Digital marketing

Job description

AdRefresh is seeking a full time Digital Marketing Executive to join our growing organization. It is a great opportunity for the right candidate to make an enormous difference in a small, fast paced Digital Media startup.

Apply only if you are willing to work in Night shifts

5 days working : Mon- Friday

Sat & Sun : Off

Shift : 6pm- 3am

Responsibilities

• Own all AdOps components including campaign trafficking and reporting
• Interact with clients to execute campaigns
• Optimize campaigns and troubleshoot any campaign issues. 
• Review creatives, third party tags or any related campaign settings
• Monitor campaign pacing and performance on a daily basis to ensure proper delivery of campaigns
• Collaborate with team to not only maintain ad operations, but improve and streamline processes wherever possible

Desired skills

• Great communication skills, both oral and written
• Good analytical and reporting skills (proficiency in MS Excel)
• Must be willing to work in US time zones
• Adaptive to change and ability to learn quickly
• Ability to plan, multi-task and manage time efficiently
• Passionate about maintaining a fully up-to-date knowledge of all ad-operations advancements, current and future trends
• Ability to prioritize and work towards deadlines
• Mature individual who acts on their own initiative and assumes ownership of their work
• Team player who is dedicated to providing a consistently high level of service to all clients.
• Added advantage with Digital Marketing Domain knowledge (Google Ads, Search and Facebook ads)

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

JOB DESCRIPTION

Job Title: Digital Marketing Executive

Job Type: Full time

Work Location: Noida sec 62

About Us:-

Tikshark is a creative digital marketing and advertising agency. It provides a variety of online marketing and branding solutions designed to help businesses grow their online presence and reach their target audiences effectively. We specialize in providing comprehensive digital solutions designed to help businesses across the globe achieve their marketing and branding goals. At Tikshark, we don’t just market brands — we make them memorable. Our digital solutions drive visibility, engagement, and success.

JOB SUMMARY:-

We are looking for a passionate and innovative Digital Marketer to join our team at Tikshark. As part of TikShark’s team, you will help build strong digital brand presence and deliver measurable marketing impact for diverse clients. We aren't just hiring for a role; we're hiring for potential.

Roles and Responsibilities:-

· Develop and execute comprehensive digital marketing strategies aligned with client and company goals.

· Design and run paid advertising campaigns on Google Ads, Meta Ads, and other digital platforms to drive traffic and lead generation.

· Coordinate with graphic designers, video editors, and content writers to develop high-quality marketing creative.

· Research competitor activities, market trends, and emerging digital tools to stay ahead in the industry.

· Monitor and analyse campaign performance using tools such as Google Analytics, Meta Business Suite, and Search Console.

· Prepare performance reports, derive insights, and recommend improvements for better ROI.

· Assist in website content updates and landing page optimization to enhance user experience.

· Support influencer marketing and brand collaboration campaigns when required.

Preferred Skills:-

· Strong understanding of SMM, SMO, Digital Marketing fundamentals, and content strategy and email marketing tools.

. Experience in meta ads or google ads and running campaigns.

· Analytical mind set with familiarity in web analytics tools.

· Excellent communication, creativity, and attention to detail.

· Understanding of B2B and B2C marketing concepts.

· Prior experience in social media management is an added advantage.

· Plan, execute, and manage WhatsApp marketing campaigns to engage prospects and customers.

· Knowledge of AI is also an added advantage and utilizing AI tools accordingly for content creation, chat automation, campaign optimization, and analytics.

Benefits:

• Competitive salary
• Professional development opportunities
• Collaborative and vibrant work environment

Experience Required

· 1 – 2 Years (Fresher’s can apply)

Education:

• Bachelor's (Preferred)

Language:

• English (Required)

Company Name - Savex Technologies Pvt. Ltd.

Responsibilities

Digital Marketing Executive

We are looking for a results-driven Digital Marketing Executive to plan, run and optimise paid, organic, social and marketplace campaigns that drive traffic, leads and sales.

Responsibilities

• Develop digital strategies for hardware - Gaming product
• Manage SEO, PPC-Google Ads and Facebook Ads, Meta Ads, Social media, Paid Ads, Performance marketing, E-commerce marketing.

Perks and benefits

Health insurance, Annual bonus, Performance bonus, Provident fund

Qualification:

•  Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.

•  MBA in Marketing (preferred, not mandatory).

Key Skills & Experience

•  3–5 years of hands-on experience in digital and performance marketing.

•  Strong working knowledge of Google Ads, Meta Ads Manager, Amazon Ads and Flipkart Ads.

•  Experience with Google Analytics 4, Google Search Console, Meta Pixel and conversion tracking.

•  Sound understanding of SEO, PPC, social media marketing and campaign KPIs (CPC, CTR, CPL, ROAS, ACoS).

•  Analytical mindset with the ability to read data and optimise campaigns for ROI.

•  Good communication, coordination and reporting skills.

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

We are hiring a Digital Marketing Executive with at least 1 year of relevant experience to manage our end-to-end digital marketing and support operations. The ideal candidate will be responsible for running paid campaigns, improving organic visibility, handling customer queries, and supporting administrative tasks including cold email outreach.

Role & responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Conversion tracking)
• Manage Meta Ads (Facebook/Instagram) campaigns from setup to performance analysis
• Handle On-Page SEO (keyword optimization, meta tags, content structuring) and Off-Page SEO (backlinks, directory submissions, guest posting)
• Manage customer support queries via email/chat/calls in a timely and professional manner
• Handle cold emailing campaigns for author acquisition, editorial board outreach, and related activities
• Assist with general administrative and coordination tasks
• Prepare reports on campaign performance, SEO rankings, and outreach metrics
• Use AI tools to improve content creation, campaign optimization, and productivity
• Maintain documentation using MS Word, Excel, and other office tools

Preferred candidate profile

• Minimum 1 year of hands-on experience in digital marketing
• Working knowledge of Google Ads and Meta Ads Manager
• Understanding of On-Page and Off-Page SEO techniques
• Good command of MS Office tools, especially MS Word (formatting, documentation)
• Comfortable using AI tools (ChatGPT, Claude, Canva AI, etc.) for content and productivity
• Strong written and verbal communication skills (English)
• Experience with cold emailing / outreach tools is a plus
• Prior experience in customer support or client handling preferred
• Bachelor's degree in Marketing, Mass Communication, or related field preferred

Good to Have

• Familiarity with website content management
• Basic knowledge of email marketing tools (Mailchimp, etc.)

Job Description: Performance Marketing Analyst – Junior

Job Overview:

We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.

The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.

This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.

Key Responsibilities:

• Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
• Track important performance metrics including:

1- CTR

2- CPC

3- CPM

4- CPA

5- CPL

6- Conversion Rate

7- ROAS

8- CAC

9- Impressions & Reach

10- Engagement

11- Add-to-Cart

12- Checkout

13- Sales & Revenue

• Prepare daily, weekly, and monthly campaign performance reports.
• Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
• Assist in understanding why campaigns are not generating expected leads or sales.
• Analyze audience, demographic, location, placement, and creative-level performance.
• Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
• Compare campaign performance against previous results and identify areas of improvement.
• Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
• Provide basic data-backed recommendations on what should be continued, stopped, or tested.
• Work closely with the Performance Marketing, Creative, and Strategy teams.
• Keep track of social media and digital advertising trends and platform updates.

Required Skills:

• 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
• Basic understanding of Meta Ads and Google Ads.
• Understanding of digital marketing and advertising metrics.
• Good knowledge of Excel/Google Sheets.
• Basic understanding of conversion funnels and customer journeys.
• Good analytical and problem-solving skills.
• Strong research and attention-to-detail skills.
• Good communication skills.
• Willingness to learn and work with data.
• Ability to identify patterns and convert data into simple, actionable insights.

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.

Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.

Manage SEO/SEM strategies to improve website traffic and lead generation.

Collaborate with the design and content teams to create compelling ad creatives and landing pages.

Conduct A/B testing to maximize campaign efficiency.

Prepare weekly and monthly performance reports with clear ROI analysis.

Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.

Coordinate with internal stakeholders to align campaigns with overall business objectives.

The Mission

At TestMu AI (formerly LambdaTest), we aren't just automating scripts — we're deprecating the era of manual-heavy testing. We're building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle. The name "TestMu" comes from our community conference — our users and team aren't an audience, they're the heartbeat of what we build. We believe AI augments human potential, not replaces it.

As our Performance Marketer, you'll own the Google Ads engine that puts our agentic platform in front of engineering leaders, QA heads, and CTOs defining the next decade of testing. Google Ads as your primary lever. 70+ live campaigns as your canvas. Pipeline as your scoreboard.

The Pillars of Impact

🚀 Google Ads Execution & Scale 50%

• Own Google Ads end-to-end across 70+ live campaigns — Brand, Competitor, Generic/Non-brand, Performance Max, AI Max, Search, Display, Video.
• Manage $25K+ in monthly spend with disciplined CPC strategy — competitor campaigns the highest, generic second, brand lowest, calibrated to funnel stage.
• Default to Phrase and Exact match types for new keyword builds; use Broad with intent, never by default, and keep auction waste out of the system.
• Diagnose spend volatility in real-time — know when CPM is lifting, when creative is fatigued, when the form itself is losing conversions.

⚙️ Attribution, Analytics & Reporting 30%

• Work fluently across attribution models — first touch, last touch, time decay, multi-touch — and know which model answers which question.
• Build and own daily, weekly, and monthly reports that connect spend to pipeline, not just clicks to leads.
• Use UTM parameters with discipline — campaign, source, medium, term, content — so every click is traceable to the campaign that earned it.
• Partner with GA4, Looker Studio, and Salesforce (or any CRM) to close the loop from ad spend to revenue influenced.

🧠 Landing Pages, Creative & Optimisation 20%

• Define landing page content and iterate on CTAs, copy, and layout — Hotjar, VWO, or similar — based on heatmaps and session data, not opinion.
• Brief and shape ad creative with intent; AI handles the first draft, you handle the judgement on what actually converts.
• Run continuous A/B tests across copy, creative, and landing flows — document what wins and what doesn't for the team's playbook.

The Bar

Non-negotiables. Every signal must be a yes.

Google Ads — in-and-out knowledge.

Fluent across Brand, Competitor, Generic, P-Max, AI Max. Not basic Search vs Display. You've shipped campaigns, not just reported on them.

$25K+ monthly budget managed.

Firm baseline. $20K considered only when every other signal is strong. Below $20K, this isn't the seat.

Attribution and diagnostic fluency.

First touch, last touch, time decay, multi-touch — you know them, and know when to use which. UTM depth is second nature.

Extreme Ownership.

Execution-first now, full channel strategy ownership as it evolves. You don't wait for the playbook. You write it.

The Interview Loop

Three rounds. Sharp, honest, and respectful of your time.

Round I · Talent Screen

30 min with the recruiting team — Google Ads fundamentals, campaign depth, baseline criteria check.

Round II · Hiring Manager

45 min with Himanshu Gulati (Director, Demand Generation) — your campaigns, your numbers, your diagnostic thinking.

Final · Leadership Conversation

30 min with our CMO — scope fit, long-term trajectory, mutual conviction.