The Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop
Similar jobs
We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Digital Marketing Executive requirements
- 2 years of experience as a Digital Marketing Executive
- 2 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Should have experience and very well knowledge in In -organic campaigns and in paid promotions.
- Good knowledge and experience with online marketing tools and best practices
- 2 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinking and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing, Digital technologies or relevant field
Urgent looking for few professional content writers for Vyanso.com who can write unique and SEO-friendly content.
Digital Media Marketing
The Digital Marketing, Online Marketing, and Digital Promotion specialist will be responsible for developing and executing marketing campaigns across a variety of online platforms, including Digital media, email, and the company website. This individual will work closely with the marketing team to identify target audiences and develop strategies to reach and engage potential customers.
Roles and Responsibilities
- Developing and implementing Digital Media Marketing campaigns to increase brand awareness and drive website traffic.
- Managing the company's media accounts and creating engaging content for a variety of platforms, including LinkedIn.
- Utilizing email marketing and automation tools to create and send targeted campaigns to potential customers.
- Developing and executing digital promotion campaigns, including paid advertising on Digital media platforms and search engines.
- Analyzing and reporting on the effectiveness of marketing campaigns using tools such as Google Analytics.
- Collaborating with the marketing team to develop and implement brand management strategies.
- Assisting with the development and execution of online advertisement campaigns, including banner ads and display ads.
- Utilizing SEO techniques to improve the company's search engine ranking and drive traffic to the website.
Perks and Benefits
- 6 Day Working (Monday-Saturday)
- Flexi Working Hours.
- Work from Home available (Need Basis)
- Salary is always on time.
- The best work Culture.
- The Best Working Environment.
- Alter Saturday leave
- Deep knowledge of website development, Facebook marketing, Mail Chimp, Hub Spot, Google Ad words and SEO
- Run PPC campaign and management (other paid campaigns)
- Social Media Strategy
- Promote content online
- Keep an eye on current updates in social media and work accordingly
- Co-ordinate with the US team
- Design Magazine(Vibe and Pac Buzz)
- Portals management
- Write Relevant blogs
- Online Database storage & Management
- Online Reputation Management
- Campaigns on Nearbuy & similar portals
- Coordination with Relevant online portals for banner work
- Coordination with the USA office for research on their localized requirements
- Post-execution performance analysis of the campaign
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Marketing Automation Manager, you will be responsible for Collaborating with internal stakeholders to set communications calendar, creative strategy, and content promotions
- Building customers segments and communication campaigns along customer journeys
- Setting, tracking, and improving key metrics within SMS, email, in-app message and push notification channels
- Identifying opportunities to increase retention and lifetime value; planning, directing and executing marketing programs that achieve those goals
- Planning, implementing and tracking A/B and multivariate tests for transactional, triggered, and marketing mailings Code, testing, and implementing marketing promotions and campaigns
- Leading efforts for cross-promotion and marketing of new products across applicable audiences
- Staying current with industry innovations, trends, and best practices across functional areas
- Ensuring customer data policies and company's privacy policy are enforced
What you need to have:
- 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
- 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
- MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
- Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
- Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
- Excellent written and verbal communication skills
- Prior startup experience is a plus
Responsiblitis
Assist in the formulation of strategies to build a lasting digital connection with
consumers
- Plan and monitor the ongoing company presence on social media (Twitter,
Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to
increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their
distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web
analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Job Brief -
- We are looking for a Facebook & Google Ads expert to support our lead strategists with social & search ad campaigns for our clients.
- You will be tasked with pulling reports, making optimization recommendations, getting ads live, and making strategy adjustments as needed.
- You'll learn how we create and optimize campaigns using our process and conversion techniques that deliver real results and get to share in the success of our marketing/advertising objectives. You will spend most of your time in Google Ads, Facebook & Linkedin & experience with Google Analytics, and Google Tag Manager is a must.
We are looking for a data-driven & creative Performance Marketer with 3-5 years of experience for a high-growth healthcare start-up.
This role will be very hands-on in the beginning, but if you have what it takes, you will eventually take up hiring and capacity building.
Responsibilities:
* Take care of all the digital marketing efforts end to end.
* Run highly targeted & optimised paid campaigns on Facebook & Google.
* Maintain campaign calendar by collaborating with Strategy & Marketing teams
* Set up process to identify, track & analyse KPIs efficiently
* Ensure that the ads are not just reaching a large number of audience, but the right audience.
* Budgeting
* SEO optimisation
* Work with the content and design teams to make compelling ad creatives
* Help achieve digital sales targets and our growth target by making use of conventional and unconventional platforms.
* Hire and build marketing capacity as required
Requirements:
* 3-5 years of hands-on experience with all different types of Facebook ads & Google ads.
* Sound knowledge of Facebook Pixel & Google conversion tracking.
* Data-driven & organised, with good analytical skills
* Creative edge
* Attention to detail
* Self-motivated and eager to learn and grow with the team