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Director sales
B2B SAAS
Director sales

Director sales at B2B SAAS · Pune · 12 - 20 years · ₹30L - ₹40L / yr · Posted 4 Mar 2024

Merito's logo

Director sales

at B2B SAAS

Agency job
via Merito
12 - 20 yrs
₹30L - ₹40L / yr
Pune
Skills
Sales
b2b

Our client is the industry-leading provider of AI Assisted Conversational messaging

solutions. They help Professionals and Institutes such as Doctor, Lawyers and Hospitals and

Education Institutes drive consumer experience over text messaging channels like SMS/

Whatsapp in their Enquiry management and Customer support processes. As a forward-

thinking global company, it continues to innovate and develop cutting-edge technologies like

Conversational AI, Chatbots, and Omnichannel solutions that redefine how businesses

digitally communicate with their customers. They integrate with Top CRMs like Salesforce,

Zoho, Hubspot among others to drive engagement in key moments, and have acquired 5000

customers across SMB’s and Mid-market (from small Professional Doctors and lawyers to

large global staffing companies and large insurance companies).

As the Director of Sales, you will play a pivotal role in driving business growth by engaging,

winning, and retaining customers for their messaging solutions. Their approach emphasizes

consultative selling, supported by cutting-edge sales tools across the entire funnel. Key

responsibilities include building and leading a sales team in India, achieving ambitious sales

targets, managing a pipeline of prospects, and forecasting performance with precision.

Key Responsibilities:

● Sales Team Leadership: Build and lead a high-performing sales team, ensuring the

achievement of a sales targets

● Pipeline Management: Develop and manage a robust pipeline of prospects to

consistently deliver positive results.

● Forecasting Accuracy: Provide accurate monthly and quarterly performance

forecasts, maintaining a 10-20% margin of error from actual bookings.

● Collaboration with Customer Success and Development Teams: Work closely

with customer success and development teams to meet customer requirements

effectively.

● Market Insights and Playbooks: Collaborate with the US-based VP Marketing to

identify market opportunities, work with large/medium customers and partners, and

create relevant sales playbooks and collaterals.

● Customer Engagement: Understand customer sales and marketing processes,

provide consultancy on best messaging programs, and evangelize company’s

solutions.

● Ensure the team is able to generate their own leads to meet assigned quotas.


What we need:

● Minimum 12+ years hands-on prior work experience with SaaS sales

● Prefer at least 6-8 years successfully running a sales organization (team)

● Willingness to work in US shift timing- 7pm- 4am IST.

● Love crushing goals and quotas

● Ability to live, eat and breathe data and insights. You should also be able to look at

Customer’s dashboard and make sense of what’s happening - which campaigns are

performing, who are their most responsive sales guys etc.

● Agile, Nimble, and energetic - These are the hallmarks of a magician. Nimble but

long-term planning, quick and agile execution which can be measured on a day-to-

day basis.


● Breathes Customers - Extremely customer centric and willingness to go that extra

mile to win a customer and more importantly woo them. This is their Core Value and

they want the DoS to exhibit it aplenty.

● Self-starter, motivated individual - who can work alone and create an impact

● Strong team player - Ability to work with cross geographical teams and in different

time zones.

Company Benefits:

● Attractive Salary: Enjoy a generous fixed compensation that recognizes your

expertise and leadership.

● Performance-based Incentives: Your contributions and achievements will be

rewarded through performance-based incentives, reflecting the value you bring to the

organization.

● Bonus Compensation: Standout performance may lead to additional bonuses

through the reward process, recognizing your exceptional contributions.

● Comprehensive Insurance Coverage: Group medical insurance for you, your

spouse, and two children, along with personal accidental insurance.

● Shift Allowance: Additional compensation is offered for specific shifts, ensuring that

you are fairly rewarded for your commitment and dedication.

● Employee Wellness: Well-being of employees is at the forefront. Work in an

environment that promotes a healthy work-life balance, allowing you to excel in both

your professional and personal life.

● Experience of a lifetime:

○ The freedom and flexibility to handle your role in a way that’s right for you

○ Gain exposure to a dynamic and growing global business environment

○ Exposure to innovative and cutting-edge technology and tools 

○ Scope to showcase one’s analytical capabilities and make high impact

contributions to Business teams

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Submit this assignment to get evaluated:

https://docs.google.com/document/d/1-SWw6CYWmiF7Rwl5CZXVJnyujWY3RllHzDzpx6dxmP4/edit?usp=sharing



About Jinn

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About Sales Manager role:

  • Sales Role in a B2B SaaS startup in AI space led by 2X entrepreneurs from IIT, IIMs. Fast paced with a lot of learning and growth.
  • Responsibility: Selling the product to brands and businesses. Generate leads, Build relationships, Get customer inputs on product, and most importantly Generate Revenue
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  • Process: Assignment followed by Interview || Assignment Link: https://docs.google.com/document/d/1-SWw6CYWmiF7Rwl5CZXVJnyujWY3RllHzDzpx6dxmP4/edit?usp=sharing
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Mandatory (Experience 1) – Must have 10+ years of direct B2B sales experience, of which the most recent 5+ years must be in selling demand generation / lead generation / marketing services / IT services / SaaS

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Mandatory (Experience 2) – Must have owned the full sales cycle end to end (prospecting, discovery, proposal, negotiation, closing) with a hunter mentality and strong closing ability

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Mandatory (Experience 3) – Experience selling to global (US, UK, MENA)

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Mandatory (Company) – Must come from a B2B lead generation / demand generation / content syndication / ABM / appointment-setting agency, or a B2B marketing services / IT services / SaaS / B2B tech company

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Mandatory (Skill 1) – Must have sold to marketing, sales and growth decision-makers (CMO, VP Marketing, Head of Growth, Head of Demand Gen) in multi-stakeholder deals

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Mandatory (Skill 2) – Must be hands-on with outbound motions: cold email, LinkedIn, cold calling, ABM and SDR workflows, and lead qualification

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Mandatory (Skill 3) – Must be fluent with CRM and prospecting tools (HubSpot or Salesforce, plus LinkedIn Sales Navigator, Apollo, ZoomInfo

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Mandatory (Skill 4) – Must have a consistent record of meeting and exceeding monthly and quarterly revenue targets, stated in the resume

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Mandatory (Leadership) – Must have team-handling experience, having built, led and mentored a sales team while carrying an individual quota

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Mandatory (Communication) – Must have excellent written and verbal communication, comfortable managing longer sales cycles with multiple stakeholders

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Mandatory (Stability) – Must show stable tenure of 2+ years per organisation with no significant gaps

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Mandatory (Note 1) – Must be open to night shift, 5:30 PM to 2:30 AM

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Preferred (Industry) – Familiarity selling to SaaS, IT services or B2B tech companies

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Roles & Responsibilities

Key Responsibilities

  • Own and manage the full sales cycle: prospecting, discovery, proposal, negotiation, and closing
  • Identify, target, and engage ideal B2B customers (SaaS, IT, Services, etc.)
  • Develop and execute outbound sales strategies (email, LinkedIn, cold calling)
  • Qualify inbound and outbound leads to ensure good client fit
  • Present customized lead generation solutions to meet client goals
  • Collaborate with the delivery and operations teams to ensure a smooth handoff and onboarding
  • Track sales pipeline using CRM (e.g., HubSpot, Salesforce)
  • Meet and exceed monthly and quarterly revenue targets

Stay up-to-date with industry trends and competitors


Ideal Candidate

1.Strong Senior B2B Sales Hunter Profile driving new business for a B2B Tech services/B2B Lead Generation / Demand Generation agency, selling Demand Gen / Marketing Services / IT Services / SaaS to mid-market and enterprise clients

2.Mandatory (Experience 1) – Must have 10+ years of direct B2B sales experience, of which the most recent 5+ years must be in selling B2B technology services / IT services / B2B SaaS / demand generation or marketing services with a strong focus on new business acquisition.

3.Mandatory (Experience 2) – Must have owned the full new-business sales cycle end to end — prospecting, lead generation, discovery, stakeholder engagement, proposal/pitch, negotiation and closing — with a strong hunter/new-logo acquisition mindset and demonstrated ability to independently convert cold/warm prospects into paying clients

4.Mandatory (Experience 3) – Must have demonstrated B2B sales experience selling technology services / IT services / SaaS / marketing or demand-generation services to clients in global markets, particularly the US, UK and/or MENA, with ownership of prospecting through closure (Global-market sales must be a significant and recent part of the candidate's sales experience, not limited to occasional/inbound international accounts)

5.Mandatory (Skill 1) – Must have sold to marketing, sales and growth decision-makers (CMO, VP Marketing, Head of Growth, Head of Demand Gen) in multi-stakeholder deals

6.Mandatory (Skill 2) – Must be hands-on with outbound motions: cold email, LinkedIn, cold calling, ABM and SDR workflows, and lead qualification

7.Mandatory (Skill 3) – Must be fluent with CRM and prospecting tools (HubSpot or Salesforce, plus LinkedIn Sales Navigator, Apollo, ZoomInfo

8.Mandatory (Skill 4) – Must have a consistent record of meeting and exceeding monthly and quarterly revenue targets, stated in the resume

9.Mandatory (Skill 5) – Must be able to clearly demonstrate a structured B2B sales approach, including ICP identification, account research, prospecting strategy, outreach sequencing, discovery, lead qualification, stakeholder mapping, solution positioning, objection handling, negotiation and closing.

10.Mandatory (Leadership) – Must have team-handling experience, having built, led and mentored a sales team while carrying an individual quota

11.Mandatory (Communication) – Must have excellent written and verbal communication, comfortable managing longer sales cycles with multiple stakeholders

12.Mandatory (Stability) – Must show stable tenure of 2+ years per organisation with no significant gaps

13.Mandatory (Company) – Must come from a B2B technology services / IT services / B2B SaaS / B2B tech company, or a B2B lead generation / demand generation / content syndication / ABM / appointment-setting / marketing services agency

14.Mandatory (Note 1) – Resume must demonstrate quantifiable B2B sales achievements, such as quota attainment %, revenue/bookings generated, new logos acquired, deal sizes, pipeline generated or YoY growth

15.Mandatory (Note 2) – Must be open to night shift, 5:30 PM to 2:30 AM

16.Mandatory (Note 3): CTC is inclusive of variable upto 30%

17.Preferred (Industry) – Familiarity selling to SaaS, IT services or B2B tech companies

Interview Process


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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