Salesforce Developer

Strong B2C Performance Marketing Profile

Mandatory (Experience 1): Must have 2+ YOE in managing performance marketing in atleast 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)

Mandatory (Experience 2): Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)

Mandatory (Experience 3): Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics

Mandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)

Mandatory (Exclusion): Avoid all e-commerce companies like Meesho, Amazon, Flipkart, Swiggy, as their scope of work is limited and irrelevant to their requirement.

Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself—not from companies like Ola, Swiggy, Zepto, Zomato, Uber, where the user experience is shaped by a tangible service (e.g., food delivery or cab rides).

Mandatory (Stability): Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.

Note: Total years of experience must not exceed 6 years.

About Us*

Ghar Art is a home decor brand dedicated to redefining every corner of the house with thoughtfully designed decor products. Our aesthetic approach resonates with elegance and style, and we are looking for a creative and strategic individual to bring our brand story to life across digital platforms.

We are committed to offering our customers the best shopping experience through exceptional products and excellent service. Founded by Ankur Malhotra - 15 Years+ veteran in E-commerce state with Leadership positions as AVP Paytm (Biggest Payments company in India ) & VP Marketing & Director India for Tokopedia/Goto - Biggest Ecommerce & public company in Indonesia. Pradeep Paul - Over 20 years experience in Home Furniture & Decor Business , a Furniture industry veteran and Serial entrepreneur running his own showroom by Paul's Opus in Kirti Nagar.  Surbhi Bansal - Over 15 years of experience at senior leadership position at Paytm & Homecredit with experience in Marketing , Social Media & more. Together the team is on a mission to bring Luxury Artefacts, unique decor pieces to home owners in India. We are starting our journey with lot of ambition & passion to build a strong D2C brand in modern Decor.

Paul Furniture Studio 

https://g.co/kgs/7ytk6dh

Online Site for Artifacts 

https://gharart.com/

We are looking for young energetic & passionate team members who can embrace startup culture and are motivated to build a great consumer experience & story, willing to go on a high learning curve of running business and put in hard hours to achieve great milestones together.

*Role Overview*

We are seeking a Social Media Manager & Content Writer to oversee content creation and management for our social media platforms, website, and blogs. The ideal candidate is a creative storyteller with a passion for home decor, an eye for aesthetics, and a deep understanding of social media trends.

*Key Responsibilities*

_Content Creation & Management_

• Develop engaging, on-brand content for social media platforms (Instagram, Facebook, Pinterest, LinkedIn, etc.).

• Write compelling and SEO-friendly blog posts, website content, and product descriptions.

• Plan and manage a content calendar aligned with marketing goals and seasonal trends.

• Ensure brand consistency in tone, style, and messaging across all content.

_Social Media Strategy & Execution_

• Create and implement social media strategies to increase engagement and brand awareness.

• Schedule and publish posts, monitor performance, and optimize based on insights.

• Engage with the audience, respond to comments/messages, and foster community building.

• Collaborate with designers, photographers, and influencers to create high-quality visual content.

_Analytics & Performance Tracking_

• Track key performance metrics (reach, engagement, conversions) and provide reports with insights.

• Stay updated on trends, algorithm changes, and best practices to enhance content strategy.

_Collaboration & Brand Growth_

• Work closely with the marketing and product teams to align content with brand objectives.

• Identify opportunities for collaborations, partnerships, and influencer marketing.

• Research and implement content strategies that drive traffic and sales.

*Qualifications & Skills*

• Proven experience in social media management and content writing.

• Strong writing and editing skills with a keen understanding of storytelling.

• Knowledge of SEO, hashtags, and social media analytics.

• Familiarity with content creation tools like Canva, Adobe Suite, or similar.

• Experience with scheduling tools (Meta Business Suite, Later, Buffer, etc.).

• A passion for home decor, design, and aesthetics is a plus.

*Why Join Us?*

• Opportunity to shape the digital presence of a growing home decor brand.

• A dynamic and creative work environment.

• Growth opportunities and exposure to brand marketing strategies.

Work with Executives to identify Client needs

- - Interaction with Sales Team to engage in pre-sales and post-sales activities

- Must be excellent in verbal and written communication

- Must be detail oriented in work and focused on results

- Ensure to take appropriate steps to resolve customer's problems

- Audit work orders for accuracy and make corrections if required

• Web development using PHP & experience in coding on MVC architecture of Laravel
• REST API knowledge is a must with oAuth security
• Understanding of mobile apps with REST API integration, firebase & google analytics is important
• Need to have knowledge of querying MySQL & NoSQL databases like MongoDB
• Experience with Node Js for our notification system

• Understanding of cloud services like Google cloud & AWS ec2 instance is a bonus for the profile

• The role will be part time (15-20 hours per week) with scheduled weekend availability.
• LINC Fellows will be “actively engaged” when a unit (subject) is assigned. A unit will range from 7 to 14 weeks at a time.
• LINC Fellows are required to provide 2-3 hrs each afternoon (between noon to 5pm) every day when they are supporting students.
• Candidate will have flexibility to work from location of his/her convenience.

• Interacting with high-quality global university faculty
• Working with a diverse range of international students
• Developing deeper subject understanding
• Gaining richer academic exposure
• Improving interpersonal and cross-cultural skills

• PG/Doctoral degree with distinction or first-class from a top university in India
• 5-10 years of corporate experience and/or teaching experience in the fields like Marketing, Finance, Operations, Organization/HR, Data Analytics, Project Management, Strategy and Ethics at a leading university or college (note: at least 1 year formal teaching experience at a university of college is a MUST).
• Empathetic, ambitious, warm and outgoing personality willing to work closely with people from diverse culture
• Proficient in English language
• Must possess a working laptop and have access to high-speed (>2 MBPS) stable internet connection
• Ability to quickly learn and use technology platforms for interacting with student including host university’s Learning Management System and LINC's technology platform (training on these platforms will be provided)