Email Marketing Specialist

We are looking for "Content Marketing Manager" for Reputed Client @ Chennai Permanent Role.

Experience: 4 - 6 Yrs

Must Have Skills: Good flair for Writing with marketing touch

Good To Have Skills: Social media skills, Digital marketing, SEO, Video Editing

Key Responsibilities:

• Candidate should have knowledge and hands-on experience in content writing skills to position software services to business users and leadership team

• Should be able to work with technical team members to understand the service, solution being provided and convert it into simple English that business leaders (non IT ) can understand

• Should be able to work with diverse set of people

• Should be able to understand the cultural nuances of US customers

• Partner with marketing, sales, alliances, and delivery teams to develop suitable collaterals to position our services

• Should be able to do US overlap hours (India time 2 pm – 10 PM )

Technical Experience Mandatory

• Good command over English

• Mandatory: Marketing flavor while writing the content

Professional Attributes:

• Should be able to work independently on the technical and creative writing

• Should be a good team player and work in collaboration with varied set of people in delivery, sales and partner teams

• Ability to align with US region

• Ability to coordinate and get work done through partners for social media / website related areas

Educational Qualification: Any Degree

Job Title: Product Manager

Company Overview:
India's first sustainable, size  inclusive brand for athleisure, activewear & essentials for women. our  brand’s  aim is to blend the boundaries between function, fashion, comfort, size and fitness.

Responsibilities:

• Manage e-commerce website and supporting web applications.
• Develop and follow product roadmap.
• Participate in project & release planning.
• Analyze, monitor, test, document & configure applications.
• Must be a self-starter & be able to work with minimum supervision.
• Take complete ownership of product streams, create a roadmap and maintain backlogs.
• Own the entire product life cycle for products from inception, strategic planning, delivery to live launch, post-launch tracking, and ongoing product management, enhancement, and development.
• Conceptualize new business initiatives by working with business stakeholders and creating business impact through effective planning, business analysis, and operational data metrics, and by driving execution with the operations and technology team.
• Collaborate with the engineering team and business owners to identify problem statements, and define the business goals and metrics.
• Will work closely with different teams to create synergies leading to a high-quality product.
• Analyzing product metrics regularly and using the learning for product innovations and improvements.
• Ensuring timely delivery of projects through proper planning, scheduling, and execution.

Qualifications & Skills:

• A Full-Time Bachelor's/Master's Degree in Engineering (IT/CS) is mandatory.
• A Master's in Business Administration or equivalent experience in a high-growth tech company or startup is a plus.
• Experience in developing a website on Shopify is required.
• 2 to 5 years of product management, IT, e-commerce, operations, or related experience on a digital product/platform.
• High proficiency with JavaScript libraries like Nodejs/React, GraphQL/PHP, AWS, and MongoDB development.
• Experience as a generalist working on the front and a fair understanding of APIs to build products that delight users both internally and externally.
• The ability to stitch together many different services and processes together even if they have not worked with them before.
• Ability to think about systems and services and write high-quality code.
• Prior experience in a startup is mandatory.
• Good working experience with Data Structure, Algorithms, Low-Level Designing, and Object-Oriented Design.
• An entrepreneurial spirit and enjoys moving quickly on new, green-field products.
• Able to manage complexity with simplicity. Able to manage multiple, complex projects/features simultaneously with cross-functional teams.
• A go-getter who isn't afraid to get their hands dirty and dives into a project to achieve success by problem-solving.
• Open-minded team player with excellent communication skills.
• Agile and innovative with the tenacity to thrive in a constantly changing environment.
• Ability to resolve meaningful business and technology problems creatively.
• Highly analytical and strong attention to detail with a bias towards action.
• Thinks strategically, but stays on top of tactical execution.

• To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
• Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
• To prepare and own content calendar for the content marketing team
• To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
• To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
• To write clear marketing copy to promote our products/services
• To prepare well-structured drafts using Content Management Systems
• To proofread and edit blog posts before publication
• To coordinate with marketing and design teams to illustrate articles
• To conduct extensive keyword research and use SEO guidelines to scale web traffic
• To ensure all-around consistency (style, fonts, images, and tone)
• To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
• To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas

• - Strong architecture and design skills and keen business sense.
• - Strong core server-side technologies experience (Java), database design & performance tuning exposure.
• - Strong OO design skills, knowledge of frameworks such as Spring/ Spring Boot/ exposure to functional programming a plus.
• - Good knowledge of nodeJS/ noSQL a definite plus.
• - Good exposure to front end/UI skills (JS, HTML, Angular).
• - Good exposure to configuration management, testing, deployment.
• - Deep knowhow of data structures, algorithms.
• - Hands on development across technologies

• Handling customer queries on Web Chat, E-mails and Social Media
• Educate current and potential customers with product and service information
• Maintain accurate customer records
• Identify and escalate priority issues to the Team Leader and Ops Team
• Actively participate in team meetings

• Handle all queries in a polite, professional manner
• Probe and troubleshoot customer queries, and provide a suitable and satisfactory solution.
• Educate customers on services and processes.
• Escalate any issues to the Team Leader.
• Achieve agreed KPIs and Objectives.
• Adhere strictly to shift schedules.
• Adhere to laid down internal policies, procedures and processes.
• Work collaboratively with the team.
• Candidates from voice/non- voice both will be fine. 
  Experience with the SAAS model will be an added advantage. 
  Ecommerce background will be an added advantage. 
  Communication skills should be good in verbal and written communication.

• Managing and designing the reporting environment, including data sources, security, and metadata.
• Preparing reports for executive leadership that effectively communicate trends, patterns, and predictions using relevant data
• Establish KPIs to measure the effectiveness of business decisions.
• Work with management to prioritize business and information needs.
• Provide data solutions, tools, and capabilities to enable self-service frameworks for data consumers
• Provide expertise and translate the business needs to design; and develop tools, techniques, and metrics, and dashboards for insights and data visualization.
• Responsible for developing and executing tools to monitor and report on data quality.
• Responsible for establishing appreciation and adherence to the principles of data quality management, including metadata, lineage, and business definitions
• Provide support to Tech teams in managing security mechanisms and data access governance
• Provides technical support and mentoring and training to less senior analysts.
• Derive insights through A/B tests, funnel analysis, and user segmentation

Key Criteria:

• 3+ years in a data analyst position, preferably working as a Data Analyst in a fast-paced and dynamic business setting.
• Strong SQL-based querying languages (MYSQL, PostgreSQL) and Excel skills with the ability to learn other analytic tools.
• Understanding of Scripting experience in (Python, Perl, JavaScript, Shell);
• Skilled in statistical and econometric modeling, performing quantitative analysis, and technological data mining and analysis techniques.
• This role requires a mixture of data schema knowledge and technical writing activities paired with hands-on and collaborative work with Systems Analysts. Technical exposure through requirements, QA, or development software lifecycles are also a plus
• Demonstrated analytical skills. Ability to work with large amounts of data: facts, figures, and number crunching. Ability to see through the data and analyze it to find conclusions.
• Excellent attention to detail. Data needs to be precise. Conclusions drawn from data analysis will drive critical client decisions
  Domain knowledge in the Internet of Things is a plus
• Managing a junior team of analysts. It is crucial that they have exceptional writing and verbal communication skills to perform their job duties and manage others.

• B.E/ B.Tech./ M. E/ M. Tech from any recognized university in India.
• Minimum 60% in Graduation or Post-Graduation
• SQL knowledge and hands-on experience is a must.
• Great interpersonal and communication skill

• Can work independently on the Android Development platform
• Must have knowledge of both Java and Kotlin
• Good understanding of Architecture such as MVVM and MVP.
• Must have at least 3 Good quality Android apps in the portfolio to showcase