Google AnalyticsThis role focused entirely on the manual implementation of changes within the Google Ads platform, based on detailed input provided by Client Business team. The ideal candidate thrives in an execution-focused role, ensuring accuracy and efficiency in translating strategic input into platform updates.
Job Description:
Key Responsibilities
The primary focus of this role is the accurate and timely execution of changes and reporting across multiple Google Ads accounts, specifically involving
- Execution of Campaign Strategies & Quality Assurance:
This involves the manual and precise implementation of all specified campaign levers based on provided input files, with a strict focus on accuracy:
o Campaign Implementation: Manual execution and verification of changes related to campaign structure, assets, audience signals, search themes, location targets, bid adjustments, negative keywords, etc. based on detailed input files.
o Conversion Tracking Implementation: Uploading Google Click IDs (GCLIDs) to the Google Ads platform for offline conversion tracking and measurement, ensuring correct mapping and adherence to privacy protocols.
o Data Translation & Accuracy: Meticulously reviewing and translating inputs from Excel/Google Sheets into the live Google Ads UI, ensuring zero-error implementation.
o Quality Assurance: Maintaining a comprehensive log of all executed changes for quality assurance and audit purposes.
2. Performance Tracking and Reporting:
This involves the collection, processing, and presentation of campaign data to support business decisions:
o Campaign Monitoring: Tracking overall campaign details, performance metrics, and budgets on a daily or weekly basis to ensure operational health.
o Manual Report Creation: Creating and updating manual performance reports for dealers and internal stakeholders using Google Ads UI reports or internal databases using SQL, ensuring data accuracy and timely delivery.
Required Qualifications
o Experience: Minimum of 1+ years of hands-on, practical experience exclusively executing changes within the Google Ads UI and Google Analytics/ Tags Manager across multiple accounts. 3 to 5 years of experience overall.
o Platform Proficiency: Working knowledge of the Google Ads UI, including the ability to navigate complex account structures and features (specifically Performance Max campaigns).
o Technical Data Expertise: Demonstrated ability to work with large data sets and perform manual data pulls using:
§ SQL (Expertise Required): Ability to execute queries for report generation and data verification.
§ Excel/Google Sheets: Advanced proficiency for data manipulation, cleaning, and presentation.
o Attention to Detail: Exceptional focus on detail and accuracy is non-negotiable. Must be capable of translating detailed spreadsheet data into the live platform without errors.
o Process Driven: Proven ability to follow standardized, step-by-step instructions and processes efficiently and consistently.
o Communication: Clear written communication skills to report on task status and flag any discrepancies in input files. It will be a differentiator if they also add value by pushing and pulling using their existing knowledge and help in doing the right thing.
Preferred Qualifications
o Prior experience working on high-volume, highly complex Google Ads accounts.
o Understanding of the purpose behind the executed tasks (e.g., how negative keywords impact campaigns, the function of Audience Signals).
Shubham Vishwakarma
Full Stack Developer - Averlon
About Wissen Technology
About
The Wissen Group was founded in the year 2000. Wissen Technology, a part of Wissen Group, was established in the year 2015. Wissen Technology is a specialized technology company that delivers high-end consulting for organizations in the Banking & Finance, Telecom, and Healthcare domains.
With offices in US, India, UK, Australia, Mexico, and Canada, we offer an array of services including Application Development, Artificial Intelligence & Machine Learning, Big Data & Analytics, Visualization & Business Intelligence, Robotic Process Automation, Cloud, Mobility, Agile & DevOps, Quality Assurance & Test Automation.
Leveraging our multi-site operations in the USA and India and availability of world-class infrastructure, we offer a combination of on-site, off-site and offshore service models. Our technical competencies, proactive management approach, proven methodologies, committed support and the ability to quickly react to urgent needs make us a valued partner for any kind of Digital Enablement Services, Managed Services, or Business Services.
We believe that the technology and thought leadership that we command in the industry is the direct result of the kind of people we have been able to attract, to form this organization (you are one of them!).
Our workforce consists of 1000+ highly skilled professionals, with leadership and senior management executives who have graduated from Ivy League Universities like MIT, Wharton, IITs, IIMs, and BITS and with rich work experience in some of the biggest companies in the world.
Wissen Technology has been certified as a Great Place to Work®. The technology and thought leadership that the company commands in the industry is the direct result of the kind of people Wissen has been able to attract. Wissen is committed to providing them the best possible opportunities and careers, which extends to providing the best possible experience and value to our clients.
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What’s attractive about us?
We offer a suite of memberships and subscriptions to spice up your lifestyle. We believe in practicing an ultimate work life balance and satisfaction. Working hard doesn’t mean clocking in extra hours, it means having a zeal to contribute the best of your talents. Our people culture helps us inculcate measures and benefits which help you feel confident and happy each day. Whether you’d like to skill up, go off the grid, attend your favourite events or be an epitome of fitness. We have you covered round and about.
• Health Memberships
• Sports Subscriptions
• Entertainment Subscriptions
• Key Conferences and Event Passes
• Learning Stipend
• Team Lunches and Parties
• Travel Reimbursements
• ESOPs
That’s what we think would bloom up your personal life, as a gesture for helping us with your talents.
Join us to be a part of our Exciting journey to Build one Digital Identity Platform!!!
C#
Angular (2+)
NodeJS (Node.js)
Python
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon