We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact
Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning
and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights
by effectively and quickly adapting to data.
Reports to: VP - Markeing
Responsibilities:
● Own end-to-end execution, measurement, reporting, and optimization of campaigns
across channels with goals to increase New users Acquisition, Scale GMV across the
campaign, and deliver platform GMV & ROAS
● Managing two verticals of Impact Guru business, one is online donation(E-commerce) &
Lead Generation(Seekers).
● Lead a team of performance marketers & Data Analyst
● Partner with internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
● On a day-to-day basis, you will be expected to optimize campaigns based on data
breakdowns and insights.
● Understand ways to scale campaigns across platforms in an optimal manner.
● Perform interest research in Facebook using audience insights and ads manager.
● Create a digital media plan based on requirements across multiple platforms
● Understand how content works across different social media platforms
● Create insightful reports based on data from performance marketing campaigns
● Tag with your copy and art partners to achieve a digital-first creative output on
campaigns.
● Work on Launching & Optimising other marketing channels like Taboola, Criteo,
Outbrain, Adroll etc.
● Work on retentiton marketing through Mo engage or internal communication.
● Coordination with SEO Team for Organic ranking updates & suggestions
● Assist Social media team in scaling the organic GMV from social pages, also assist them
in increasing the followers on each social media pages
● Work on launching influencer marketing campaigns & influencer network for the brand.
Skills Required:
- 3-4 years of industry experience (agency or editorial) is a plus.
- Bachelor’s degree in Engineering, Media Communications, Business Administration,
Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
- In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
- Excellent problem solving & analytical skills.
- Strong quantitative skills with a knack for translating numbers into actionable insights and
creatives.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting goals & deadlines.
- Able to effectively work independently, and as part of a team.
Min. 3-4 year experience is required in this role.
Shubham Vishwakarma
Full Stack Developer - Averlon
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