Job Description: Digital Marketing Executive (EdTech)
Role Title: Digital Marketing Executive
Department: Digital Marketing / Business Management
Experience: 1–2 Years
Industry: EdTech (Education Technology)
Location: Bangalore
Position Type: Full-Time
working Days : 6 Days
1. Job Summary
We are looking for a proactive Digital Marketing Executive to drive student acquisition and brand visibility. You will execute performance-driven campaigns, manage social media communities, and optimize our digital funnel to convert leads into enrollments. The ideal candidate understands the EdTech buyer journey and can balance creative content with data-driven decision-making.
2. Key Responsibilities
- Lead Generation: Execute and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn to acquire high-quality student leads.
- Content Management: Create and schedule engaging educational content, student success stories, and "edutainment" reels across social platforms.
- SEO Optimization: Perform keyword research specifically for educational queries and optimize landing pages to improve organic search rankings.
- Email & CRM Marketing: Manage automated email and WhatsApp drip sequences to nurture leads through the enrollment funnel.
- Data Analysis: Use GA4 and Search Console to monitor KPIs like Cost Per Lead (CPL) and conversion rates, providing weekly performance reports.
- Market Research: Stay updated on EdTech trends, competitor course offerings, and emerging digital tools like AI-driven content assistants.
3. Key Skills & Qualifications
- Education: Graduate degree in Business Management, Marketing, or a related field.
- Hard Skills: Proficiency in Google Ads, Meta Business Suite, SEO tools (SEMrush/Ahrefs), and GA4.
- Soft Skills: Strong copywriting, analytical thinking, and the ability to multitask in a fast-paced environment.
- Design Basics: Hands-on experience with Canva or basic video editing tools for quick creative turnarounds.
- Certifications: Google Ads/Analytics or HubSpot certifications are highly preferred.
Shubham Vishwakarma
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About learners point.org
About
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Learners Point Academy was founded in the year 2001. It is a training institute located in Dubai that offers career coaching and corporate training. They are known for providing customized training solutions to both individuals and corporations, focusing on building skills for success in today's competitive environment
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