
The Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop

About Plexcel Info Systems Pvt Ltd
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Tech Lead
Location: On-site, Panaji, Goa
About Joyful
Joyful is a leading AI-powered stakeholder communication management platform for voice of stakeholder analysis and contact center solutions. Our mission is to use AI to make all interactions between a company and its stakeholders joyful by removing friction. Joyful is a part of Germinait Solutions Pvt. Ltd.
Our Joyful modules, Engage and Listen, help businesses understand and manage stakeholder interactions across digital channels. We enable companies to provide exceptional customer experiences while maximizing the productivity and efficiency of their support teams, all through one seamless platform.
At Joyful, we're committed to fostering meaningful interactions between stakeholders and brands by providing actionable insights, personalized replies, and a joyful experience for customers, users, and employees alike.
The Opportunity
We're seeking a talented Technical Lead who will play a pivotal role in designing, building, and scaling Joyful’s AI-powered products. In this role, you will lead technical architecture decisions, guide the engineering team, and ensure our platform remains robust, scalable, and delightful to use. You’ll work closely with product, design, and business teams to deliver impactful features while maintaining high code quality and performance.
In addition to technical leadership, you’ll champion Vibe Coding—our approach to writing clean, collaborative, and joyful code that engineers love to create and maintain. This means setting the tone for high-quality, maintainable code while fostering an environment where building software is an energizing, shared experience.
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- Hands-On Development:
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Marketing Engineer:
Number of Positions: 01
Education Required: BE Mechanical, MBA Operation
Experience: 5Years & Above
Salary: negotiate at the time of interview
Notice Period: Immediate joiner can be preferred
Background required for Manufacturing of Head Exchanger, pressure vessel & Heavy fabrication Industries.
Job Description:
1. Build customer relations
2. Marketing and Business development
3. Negotiate contracts
4. Handling customer audits and visits
5. Submitting and negotiating tenders
6. Strong technical knowledge in the field
7. One point contact with customer
8. Project management - responsible for the project, right from receipt of PO to dispatch
9. Monitoring, coordinating, troubleshooting, giving appropriate solutions or bringing together people to arrive at a solution
Responsibilities
- Research industry-related topics (combining online sources, interviews, and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Requirements and skills
- Proven 2-3 Years of work experience as a Content Writer, Copywriter or similar role
- Finance Domain preferred.
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
Bachelor or Master in Marketing, English, Journalism or related field
Selling products and services using solid arguments to prospective customers
Performing cost-benefit analyses of existing and potential customers
Maintaining positive business relationships to ensure future sales
chieve agreed upon sales targets and outcomes within schedule
Coordinate sales effort with team members and other departments
Analyze the territory/market’s potential, track sales and status reports
Supply management with reports on customer needs, problems, interests,
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Approaching potential leads and close them within a stipulated time frame.
Create exclusive distributors, exclusive Super Stockists and business associates for the company towards business growth.
Look after the entire business growth of the exclusive distributor, super stockiest and business associate.
REQUIREMENTS:
Bachelor’s degree in business, marketing or related field.
Experience in sales, marketing or related field.
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- Experience with any microcontrollers MCU (mandatory) – Renesas/ Infineon/ Cypress/ ST-Micro /TI / Microchip
- Experience with any of peripherals & communication protocols usage in application development (mandatory) – UART, I2C, SPI, I2S, CAN, USB, ADC, DAC, EEPROM, Flash memory
- Experience with any RTOS – FreeRTOS, Azure RTOS, ThreadX
- Experience with any networking & connectivity modules (preferred & added advantage) – Ethernet, WiFi, BLE, MQTT, COAP
Skills: SFDC developer, classic, lightening, Apex, VF
Notice period : 60days
After shortlisting will schedule interview
1st round: Zoom( 1pm -5pm)
SFDC- Pune
5-8yrs-20lpa
8-10yrs-25lpa









