Executive Marketing Specialist

About the Company:
Our client is an Entertainment Network that owns 73 frequencies and is an advertising partner for another 3, across 63 cities, making it India's largest private FM radio broadcaster. With the highest listenership across the country and a track record of developing innovative content, it has been expanding and retaining its audiences and advertisers through the years.

KEY RESPONSIBILITIES :

Brand Management
- Custodian of Brand for the State; leads the Agenda of Brand Building
- Creates the Brand Marketing Plan and executes marketing calendar for the main station and supports the cluster stations for their marketing activities.
- Leads the consumer immersion for the Station to ensure there is regular interaction with the youth of the city and regular inputs are provided to Programming on Content.
- Creating Buzz around the Brand to improve Brand Saliency and Imagery scores
- Leads the Digital Initiative for the State and champions the Digital marketing calendar to grow the online presence
- Growing the Listenership Base by developing a Full year Marketing calendar with a focus on specific TG. Driving Market Research analytics and feeding into the Product portfolio to grow listenership
- Working closely with Programming to develop content in terms of Music, Content, Movie tie-ups
- Collaboration with the Local Movie industry and Premium Events in the City
- Leveraging the content and star cast to get the halo effect on the Brand
- Tie-ups: Partnering with One large Non-Movie Event like Beauty and Sports to build Brand Salience
- Support revenue functions (internally) with idea generation, execution of plans and data reports.

Reporting and MIS
- Mining IRS and other research reports to generate insights for both programming and Sales function

Digital
- Tracking Social media, Youtube analytics for station pages to gain insights into content formats that work and give such feedback to the team and ensure compliance.
- Updating station-level pages on the website
- Growing brand online radio listenership through suggestions on data analytics and marketing campaigns

INTERNAL & EXTERNAL STAKEHOLDER MANAGEMENT
- Finance
- Sales
- MA
- FIM
- Corporate Marketing

REQUIREMENTS
- Post Graduate with 5-10yrs of experience in Brand Marketing
- Excellent communication skills
- Team player
- Collaboration
- Must know Kannad/Telugu

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Technical skills:

1. Working experience in using the any of the design principles MVVM or MVP
2. Experience in using Web Services and SQLite data base
3. Experience in Multithreading  concepts – Rx JAVA
4. Experience in using version control systems like SVN, GIT Hub, Bitbucket etc
5. Experience in using Dependency injection principles in android
6. Experience in using design patterns
7. Experience integration with 3rd party API’s like Facebook, gmail, retrofit, Picasso & 3rd party libraries
8. Experience/Knowledge in using google Flutter

Kritikal is looking for Senior Embedded Engineer to join our team based out in Noida. Mandatory Skills Required: Device Drivers,Linux Device Drivers,Windows Device Drivers,WLAN Experience in Windows device driver development & Linux device driver development Knowledge of 802.11 (WiFi) protocol Prior experience in working with WiFi drivers. Programming- Embedded C Desired Skills Required: WIRESHARK, Embedded, Hardware, HARDWARE DEBUGGER-LAUTERBACH What we can offer you: At Kritikal, in addition to best-in-the-industry compensation, we aim to provide the right growth path to our employees both personally and professionally. We are engaged in multiple verticals and are solving some of the toughest electronics and computer vision problems for our clients. We serve to multiple market domains- and take up challenges as they come - in automotive, defense, power or helping the differently-abled. Our intricate relationships with academia ensure that we're at the cutting edge of technology. Our startup-like atmosphere will allow your personal creativity and innovative spirit to be constantly engaged. Our employees learn a lot and have a big role to play within an organization that's constantly challenging the norms.

If you're up for a challenge and willing to dive deep into fast paced and robust technologies driving every facet of our world. Shoot a mail and join us. [email protected]

We are looking for a senior web developer who will work closely with an interesting sports-related project. The ideal candidate should be comfortable with Scrum and Agile methodology, should have knowledge of setting up, deploying & maintaining projects on AWS. Additional AWS knowledge of CloudFront, Elastic Beanstalk, Route 53 will be a plus. Experience: Experience in PHP, Javascript, Laravel, MYSQL is also vital. Additionally, Wordpress experience in custom dynamic theme scripting is required. Also should be able to work with at least one front-end framework like Angular, React, Ember etc. Responsibilities: The candidate needs to be a Code Ninja. He/she should be able to oversee HTML5/CSS3, media queries, responsive web building using bootstrap, Proficiency in scripting and algorithm solving is a must. Creative liberty will be afforded. Qualifications: We are looking for someone who is proficient in the field and as such, the work portfolio and live projects will be given importance over qualification degrees.