Graphic Designer

1. Only NIFT, NID, or pearl graduate
2. Develop standard UI components and style guides
3. Build wireframes and storyboards to conceptualize design
4. Define visual elements, product elements, and overall design
5. Taking design briefs to understand requirements
6. Effectively communicate your designs to developers and other key stakeholders
7. Create and implement interaction models and user interface specifications
8. Conduct industry research and stay up-to-date on best practices, competitor UI designs, and emerging technologies
9. Conduct, observe and analyze usability testing sessions
10. Conduct user testing of applications, software, and websites
11. Develop consistent, intuitive architectures
12. Support the QA team to make sure features are implemented in the coded version as intended
13. Determine timeline and deliverables
14. Evaluate and set best practices and standards
15. Work with UI managers and team to define user flows and sitemaps
16. Measure the human-computer interaction (HCI) element of a design
17. Collaborate on scenarios, end-to-end experiences, and screen designs
18. Work with frontend and backend developers as needed

• Design collaterals for our performance marketing team across multiple display networks, social media, and native platforms.
• Execute our visual strategy and calendar to be deployed across all digital channels.
• Work with our copywriter to conceptualize compelling designs that increase the brand's overall reach, engagement, and conversions to sales.
• Work on design collaterals like social media creatives, videos, infographics, blog & amp; web banners, emails, landing pages, etc.
• Optimize designs and visual language to match the relevant channel requirements but also maintain our overall brand tone.
• Monitor and implement relevant digital design trends to keep our brand communication engaging and up-to-date with industry standards.

• 3 - 5 years of experience designing digital content and marketing collaterals, with a good portfolio of work.
• Has a clean visual design sense with good conceptual, typography, grid, and illustration skills.
• Animation and video editing skills will be an added advantage, but not mandatory.
• Can work independently and in a team to manage multiple projects and aggressive deadlines.
• Ability to work in a fast-paced environment with high volumes.
• Exceptional attention-to-detail.
• Must be proficient in Adobe Creative Suite.
• Understand competitive and best-in-class design practices for digital content.
• Ability to uncover digital design trends and implement them wherever required.

• Thorough knowledge of the following is mandatory for the person.
• Create original design ideas and layouts from creative briefings.
• Laying out artwork to plan how a finished page will appear (known as Page Planning/Designing).
• Develops, tracks and helps manage comprehensive-time schedules to insure design projects are delivered on-time and within budget.
• Understanding the client briefs/guidelines.
• Prepare illustrations or rough sketches of material, discussing them with Design Leads and making necessary changes.
• Using mock-ups to make a new ad.
• Drawing own ideas to make a new ad.
• Proofreading and checking the documents for accuracy and visual impact (self QA).
• Using the Spell and Grammar check option in the software.
• Use typography, proximity, and font styles in the best possible way to group the text in the right manner in an advert.
• Preparing the items for reproduction in a format specified by the client (pdf, eps, ps).
• Determines the high visual impact and arrangement of illustrative material, text copy, font style, and size
• Produce accurate high-quality artwork within corporate brand guidelines and standards.
• Good understanding of Prepress techniques

Role Requirements

• Good understanding of brands and how they communicate to their target audience in the form of print and digital communication. For example, you should be able to understand the difference between a printed leaflet and a digital emailer that intends to communicate the same message to the target audience.
• Exceptionally well in Photoshop, Illustrator and Corel Draw compositing technical knowledge.
• Sound English and comprehension and writing skills. Independently assess and research any job briefs to visualize a visual strategy and discuss it with the client's/internal team.
• Team working skills: We value and welcome critical feedback and opinions but we don’t accept arrogance and snobbish behavior. We expect you will make mistakes and you should be able to own up.
• Time Discipline: We understand that creative people sometimes get stuck and require more time. But request you speak up before it’s too late. We love working with colleagues who don’t switch off their mobiles when organizations need them. Honesty and Integrity are the core.

Minimum Qualification

• 2-8 years of working experience in Illustrator, CorelDraw & Photoshop.
• Diploma or Degree in Printing Technology, Graphic Design, or DTP along with 2 years of experience.
• Advertising Agency experience preferred.