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As a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral.

Roles and Responsibilities

• Design content marketing strategies and set short-term goals.
• Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
• Experience working with a sales team in both Sales Enablement and Account-Based Approach.
• Knowledge of Demand Generation tactics and Lead Conversion principles.
• Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
• Ability to create value propositions that communicate clearly to targeted audiences.
• Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
• Accomplished at leveraging full value from marketing automation processes and tools.

Requirements

• Degree in Marketing or relevant field.
• 3+ years of hands-on marketing experience in a B2B role.
• Excellent understanding of B2B marketing.
• Demonstrated ability to manage the budgeting process and use of analytical skills.
• Proven track record in delivering marketing campaigns that drive sales growth.
• Ability to remotely create and manage marketing strategies.
• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
• Excellent communication skills.

Role : Product Manager – Oracle Xstore

Work Location : Any Xebia location

Shift timings : 3 PM to 12 AM

Mode of Work : 3 Days work from office

Qualifications:

• Bachelor’s degree in business, Computer Science, or a related field.
• 1-2 years of experience in product management or related roles, preferably in the retail technology sector.
• Strong knowledge of Xstore POS and Oracle applications.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Analytical mindset with experience in data analysis and performance metrics.
• Passion for technology and a deep understanding of retail operations across US , Canada, and Latin-American markets

Preferred Skills:

• Familiarity with Agile methodologies.
• Experience with product management tools (e.g., JIRA, Trello).
• Understanding of software development processes and lifecycle.

• NLU, Text, Speech, Image Processing
• Excited about Machine Learning and AI
• Want to work on a highly saleable, performance-optimized infrastructure that elastically handles customer needs
• Innovate, Design, and prototype solutions for Digital Assistant and Bots platform to handle heavy loads
• Build and maintain our platform and automation frameworks to ensure maximum uptime and predictability while preventing outages and service interruptions or degradations
• Analyze system failures and develop rapid response solutions to ensure such failures do not reoccur
• Work cross-functionally with product development, Product Management, Program Management and Cloud Infra operations teams
• Partner with Engineering to provide the infrastructure and services required to enable innovation
• Predict and provide notice of potential system vulnerabilities for current and future solutions and implementations. Provide specific recommendations and guidance to address such vulnerabilities
• Analyze, build and maintain all automation tools and processes to ensure the highest standards of reliability and robustness
• Fully understand our customer's service needs and ensure we meet these needs

Preferred Qualifications

• NLU, Text, Speech, Image Processing
• Excited about Machine Learning and AI
• Want to work on a highly saleable, performance-optimized infrastructure that elastically handles customer needs
• Innovate, Design, and prototype solutions for Digital Assistant and Bots platform to handle heavy loads
• Build and maintain our platform and automation frameworks to ensure maximum uptime and predictability while preventing outages and service interruptions or degradations
• Analyze system failures and develop rapid response solutions to ensure such failures do not reoccur
• Work cross-functionally with product development, Product Management, Program Management and Cloud Infra operations teams
• Partner with Engineering to provide the infrastructure and services required to enable innovation
• Predict and provide notice of potential system vulnerabilities for current and future solutions and implementations. Provide specific recommendations and guidance to address such vulnerabilities
• Analyze, build and maintain all automation tools and processes to ensure the highest standards of reliability and robustness
• Fully understand our customer's service needs and ensure we meet these needs
• No matter your role in our team, you will find yourself in an exciting and challenging environment where every person is empowered to show initiative, be outspoken, and be proactive and not reactive. Oracle is dedicated to the continual growth and development of its staff, striving constantly to strengthen our expertise as well as develop new skills. Our team is spread all around the world in four continents - we provide a full range of opportunities and challenges to apply your kills and grow your career in this new and exciting arena.

RELEASE MANAGER

Bangalore/Pune

Full Time

We are seeking a collaborative, organized, process and detail oriented Release manager to drive high quality, on-time deployment of quarterly product releases by designing, implementing and executing effective release management processes in a collaboration with global Engineering, Operations, Product Management, services and Technical Support teams.

Responsibilities

•  Managing risks and resolving challenges that impact release scope, quality, and
• schedules
• Planning release windows and cycles across portfolios, components
• Managing relationships working on interrelated processes
• Communicating crucial release plans and changes
• Measuring and monitoring progress to achieve a timely software release within
• defined budgetary limits and defined quality standards
• Producing deployment, implementation, and run books plans
• Conducting release readiness and milestone reviews
• Maintaining release schedules for every core service and ensuring it aligns with major vendors and other stakeholder. Qualifications
• Mid-Senior: 7-12+ years of experience
• Experience as a release manager leading a substantial feature/product in the enterprise
• space
• Curiosity to learn + Extreme ownership + EQ/interpersonal skills
• Enjoys streamlining complex engineering processes and wants to gain mastery ∙
• Excellent written and verbal communication skills
• Excellent analytical skills
• Structured thinking
• Experience in coordinating cross-functional work teams up to task completion.

We have a passion for excellence. We love what we’re doing and have fun doing it. We value great minds, but we’re also humble enough to rally around the best solution, regardless of whose idea it was. We appreciate talent, and we are always on the lookout for the right people to join us. dial for info nine one zero one four double three eight one two.

Job Title: Product Manager

Job Description

Bachelor or master’s degree in computer science or equivalent experience.
Worked as Product Owner before and took responsibility for a product or project delivery.
Well-versed with data warehouse modernization to Big Data and Cloud environments.
Good knowledge* of any of the Cloud (AWS/Azure/GCP) – Must Have
Practical experience with continuous integration and continuous delivery workflows.
Self-motivated with strong organizational/prioritization skills and ability to multi-task with close attention to detail.
Good communication skills
Experience in working within a distributed agile team
Experience in handling migration projects – Good to Have
 

*Data Ingestion, Processing, and Orchestration knowledge

Roles & Responsibilities

Responsible for coming up with innovative and novel ideas for the product.
Define product releases, features, and roadmap.
Collaborate with product teams on defining product objectives, including creating a product roadmap, delivery, market research, customer feedback, and stakeholder inputs.
Work with the Engineering teams to communicate release goals and be a part of the product lifecycle. Work closely with the UX and UI team to create the best user experience for the end customer.
Work with the Marketing team to define GTM activities.
Interface with Sales & Customer teams to identify customer needs and product gaps
Market and competition analysis activities.
Participate in the Agile ceremonies with the team, define epics, user stories, acceptance criteria
Ensure product usability from the end-user perspective

Mandatory Skills

Product Management, DWH, Big Data

• Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
• Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
• Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
• Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
• Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
• Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
• Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
• Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
• Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.

• Experience in App Marketing in B2B domain is preferred.
• Minimum 4-7 years of professional experience in similar/relevant roles.
• Prior experience in performance marketing / digital marketing / growth role is a plus.
• Masters/MBA is preferred but not required.
• Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
• Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
• Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
• Ability to think and react in a high-energy, fast-paced environment.
• Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.

Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency.

Job Brief :

Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.

Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks 

 Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.

Creating strategies for generating bold and innovative ideas for growth via paid channels

managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).

Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.

Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

Identify and manage new & existing content providers, including both individuals and financial corporates.

Responsible for new customer acquisition via our mobile app.

Required Skills and Experience:

Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc

Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement..

Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing..

Should understand the concepts of Lifetime value of a user (LTV) and its application.

Must have experience in delivering customer acquisition growth and optimisation across key metrics.

Experience

At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management .

Data-driven mindset with excellent analytical and problem-solving skills.

Experience Working within the Fintech ecosystem is a must.