Brand Manager
Leading D2C nutraceutical brand
2 - 4 yrs
₹12L - ₹15L / yr
Mumbai
Skills
Brand Management
Brand manager
Marketing & Communication
Our client is a D2C brand that produces specialty health and nutrition products. Launched in 2019, the healthcare startup today has over 100 products in the nutrition, wellness, and beauty space with a presence in more than 15 cities in the offline space as well as online through their own website and on all marketplaces.
The company is founded by veterans in the D2C space and the pharma manufacturing space. Their lead investor is one of the largest conglomerates in India that has large businesses in FMCG and IT sectors. With a strong and investors backing it, the brand is witnessing a 25% month-on-month growth in their topline and is on track to be a 100 cr brand within the next 2 years.
As a Brand Manager, you will be responsible for the end to end performance of the brand, developing brand strategies, marketing plans, and product-marketing innovations to drive product growth.
What you will do:
- Setting up the annual brand calendar, coordinating cross-functional activities and ensuring consistency in brand-related decisions
- Reporting on brand performance to determine ROI
- Analysing competitor brands, shopping behaviours as well as consumer trends
- Creating brand budgets
- Coordinating with internal and external stakeholders to deliver high performing creatives
- Ensuring the rapid growth of the brand
Candidate Profile:
What you need to have:
- MBA in Marketing from a tier 1/ tier 2 Business School
- Prior experience in working with brands in wellness/ nutrition
- Solid understanding of packaging, marketing communication, new product launch, market places etc.
- Excellent verbal and written communication skills
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Responsibilities:
• Help develop and execute marketing strategies and campaigns with the common goal of increasing sales and profits.
• Handling marketing materials & campaigns - both online and offline
• Executing & managing Lead generation campaigns
• Manage brand delivery and consistency across all markets for all product lines
• Manage the Corporate Communications team including graphics designers and copy writers as well as external agencies to produce high quality publications and materials on time and within budget.
• Develop and maintain effective relationships with media.
• Organizing and managing events
• Writing, reviewing and publishing all marketing collateral
• Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies
• Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter
• Serve as internal liaison to the meetings department and other staff resources
• Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines
Mandatory Skill Set:
• Digital Marketing
• Content Writing
• Public Relation
• Understanding of strategies
• Campaign
Interested candidates can kindly share your resume to [email protected]
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