Digital marketing

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Website: miror.in

Copywriter – Miror Therapeutics

About Miror

Miror Therapeutics is a FemTech company focused on helping women navigate peri-menopause and menopause through science-backed wellness, healthcare, and personalized solutions. We are building a trusted ecosystem that combines expert care, technology, community, and products to make women’s health more accessible and understandable.

Role Description

We are looking for a Copywriter who can turn complex health and wellness concepts into simple, engaging, and persuasive content. From high-converting performance ads to educational social media content, emails, landing pages, and product communication, you will help shape how women understand and engage with Miror.

This is an 80% execution and 20% strategy role, working closely with the Content, Marketing, Design, and Growth teams.

What You'll Do

Performance Copy – 40%

·       Write compelling copy for Meta, Google, and other performance campaigns.

·       Create multiple headlines, hooks, CTAs, and copy variations for A/B testing.

·       Write landing page and product page copy focused on conversion.

·       Develop persuasive yet responsible health and wellness messaging.

·       Continuously improve copy based on CTR, conversion, CAC, and ROAS.

Social Media & Content – 30%

·       Write engaging captions for Instagram, Facebook, LinkedIn, and other platforms.

·       Create scroll-stopping hooks for Reels, videos, and stories.

·       Simplify complex topics around menopause, hormones, women's health, and wellness.

·       Write video scripts and content for doctors, experts, influencers, and creators.

·       Develop WhatsApp, SMS, and community communication.

Email & Customer Engagement – 20%

·       Write welcome, education, re-engagement, abandoned-cart, and post-purchase email journeys.

·       Create promotional campaigns that are informative and not overly sales-driven.

·       Develop customer stories, testimonials, FAQs, and support communication.

·       Create content that builds trust and long-term customer relationships.

Brand & Strategy – 10%

·       Work with the Content Strategist and Marketing team on campaign messaging.

·       Maintain Miror's tone of voice and copy guidelines.

·       Collaborate with designers to ensure strong copy-visual communication.

·       Support product, packaging, website, and campaign copy.

·       Ensure health claims and communication follow applicable regulatory guidelines.

Must-Haves

·       5-10 years of copywriting experience in an agency, D2C, healthcare, wellness, beauty, nutrition, or consumer brand.

·       Strong portfolio demonstrating performance-driven and creative copy.

·       Experience writing Meta/Google ad copy and social media content.

·       Strong understanding of customer psychology and conversion principles.

·       Ability to turn complex health/scientific concepts into simple, relatable language.

·       Strong grammar, storytelling, and communication skills.

·       Comfortable writing multiple variations quickly and working in a fast-paced environment.

·       Data-driven approach with the ability to improve content based on performance.

Good to Have

·       Experience in women's health, healthcare, wellness, nutrition, fitness, beauty, or FemTech.

·       Agency experience working with multiple D2C brands.

·       Email marketing experience; Klaviyo knowledge is a plus.

·       Understanding of SEO and content marketing.

·       Experience working with influencers, doctors, experts, or UGC creators.

·       Background in science, healthcare, nutrition, psychology, or a related field.

Success Metrics

·       Ad CTR and conversion rates.

·       Landing/product page conversion rates.

·       Email open and click-through rates.

·       Social engagement and content performance.

·       Growth in qualified leads/customers through content.

·       Customer engagement and retention through educational content.

What Success Looks Like After 12 Months

·       Consistently high-performing copy across paid and organic channels.

·       A strong and distinctive Miror brand voice.

·       A library of proven copy frameworks, hooks, and templates.

·       Content that makes menopause and women's health easier to understand.

·       Stronger customer trust, engagement, conversion, and retention.

Why Join Miror?

·       Work directly with founders and a passionate, high-energy team.

·       Build the voice of one of India's emerging FemTech brands.

·       Work at the intersection of women's health, science, technology, and consumer wellness.

·       Opportunity to make a meaningful impact on how India talks about menopause and women's health.

·       High ownership, low bureaucracy, and plenty of room to experiment and create.

Location: Bengaluru

Work Mode: Full-time | Work from Office

 Best Regards,

Indrani Dutta

Senior Manager - HR

www.miror.in

www.sohamenergy.in

https://www.linkedin.com/in/indrani-dutta-a9a65135/

Be the Visual Voice Behind a Global Meditation Movement.

Principal or Senior Visual Designer, Mobile App

Miracle of Mind is revolutionizing meditation, guided by Sadhguru, a globally revered yogi. Our app reached millions on day one, on a mission to bring daily inner experience to over 3 billion people. We're seeking a Principal or Senior Visual Designer to define the visual language, UI, and art direction of this next-gen wellness platform. You'll build a modern, immersive, intuitive system—a dynamic visual identity resonating across digital and physical realms, supporting this deeply human mission.

This role leverages your seasoned mobile product design expertise and creative leadership. You'll collaborate meaningfully with cross-functional teams (Product Designers, Researchers, Illustrators, Engineers, Content Strategists) globally.

Role Overview

As a Principal/Senior Visual Designer, you'll drive the visual design and art direction for Miracle of Mind. This includes shaping the visual identity across multiple digital touchpoints—from app UI and motion to marketing assets. Beyond execution, you'll critique work, elevate design quality, and influence stakeholders for a cohesive, impactful design language, collaborating closely with your team. 

What You’ll Do

● Lead visual design strategy, ensuring a cohesive design language across UI, motion, branding, and digital experiences.

● Define design principles, typography, color systems, and art direction aligned with the brand's essence.

● Set the creative vision for immersive storytelling and motion-based product experiences.

● Design high-fidelity visuals, UI components, and interactions that delight users.

● Prototype animated and interactive experiences using motion design.

● Provide thoughtful critique to elevate visual and experiential quality.

● Advocate best practices in typography, composition, and branding, balancing innovation and clarity.

● Create visual assets across digital channels, including in-app UI, onboarding, animations, and marketing.

● Adapt and scale design systems across various digital platforms.

● Utilize Figma, After Effects, Principle, Lottie, or other prototyping tools.

What We’re Looking For

● Deep expertise in visual design foundations: typography, layout, composition, hierarchy, and color.

● Strong art direction capabilities with a track record of elevating visual quality across digital products.

● Experience designing for mobile, web, and marketing touchpoints.

● Motion design & prototyping experience; ability to create interactive, animated UI experiences.

● Hands-on and execution-focused; thriving in creating high-fidelity visuals and interactive prototypes.

● Ability to effectively critique design work and provide clear, constructive feedback.

● Strong storytelling abilities, using visuals to create immersive experiences.

● Proficiency with Figma, Adobe Creative Suite, After Effects, or similar motion tools.

● 6+ years of experience in visual design, branding, and product design, preferably in digital-first environments.

● Bonus: Understanding of 3D, generative design, or immersive experiences; ability to collaborate on Lottie or WebGL animations. 

Why Join Us? Lead Visual Designer JD

● Shape the Future of a Global Movement: Be the lead visual voice for an app that's a movement. Your work will profoundly impact global mental well-being.

● Create Meaningful Transformation: Craft experiences that change lives, making meditation accessible to millions.

● Work with the Best: Access world-class mentorship from design leaders who've shaped iconic digital experiences.

● Creative Freedom and Ownership: Define and evolve the visual and artistic direction of a global brand.

Explore the Miracle of Mind app: https://isha.sadhguru.org/in/en/miracle-of-mind Also, see other Isha Foundation and Sadhguru mobile experiences: https://isha.sadhguru.org/in/en/sadhguru-app This is your chance to be at the forefront of a rapidly growing movement, shaping how people experience meditation globally.

-Promote and sell insurance products to potential clients.

-Assess client's needs and offer tailored coverage solutions.

-Build and maintain relationships with new and existing customers.

-Achieve sales targets and performance goals.

Who Should Apply?

-Effective Communication and sales ability

-Had good convincing skills and problem solving skills.

-Should have a good acumen for Sales.

-Good in interacting with peoples.

-Interpersonal skills to meet the targets and build customer relationships.

-Age: 20 to 30 years.

Please find the JD for Instructional designer position below:

Job Title: Instructional Designer & Content Developer

Location: Mumbai, Maharashtra

Job Type: Full-Time, Permanent

Experience: Minimum 3 years as an Instructional Designer

Responsibilities:

1. Apply instructional design theories, such as ADDIE, Bloom's Taxonomy, and adult learning principles, to create effective and learner-centric training materials.

2. Demonstrate a solid background in e-learning design principles, staying updated on industry trends and best practices.

3. Collaborate with stakeholders to identify learning objectives and analyze the target audience's needs, characteristics, and existing knowledge.

4. Develop visually appealing and interactive storyboards using MS PowerPoint to outline the flow and structure of e-learning modules.

5. Create engaging and compelling scripts and narrations for instructional videos, ensuring alignment with learning objectives.

6. Develop instructional materials, including presentations, e-learning modules, videos, and assessments, ensuring they are engaging, informative, and meet the defined learning outcomes.

7. Proficiently use Articulate Storyline to design and develop interactive e-learning modules that enhance the learning experience.

8. Edit and enhance video content using Camtasia, ensuring a seamless and engaging visual experience for learners.

9. Possess a strong understanding of Learning Management Systems (LMS) and the ability to integrate e-learning content into various platforms.

10. Communicate complex ideas effectively through clear and concise written content, ensuring a high standard of English proficiency.

11. Gather feedback from learners and stakeholders to refine and enhance instructional materials, making improvements based on constructive input.

12. Stay informed about industry trends, educational technologies, and instructional design methodologies, participating in professional development opportunities.

Qualifications:

1. Bachelor's degree in Instructional Design, Education, or a related field, or certification or diploma in Instructional Design.

2. Strong understanding of instructional design principles and adult learning theories.

3. Proficiency in using instructional design software and tools (Articulate Storyline, Camtasia, Adobe Illustrator).

4. Excellent communication and collaboration skills.

5. Excellent problem-solving skills and the ability to work independently as well as collaboratively in a team.

Responsibilities:

• Develop, test, and maintain web applications using the CodeIgniter framework.

• Write clean, efficient, and well-documented code.

• Troubleshoot and debug issues that arise during development or in existing applications.

• Collaborate with team members to identify and resolve problems.

• Participate in code review sessions to ensure that code meets quality standards.

• Stay up-to-date with the latest trends and technologies in web development.

Preferred Qualifications/ Skills

• Bachelor's or Master's degree in Computer Science or a related field.

• Minimum 1 years of experience in PHP development.

• Strong knowledge of the CodeIgniter framework.

• Proficient in HTML, CSS, JavaScript, and jQuery.

• Familiarity with Git, GitHub, PHPUnit, and Composer.

• Experience working in an Agile development environment using Scrum/Kanban.

• Familiarity with databases such as MySQL, PostgreSQL, and MongoDB.

• Good understanding of web standards and protocols.

• Strong problem-solving and analytical skills.

• Ability to work independently and as part of a team.

• Excellent communication and interpersonal skills.

• Experience in React.Js is also a must

Backend/Fullstack Developer

About the Company:

Company is India’s largest and best-established digital wealth management service that helps its customers create wealth for their long-and-short-term goals. Founded in 2012, Company is a pioneer in the digital financial services category and is recognised for creating simple and elegant user experiences in a complex domain. We do this by simplifying complex investing concepts and automating best practices, so our customers can grow their wealth without worry. We achieve this by combining cutting-edge technology, data-driven algorithms, awesome UX and friendly customer support. Our task is ambitious and we like to work hard as well as smart. We want to build a team that relishes challenges and contributes to a new way of thinking and investing in India. We are also invested in the growth of our colleagues and providing a supportive and thriving working environment for everyone. We have been recognised by Great Place To Work® as one of India’s best companies to work for.

Role specific info:

• 4-12 years of experience building good quality production software
• Excellent knowledge of at least one ecosystem based on Elixir/Phoenix, Ruby/Rails, Python/Django, Go/Scala/Clojure
• Good OO skills, including strong design patterns knowledge
• Familiar with datastores like MySQL, PostgreSQL, Redis, Redshift etc.
• Familiarity with react.js/react-native, vue.js etc. • Knowledge of deploying software to AWS, GCP, Azure
• Knowledge of software best practices, like Test-Driven Development (TDD) and Continuous Integration (CI)

What would you do here:

• Writing quality code using language best practices.
• Working in a highly collaborative team.
• Building good software using the latest tools and techniques.
• Participating in design reviews, coding modules, code reviews and unit testing.
• Taking ownership of quality and usability of your code.
• Mentoring co-workers.
• Leading efforts in improving technology architecture.

• Compile and analyze data, processes, and codes to troubleshoot problems and identify areas for improvement.
• Collaborating with the front-end developers and other team members to establish objectives and design more functional, cohesive codes to enhance the user experience.
• Developing ideas for new programs, products, or features by monitoring industry developments and trends.
• Recording data and reporting it to proper parties, such as clients or leadership.
• Participating in continuing education and training to remain current on best practices, learn new programming languages, and better assist other team members.
• Taking lead on projects, as needed.