We are looking for an enthusiastic Executive Branding Specialist who will be responsible for managing and enhancing the online presence of our CEO. The primary focus will be on developing and implementing strategies to promote the CEO’s personal brand, increase their visibility across digital channels. You will work closely with the marketing team to align the CEO’s online persona with the company’s overall branding and values.
Key Responsibilities
● Develop and execute digital marketing strategies to enhance the CEO's personal brand and reputation.
● Monitor and manage the CEO's online presence across various social media platforms, ensuring a positive and consistent image.
● Research, create and curate engaging and relevant content for the CEO's social media profiles, including posts, articles, blogs, and videos(using Canva/similar)
● Conduct research on industry trends, competitors, and relevant topics to develop content ideas that align with the CEO's expertise and reputation goals.
● Monitor and respond to online feedback, comments, and inquiries directed at the CEO, maintaining a professional and positive image.
● Implement SEO techniques and strategies to optimize the CEO's online visibility and search engine rankings.
● Handle any digital crisis that may occur, including negative reviews or feedback.
● Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of reputation management efforts and make data-driven recommendations for improvement.
● Stay updated on the latest digital marketing trends, tools, and techniques, and propose innovative strategies to enhance the CEO's reputation.
● Support the marketing team with other digital marketing initiatives as required.
Skills Required
● Good understanding of marketing tools/apps, social media platforms, and what works and what doesn't works on social media.
● Ability to assist/drive initiatives like podcasts, reels/shorts and other marketing content.
● Ability to research and learn on own, and come up with good content and strategy.
● Good understanding of the latest marketing trends and techniques.
● Excellent verbal and written communication skills.
● Passion for the marketing industry and its best practices.
● Strong desire to learn along with professional drive.
About Concretio Apps
Concretio was founded in 2013 by Abhinav Gupta (8 times Salesforce MVP), with a motive to build a team of passionate individuals, who want to develop high quality solutions, and enjoy challenges posed by rapidly changing technology.
Similar jobs
Who are we :
We are an early-stage Fintech Startup - working on exciting Fintech Products for some of the Top 5 Global Banks and building our own. If you are looking for a place where you can make a mark and not just be a cog in the wheel, Bakerstreet Fintech Pvt Ltd (Parent Company) might be the place for you. We have a flat, ownership-oriented culture, and deliver world-class quality. You will be working with a founding team that has delivered over 26 industry-leading product experiences and won the Webby awards for Digital Strategy. In short, a bleeding edge team.
As Cambridge Wealth, we are well established in the wealth and mutual fund distribution segment, having won awards from BSE as well as Mutual Fund houses. Our UHNI/HNI/NRI clients include renowned professionals from various industries.
What are we looking for a.k.a “The JD” :
We are looking for a motivated and energetic Content Analyst Trainee to assist the Content team by ensuring that the organisation's brand ideals and website are upheld for our brand, "Cambridge Wealth". You will assist in developing a strategic plan that ensures the ongoing success of our online presence & creating, improving and maintaining content to achieve our business goals. Our ideal candidate has demonstrable creative writing skills and has the pulse of current social media trends.
What will you be doing at "Cambridge Wealth" a.k.a “Your Responsibilities :
- Help develop a content strategy aligned with short-term and long-term marketing targets
- Work with the Content team to plan and develop site content, style and layout
- Create and publish engaging written content. Edit, proofread and improve other writers’ posts
- Ideate and create engaging Infographics, podcasts, videos and other multimedia content for Social media.
- Liaise with content writers to ensure brand consistency & Optimise content according to SEO.
- Use content management systems to analyse website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic ensuring compliance with law (e.g. copyright and data protection)
- Align with the editorial calendar and ensure content goals are met
What should our ideal candidate have a.k.a “Your Requirements”:
- In - office Availability. This will be an In-office role at our office in Pune.
- Excellent written and verbal communication skills and strong command over the English language.
- Proven work experience in Content(Financial/Wealth) marketing preferred..
- Hands-on experience with MS Office, WordPress, Canva and other illustrative tools.
- Working knowledge of audio and video editing
- Working Knowledge of SEO and web traffic metrics. Basic technical knowledge of HTML and web publishing is a plus.
- Proactiveness and ability to take ownership of tasks and projects, strong operational expertise, time management skills and a growth mindset
Not sure whether you should apply? Here's a quick checklist to make things easier. You are someone who:
- Have worked(0-1.5 years preferably) or are looking to work specifically with an early-stage Fintech startup.
- You are ready to be a part of a Zero To One Journey which implies that you shall be involved in building fintech products and processes from the ground up.
- You are comfortable to work in an unstructured environment with a small team where you decide what your day looks like and take initiative to take up the right piece of work, own it and work with the founding team on it.
- You'd like a fair chance to work your way up to a founding team position which involves taking key business decisions and taking accountability for it.
- This is not an environment where someone will be checking up on you every few hours. It is up to you to schedule check-ins whenever you find the need to, else we assume you are progressing well with your tasks. You will be expected to find solutions to problems and suggest improvements
- You want complete ownership for your role & be able to drive it the way you think is right. You are looking to stick around for the long term and grow with the company.
- You are a self-starter and take ownership of deliverables to develop a consensus with the team on approach and methods and deliver to them.
Stipend : Rs 15k / month (PPO possibility at the end of 6 months basis performance evaluation)
Duration : 6 Months. Please note that this is an On-site/ Work from Office program at our headquarters in Pune..
About Company
Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. The Lighthouses are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives.
The Global Opportunity Youth Network (GOYN) is a global initiative catalysing systems shifts for youth opportunity in communities around the world through the creation of sustainable training, employment, and income-earning pathways. GOYN works with “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.
Designation: Content Manager, Digital Opportunities Project, GOYN, Pune
Reporting To: Director, GOYN : Pune
No. of positions: 1
Expectations / Deliverables:
● Build enduring relationships with NGOs, community based organizations, corporates, employment agencies, skilling organisations, digital platforms and government including PMC for enabling collective action at the city level.
● GOYN brand-building and enrolment of various stakeholders as partners
● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into various livelihood/non-livelihood institutions
● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database and enable feedback mechanisms
● Coordinate with organizations to conduct livelihood sessions for youth in the community settings
● Experience in reaching consensus and drafting MoU's
● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations
● Collate, develop and distribute engaging content aligned with the digital platform from partner organisations
● Collaborate with design teams to plan and develop site content, style and layout
● Use content management systems to analyze platform traffic and user engagement metrics
● Manage content distribution to other channels and social media platforms to increase web traffic.
● Ensure legal compliance (copyright and data protection) and secrecy of OY data
● Stay up to date with developments and generate new ideas to draw the audience’s attention.
Preferred Skill sets, Years of Experience, Professional Background:
● Post Graduation in any background, with 1-3 years of experience in the field of Content writing and partnership building
● Strong commitment towards building relationships with organizations in the ecosystem
● Hands-on experience with MS Office and WordPress
● Basic technical knowledge of HTML and video editing etc.
● Knowledge of SEO
● Competent in managing social media
● Excellent writing skills in English, Hindi and Marathi
● Attention to detail
● Good organizational and time-management skills
● Open to travel.
Area
We are on a mission to enable businesses to build agile and accountable technology teams that can deliver results in a secure and scalable way. You will be working with the leadership team of the company to decide content strategy and assist marketing efforts.
Role
We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides, and marketing copy.
Content Writer Intern responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.
Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.
Responsibilities
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Qualifications
- Bachelor's Degree BBA/BSc in Marketing, English, Journalism or related field
- Proven work experience as a Content Writer, Copywriter or similar role if available
- Familiarity with web publications
- Excellent writing and editing skills in English
- Ability to meet deadlines
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
About the company
unHR is the brand name for Talent Loans Technologies Pvt. Ltd.
We provide HR-shared services to startups and small businesses who are either looking to hire their first HR or are struggling to manage their HR Processes.
Roles and Responsibilities
- Write high-engagement social media content that reflects our brand’s voice
- Edit and proof work to ensure high editorial standards are met across all content outputs
- Conducting research to formulate ideas or support writing.
- Create compelling ad copy, landing pages, and marketing campaigns
- Write high-quality product descriptions and provide supporting content
- Work on creating graphics and social media content designs for the brand
- All designs are to be made on canva.
Requirements
- Strong editorial, proofreading, and writing skills
- Familiarity with keyword research
- Experience with social media and content marketing
- Excellent interpersonal, verbal, and written communication skills
- Ability to manage multiple projects and meet deadlines under pressure
- Must have worked on Canva
Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Performing research on current benchmark trends and audience preferences
- Designing and implementing social media strategy to align with business goals
- Coordinating with key stakeholders to stay aligned with the brand's requirements in various aspects
- Heading Social Media efforts to achieve the brand's marketing goals while maintaining the brand's identity
- Setting specific objectives and reporting on ROI
- Generating, editing, publishing and sharing engaging content daily on our official handles
- Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
- Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures)
- Suggesting and implementing new features to develop brand awareness, like promotions and competitions
- Staying up-to-date with current technologies and trends in social media, design tools and applications
- Strategizing ways to increase followers and interactions
- Planning various activities and contests to enhance brand visibility and community engagement
- Devising plans to enhance community engagement
- Optimising influencer activity
Desired Candidate Profile
What you need to have:- Experience in managing Social Media in the current profile
- Ability to create Social media calendar
- Ability to coordinate with the Creative team or vendor for visual content
- Ability to search on relevant & trending hash tags
- Ability to manage Facebook, Instagram, LinkedIn, Twitter, YouTube
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Knowledge of online marketing channels
- Excellent communication skills
- Analytical and multitasking skills
We are looking for a Creative Content whiz
If being passionate and energetic about an early stage disruptive product sounds like something you’d like to fit into your LinkedIn bio, we're looking for you.
As part of the role, you'd be responsible for working closely with the business development and product teams to help plan brand marketing strategies and further turn them into impactful creative solutions. As part of the team, we’d need you to:
- Research and understand motivational factors in people
- Understand brand requirements, objectives, and audience demographics
- Create campaigns and experiences on Rippl using the available frameworks that are engaging and exciting (for example, an experience on Rippl is 'Submit a picture of yourself wearing red jeans, and win a badge from a brand)
- Generate insights for audiences around media, brands, consumers, and experiences
You would be a perfect fit if you
- Understand how products work and what makes people tick
- Are a creative problem solver, typically with outlandish ideas
- Know how to capture and engage people’s attention
- Have an unending appetite to learn, with an unquenchable drive to succeed
- Are aware and conversant with social media / trends etc.....
- Have great writing / content skills
Rippl is only just beginning, and it’s going to be an exciting journey of ideating, problem solving and cutting edge innovation.
Building Strong brand awareness and increasing the company’s social visibility
Streamlining and strategizing steady contents across various channels
Interacting daily with followers to create a conversation with new and existing followers
Maintaining monthly content calendars and provide ideas for content on a daily, weekly, and monthly basis
Collaborating with a creative team to develop visually engaging content
Using analytic tools to deliver monthly reports on growth and engagement and adjust strategies accordingly
Test new platforms and be the first to hop on with new social media trends and channels
Stay up-to-date with all algorithm changes and be able to re-strategize accordingly
Core Attributes Required:
Have atleast 2 years of experience managing social pages (experience in the finance industry is an advantage)
Proficient in all major social channels, including Facebook, Instagram, Twitter, YouTube, Pinterest with proven performance.
Expert in growing followers and engagement consistently.
Have the ability to look at data, see trends and make recommendations
Exceptional writing skills with strong attention to detail, grammar & brand tone.
Organized, detail-oriented, and work well in a team environment.
Should be a proactive self-starter who is always eager to dig in and learn more