Product Content Writer

Roles and responsibilities:

• Proven working experience of more than 1 year in website content, tutorials, and blogs related to SaaS products/Testing domain
• Produce high-quality sales material, tutorials, blog content, and website content.
• Write easy-to-understand user interface text and online help.
• Blog on an ongoing basis to support and promote our offers and to attract site visitors through search, social media, and email subscribers.
• Ability to deliver high-quality tutorials paying attention to detail
• Can put together a content strategy from scratch
• Excellent written skills in English
• SEO friendly content
• Blogs and newsletters
• Ideate social media campaigns
• Very well versed with marketing-driven content writing
• Ascribed to a comprehensive approach in writing articles
• Adheres strictly to the time schedule
• Should be able to rephrase existing content to avoid duplicate content and plagiarism.

Requirements:

• Bachelor’s degree in relevant technical field
• 2-4 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Previous experience writing documentation and procedural materials for multiple audiences
• Superior written and verbal communication skills, with a keen eye for detail
• Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content

Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofread content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

• Writing, editing and publishing engaging, compelling and trending posts for social media networks (e.g. Facebook, Instagram, Linkedin and Twitter)
• Proofread the content for grammar, punctuation and spelling.
• Create monthly content calendars and take approval from clients.
• Maintain content hygiene of the social media pages.
• Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
• You will be responsible for establishing and nurturing strong relationships with clients. This involves regular communication, understanding their needs

Requirements

• Experience: Fresher
• Ability to create innovative social media content, supported by relevant images and videos
• Creative thinking and Creative Writing skills.
• Proficiency in English
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details

Job Type: Fresher

Salary: ₹20,000.00 - ₹25,000.00 per month

Schedule:

• Morning shift

Expected Start Date: 17/04/2023

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

 Excellent verbal/written communication in English.

·         Must be able to communicate with users of different levels from a developer to an IT executive.

·         Capable of articulating/writing technical documentation that helps all system users understand and use the product.

·         The candidate must be well versed in creating online help, end-user or technical manuals/guides, business communications, release mailers.

·         The candidate must be capable of articulating processes and products in all possible formats like print, video guides, online self-help guides, and other electronic means.

·         In addition to research, copywriting, language, writing, and revision skills, the candidate must also possess following attributes:

• Business analysis, Illustration/graphic design using power point presentation, Indexing of all help content, Training, E-learning, User interfaces, Video editing, Website content management

·         A technical writer must be able to elicit information from SMEs and conducts the research necessary to write and compile technically accurate content independently.

·         The candidate must be able to prioritize their tasks with project leader and able to multi task for different projects within the program.