Educational Counselor

About Us

Aakash is synonymous with trust in India's test preparation landscape, offering a blend of superior classroom and online learning experiences, granting students an invaluable edge. We specialize in preparing students for Medical and Engineering entrance exams such as the National Eligibility Cum Entrance Test (NEET) and the Joint Entrance Examination (JEE - Main & Advanced), alongside school/board examinations, including prestigious scholarship exams like NTSE and Olympiads.

AESL (Aakash Educational Services Limited) adopts a student-centric ethos in test preparation, acknowledging the uniqueness of each student and catering to their individual needs. Our team comprises highly qualified and experienced instructors deeply committed to nurturing students' aspirations. Our programs are meticulously crafted for flexibility, and our teaching methodologies are enriched by cutting-edge technologies, ensuring students are thoroughly equipped for their examinations.

Aakash Advantage:

35 Years of Excellence: Providing comprehensive and result-oriented test preparation for over three decades.

Nationwide Presence: With over 315 branches across India, we facilitate preparation in your city.

Expert Faculty: Our pool of 6000+ expert faculty members serve as mentors and guides, ensuring personalized attention.

Proven Success: In 2023 alone, 122,000+ Aakashians qualified in NEET & JEE examinations.

Digital Integration: Embracing the future, our classrooms are 100% digitized across all branches.

Hybrid Learning: Offering the best of both worlds, our hybrid classrooms seamlessly blend traditional and online learning experiences.

A Great Place to Work: We take immense pride in announcing that Aakash has been honoured with the prestigious Great Place to Work title for three consecutive years, a testament to our unwavering commitment to fostering a positive and enriching work environment.

Purpose of the Admission Officer role:

Admission officer is responsible for lead generation through variety of marketing activities resulting in counselling and enrolling the students.

As an Admission officer, you are expected to:

1.      Generate admissions by maintaining a continuous influx of data by conducting “Above The Line” (ATL) & “Below The Line” (BTL) marketing activities such as- seminars in schools, open seminars in town & residential spots within a specified territory.

2.      Contribute towards set targets by doing school visits for meeting principals, coordinators and management personals for business development.

3.      Ensure a delightful customer experience while going for home visits to counsel students and parents and close admissions resulting in enrolling the students.

4.      Capitalize on business opportunities by liaising with local tuition teachers.

5.      Ensure adherence to internal processes and compliances.

To be successful in the Admission Officer role you are required to have:

1.      Ability to handle customers in a calm, empathic & patient manner, along with strong sales persuasion skills.

2.      Excellent networking and presentation skills to conduct seminars.

3.      Proficiency in Microsoft Office and writing emails, & comfortable while working on software related to Sales & Services.

4.      Fluency in communication of English and Regional Language.

5.      Comfortable for traveling and public speaking.

Must Attitude:

1.      Customer Orientation

2.      Sense of Ownership and Accountability.

3.      Result orientation

4.      Emotional intelligence for working in a team.

Qualification:

1.      Must have bachelor’s degree.

2.      Preferred BTech / MBA /Masters in Psychology, Education etc.

Experience:

1.      Previous experience in counselling in education or careers counselling.

2.      

Previous experience of Business to Customer (B2C) Sales across industries.

Key Interactions:

·        External

o  Students, Parents & Schools.

o  Partners and Vendors for Above The line (ATL) and Below The line (BTL) activities.

·        Internal

o  Branch’s Academic & Non-Academic teams.

o  Regional Student Support Centre.

o  Regional Sales & Operations Team.

ABOUT COMPANY

Our client is one of the strongest Consumer brands in the Bakery category, having a 25000 sq ft state-of-the-art centralized manufacturing facility with European equipment near Ahmedabad, Gujarat. The founding team consists of a ‘Master Baker’ from Le Cordon Bleu, Paris, one of the finest culinary institutes in the world and an IIM-A alumni with a McKinsey background.

JOB PURPOSE

The role requires to develop business by planning, directing and implementing sales strategies and programs to achieve or exceed the sales objectives for the company. Business Channels are Traditional Retail in Distribution, Modern retail, General trade and Corporate sales business for our bakery products

KEY RESPONSIBILITIES

1. To effectively manage the business in the concerned cities/regions and achieving the sales objectives

a. Setting targets and monitoring them monthly to ensure that they are in line with the business plan

b. Meeting the revenue and margin targets for the business

c. Generating sales of company products through a team of salesmen/retail promoters in order to achieve or exceed the annual sales targets

d. Analyzing the sales trend and taking corrective actions wherever necessary

e. Any other special assignments as applicable

2. To develop and maintain a strong sales infrastructure and an aggressive sales team

a. Managing, directing and coordinating the activities of the Area Sales Managers & Sales Officers

b. Sales team deployment as per the company's requirement and as per the budget

c. Accomplishing sales human resource objectives by orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees in assigned retail stores

d. Appointing the right set of channel partners with appropriate experience, good infrastructure, financially strong and with an attitude to grow.

3. To plan, prepare and exist control over sales budget, sales forecast, sales plan etc.

a. Developing sales plan to ensure optimum utilization of resources in the region

b. Meeting sales financial objectives by forecasting requirements

c. Preparing an annual budget, scheduling expenditures, analysing variances and initiating corrective actions

d. Ensuring that all promotions are within the budget

e. Preparing sales growth blueprint for the future

4. To ensure coordination and relationship management with distributors, customers, as well as other departments

a. Ensuring that distributors and customers in the region are provided with information about new products and services in order to improve sales in the region

b. Developing and maintaining an efficient distribution network

c. Ensuring commercial hygiene by monitoring damages, complaints etc

d. Liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in order to provide brand visibility and promote sales in the region

e. To continuously gain and update category and channel expertise

f. Continuously acquiring knowledge regarding the industry, market construct, and customer behaviour to enable effective business plans

g. Acquire knowledge regarding competition product, strategies to counter attack competition in the best possible manner

SKILL REQUIREMENTS

1. Knowledge: 

a. Sound knowledge of sales and sales administration processes

b. Strong understanding of modern trade and general trade

c. Understanding of perishable/limited shelf life products (e.g. dairy, bakery, juices etc) would be preferable

d. Knowledge of ERP systems would be a plus

2. Skills: 

a. Strong leadership skills

b. Excellent communication and negotiation skills

c. Presentation skills

d. Ability to manage and lead a team

e. Strong decision making ability

f. Ability to build relationships

g. Excellent business acumen

3. Attitude: 

a. Self-motivator

b. Aggressive

c. Sincere

d. Positive approach to problem solving

e. Commitment to achieving the sales targets

f. Dynamic and exploratory

4. Educational Level

a. Graduation: Any specialization

b. Post-Graduation (Must-have): PGDM/ MBA in Marketing or Sales Management

5. Experience

a. Preferably be from FMCG or Organised Modern retail background

Position Title: Senior Marketing Executive

Job Location: Jodhpur.

Experience: min 5 years of experience in the educational domain only (Must)

Job Responsibilities:

• Taking care of all the marketing-related activities. ATL & BTL Marketing.
• Generating Admissions.
• Visiting Schools and Colleges for Presentations
• Conducting Seminars
• Counselling Students and Parents
• Handling day-to-day activities of the centre

Job Types: Full-time, Permanent

Salary: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Yearly bonus

Experience:

• Marketing Executive in Education Domain: 3 years (Required)

Language:

• English (Required)

Work Location: In person

Expected Start Date: 01/05/2024

Department : Sales / EduTech

Experience in Sales (Solution Sales) B2B, Institutional & Corporate 

Min 2-4 Years in EdTech and Overall 6 - 10 Years

Education - B.Tech/B.Com /B.SC/MBA

Role: Individual Contribution

Responsibilities:

• In Depth understanding of the company’s product & integrated solution and its impact on student learning.
• Creation of Sales pipeline & lead generation.
• Understanding the school owner persona and requirement to pitch the appropriate solution matching their need.
• To conduct Product demo and academic discussions with schools.
• Negotiate contracts and close agreements to maximize win-win for successful partnerships to the company’s mission and handover to the Key Account team.
• Maintain the CRM with timely and accurate information.
• Support the KAM team in transition from sign up till operationalisation.
• Support marketing for lead generation campaigns.
• Maintain strong industry knowledge which includes but not limited to competitive offerings & customer aspirations (School Owners, Teachers, Parent, Students).
• Adherence to the sales process

Requirements:
Should be amongst the Top quartile performers & have been formally recognised.

Excellent Communication & Presentations, account risk analysis, negotiation and collaboration skills. 

Locations :-