Executive Marketing Specialist

We are looking for an enthusiastic Executive Branding Specialist who will be responsible for managing and enhancing the online presence of our CEO. The primary focus will be on developing and implementing strategies to promote the CEO’s personal brand, increase their visibility across digital channels. You will work closely with the marketing team to align the CEO’s online persona with the company’s overall branding and values.

Key Responsibilities

● Develop and execute digital marketing strategies to enhance the CEO's personal brand and reputation.

● Monitor and manage the CEO's online presence across various social media platforms, ensuring a positive and consistent image.

● Research, create and curate engaging and relevant content for the CEO's social media profiles, including posts, articles, blogs, and videos(using Canva/similar)

● Conduct research on industry trends, competitors, and relevant topics to develop content ideas that align with the CEO's expertise and reputation goals.

● Monitor and respond to online feedback, comments, and inquiries directed at the CEO, maintaining a professional and positive image.

● Implement SEO techniques and strategies to optimize the CEO's online visibility and search engine rankings.

● Handle any digital crisis that may occur, including negative reviews or feedback.

● Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of reputation management efforts and make data-driven recommendations for improvement.

● Stay updated on the latest digital marketing trends, tools, and techniques, and propose innovative strategies to enhance the CEO's reputation.

● Support the marketing team with other digital marketing initiatives as required.

Skills Required

● Good understanding of marketing tools/apps, social media platforms, and what works and what doesn't works on social media.

● Ability to assist/drive initiatives like podcasts, reels/shorts and other marketing content.

● Ability to research and learn on own, and come up with good content and strategy.

● Good understanding of the latest marketing trends and techniques.

● Excellent verbal and written communication skills.

● Passion for the marketing industry and its best practices.

● Strong desire to learn along with professional drive.