Digital Marketing Manager- Web3 (Instanode)
Role Objective
The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.
The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.
Key Responsibilities
1. Team Leadership & Management
a. Lead and manage the existing SEO, PPC, and SMM team members.
b. Set clear goals, KPIs, workflows, and reporting structures for each function.
c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.
d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.
2. Digital Positioning & Messaging
a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.
b. Ensure consistent messaging across website, landing pages, ads, and social channels.
c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.
3. SEO Ownership & Strategy
a. Create and execute the overall SEO strategy (technical + on-page + off-page).
b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.
c. Optimize product/solution pages to maximize organic visibility and conversions.
d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.
e. Strengthen GEO targeting for high-value regions.
4. PPC & Paid Acquisition Management
a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.
b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.
c. Improve CAC, ROAS, impressions, and conversion efficiency.
d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.
5. Social Media & Community Strategy (SMM)
a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.
b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.
c. Ensure social channels support lead generation, product positioning, and market education.
d. Drive thought leadership for Instanodes across industry channels.
6. Go-to-Market (GTM) Collaboration
a. Work with Product and Growth teams to build digital-first GTM plans for:
- New chain integrations
- New enterprise offerings
- New features and releases
b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.
c. Define target personas, user journeys, and conversion funnels.
7. Website, Landing Pages & CRO
a. Own the website performance—SEO, UX, content, speed, and conversion optimization.
b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.
c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.
8. Analytics, Reporting & Insights
a. Maintain dashboards for SEO, PPC, SMM, and website performance.
b. Analyze conversion data, user behavior, channel ROI, and funnel performance.
c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.
Requirements
- 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
- Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
- Experience in AEO (Answer Engine Optimization) and GEO targeting
- Proven success in managing digital marketing teams and multi-channel performance campaigns
- Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
- Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
- Ability to translate technical product concepts into clear digital marketing strategies
- Strong project management, communication, and leadership skills
Success KPIs
- Growth in organic traffic & keyword rankings (SEO)
- Improved ROAS, CTR, and lower CAC (PPC)
- Increase in demo signups, MQLs, SQLs, and conversions
- Higher social engagement & follower growth (SMM)
- Improved product page conversion rates & landing page performance
- Strong internal alignment between marketing, sales, and product teams
- Positive feedback from team members and leadership on management effectiveness
Shubham Vishwakarma
Full Stack Developer - Averlon
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* Job Title: Lead I - Azure, Terraform, GitLab CI
* Industry: Global Digital Transformation Solutions Provider
* Salary: Best in Industry
* Experience: 3-5 years
* Location: Trivandrum/Pune
Job Description
Job Title: DevOps Engineer
Experience: 4–8 Years
Location: Trivandrum & Pune
Job Type: Full-Time
Mandatory skills: Azure, Terraform, GitLab CI, Splunk
Job Description
We are looking for an experienced and driven DevOps Engineer with 4 to 8 years of experience to join our team in Trivandrum or Pune. The ideal candidate will take ownership of automating cloud infrastructure, maintaining CI/CD pipelines, and implementing monitoring solutions to support scalable and reliable software delivery in a cloud-first environment.
Key Responsibilities
- Design, manage, and automate Azure cloud infrastructure using Terraform.
- Develop scalable, reusable, and version-controlled Infrastructure as Code (IaC) modules.
- Implement monitoring and logging solutions using Splunk, Azure Monitor, and Dynatrace.
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- Analyze system logs, performance metrics, and s to troubleshoot and optimize performance.
- Ensure infrastructure security, compliance, and scalability best practices are followed.
Mandatory Skills
Candidates must have hands-on experience with the following technologies:
- Azure – Cloud infrastructure management and deployment
- Terraform – Infrastructure as Code for scalable provisioning
- GitLab CI – Pipeline development, automation, and integration
- Splunk – Monitoring, logging, and troubleshooting production systems
Preferred Skills
- Experience with Harness (for CI/CD)
- Familiarity with Azure Monitor and Dynatrace
- Scripting proficiency in Python, Bash, or PowerShell
- Understanding of DevOps best practices, containerization, and microservices architecture
- Exposure to Agile and collaborative development environments
Skills Summary
Azure, Terraform, GitLab CI, Splunk (Mandatory) Additional: Harness, Azure Monitor, Dynatrace, Python, Bash, PowerShell
Skills: Azure, Splunk, Terraform, Gitlab Ci
******
Notice period - 0 to 15days only
Job stability is mandatory
Location: Trivandrum/Pune
DevOps & Automation:
- Experience in CI/CD tools like Azure DevOps, YAML, Git, and GitHub. Capable of automating build, test, and deployment processes to streamline application delivery.
- Hands-on experience with Infrastructure as Code (IaC) tools such as Bicep (preferred), Terraform, Ansible, and ARM Templates.
Cloud Services & Architecture:
- Experience in Azure Cloud services, including Web Apps, AKS, Application Gateway, APIM, and Logic Apps.
- Good understanding of cloud design patterns, security best practices, and cost optimization strategies.
Scripting & Automation:
- Experience in developing and maintaining automation scripts using PowerShell to manage, monitor, and support applications.
- Familiar with Azure CLI, REST APIs, and automating workflows using Azure DevOps Pipelines.
Data Integration & ADF:
- Working knowledge or basic hands-on experience with Azure Data Factory (ADF), focusing on developing and managing data pipelines and workflows.
- Knowledge of data integration practices, including ETL/ELT processes and data transformations.
Application Management & Monitoring:
- Ability to provide comprehensive support for both new and legacy applications.
- Proficient in managing and monitoring application performance using tools like Azure Monitor, Log Analytics, and Application Insights.
- Understanding of application security principles and best practices.
Database Skills:
- Basic experience of SQL and Azure SQL, including database backups, restores, and application data management.
Python
Django
Flask
Javascript
C• Design, develop, test, deploy and maintain software
• Delivering high quality and well-structured code
• Manage individual project priorities and deadlines
• Participate in enhancing tools and processes
• Participate in production observance and technical incident management
• Ability to quickly learn and adapt to keep up in a fast-paced environment
Must haves:
• Strong data structure concepts
• Great problem-solving skills
• Working knowledge of at least one or more of Java / JavaScript / C / C++ / Golang / Python
• Exposure to RDBMS and/or NoSQL databases
• Working knowledge of GitHub, CI/CD, Devops
Good to have:
• Any cloud exposure like AWS, GCP or Azure
• Hands-on experience with Docker containers, Kubernetes etc
Qualifications
Bachelor’s or Master’s degree in computer science or related field with a minimum of 2 years of experience.
A zeal to learn and ability to enjoy the journey more than the destination is a must
JOB Requirements and Responsibilities:
#SeniorSystemadministrator
- #ActiveDirectory Domain, #GroupPolicies, #Domaincontroller migration and upgrades.
- File and Print sharing, #NTFS permissions. #FileServer #migrations.
- #MicrosoftExchange or #Office365 messaging, #Outlook Configurations.
- Knowledge of Data #Backups, Backup Strategies, Experience on #backuptools will be an additional advantage.
- Basic knowledge of #Routers, #Firewalls, NAT, #VPN configuration #Sonicwalll preferable.
- Knowledge and working experience on #TicketingSystems & #RemoteAdministration tools.
- Good #DesktopTroubleshooting experience.
- #AntiVirus installations and #Troubleshooting.
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Leaders at The Seenit Co. are passionate about using technology to create an impact on the world they live in. At Seenit, you will get to collaborate with an accomplished team that loves solving real-world problems. You will get to work on cutting edge projects that will shape the next phase of growth for the global luxury industry.
Seenit’s suite of products (http://www.styleade.com/" target="_blank">www.styleade.com) enables the leading luxury retailers around the world to transform their customer experience and build loyal relationships with their customers. The apps allow retailers to make use of their existing infrastructure and resources to deliver a truly omnichannel experience in today's rapidly changing world of shopping. The product has added 50 million USD to the top-line of one of the largest luxury retailers in the world. Store Associates and Stylists have assisted upwards of 100,000 consumers till date.
We would welcome someone to the team who wishes to:
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You should work with us because:
- we’re a profitable company and have been for the last few years (sounds weird but we're very proud of this!)
- we're a relaxed and diverse group of people who don’t take themselves too seriously
- we're creative and want to change the world while we're at it (yes we do!)
- our products have an international demand and our partners are around the globe
- we love to travel and will ask you to regularly take time off to refresh
Java
Spring BootBasic Qualifications
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Preferred Qualifications
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JavaSpring Boot
MongoDB
Amazon Web Services (AWS)Experience: 2 - 5 years
Talents from Product/eComm/Internet firms Only
Key Skills: Spring boot, RESTful web services, JSON, Servlet, JSP, MySQL, MongoDB, Kafka, AWS Solr, Design Patterns, Java, Distributed systems, AWS
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon