
The Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop

About Plexcel Info Systems Pvt Ltd
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Job Title : SAP BW/HANA Consultant with ABAP & Power BI
Total Experience : 8+ Years
Relevant Experience : 6+ Years
Location : Taramani, Chennai
Interview Mode : Virtual
Notice Period: Immediate Joiners Only
Job Summary :
We are looking for a seasoned professional with a strong background in Data Warehousing and hands-on experience with SAP BW/HANA. The ideal candidate should possess expertise in ABAP programming, have working knowledge or exposure to Power BI, and show interest in learning cloud technologies.
Mandatory Skills : Data Warehousing, SAP BW, SAP HANA, ABAP Programming, Power BI (basic knowledge), Cloud Technologies (willingness to learn).
Key Responsibilities :
- Design, develop, and support data warehouse solutions using SAP BW and HANA.
- Write efficient ABAP programs to support custom functionality within SAP environments.
- Integrate data and visualizations using Power BI (working knowledge acceptable).
- Collaborate with cross-functional teams to understand data requirements and deliver effective solutions.
- Stay updated with cloud technology trends and show willingness to adapt and learn new tools and platforms.
Mandatory Skills :
- Strong knowledge of Data Warehousing.
- Hands-on experience with SAP BW and SAP HANA.
- Proficiency in ABAP programming.
- Exposure or experience with Power BI.
- Interest or basic exposure to cloud technologies.

3+ years experience as Oracle Cloud Techno Fucnional Consultant.
(70%- Technical , 30% - Functional)
5-7 years’ experience in IT Field.
Strong Hands on Experience in Oracle SCM or Oracle Financial modules as a technical Consultant.
Should be strongly experienced working with Oracle cloud ERP application particularly on reporting (BI and OTBI)
Advanced understanding of Oracle PAAS offerings and architecture.
Must have knowledge on:
1) Experience in creation and customization of reports/forms and XML Publisher.
Should have worked in Functional modules (SCM/ Finance)
2) Experience in developing or customizing reports using BI templates.
3) Experience in building Oracle BIP reports, Analysis reports, OTBI and
reports using data models.
4) Should have hands-on experience in BI Publisher (RTF design/ eText/Scheduling/ Parameter Handling/ Bursting/ backup and migration of reportsto different pods).
5) Strong knowledge of writing SQL queries using Oracle Financial or Oracle SCM database tables.
6) Very Strong SQL/PLSQL skills to create custom queries in BI Publisher, Oracle Fusion environment
7)Proficiency in creating reports using templates like RTF, Excel, Pipe delimited, stylesheet, e-text, etc
8) Expertise in working with the Cubes and how to extract data from cubes and joins etc
9) Hands-on experience in converting the reports to ESS jobs for scheduling reports
10)Hands-on experience in migrating the reports between environments
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Good to have Knowledge on:
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2) Experience in AP Check printing, Positive pay templates, PO
Printing, AP Printing, automated AR Invoice. Lockbox Processing
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Senior Software Engineer
TBO–(www.tbo.com)
TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale.
The TBO journey began in 2006 with a simple goal – to address the evolving needs of travel buyers and suppliers, and what started off as a single product air ticketing company, has today become the leading B2A (Business to Agents) travel portal across the Americas, UK & Europe, Africa, Middle East, India, and Asia Pacific.
Today, TBO’s product range from air, hotels, rail, holiday packages, car rentals, transfers, sightseeing, cruise, and cargo. Apart from these products, our proprietary platform relies heavily on AI/ML to offer unique listings and products, meeting specific requirements put forth by customers, thus increasing conversions.
TBO’s approach has always been technology-first and we continue to invest on new innovations and new offerings to make travel easy and simple. TBO’s travel APIs are serving large travel ecosystems across the world while the modular architecture of the platform enables new travel products while expanding across new geographies.
Why TBO:
• You will influence & contribute to “Building World Largest Technology Led Travel Distribution Network” for a $ 9 Trillion global travel business market.
• We are the emerging leaders in technology led end-to-end travel management, in the B2B space.
• Physical Presence in 47 countries with business in 110 countries.
• We are reputed for our-long lasting trusted relationships. We stand by our eco system of suppliers and buyers to service the end customer.
• An open & informal start-up environment which cares.
What TBO offers to a Life Traveller in You:
• Enhance Your Leadership Acumen. Join the journey to create global scale and ‘World Best’.
• Challenge Yourself to do something path breaking. Be Empowered. The only thing to stop you will be your imagination.
• Post pandemic: travel space is likely to see significant growth. Witness and shape this space. It will be one exciting journey.
• As a fastest growing B2B platform our priority is purpose-building scalable systems.
• Adopting industry leading technologies to support best-in-class business capabilities for high performing and scalable solutions.
• Fast response to the evolving regulatory environment and helping to meet the firm's regulatory commitments by addressing internal and external commitments.
Top Sights During Your Role Stay (Key Expectations):
· More than 3 years of Prior experience as Backend Developer in any SAAS product .
· Exposure to languages/ framworks like GoLang/Java/Node /Python / RUST will be preferred.Capacity to use SQL server with ease. Exposure to Redis / MongoDB/ PostgreSQL is desired.
· Should have worked with cloud platforms like AWS / Azure.
· A flair for creating well-presented software that is technically sound.
· Outstanding analytical, problem-solving, and communication skills.
· Excellent organizational and time management skills.
· Self-driven, flexible, and innovative.
Job Description
We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website.
Responsibilities:
- Conducting in-depth research on industry-related topics to develop original content.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the target audience's attention.
- Identifying customers' needs and recommending new content to address gaps in the company's current content
Requirements:
- Bachelor's degree in communications, marketing, English, journalism, or a related field.
- Having proven experience in content writing or copywriting.
- Working knowledge of content management systems.
- Proficient in all Microsoft Office applications.
- A portfolio of published articles.
- Excellent writing and editing skills.
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
- Effective communication skills.


and low-latency, required for mission-critical systems
● Delivering high availability and performance
● Contributing to all phases of the development lifecycle
● Writing well-designed, efficient, and testable code
● Conducting software analysis, programming, testing, and debugging
● Ensuring designs comply with specifications
● Preparing and producing releases of software components
Designer
What is the opportunity?
Are you good at visualizing things? Do you like telling stories via visuals? We are building out
our product marketing team, and you are the kind of help we need. No matter how engaging
and strong our content is, it won’t work with just a giant block of text. We need help to tell these
stories in a visually engaging way with a relevant tone. We are looking for a strong individual
contributor who is excited about making sense of complex concepts, thrives on ambiguity, and
loves coming up with ideas and bringing them alive through design.
Key Responsibilities
● You’ll be expected to understand our brand identify and create a visual identity guideline
for different touchpoints.
● You’ll be involved throughout the design process from the concept stage to delivery.
● You’ll develop visual assets for various campaigns across channels to increase the
effectiveness of marketing campaigns.
● You’ll design digital content assets that are pivotal to way communicate with our
prospects and customers in the international markets.
● You'll be responsible to create and own imagery style on customer-facing assets such as
Website, emails & collaterals, etc.
What are we looking for?
● You understand the global technology consumer and the relevant design sensibilities.
● You start all design work with a problem statement, goal, and context.
● Your work is conceptually clear and visually stunning.
● You well verse with contemporary imagery style and have the skill set to create them.
● You have a high level of competency in most of the applications of Adobe CC.
● You have worked on contemporary design tools like Figma that enable team
collaboration.
● Have spent the last 3-5 years of your career on digital design projects at agencies,
design focused startups with exposure to international markets.
● You have a portfolio to showcase.
Whom will you work with?
You will be working closely with the product marketing team and report to the marketing head.
You will be interacting with all the customer-facing teams such as the marketing, sales &
customer success teams. Your initiatives will help them improve their success metrics as well.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between
concepts, yet maintain the quality on content, interact and share your ideas and have loads of
learning while at work. Work with a team of highly talented young professionals and enjoy the
benefits of being at Xoxoday.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF,
Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and
Compass. Xoxoday works with over 1000 global clients. We help our clients in engaging and
motivating their employees, sales teams, channel partners or consumers for better business
results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will
wait for a reasonable time of around 3-5 days before we screen the collected applications and
start lining up job discussions with the hiring manager. We however assure you that we will
attempt to maintain a reasonable time window for successfully closing this requirement. The
candidates will be kept informed and updated on the feedback and application status

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
What you will do:
- Translating designs and wireframes into high quality code
- Designing and maintaining high performance, reusable, and reliable Java code
- Ensuring the best possible performance and quality of the application
- Identifying and fixing bugs
- Helping maintain code quality and automatization
Desired Candidate Profile
What you must have:- 2 to 3 years of experience on android app development using MVC or MMVM architecture
- Good experience in an android jet-pack
- Good experience in UI designing
- Knowledge of SQL
- Knowledge of OOPs concept
We are looking for an experienced Inside Sales professional to join our inside sales team. This is an opportunity for you to be a key part of building a successful business:
- Manage End-to-End Sales process (Inbound Leads to Closure)
- Deliver quality and tailored demonstrations to prospects based on the use cases
- Understand customer goals, plans, challenges, timeline, budget, authority
- Meet or exceed your defined sales activity and revenue quota
- Collaborate with cross-functional teams for timely resolution of prospect's queries
- Strive to continuously improve your sales process and demonstrate a willingness to learn and implement best practices
•Set the monthly, weekly, daily targets for the team and ensure that the team targets are
achieved.
•Handling and guiding team of Academic Counselor to achieve monthly sales target.
•Maintain the sales report of the team.
•Motivating & mentoring team to achieve & exceed targets
•Design & develop business models as per the location and market situation.
•Conducting weekly reviews for performance & training.
•Identifying the areas of improvements & KPI’s
•Involve team in calling for negotiation and objection handling as and when required.

