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Digital Marketing Specialist
Digital Marketing Specialist
RABLIK PRIVATE LIMITED's logo

Digital Marketing Specialist

Aditya Kashyap's profile picture
Posted by Aditya Kashyap
0 - 2 yrs
₹2.5L - ₹8L / yr
Remote, Raipur, Jagdalpur
Skills
Digital Marketing
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Email Marketing
skill iconGoogle Analytics
Google Ads

Company Overview

Rablik Private Limited is a fast-growing IT company headquartered in Jagdalpur, Chhattisgarh, with a work office in Raipur. We specialize in IT solutions such as website design & development, digital marketing, SEO services, and business automation. We are looking for a dynamic and results-oriented Digital Marketing Specialist to join our team. This role will be critical in driving and managing online marketing strategies to enhance our digital presence and client success.


Job Summary

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. Your primary goal will be to increase brand awareness, drive online traffic, generate leads, and contribute to the overall growth of the business. You will work closely with the marketing and sales teams to develop strategies for both our internal digital marketing efforts and for client projects, ensuring that all marketing objectives are met effectively.


Key Responsibilities

  • Digital Marketing Strategy: Develop, implement, and manage digital marketing campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant digital channels.
  • SEO & SEM: Work closely with the SEO team to optimize content for organic search rankings, and run paid search campaigns (PPC) to drive qualified traffic.
  • Content Marketing: Collaborate with the content team to create compelling content for blogs, social media, email newsletters, and website pages to engage and convert target audiences.
  • Social Media Management: Plan, execute, and monitor social media marketing campaigns. Manage accounts, analyze engagement data, and optimize content for maximum reach and interaction.
  • Email Marketing: Design and execute email marketing campaigns to nurture leads, promote services, and drive customer retention.
  • Analytics & Reporting: Use Google Analytics, Google Search Console, and other tools to track performance metrics, provide reports, and analyze campaign performance. Optimize campaigns based on insights and ROI.
  • Paid Advertising (PPC): Manage paid search, display, and retargeting campaigns to drive qualified leads for the business and client websites.
  • Budget Management: Monitor and manage digital marketing budgets for both internal and client campaigns, ensuring maximum ROI.
  • Lead Generation: Develop strategies to generate leads through digital channels, such as landing page optimization, A/B testing, and email conversion tactics.
  • Market Research: Stay updated with the latest digital marketing trends, tools, and best practices. Conduct competitive analysis to ensure our marketing strategies are innovative and effective.
  • Client Interaction: Liaise with clients to understand their goals and objectives and implement strategies that help them achieve their digital marketing goals.


Required Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in digital marketing with hands-on experience in SEO, SEM, social media, and email marketing.
  • Strong knowledge of digital marketing tools like Google Ads, Google Analytics, SEMrush, Mailchimp, Hootsuite, etc.
  • Experience with content management systems (CMS) like WordPress, Shopify, etc.
  • In-depth knowledge of SEO and SEM principles and strategies, including keyword research, on-page and off-page optimization, and paid ad campaigns.
  • Strong analytical skills to interpret data, generate reports, and make data-driven decisions to optimize campaigns.
  • Creative thinking and ability to innovate and implement new marketing ideas to drive brand engagement.
  • Excellent communication skills for content creation and client interaction.


Experience Requirement

  • For Freshers:
  • No prior work experience required, but internships or personal projects in digital marketing or related areas will be an advantage.
  • Strong eagerness to learn digital marketing tools, trends, and best practices.
  • For Experienced Candidates:
  • 2+ years of experience in digital marketing, including experience with SEO, PPC, social media, and email marketing.
  • Proven track record of managing digital marketing campaigns and driving business results.
  • Experience with creating and executing paid ad campaigns on platforms like Google Ads, Facebook, Instagram, etc.


Preferred Qualifications

  • Certification in Digital Marketing (Google Ads, HubSpot, or other related certifications) is a plus.
  • Familiarity with marketing automation tools such as HubSpot or Marketo.
  • Experience with A/B testing and landing page optimization to improve conversion rates.
  • Basic graphic design skills (e.g., Canva or Adobe Photoshop) for creating social media posts and ad creatives.
  • Knowledge of UX/UI principles to optimize user experience on websites and landing pages.


Salary

  • Freshers: Competitive starting salary based on skills and potential.
  • Experienced: Higher salary range based on experience level and expertise.


What We Offer

  • Opportunities for growth and advancement in a dynamic environment.
  • EPF and health insurance benefits.
  • Collaborative team culture and regular training sessions.


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Subodh Popalwar

Software Engineer, Memorres
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About RABLIK PRIVATE LIMITED

Founded :
2021
Type :
Services
Size :
100-1000
Stage :
Bootstrapped
About

Rablik Private Limited is a dynamic and innovative IT solutions company based in Chhattigarh India. With a firm commitment to providing cutting-edge technology solutions, we specialize in providing creative and effective web design, web development and digital marketing services to clients. Our team of skilled professionals is dedicated to delivering high quality solutions that meet the unique needs of businesses across various industries. As we move forward, we aim to push the boundaries of innovation and excellence in the digital space.

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Candid answers by the company
What does the company do?
What is the location preference of jobs?

Rablik Private Limited is a small but growing IT company based in Jagdalpur, Bastar district, Chhattisgarh. We specialize in services such as website design and development, digital marketing, SEO, and business automation. Our primary focus is on helping businesses in various industries, including hospitality, enhance their online presence and streamline their operations.

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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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