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Digital Sales Director
Digital Sales Director

Digital Sales Director at CRMIT Solutions · Bengaluru (Bangalore) · 10 - 15 years · ₹16L - ₹20L / yr · Profitable · Posted 6 Oct 2025

CRMIT Solutions's logo

Digital Sales Director

Sakshi Gowda's profile picture
Posted by Sakshi Gowda
10 - 15 yrs
₹16L - ₹20L / yr
Bengaluru (Bangalore)
Skills
Sales
Digital Marketing
Inside Sales
Salesforce

CRMIT Solutions is a leading CRM Solutions Provider specializing in AI-led digital transformation and decision transformation solutions, all powered by Customer360++ (a proprietary AI and decision science framework). The flagship Application Success Value Plan (ASVP) leverages decision science and agentic AI techniques with considerable value-for-money-and-time.



Digital Sales Director (India)

Job Type: Full-time | Location: Bengaluru, India


Job Description:

CRMIT is seeking a strategic, data-driven, and digitally savvy Digital Sales Director to lead our high-performing Digital Insights team. This role is pivotal in driving revenue growth through digital channels, optimizing sales processes, and scaling CRMIT’s inside sales operations. You’ll be responsible for building and executing a modern sales strategy that leverages CRM, automation, analytics, and customer insights to deliver measurable results.



Key Responsibilities:

  • Develop and execute a scalable inside sales and digital sales strategy aligned with CRMIT goals of transforming itself to a Decision Science Company.
  • Should have successfully built the pipeline or lead a team who had built a pipeline to sell cloud based solutions and services for one or more industries in USA, Australia or Europe.
  • Collaborate with marketing, customer success teams, Client Partners and solution/industry consultants to align team’s activities with that of go-to-market strategy.
  • Own pipeline generation for field client partner’s net new customers.


Required Skills and Experience:

  • Minimum 10 years of experience in selling Salesforce products and solutions. accustomed to carrying and achieving an annual revenue quota.
  • Proven track record of success in sales, with experience selling in one or more industries such as manufacturing, healthcare, or financial services.
  • Established relationships with Salesforce industry leads in mid-market / global accounts.
  • Strong interpersonal and communication skills, with the ability to build rapport and influence key stakeholders.
  • Experience working collaboratively with Salesforce.com sales and delivery teams. 
  • Sales automation platforms and dashboards analyze KPIs metrics to identify trends, forecast revenue, and drive improvements.
  • Lead omnichannel / digital channels outreach via email, LinkedIn, webinars, and virtual events to engage tech decision-makers.
  • Drive adoption of AI-powered tools and data analytics to enhance customer targeting and personalization.
  • Use intent data, behavioral analytics, and Account Based Marketing (ABM) strategies to personalize outreach and accelerate deal velocity for targeted accounts / territories / industries of CRMIT’s focus.
  • Champion a data-first culture, using insights to refine targeting and messaging
  • Stay ahead of tech trends and buyer behavior to anticipate market shifts and adjust GTM strategy. Cultivate relationships with key accounts, partners, and influencers in the tech ecosystem.
  • Build strong relationships with key accounts and strategic partners to identify upsell and cross-sell opportunities through data insights and customer feedback.
  • Ensure seamless handoff to delivery teams for onboarding, adoption, and expansion.




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About CRMIT Solutions

Founded :
2003
Type :
Services
Size :
100-1000
Stage :
Profitable

About

CRMIT Solutions is a pioneer in digital transformation solutions to deliver Customer360. As a premier Salesforce Consulting & Appexchange partner, CRMIT Solutions specializes in CRM, business insights, field transformations, human services, and patient experience solutions. With over 200+ certified CRM & business intelligence consultants and over 1000+ successful deployments globally, CRMIT has successfully acquired 200+ customers spreading across various domains including financial services, manufacturing, healthcare, and human services (governments).
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About Discover Dollar

Discover Dollar helps large enterprises recover lost profit through AP recovery audits, contract compliance reviews, and profit leakage prevention. We work with major retail, manufacturing, CPG, healthcare, and insurance organizations including Target, ABInBev, Carrier, Canadian Tire, etc. to find and recover money that falls through the cracks of complex procure-to-pay processes.


The Role

We're looking for a Sales Director to scale our existing sales team and drive revenue growth across both direct enterprise sales and partnership-led channels. This is a player-coach role: you'll manage and develop a team of SDRs while staying close enough to the pipeline to unblock deals, shape strategy, and represent Discover Dollar in front of senior enterprise stakeholders (CFO, VP Finance, Controller, Head of AP).

You'll report directly into leadership and have real influence over how we scale go-to-market.


What You'll Do

  • Lead and scale the team - Manage, coach, and grow a team of sales reps/SDRs; build repeatable processes for pipeline management, forecasting, and deal reviews.
  • Own direct enterprise sales - Drive new logo acquisition and expansion within existing accounts, engaging CFOs, VPs of Finance, Controllers, and Heads of AP.
  • Build and manage the partnership motion - Work alongside our partnerships team to convert channel relationships with BPO, ERP/SI, and advisory firms (e.g. benchmarking and strategic advisory partners) into qualified pipeline and closed revenue.
  • Own the number - Be accountable for team quota, accurate forecasting, and pipeline health; report regularly to leadership on performance, blockers, and course corrections.
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  • Represent Discover Dollar externally - Lead executive-level conversations, present findings and value propositions to senior enterprise stakeholders, and negotiate contract terms.
  • Collaborate cross-functionally - Work closely with audit, product, and marketing teams to ensure sales commitments align with delivery capability, and that market feedback shapes product and content strategy.


What we're looking for

  • 10-15 years of B2B sales experience, with at least 3-5 years in a sales leadership/management role scaling a team (not just an IC background).
  • Proven track record selling into enterprise accounts in the US and Canada market. Experience with CFO/Finance/AP stakeholders is a strong plus, especially in cost recovery, audit, procurement, fintech, or adjacent B2B SaaS/services categories.
  • Experience running both direct sales and partner/channel motions. You understand how to build pipeline through partnerships (BPO, ERP/SI, advisory) in addition to direct outbound and inbound.
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  • Strong executive presence; comfortable being the face of the company in high-stakes conversations with senior finance and procurement leaders.
  • Data-driven approach to pipeline and team management; comfortable owning and defending a number.
  • Excellent written and verbal communication; ability to translate complex value propositions (financial recovery, ROI, compliance risk) into crisp, executive-ready narratives.


Nice to Have

  • Experience selling audit, compliance, cost-recovery, or fintech/SaaS solutions into Fortune 1000 accounts.
  • Familiarity with partnership/channel GTM models (referral, co-sell, contingency-based).
  • Experience scaling a sales team from single digits into a larger, structured org.
  • Exposure to selling both services-led and SaaS-led offerings in parallel.


What We Offer

  • A high-ownership role with direct influence on GTM strategy, not just execution.
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  • The opportunity to build a scaled sales function from the ground up at a fast-growing company already working with marquee enterprise clients.
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6 - 10 yrs
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skill iconGoogle Analytics
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Help new products find their first customers in the US, and teach our systems how you do it.


Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.


What you'll do

- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.

- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.

- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.

- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.


Who you are

- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.

- Taken a product from near zero to real US traction, with numbers you can show.

- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."

- A clear writer. You explain your reasoning so that others can act on it.

- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.


Details

- Full-time and remote within India, engaged as an independent contractor.

- ₹45–55 LPA based on experience, plus equity.

- Process:

1. A short application with a 20-minute exercise.

2. A conversation.

3. A paid one-to-two-week project on a real business.


To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform


The application includes the exercise. Please don't send a CV alone.

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NeoGenCode Technologies Pvt Ltd
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Job Title : Sales Director – B2B International Sales

Experience : 10 to 18 Years

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Work Mode : Work from Office – 5 Days a Week

Open Positions : 1

Variable : Up to 30% of CTC

Shift : 05:30 PM – 02:30 AM IST


Role Overview :

We are looking for an experienced Sales Director – B2B International Sales to lead revenue growth, new business acquisition, and strategic sales initiatives across international markets.

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Mandatory Skills : B2B Sales, International Sales (US/UK/MENA), IT Services/B2B SaaS Sales, New Business Acquisition, Enterprise Sales, CXO-Level Selling, Pipeline Generation, CRM, LinkedIn Sales Navigator, Apollo/ZoomInfo, Quota & Revenue Ownership, Team Leadership.


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  • Identify and target enterprise prospects across US, UK, MENA, and other international markets.
  • Sell IT Services, B2B SaaS, Demand Generation, and Marketing Services to enterprise customers.
  • Develop and maintain strong relationships with CXO, CIO, CTO, CMO, VP, and other senior decision-makers.
  • Own monthly, quarterly, and annual revenue and sales targets.
  • Manage the complete sales funnel and ensure consistent pipeline coverage.
  • Maintain accurate sales activities, opportunities, forecasting, and customer information within the CRM.
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  • Establish sales processes, metrics, and best practices to improve conversion and sales velocity.
  • Prepare regular pipeline, forecast, revenue, and performance reports for senior management.


Must-Have Requirements :

  • 10+ years of overall B2B Sales / Business Development experience.
  • Minimum 5 years of recent experience in one or more of the following :
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  • B2B SaaS
  • Demand Generation
  • Marketing Services
  • Technology Solutions
  • Strong experience in US, UK, and/or MENA international sales.
  • Proven track record of new-business acquisition and self-sourced pipeline generation.
  • Demonstrated experience selling to CXO / CIO / CTO / CMO / VP-level stakeholders.


Strong hands-on experience with :

  • LinkedIn Sales Navigator
  • Apollo / ZoomInfo
  • HubSpot / Salesforce
  • Experience managing both individual sales quotas and team revenue targets.
  • Proven ability to consistently achieve or exceed revenue and sales targets.
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  • Experience in leading, mentoring, and managing sales professionals.
  • Strong understanding of outbound sales, ABM, pipeline development, forecasting, and sales metrics.
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  • Candidates should demonstrate stable tenure, preferably 2+ years with each organisation.
  • Willingness to work from the Pune office, 5 days a week.
  • Willingness to work in the 05:30 PM – 02:30 AM IST shift.
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at ComUnus Technologies
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₹1L - ₹3L / yr
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Job Description of "IT Sales" .


Job Summary:

We are seeking a results-driven IT Sales with 3+ years of experience in IT solutions and services sales. The ideal candidate will have a strong track record of driving revenue growth, acquiring enterprise clients, leading high-performing sales teams, and closing large, complex IT deals. Expertise in Cloud, SaaS, Infrastructure, Cybersecurity, Managed Services, Digital Transformation, and Enterprise Applications is essential.


Roles and Responsibilities:


1. Develop and execute strategic sales plans to achieve revenue and profitability targets.

2. Identify and pursue new business opportunities across enterprise and mid-market segments.

3. Manage end-to-end sales cycles, negotiations, contracts, and commercial agreements.

4. Build and maintain strong relationships with C-level executives, partners, and key stakeholders.

5. Drive customer satisfaction, account growth, cross-selling, and upselling opportunities.

6. Lead, mentor, and develop sales teams while establishing performance metrics and fostering a high-performance culture.

7. Collaborate with pre-sales, technical, delivery, and marketing teams to create winning proposals and solutions.

8. Build strategic partnerships, monitor market trends, prepare forecasts, manage sales budgets, and provide business insights to leadership.

9. Track sales performance through CRM, maintain a healthy pipeline, and ensure compliance with organizational sales processes.


Qualifications:


1. Bachelor's degree in Business Administration, IT, Marketing, or a related field; MBA preferred.

2. Minimum 3+ years of experience in IT Sales, Enterprise Sales, Business Development, or Account Management.

3. Proven success in exceeding multi-million-dollar sales targets.

4. Strong expertise in enterprise IT solutions, account management, and C-level engagement.

Read more
Antier Solutions Pvt. Ltd (Antech)
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Posted by Alisha Bathla
Mohali, Chandigarh
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₹20L - ₹30L / yr
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About the Role


Antier Solutions is looking for a mature, highly capable, and comprehensive Marketing Manager to lead our global marketing department.


In this role, you will act as the anchor and orchestrator for our entire marketing ecosystem. You will be directly responsible for managing, mentoring, and scaling a diverse in-house team of Content Writers, Social Media Marketers (SMM), Performance Marketers (PPC), Community Managers, and SEO Specialists.


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Prior experience in high-performance IT services or B2B tech companies is highly preferred.


Key Responsibilities


1. Team Leadership, Workflows & Resource Management


Cross-Functional Alignment: Oversee the daily operations of all marketing sub-departments (Content, SMM, PPC, SEO, and Community). Break down departmental silos to ensure smooth, agile collaboration.


Process Standardization: Design and enforce structured workflows using internal project management tools. Establish clear KPIs, content delivery calendars, and campaign turnaround timelines (SLAs).


Resource Optimization: Manage internal team bandwidth effectively. Balance the workload of writers and designers to ensure high-quality output without execution bottlenecks.


2. End-to-End Inbound Strategy & Lead Generation


Campaign Architecture: Design, execute, and monitor comprehensive multi-channel inbound marketing strategies tailored for global enterprise clients (B2B).


Funnel Optimization: Take ownership of the marketing automation tech stack to build lead-scoring models, behavioral email nurturing, and landing page optimization.


Paid & Organic Balance: Supervise paid acquisition strategies (Google Ads, LinkedIn Ads, Meta Ads) managed by the PPC team, ensuring they complement the long-term organic growth driven by the SEO and Content teams.


3. Core Marketing Operations (Budgeting & Analysis)


Budget ROI Allocation: Plan, allocate, and manage the monthly and quarterly marketing budget across paid ads, software tools, and external resources, ensuring minimum leakage and maximum ROI.


Competitor & Market Intelligence: Conduct ongoing competitor mapping and trend analysis in the tech service sector to keep Antier's positioning ahead of the market.


Vendor & Agency Management: Evaluate and manage relationships with external vendors, freelance creators, or PR agencies when scaling requires outsourcing.


4. Brand Governance & Community Advocacy


Unified Brand Voice: Act as the ultimate gatekeeper for Antier's global brand identity. Ensure that everything-from a 2-line tweet by SMM to a 2000-word whitepaper by the content team-maintains absolute professional consistency.


Community Engagement: Guide the Community Managers to design retention and engagement strategies that turn users/followers into active brand advocates.


5. Analytics & Leadership Reporting


Data Consolidation: Build and maintain unified tracking dashboards (using GA4, CRM data, and platform metrics) to get a clear picture of marketing performance.


Executive Reviews: Present deeply analytical weekly and monthly reports to the Management, focusing on metrics like Customer Acquisition Cost (CAC), pipeline velocity, and conversion rates.


Tech Innovation & AI Automation


While this is a core team-leadership and strategic role, the candidate must have a sharp eye for modern tech depth. The ideal candidate should have hands-on experience or deep workflow knowledge of AI automation via AI Agents to eliminate and automate repetitive tasks across marketing functions. This includes leveraging technology to optimize the writing team's research speed, scaling creative asset variations for SMM/PPC, running automated report compilation, and setting up automated conversational bots to triage inbound traffic within our community channels effectively.


Required Profile & Core Competencies


Experience Matrix: 8-12 years in B2B/IT Services or SaaS marketing, showing a clear career progression from an execution specialist to a Manager.


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Problem-Solving & Crisis Management: Ability to handle sudden dips in traffic/leads or manage PR/social media crises with calm, structured communication.


Tools Knowledge: Advanced proficiency with CRM & Automation hubs (HubSpot/Marketo), Analytics (GA4/Google Search Console), and collaboration tools.


Soft Skills: High emotional intelligence (EQ), leadership capability to manage diverse creative/technical teams, and exceptional written and verbal English communication.

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Jinn AI
Remote only
0 - 3 yrs
₹5L - ₹10L / yr
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Relationship building
Business Development
Lead Generation

Submit this assignment to get evaluated:

https://docs.google.com/document/d/1-SWw6CYWmiF7Rwl5CZXVJnyujWY3RllHzDzpx6dxmP4/edit?usp=sharing



About Jinn

Jinn is a Voice AI sales agent for businesses. It is a GenAI powered online equivalent of a smart and empathetic sales person. It helps brands convert more customers and increase sales.


About Sales Manager role:

  • Sales Role in a B2B SaaS startup in AI space led by 2X entrepreneurs from IIT, IIMs. Fast paced with a lot of learning and growth.
  • Responsibility: Selling the product to brands and businesses. Generate leads, Build relationships, Get customer inputs on product, and most importantly Generate Revenue
  • Duration: 3-6 months internship || Converts to Full Time based on performance 
  • Compensation (Stipend): 25-30k per month || Full time 5 - 10 LPA
  • Ideal Profile: Prior exposure to sales (6 months+) + basic understand of tech
  • Process: Assignment followed by Interview || Assignment Link: https://docs.google.com/document/d/1-SWw6CYWmiF7Rwl5CZXVJnyujWY3RllHzDzpx6dxmP4/edit?usp=sharing
Read more
Graygraph Technologies Pvt Ltd
Delhi, Gurugram, Noida, Ghaziabad, Faridabad
3 - 5 yrs
₹3L - ₹6L / yr
Business Development
Sales
Digital Marketing

Job description


Company Description

Graygraph Technologies LLC is an IT services provider company based in Noida. We offer staffing solutions, software development, web development, Content Management Solutions, and Creative Design services with a focus on facilitating complex business solutions. Our team of experts works on modern technologies and tools to deliver web-based projects to our clients


.

Role Description

  • Developing, generating, and growing new digital marketing businesses.
  • Creating innovative online marketing sales plans.
  • Exhibiting expertise in digital marketing solutions.
  • Selling services like SEO, SEM, PPC, social media, online reputation management, etc. (for the US and Canada locations)
  • Maintaining accurate and up-to-date pipeline and forecasts.



Desired Candidate Profile:-

  • The position demands an entrepreneurial-minded individual with high energy and a strong motivation to sell (we like increasing numbers.)
  • A strong candidate will have excellent sales and closing skills.
  • Strong organizational skills and ability to handle multiple tasks and priorities.
  • Demonstrated time management skills.
  • Knowledge of digital marketing/SEO services will be a plus
  • Excellent communication skills.


Job Location: Block A-128, Sector-63, Noida (WFO)

Working Days: Monday to Friday (Night Shift)



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at Craft My Plate
2 candid answers
4 recruiters
Yashwanth Kalimi
Posted by Yashwanth Kalimi
Hyderabad
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₹15L - ₹40L / yr (ESOP available)
Revenue growth
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CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.


We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.


If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.


About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.


That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.


We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.


What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

  • Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
  • CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
  • CAC payback period short enough that growth doesn't starve cash flow
  • Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
  • A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

  • Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
  • Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
  • Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
  • Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
  • Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
  • Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why


Required Skills & Background

  • A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
  • 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
  • Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
  • Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
  • Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
  • Experience managing a team (content and/or performance). This role leads people, not just plans
  • Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
  • Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product


Good to Have

  • Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
  • Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
  • Prior experience at an early-stage startup where they built the growth function rather than inheriting one
  • Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally


What We Offer

  • Direct ownership of the marketing function, reporting to the founders and CMO
  • Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
  • Competitive pay, with ESOP and ownership options so your upside grows with the company's
  • A team that already executes well. Your job is to point it in the right direction, not build it from zero
  • Real accountability: revenue and ROI, not vanity metrics
  • Fast growth and more scope as the company scales
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Starbond
Starbond Adhesives
Posted by Starbond Adhesives
Remote only
5 - 5 yrs
$32.6K - $35K / yr
Customer Acquisition
DTC
Customer Retention
Marketing Strategy
Digital Marketing
+4 more

About Starbond


Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.


About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.


Key Responsibilities


DTC Growth and Customer Acquisition

  • Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
  • Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
  • Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
  • Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

  • Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
  • Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
  • Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
  • Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

  • Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
  • Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
  • Review performance at the channel, campaign, audience, creative, product, and cohort levels.
  • Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

  • Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
  • Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
  • Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
  • Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
  • Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

  • Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
  • Ensure reliable content-production support is available when external resources are required.
  • Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
  • Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
  • Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

  • Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
  • Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
  • Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
  • Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
  • Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
  • Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

  • Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
  • Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
  • Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
  • The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.


What We’re Looking For

  • Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
  • Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
  • Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
  • Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
  • Experience leading and developing marketing team members, setting KPIs, and managing performance.
  • Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
  • Excellent written and verbal communication, with a proactive and concise reporting style.
  • Highly organized, accountable, and comfortable working in a remote, fast-moving environment.


Read more
The Language SKOOL
Palak Sharma
Posted by Palak Sharma
Remote only
12 - 18 yrs
₹9L - ₹15L / yr
edtech
Sales
Relationship building
Business Development
Business Analysis
+1 more

Head of Sales – Job Description

Experience: 12–18 Years

Salary: Up to ₹15 LPA (Based on experience) + Performance Incentives

Location: Remote / Work From Home

Working Days: 6 Days per Week

Industry Experience: Minimum 5–6 years in EdTech Sales preferred

Team Size: Proven experience managing 30–40+ sales professionals

About Us – The Language SKOOL (TLS)

The Language SKOOL (TLS) is one of India's leading online foreign language learning platforms, with over a decade of excellence in transforming careers through language education. We offer professional training in German, Japanese, French, Korean, Spanish, and Chinese, helping learners unlock global opportunities.

At TLS, we believe language skills are the gateway to international careers, higher education, and personal growth. Our mission is to make world-class language learning accessible, engaging, and career-oriented.

Role – Head of Sales

We are looking for an exceptionally strong, experienced, and result-oriented Head of Sales to lead our entire sales function and drive significant business and revenue growth.

This is a senior leadership position for a highly experienced sales professional who understands not only how to manage sales teams, but also how and where to generate business, build sales strategies, increase revenue, solve problems, and create a high-performance sales organisation.

The Head of Sales will be responsible for managing multiple layers of sales leadership, including Sales Managers, Team Leaders, and large teams of Sales Executives/Counsellors. The ideal candidate must have proven experience in managing leaders and building a strong leadership pipeline.

We are looking for someone with deep sales expertise, strong business acumen, excellent leadership skills, strong industry understanding, and the ability to take complete ownership of sales numbers and business growth.

Key Responsibilities

Sales Strategy & Business Growth

  • Own the overall sales strategy, revenue targets, sales planning, and execution for the organisation.
  • Develop and implement short-term and long-term sales strategies to achieve aggressive business-growth objectives.
  • Identify where and how new business can be generated, including new channels, markets, partnerships, customer segments, and business opportunities.
  • Continuously explore new avenues to increase business, revenue, conversions, and market reach.
  • Develop strategies to ensure the sales team works effectively and consistently delivers against its targets.
  • Take complete ownership of increasing sales and driving sustainable business growth.
  • Identify opportunities to improve existing revenue streams and develop new sources of business.
  • Use industry knowledge, market understanding, professional networks, and business connections to identify potential growth opportunities.

Leadership & Team Management

  • Lead, manage, mentor, and scale a 30–40+ member sales organisation.
  • Manage and develop a strong second line of leadership, including Sales Managers, Team Leaders, and other sales leaders.
  • Ensure Sales Managers and Team Leaders are effectively managing their respective teams and delivering their targets.
  • Build a strong leadership pipeline by identifying, mentoring, and developing high-potential employees.
  • Set clear expectations, targets, accountability, and performance standards for all levels of the sales organisation.
  • Create a high-performance culture focused on ownership, accountability, discipline, and consistent target achievement.
  • Coach and guide sales leaders to improve team productivity, conversions, revenue, and overall performance.
  • Ensure that managers and leaders have the right strategies, resources, and direction to make their teams successful.

Target Achievement & Performance

  • Set and monitor daily, weekly, monthly, and quarterly sales targets.
  • Ensure that the entire sales organisation consistently meets and exceeds its revenue targets.
  • Analyse team and individual performance and immediately identify gaps affecting business performance.
  • Create effective strategies to improve productivity, conversion rates, collections, and revenue.
  • Establish performance frameworks and ensure strict accountability across the sales hierarchy.
  • Develop and implement performance improvement plans wherever required.
  • Ensure that every sales leader understands their numbers and has a clear action plan to achieve them.

Problem Solving & Decision Making

  • Act as the key problem-solver for the sales organisation.
  • Be capable of understanding problems quickly and providing practical solutions on the spot.
  • Identify the root causes of sales, team, conversion, productivity, or process-related challenges and take immediate corrective action.
  • Guide Sales Managers and Team Leaders in handling difficult situations and achieving their targets.
  • Make quick, effective, and commercially sound decisions when business challenges arise.
  • Take ownership of problems rather than waiting for other teams to resolve them.

Sales Process & Analytics

  • Drive the complete sales funnel — lead generation, qualification, counselling, conversion, collections, and retention.
  • Analyse sales data, conversion ratios, productivity, CAC, revenue, collections, pipeline, and other key sales metrics.
  • Develop effective sales processes, SOPs, forecasting systems, incentive structures, and performance frameworks.
  • Ensure effective utilisation of CRM and sales technology across the organisation.
  • Establish high standards of sales discipline, reporting, process adherence, and execution.
  • Own sales forecasting and provide accurate revenue projections to senior management.

Cross-Functional Collaboration

  • Work closely with Marketing, Operations, Product, and Management teams to improve lead quality, customer experience, and overall conversion.
  • Provide clear feedback to Marketing regarding lead quality and business-generation opportunities.
  • Collaborate with other functions to identify and remove bottlenecks affecting sales growth.
  • Represent the sales function in strategic business discussions and provide data-driven recommendations to management.

What We Are Looking For

  • 14–18 years of overall professional experience, with the entire career primarily focused on Sales.
  • Minimum 5–6 years of hands-on experience in EdTech Sales strongly preferred.
  • Strong and demonstrated experience in Sales Leadership, Business Development, Revenue Growth, and Team Management.
  • Proven experience managing 30–40+ sales professionals.
  • Strong experience managing multiple layers of leadership, including Sales Managers, Team Leaders, and senior sales professionals.
  • Proven track record of consistently achieving and exceeding sales and revenue targets.
  • Strong understanding of EdTech sales, customer acquisition, lead conversion, counselling-based sales, and online education business models.
  • Proven ability to understand where business can be generated and how to build channels to bring in new business.
  • Strong professional network and business connections that can potentially contribute to business development, partnerships, referrals, or revenue opportunities will be highly valued.
  • Excellent understanding of sales strategy and business development, with the ability to create strategies that make teams work more effectively.
  • Strong ability to convert organisational objectives into clear, actionable sales plans.
  • Exceptional leadership and people-management skills.
  • Proven experience in managing and developing sales leaders, not just individual sales executives.
  • Strong ability to motivate, mentor, coach, and hold leaders accountable for their teams' performance.
  • Excellent problem-solving and decision-making abilities, with the capability to provide effective solutions quickly.
  • Should be a quick thinker, proactive, solution-oriented, and commercially sharp.
  • Strong business acumen with a clear understanding of revenue, profitability, conversion, productivity, sales forecasting, and growth.
  • Highly analytical and data-driven approach to decision-making.
  • Strong communication, negotiation, coaching, and stakeholder-management skills.
  • Strong ability to take complete ownership of sales numbers and business outcomes.
  • Ability to work independently, handle pressure, and make sound business decisions in challenging situations.
  • Experience in Education, EdTech, Online Learning, Training, SaaS, or other high-growth sales-driven businesses will be highly valued.
  • Bachelor's degree in Business, Management, Marketing, or a related field preferred.

The Ideal Candidate

We are looking for someone who is not just a sales manager, but a true sales leader and business builder.

The ideal candidate should be someone who:

  • Knows how and from where to generate business.
  • Has a proven track record of increasing sales and revenue.
  • Can create strategies that enable the team to work effectively and consistently achieve targets.
  • Has significant experience in EdTech and understands the industry and its sales dynamics.
  • Has successfully managed Sales Managers, Team Leaders, and large sales teams.
  • Can build, mentor, and strengthen a strong sales leadership team.
  • Can identify problems quickly and provide practical solutions on the spot.
  • Has strong business connections, market understanding, and the ability to identify potential business opportunities.
  • Is highly target-oriented, commercially sharp, and focused on measurable results.
  • Has the maturity and experience to take complete ownership of the organisation's sales function.

The right candidate should be:

Strategic | Exceptional Leader | Business Builder | Target-Oriented | Data-Driven | Commercially Sharp | Strong People Manager | Solution-Oriented | Highly Experienced | High Ownership | Proactive | Results-Driven

Why Join TLS?

  • Lead the sales function of a rapidly growing language education brand.
  • Opportunity to build and scale a high-performance sales organisation.
  • Work directly on strategic revenue and business-growth initiatives.
  • Lead and develop a strong team of Sales Managers, Team Leaders, and Sales Professionals.
  • Opportunity to significantly influence the company's sales growth and expansion.
  • Remote working environment with a growth-oriented culture.
  • Competitive compensation of up to ₹15 LPA + performance incentives, based on experience and interview performance.
  • Opportunity to take complete ownership of a critical business function and directly contribute to the organisation's growth.


Read more
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