District Sales Manager

Job Description: Technical B2B SEO Content Writer (EdTech Global)

Location: Bangalore, India

Experience: 2-4 years

Industry: EdTech (Global)

About the Company:

We are a fast-growing EdTech company with a global presence, offering cutting-edge educational solutions. We are seeking a talented Technical B2B SEO Content Writer to join our team. As a key member of our content department, you will be responsible for producing high-quality, SEO-optimized content that drives brand awareness and generates leads within the B2B sector.

Job Role and Responsibilities:

• B2B SEO Content Creation: Develop and write technical SEO content, including blog posts, case studies, whitepapers, eBooks, website copy, product descriptions, and other marketing materials aimed at B2B clients within the EdTech space.
• Keyword Research & Strategy: Conduct in-depth keyword research for content strategies and implement SEO best practices to optimize all written content and improve organic search rankings.
• Technical Content Writing: Create content that is both technical and easily digestible for B2B audiences. You will work closely with subject-matter experts to ensure technical accuracy in content.
• Content Optimization: Continuously monitor, analyze, and improve content performance through SEO tools like Google Analytics, SEMrush, Ahrefs, etc., making data-driven improvements to maximize traffic and engagement.
• Content Collaboration: Collaborate with product, marketing, and design teams to ensure consistency of messaging, alignment with business goals, and adherence to the content strategy.
• B2B Audience Understanding: Deep understanding of the B2B audience, particularly within the education and technology sectors. Write content that addresses pain points, challenges, and solutions that resonate with decision-makers, educators, and other professionals in the industry.
• SEO Best Practices: Keep up-to-date with the latest SEO trends and changes to ensure the content strategy is always aligned with the best practices for SEO and content marketing.

Required Skills and Qualifications:

• Experience: 2-4 years of experience in SEO content writing, specifically for B2B and/or EdTech industries.
• SEO Knowledge: Strong understanding of SEO strategies, keyword research tools (e.g., SEMrush, Ahrefs, Google Search Console), and content optimization techniques.
• Technical Writing Skills: Ability to produce high-quality technical content, ensuring accuracy, clarity, and ease of understanding for non-technical audiences.
• Writing Style: Excellent writing and editing skills with a keen eye for detail. Ability to write in a clear, concise, and engaging manner tailored to B2B audiences.
• Education Industry Knowledge: Familiarity with the global EdTech landscape, trends, and challenges faced by educational institutions, technology companies, and learners.
• Analytics & Tools: Proficient in using analytics tools to track content performance and adjust strategies as necessary.
• Collaborative Spirit: Ability to work cross-functionally with different teams, including marketing, sales, and product development, to produce content that aligns with business goals.
• Location: Bangalore, India (Preference for candidates already based in Bangalore or open to relocation).

Preferred Qualifications:

• B2B Experience: Previous experience writing B2B content for SaaS, technology, or educational products.
• Technical Background: Degree in Engineering, Computer Science, Education, or related fields is a plus.
• Certifications: SEO certifications or other content marketing-related certifications are desirable.

Automation exp :3 years

Total exp :  5 to 8 yrs

Automation Tool : Java +Selenium

Basic skill set : SQL

Cloud : Marketing cloud(preference) , Sales cloud, Service cloud

Certification : Not mandatory

Technical Skills:

Email Studio:

• Testing email campaigns: Ensuring emails are correctly triggered, have the right content, and are sent to the right audience.
• HTML/CSS: Knowledge of HTML and CSS to check email templates and rendering across different devices and email clients.
• A/B Testing: Familiarity with A/B testing in Marketing Cloud for subject lines, content, and sending times.
• Personalization: Verifying dynamic content and personalization features, such as subscriber attributes and conditional content.

Journey Builder:

• Journey Automation: Testing the flow of customer journeys, including decision splits, wait times, and event-based triggers.
• Error Handling: Verifying how the system handles errors or failures during a journey, such as invalid data or connection issues.
• Journey Performance: Monitoring and testing for performance issues when multiple users or large data sets are involved.

Automation Studio:

• Automation Testing: Verifying that automations are triggered correctly and run as scheduled.
• Data Integration: Ensuring proper integration with external systems, such as databases or other Salesforce clouds.

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Position Overview:

We are seeking a dynamic and ambitious Management Trainee to join our team as a Business Development professional specializing in marketing automation products and software services. This role will provide you with a unique opportunity to gain hands-on experience and develop a deep understanding of marketing automation solutions, while contributing to the growth and success of our organization. As a Management Trainee, you will receive comprehensive training and mentorship to develop your skills and knowledge in the field of business development.

Responsibilities:

1. Gain a deep understanding of our marketing automation product and software services, including their features, benefits, and applications.

2. Collaborate with the Business Development team to identify and qualify potential leads, converting them into potential opportunities.

3. Conduct market research to identify industry trends, competitor analysis, and customer needs to inform sales and marketing strategies.

4. Assist in the development and execution of lead generation campaigns, utilizing email marketing, social media, and content creation.

5. Contribute to the creation and delivery of sales presentations, proposals, and product demonstrations to potential clients.

6. Participate in sales meetings, trade shows, and industry events to represent the company and generate leads.

7. Build and maintain strong relationships with existing and potential clients to maximize customer satisfaction and retention.

8. Monitor and report on sales activities, performance metrics, and progress towards goals on a regular basis.

9. Collaborate closely with the Product Development team to provide feedback on customer requirements and contribute to product enhancements.

10. Continuously update your knowledge of marketing automation trends, industry best practices, and competitor offerings.

11. Travel internationally as required to meet with clients, attend conferences, and explore new business opportunities.

Qualifications:

1. MBA in Marketing or similar field

2. Computers at Bachelors. Understanding of programming is a plus but not mandatory.

3. Strong passion for technology, software services, and marketing automation.

4. Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences.

5. Self-motivated and goal-oriented mindset, with a demonstrated ability to take initiative and work independently.

6. Strong analytical and problem-solving skills, with the ability to think strategically and make data-driven decisions.

7. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

8. Proficiency in Microsoft Office Suite and CRM software.

9. Prior experience in business development, sales, or marketing is a plus, but not required.

Benefits:

1. Comprehensive training and mentorship program to develop your skills in marketing automation and business development.

2. Opportunity to work with a highly talented and collaborative team in a fast-growing industry.

3. Exposure to cutting-edge marketing automation technologies and software services.

4. Competitive salary package with performance-based incentives.

5. Health insurance, retirement plans, and other benefits as per company policy.

6. Ongoing learning and professional development opportunities.

Note: This job description is a general outline of responsibilities and qualifications. It may be subject to revisions or additions based on the evolving needs of the company.

QUALIFICATION :Any UG /PG Degree  DESIGNATION : Business Development Executive Skill Set: Technical & Solution Sales & Marketing,  Job Description:  - Responsible for Cold Calling, requirement gathering, analyse, coordinate with technical team and customer. - Manage and Response for RFP's/RFI's/EOI's. - Create Proposals and Follow-ups till closure. - Candidate would be responsible for Leads generation, tracking, follow-up and Database management. - Collection of data for marketing activities from different sources like LinkedIn other online portals. - Strong in Analytical, Planning and Coordination. - Should be Energetic, Passionate and Positive Attitude. - Learning attitude is MUST. * Excellent in written and oral communication skills. - Sound Knowledge in MS-Office (Excel & Power Point).  Preference: - Immediate Joiners - Candidates In & Around Tambaram Interview Process: 1. Functional Discussion 2. HR Preference: IMMEDIATE JOINERS.  EXPERIENCE : 0 to 1 Year  CATEGORY OF JOB : Sales & Marketing