Generalist (Operations)

                                         Copywriter

Job Description:

We are seeking a talented and experienced Copywriter to join our vibrant and creative team at our Advertisement agency. As an experienced Copywriter, you will play a pivotal role in developing compelling and persuasive content for a wide range of marketing and advertising campaigns. You will collaborate closely with our clients, designers, and creative team members to deliver engaging copy that effectively communicates the client's message and resonates with the target audience.

Responsibilities:

•        Develop creative and engaging copy for various advertising and marketing campaigns, including print, digital, social media, and other promotional materials.

•        Collaborate with clients, account managers, and creative team members to understand project requirements, target audience, and marketing objectives.

•        Conduct in-depth research to gather relevant information and insights on products, services, and target markets.

•        Craft clear, concise, and persuasive copy that aligns with the brand voice and effectively communicates the desired message.

•        Ensure that all copy is grammatically correct, adheres to brand guidelines, and complies with industry standards.

•        Review and edit existing copy to improve clarity, readability, and effectiveness.

•        Stay up-to-date with industry trends, emerging technologies, and best practices in copywriting and advertising.

•        Collaborate with designers and art directors to develop creative concepts and ensure the integration of copy and design elements.

•        Present and pitch creative concepts and copy to clients, incorporating feedback and revisions as necessary.

•        Work on multiple projects simultaneously, meeting deadlines and managing time effectively.

Requirements:

•        Proven experience as a Copywriter in an advertising agency or similar environment.

•        Strong portfolio showcasing a range of successful marketing and advertising campaigns.

•        Excellent command of the English language, including exceptional writing, editing, and proofreading skills.

•        Proficiency in adapting writing style and tone to different target audiences and communication channels.

•        In-depth understanding of advertising principles, marketing strategies, and brand positioning.

•        Ability to conduct thorough research on various topics and industries.

•        Familiarity with SEO principles and best practices to optimize copy for search engines.

•        Proficiency in using industry-standard software and tools for copywriting and content creation.

•        Strong interpersonal skills with the ability to collaborate effectively with clients and creative team members.

•        Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.

Preferred Qualifications:

•        Bachelor's degree in Advertising, Marketing, Journalism, English, or a related field.

•        Experience in writing for diverse industries and sectors.

•        Knowledge of social media platforms and their respective advertising formats.

•        Familiarity with data-driven marketing and A/B testing methodologies.

Skills

• Minimum 2+ years of experience in React Native/ React development
• Familiarity with AWS solutions like Amplify , Cognito, DynamoDB will be a bonus
• Should be able to write reusable, testable, and efficient code. Should be able to design and implement low-latency, high-availability, and high-performance applications.
• Architect & design technically robust, flexible, and scalable solutions
• You must have experience in deploying Android/iOS apps previously on playstore/Appstore.
• You should be able to build pixel-perfect, amazingly smooth UIs across both mobile platforms.
• Diagnose and fix bugs and performance bottlenecks for performance that feels native
• .
• Firm grasp of the JavaScript language and its nuances, including ES6+ syntax.

Responsibilities:

• Creating content for the company website. For instance, blogs, e-books, product descriptions, and social media.
• Editing and refining current information to make it easier to read.
• To develop original content ideas, collaborate with many departments.
• Continually generating new concepts and working with the team to develop fresh plans of action.
• Work together with other departments to provide a fresh concept for content
• Be prepared to respond to any queries posed by their readers.
• Develop material in accordance with Search Engine Optimization (SEO) criteria and SEO tactics to increase website traffic.
• For the website, conduct research and write interesting, educational SEO content that includes the product, fresh snippets, photographs, videos, short- and long-form essays, etc.

Qualifications:

• Outstanding verbal and written communication abilities.
• Knowledge of effective content tactics for SEO.
• An advantage is knowing digital marketing strategies including SEO, email marketing, and social media.
• Must be capable of carrying out content marketing activities like blogging to promote clients.
• Recognize the industry, and then create content that will help the company fulfill the requirements.
• Define and structure the content development process.

In a mobile-first world, there is always an inevitable risk posed by cyber security concerns, which is addressed by our client through API-based solutions. They focus on securing mobile-first enterprises against new age cyber fraud. Their aim is to reduce risk and accelerate the growth of all mobile transactions.

• Devising campaigns and strategies to increase end-consumer sign-up
• Being guardian for the Conversion rate optimization (CRO) for the entire merchant funnel - Landing page, Signup, Onboarding, Referral and Engagement
• Handling all merchant lifecycle communication to optimize merchant funnels via emails, sms, push notifications and more
• Working closely with Product team to create viral loops across the merchant and consumer lifecycle to drive sustainable product-led growth
• Working on content for various use cases and mediums - blogs, video scripts, ads copies, landing pages, social media copies, etc.
• Enabling sales and business teams with lead generation - sales kits, testimonials, case-studies to better the conversion funnel
• Improving merchant sign-ups to keep the top-line ticking - community building, webinars, event organization etc. to increase brand awareness

What you need to have:

• At least 3+ years experience working in D2C/ SaaS/ Payments space with focus on building strategies around growth, conversions, engagement and retention either in a product marketing/ growth marketing role
• Ability to build a trackable and transparent leads pipeline for sales teams to hunt
• Excellent verbal and written communication skills
• Experience with analytics and event tracking tools (Mixpanel, Google Analytics)
• Experience with marketing automation tools or CRMs
• Experience with HubSpot would be a bonus    

We are currently looking for Senior Recruiters & Recruitment Executives for our Job Search Services department.

Responsibilities:
 

• Research, register and apply for jobs available overseas, as per the client's requirement.
• Develop and implement a search strategy that includes recruitment agencies, employer websites, job boards and social networks.
• Understand the client's profile and suggest the availability of jobs as per their requirement.
• Review resumes and credentials for appropriateness of skills, experience and knowledge.
• Understand different skill sets and job descriptions and apply for the right job on job portals, recruitment boards, recruitment agencies & directly company's website.
• Ability to interact with the clients on call and email on their job search services.
• Coordinate responses and interview schedules with clients, as needed.

About Us

We Innvoage Technology Private Limited, incorporated in the year 2021, with a dream to revolutionise the Fintech industry by our innovative solutions in the field of online transactions. Our Vision is to “Be the most trusted and innovative service provider in the payment industry, with smoothest and most convenient to use interface and to offer unparalleled solutions to our valued customers in all our markets.”

We are looking for a core team to be the lead developers for our Payment Gateway Solution - UPayI.

Job Responsibilities

• Familiar with Laravel 8 with php 7.4
• Familiar with MySQL or PostgreSQL
• Familiar with WordPress plugin development

Required Skills

• Using Laravel to develop web system project. (about EC and Education)
• Developing WordPress plugins. (ITS VERY IMPORTANT) 
• Modify WordPress theme, or plugin's template.
• Other web backend tasks.
• Must have at least 3 years of experience in Frontend Web Development.

About us:-

Facile is a professional services firm focused on delivering digital transformation for our clients, putting people, process & technology to work for creating competitive advantage. Our outsourcing offering spans IT Services, Back Office BPO (Data Processing Services) , Call Centre (Customer Service) Outsourcing and Digital Marketing.

Job Description for the position of “Email Deliverability Specialist”

We are looking for an Email Deliverability Specialist who will be responsible for driving different campaigns like; Drip campaigns, Email and Push channel campaigns etc. and must have in-depth knowledge of email campaign management, marketing automation, channel metrics, and analytics.

Responsibilities

• Day-to-day execution of email deliverability, including onboarding configuration, troubleshooting campaign challenges, creating/segmenting lists.
• Strong understanding of ISP/domain-specific delivery policies, whitelisting and feedback loops with ISPs
• Expert knowledge of “best practices” for sending bulk email and list management
• A good understanding of email end-to-end delivery including IP addresses, DNS, SMTP, authentication and email headers
• Aid in meeting client goals by improving email delivery, unsubscribe rate, and other e-mail metrics.
• Contact vendors on a regular basic including in-depth weekly or monthly calls, or as needed.
• Collaborate with internal teams, helping the QA Team test email assets across different email clients and ESPs.
• Keep current on the latest trends in email technology.
• Provide guidance on scaling our email capability with additional hardware or software capabilities
• Maintain the performance and health of the email channel with regard to deliverability and segmentation

Requirements

• 1+ years of experience in email services/delivery role
• Comprehensive understanding of CAN-SPAM, CASL, GDPR and other international email regulations.
• Comfortable with source version control software (Git)
• Proficiency in email production, delivery platforms, troubleshooting
• Proficient in Microsoft Office
• Knowledge of CAN-SPAM/anti-spam laws
• Strong attention to detail and a creative thinker with an eye for design
• Proven team player mindset – openly shares knowledge, train & mentor junior colleagues
• Ability to thrive in a fast-moving environment with demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources and meet deadlines
• Proven record of Integrity with following through on commitments
• Quick study of new material and products
• High level of enthusiasm
• Proven problem solver that takes initiative
• Result oriented with a strong work ethic
• Expertise with third-party testing and analysis tools, like Spamhaus, Email on Acid, Litmus, Return Path, 250OK, and SNDS.

Please feel free to contact me if you need anything.