Google AnalyticsWe are excited to share an opportunity to join our team as a Digital Marketing Specialist. If you’re a seasoned digital marketer with expertise in Meta Business (Facebook/Instagram Ads) and Google PPC, this could be the perfect role for you!
We’re excited to share an opportunity to join our team at Bloop Communications! Formerly known as Eight Petals, we’ve spent over 12 years crafting unforgettable creativity for a diverse range of clients. With more than 300 brands across sectors like FMCG, fashion, healthcare, and hospitality, and over 1,000 completed projects, our work continues to shape brands, fuel dreams, and drive success. From branding and digital marketing to web and app development, film, photography, events, and exhibitions—Bloop Communications is where every project is a masterpiece in the making.
About the Role
As a Digital Marketing Specialist, you will play a key role in planning, executing, and optimizing digital campaigns across multiple platforms. You'll collaborate with cross-functional teams to create high-performing strategies that drive eCommerce sales, enhance lead generation, and boost ROI.
Key Responsibilities
- Meta Business & Google PPC Expertise:
- Plan, execute, and optimize Facebook/Instagram Ads and Google PPC campaigns.
- Analyze campaign performance and improve ROAS and conversions.
- Effectively manage ad budgets to achieve lead and sales targets.
- eCommerce & CMS Management:
- Work with platforms like Shopify and WooCommerce to integrate and optimize sales funnels.
- Enhance website conversions by managing CMS tools and coordinating with developers.
- Sales Channels & Automation:
- Develop and execute email, WhatsApp, and SMS marketing strategies.
- Set up and manage marketing automation workflows to nurture leads.
- Ad Creatives & Content Strategy:
- Collaborate with designers and copywriters to create impactful ad creatives.
- Align content strategies with brand objectives to maximize campaign success.
- AI & Prompt Engineering:
- Use tools like ChatGPT to generate content ideas and optimize marketing outputs.
- Demonstrate advanced expertise in AI-driven prompt engineering.
Key Requirements
- Minimum 5+ years of experience in digital marketing with expertise in Meta Ads and Google PPC.
- Strong knowledge of eCommerce platforms (Shopify, WooCommerce) and CMS tools.
- Proficiency in email and WhatsApp marketing, as well as multi-channel integration.
- Skilled in working with cross-functional teams to create high-converting strategies.
- Hands-on experience with AI tools like ChatGPT and marketing automation platforms (e.g., Mailchimp, Klaviyo).
- Strong analytical and communication skills with a focus on data-driven optimization.
Preferred Qualifications
- Certification in Google Ads or Facebook Blueprint.
- Experience with conversion rate optimization (CRO).
Why Join Us?
- Be part of a dynamic and forward-thinking team.
- Work on exciting eCommerce projects and enhance your skills in AI-driven marketing strategies.
- Take on meaningful challenges and grow in your career.
If you’re passionate about digital marketing, results-driven, and eager to make an impact, we’d love to hear from you.
Subodh Popalwar
Software Engineer, Memorres
About Bloop Communications
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres