Nimuki – D2C Kidswear Brand (by Purrple Orryx, Dubai)
About Nimuki
Nimuki is an upcoming D2C kidswear brand being built for the Indian market.
We are currently in the pre-launch stage — setting up supply, operations, and the core team from scratch. Nimuki is backed by Purrple Orryx (Dubai-based business), and India will be its primary growth market.
There is no “existing system” here yet, we’re building everything from the ground up.
Why this role exists
We are looking for someone who can own the India business end-to-end not manage it later, but build it from day 0.
This role exists so the business can run independently on-ground in Kolkata, without constant founder intervention.
You will act as the operational backbone of Nimuki India.
What this role really is
This is not a corporate BM role.
- There are no fixed systems yet
- There will be ambiguity
- You will create structure where none exists
You are the operator who makes things happen daily
What you will own
- End-to-end India operations (from production to delivery)
- Supplier coordination: sampling, production timelines, QC
- Launch planning and execution
- Shopify + payments + logistics readiness
- 3PL setup, dispatch, returns, and reconciliation
- Inventory accuracy and stock planning
- Customer experience and issue resolution
- Managing a small internal team + freelancers
- Building SOPs for all core workflows
- Weekly reporting and business dashboards
- Working capital discipline and inventory control
What success looks like (first 90 days)
You will help bring Nimuki to life with:
- A clear launch calendar
- Supplier + production tracking systems
- SKU master + inventory structure
- 3PL onboarding and dispatch workflows
- Returns and exchange processes
- Weekly founder dashboards
- A stable, low-chaos launch
Ongoing KPIs
- Launch goes live on time
- Stock accuracy > 98%
- Dispatch SLA adherence > 95%
- Smooth returns/refunds within timelines
- No major operational breakdowns
- Inventory and cash flow under control
Who we’re looking for
- 5–8 years of experience
- Background in D2C, e-commerce, apparel, or consumer brands
- Strong in execution across multiple functions
- Understands inventory, logistics, and basic P&L
- Comfortable working closely with manufacturers and warehouses
- Based in Kolkata (or willing to relocate)
- Hands-on with Excel / Google Sheets (Shopify familiarity is a plus)
Must-have traits
- Operator mindset (not just planner)
- Detail-obsessed
- Strong follow-up discipline
- Calm under pressure
- Comfortable with ambiguity
- Takes ownership without waiting for instructions
- Communicates clearly with founders
This role is NOT for
- Pure strategy / MBA-only profiles
- People with only marketplace experience (no D2C ownership)
- Agency-only backgrounds
- Candidates expecting structured corporate setups
- Title-driven applicants
Why join Nimuki
- Build a brand from zero to launch
- High ownership from day one
- Work directly with founders
- Shape systems, not just follow them
- Be part of the founding team in India
If you’ve operated or built something before and want to do it again and from scratch this time — we’d love to speak.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Purrple Orryx Events
About
At Purrple Orryx, we don’t just create events – we craft unforgettable experiences. From bold ideas to seamless execution, we bring brands to life in ways that spark emotions and leave lasting impressions.
With verticals like Prrowess by Purrple Orryx – a full-service marketing and design arm offering cost-effective digital design solutions – we help brands scale their presence beyond on-ground activations. Trusted by global giants like Amazon, Instagram, United Airlines, Talabat, Youtube and many more we blend creativity, strategy, and innovation to make every moment extraordinary.
Candid answers by the company
Purrple Orryx is a leading experiential event management company, crafting innovative brand experiences that inspire, engage, and deliver results. With expertise in strategy, design, and flawless execution.
With verticals like Prrowess by Purrple Orryx – a full-service marketing and design arm offering cost-effective digital design solutions.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon