detailed oriented Broad experience with. NET Framework in developing web based applications
• Strong debugging skills, must be able to work independently with minimal guidance.
• Design, code, test, debug and document software according to the functional requirements.
• Experience in writing web applications using ASP.net MVC 4.0/4.5, Entity Framework, SQL Server 2008/12
• Experience in Java script, AJAX and JQuery
• Experience on Web API is preferred
• Sound knowledge of SQL Server 2008/12 relational database concepts, SQL simple/complex queries and writing stored procedures etc.

Roles and Responsibilities

- Define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic
- Conduct keyword research and analysis to enhance ranking across search engines for regional news publisher websites. 
- Optimize components including title tags, meta-descriptions, keyword volume, internal linking for English and Regional news websites.

- Strong understanding on Google Assistant and voice search.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with SEO, Content and Social teams
- Advanced understanding of the fundamentals of the search engine industry, including but not limited to crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends
- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place Work with the content team on link building efforts, including strategy and processes
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
- Strong working knowledge of and proficiency with o Web analytics tools such as Google Analytics, Google Webmaster Tools

Job Specific Knowledge & Skills

a)  Functional :
- Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Deep understanding of how search bots crawl websites Good understanding on how websites are build and work at both the back and front end. Understand canonicals and noindex rules
- Sound knowledge of HTML and CSS to identify code-based optimization opportunities

b) Behavioral:

- Proficiency in Search Engine Optimization reporting and analytical tools
- Excellent communication and presentation skills, good analytical or problem solving skills. You are good at time management & should have the ability to handle projects independently

Qualification:

- 3-5 years of experience in SEO, SEM, Display and search marketing, PPC, Social media optimization, etc.
- Bachelor's degree in Engineering or Marketing
- Proficiency in MS Excel, PowerPoint, and Word

- Media Industry preferred, but non-media professionals can also apply