We are looking for a Digital Marketing Manager for our California US- based IT Company.
Job Profile- Senior Digital Marketer
Location - Lucknow (Work from office only)
Experience - 7 to 15 years
Salary - Hike on Last CTC
Roles & Responsibilities:
- End to end Ad campaign management (From creating, executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads).
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Conduct keyword research and optimize the campaigns.
- Optimize the ad copy, landing pages for conversions.
- Optimize the campaigns regularly for improving performance.
- Identify trends and insights and optimize spend and performance based on the insights.
- Measure and report performance of all marketing campaigns, and assess against goals.
- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
- Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager.
- Promotion of company on different social media platforms, employer branding.
- Determine ROI on search marketing efforts.
Requirements
- PPC specialist/Ads Manager/ Promotional marketing with relevant experience of 4-6 years in advertising agency
- Comfortable with Instagram, Google & Facebook Ads
- An understanding of web analytics
- Ability to write ad copy and optimize through A/B testing
- Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns.
Qualification & Skills
- Self-starter, fast-learner, and hard-worker with strong attention to detail.
- Strong work ethic, high integrity, and a team-player with positive attitude
- Bachelors degree and relevant certifications; MBA strongly preferred.
Perks and Benefits
- A chance to work in an MNC company (IT) and career growth.
- Recognition and Appreciation.
- A chance to work in a fun cross-functional global environment Competitive compensation.

Similar jobs
Digital Marketing Specialist with Expertise in Google Analytics and Targeted Email Campaigns
Job Type: Full Time
Location: Indore
Position Overview:
We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will have expertise in using Google Analytics, email marketing tools, and analytics platforms to design and execute targeted email campaigns. This role involves leveraging data-driven insights to optimize marketing strategies, improve customer engagement, and increase ROI.
Key Responsibilities:
Google Analytics Management:
Set up, manage, and analyze Google Analytics accounts to track website traffic, user behavior, and campaign performance.
Generate insightful reports to support data-driven decision-making for marketing strategies.
Identify trends and opportunities through data analysis to improve website conversions and user engagement.
Email Marketing Campaigns:
Create, execute, and optimize targeted email marketing campaigns tailored to customer segments and business goals.
Use analytics tools to track email campaign performance, such as open rates, click-through rates, and conversions.
Develop and maintain customer lists, ensuring proper segmentation for personalized outreach.
Analytics Tools & Platforms:
Utilize advanced analytics tools (e.g., Google Tag Manager, HubSpot, Adobe Analytics) to measure campaign effectiveness.
Conduct A/B testing and multivariate testing to refine marketing strategies.
Provide actionable insights for customer behavior, preferences, and lifecycle.
Strategy & Optimization:
Collaborate with the marketing team to define digital marketing strategies that align with business objectives.
Monitor key performance indicators (KPIs) and adjust tactics to achieve optimal campaign performance.
Stay updated with the latest trends in digital marketing, analytics tools, and email marketing best practices.
Collaboration:
Work closely with the content, design, and sales teams to create cohesive and effective campaigns.
Ensure seamless integration of marketing campaigns across channels, including social media and paid advertising.
Qualifications/Requirements:
Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Experience:
Proven experience (2+ years) in digital marketing with a focus on analytics and email campaigns.
Hands-on experience with Google Analytics, Google Tag Manager, and email marketing tools (e.g., Mailchimp, Klaviyo, or similar).
Proficiency in using CRM tools and platforms like Salesforce or HubSpot is a plus.Skills:
• Skills:
• Strong analytical skills with the ability to interpret complex data and deliver actionable insights.
• Excellent understanding of customer segmentation and targeting strategies.
• Familiarity with A/B testing and optimization techniques.
• Exceptional written and verbal communication skills.
• Preferred Skills:
• Certifications in Google Analytics or related analytics platforms.
• Knowledge of SEO and paid advertising platforms (e.g., Google Ads, Facebook Ads).
• Experience with data visualization tools like Tableau or Power BI.
• Why Join Us?
• Opportunity to work in a fast-paced, data-driven environment.
• Access to the latest marketing tools and platforms.
• Collaborate with a passionate and creative team.
Key Responsibilities:
1️⃣ Recruitment & Onboarding – Sourcing candidates, conducting interviews, and managing new hire onboarding.
2️⃣ Employee Engagement – Organizing team activities, feedback sessions, and HR initiatives.
3️⃣ Payroll & Compliance – Managing salary processing, attendance, and statutory compliance.
4️⃣ Performance Management – Assisting in appraisals, goal setting, and feedback collection.
5️⃣ HR Policies & Documentation – Maintaining employee records, drafting policies, and handling grievances.
6️⃣ Training & Development – Coordinating learning programs and skill development sessions.
7️⃣ Exit Process Management – Handling resignations, full & final settlements, and exit interviews.
Role: Sales Development Representative (SDR)
Location: Hybrid - 3 days Work from Office (HSR, Bangalore)
Shift: US Hours (7:30 PM to 3:30 AM IST)
Salary: 4.5 LPA fixed + incentive (negotiable)
** Only apply if you are in Bangalore, or willing to relocate to Bangalore before Dec 1,2025 **
Our company isn’t another SEO agency. We’re the first ones helping SaaS brands rank inside ChatGPT, Perplexity, and AI search engines.
We’re looking for a Sales Development Representative (SDR) who’s hungry to win—someone who thrives on conversations, not comfort, and can fill the founder’s calendar with high-intent SaaS leads.
What You’ll Do:
● Own top-of-funnel outreach: research, prospect, and qualify leads from our ICP (future-focused SaaS brands).
● Personalize cold outreach across email, LinkedIn, and calls using our playbooks and tools.
● Book high intent qualified meetings/month with the founder.
● Run crisp qualification conversations: you’re not spamming; you’re diagnosing. ● Maintain and update lead data, activity, and notes in CRM tools (we’ll provide systems + training).
● Collaborate with leadership to refine messaging, identify opportunities, and close the feedback loop fast.
What You’ll Need:
● 1-2 years of experience as an SDR or in outbound lead generation for B2B SaaS or agencies.
● Excellent spoken and written English (you’ll be speaking with US founders).
● Comfort with cold outreach: you’re confident, curious, and unshaken by silence.
● Sharp research instincts and ability to adapt messaging on the fly.
● Hunger to learn, improve, and grow into a senior sales or partnerships role.
What You’ll Get:
● Fixed pay + incentives for every qualified meeting completed.
● Hands-on exposure to scaling a fast-growing global agency.
● Direct mentorship from founders: learn outbound systems that actually convert.
● Work with global SaaS brands defining the future of search visibility.
We’re Hiring Backend Developers | Java / Go / Python | 3–5 Years | Bangalore
We are expanding our engineering team and looking for talented Backend Developers with 3–5 years of experience to join us in Bangalore.
If you enjoy building scalable systems, working with modern cloud technologies, and solving complex problems, this opportunity is for you!
💼 Position
Backend Developer (Java / Go / Python)
📍 Location: Bangalore
👨💻 Experience: 3–5 Years
🔎 What You Bring
✔ Strong proficiency in Go or similar backend languages like Python with Fast API or JAVA with Springboot .
✔ Experience designing RESTful APIs
✔ Hands-on experience with AWS / GCP
✔ Experience working with PostgreSQL, Redis, Kafka, or SQS
✔ Strong experience with Microservices architecture
✔ Hands-on experience with CI/CD pipelines
✔ Experience with containerized environments (Docker / Kubernetes)
✔ Familiarity with monitoring tools like Prometheus, Grafana, and Spring Actuator
✔ Strong understanding of data structures, algorithms, and system design fundamentals
✔ Ability to own features end-to-end and solve complex engineering problems
✔ Strong focus on code quality, observability, and operational ownership
✔ Comfortable working in fast-paced, high-growth environments
Location: Gandhinagar, Gujarat (On-site)
Experience Required: Minimum 2+ years
Salary Range: ₹20,000 – ₹25,000 per month
Role Overview
We are seeking a Female Social Media Manager with proven hands-on experience in managing and scaling brand presence across social media platforms. The candidate should be creative, organized, and capable of managing multiple tasks while coordinating with design and video teams. She will work closely with the Marketing Manager to execute strategies and ensure timely delivery of content.
Key Responsibilities:
- Develop and execute a comprehensive social media content strategy aligned with brand goals.
- Plan, create, and manage monthly content calendars for Instagram, Facebook, LinkedIn, YouTube, and other platforms.
- Coordinate with graphic designers and video editors, ensuring timely delivery of creatives and video content.
- Write compelling captions, post copies, and scripts tailored for different platforms.
- Be directly involved in content creation – including reels, behind-the-scenes, stories, and trending formats.
- Participate in company events to capture moments and create engaging, real-time content with audiences.
- Monitor, analyze, and report social media insights & performance metrics (reach, engagement, followers, conversions).
- Stay updated with the latest social media trends, tools, and algorithm changes to improve brand presence.
- Ensure brand voice and identity consistency across all digital touchpoints.
- Work in alignment with the Marketing Manager, reporting progress, challenges, and new ideas regularly.
Required Skills & Qualifications :
- Strong knowledge of social media platforms, insights, and analytics tools.
- Ability to create and manage content calendars effectively.
- Hands-on experience with tools like Meta Business Suite, Canva, Hootsuite/Buffer, etc.
- Strong copywriting & storytelling skills.
- Creative mindset with a passion for brand building and digital growth.
- Comfortable in front of the camera and actively involved in reels & content creation.
Work Location: TVM/Kochi/Bangalore
Experience: 6-10years
- At least 5 years of experience in SailPoint IdentityIQ architecture, design, development, configuration, testing, integration, and deployment.
- Must have experience in application onboarding, provisioning, workflow customization, access review etc.
- SailPoint connector development experience with both out-of-the-box and custom connectors.
- Sound experience in developing applications using Java, JEE components.
- At least 3+ year of experience with Java, BeanShell/JavaScript, JSP/Servlets, SQL, Powershell, and XML.
- Experience in any other IDM suite (OIM, IBM, Sun, CA, Novell) is an added advantage
Key Responsibilities:
1. Development, integration and testing of embedded software in the Embedded Linux RTOS
2. Integrate Application based on Adaptive AUTOSAR Platform
3. Contribute for Architecture, Detailed design, programming in C++ (11/14/17)
4. Perform Unit, Integration Tests of developed Application
5. Detail oriented systematic problem-solving approach in the embedded software.
6. Debug embedded software on hardware platforms for issue identification and resolution
Minimum qualification criteria:
1. Bachelor's degree in Electronics, Computer Science, Electrical Engineering, or related field
2. 2+ years of experience in software development in C or C++
3. 2+ years of experience in designing and implementing embedded systems for high performance, high reliability real-time embedded computing platforms

Job Description:
- Develop front end User Interface of our UKLB Experience Analysis (Biometrics) tool using SharePoint, PowerApps, Power Automate, and Logic Apps
- Connection of UI with back end SQL Database using Logic Apps - Advise solution design as a Logic Apps expert (specifically around UI)
- Responsible for managing technology in projects and providing technical guidance or solutions for work completion
Skills and Experience
- Experience with Azure services like Azure App Services, Azure Active Directory, Azure SQL, Azure PostgreSQL, Key Vault, Azure DevOps, Application Insights, Azure Storage, Redis Cache
- Microsoft Azure Developer Certification
- Experience with .Net SDK, integration tools, Application and Security frameworks
- C#, ASP.NET, Application development using .Net Framework
- Preferred: Insurance or BFSI domain experience
- .Net
- Azure/
Location: Chennai
EarlySalary is an instant line of credit to young working Indians. EarlySalary is a pioneer in introducing
instant loans & salary advances and has disbursed over Rs.5,000Cr worth of loans on its platform and
currently disbursed nearly 100,000 loans a month and is considered one of the largest Digital
Consumer FinTech Lender in the country. EarlySalary is a series C funded start-up and has raised
multiple rounds of investment from global investors including Eight Roads (Fidelity) Ventures &
Chiratae (IDG) Ventures and is considered one of the fastest-growing FinTech start-ups in India. With
a clear focus to disrupt the finance and banking domain, EarlySalary has built a strong team focused
on build Technology, mobile platform, Risk & AI/ML models to better decisioning and real-time
lending. As a full-stack lender we manage both sides of the business building better technology and
products for powering our lending platform and build ML models for better risk mitigation and giving
real-time decisions to our customers.
Our ML & Risk Analytics Stack & Practice is focused on building a better Risk Score Card & building a
high amount of automation. EarlySalary is considered one of the fastest & most automated lenders
in the Industry
Job Title : Collections Strategy Manager
Experience : 5 - 7 years
Job location : Pune
Core Responsibilities :
• Strong in process development and policy development.
• To simplify and define processes and think over traditional collections practises to evaluate
the right strategy to collect from each account.
• Plugging gaps in the collection process to mitigate loss.
• To manage and understand collection system and optimise the productivity.
• Track payment pattern of customers, do behavioural segmentation, compare past
repayment and identify push strategies to enhance customer experience and optimise
productivity.
• Bring in new age technology , advanced analytics and best practises and keep changing the
way successful collections shops operate.
• To automate and create process that is also cost effective.
• To make use of new digital channels to engage with customer and create a more engaging
experience and scale up connectivity.
• Work closely with collection team on strategy implementation and execution.
Preference and Experience :
• System development & policy development experience from collections background from NBFC or Banking
Academic qualifications :
• Graduate /MBA preferred
- Develop detailed test strategy and test plans for various features at the functional and system level.
- Be a gatekeeper for the quality of any product going out in the market from Rapido including customer experiences.
- Integral members of SDLC right from product requirements gathering phase to design reviews till the delivery of the product.
- Maintain a staging environment to effectively verify and validate the products.
- Ensure comprehensive test coverage by preparing a detailed capability matrix to map features to the functional requirements of the test plan and for defining the acceptance criteria.
- Effectively develop an automation to improve efficiency/productivity.
- Expertise in developing automation framework for mobile apps, web UI, APIs using appropriate open source tools like Appium, Selenium, SOAP UI, Rest Assured etc.
- Fluent with OOPS concepts and any one programming language like Java, Python etc.
- Cover all dimensions of Rapido’s product which includes features/functionality, scale/load, usability, and performance.
- Hands on experience in CI/CD driven test processes is an added benefit.
- Analyze defects to assess the severity and prioritize them for development to fix.
- Work with software developers to tune code and track all problem reports to closure. Analyze test results to ensure functionality and recommend appropriate action.
- Mentor QAs within the team.
- Graduation/Masters in computer science
- 2-7 Years of relevant experience
- Round 1 – Technical Interview 1
- Round 2 – Technical Interview 2
- Round 3 – Managerial Round
- Round 4 – HR Round









