
The Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop

About Plexcel Info Systems Pvt Ltd
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We Have an opening for SEO Executive.
Mohali Location
Experience:- 1 to 3 years
Skill ;- Seo , Google Adds , Backlinks , Smo .
Roles and Responsibility:
- Prospecting, generating, qualifying, processing, and following up on leads and appointment setting for our Sales Team based out in California.
- Collaboratively work with the sales and marketing team to develop lead generation strategies to generate lead opportunities.
- Initiates and participates in new business pitches with the sales team and own follow-through with the lead prospect.
- Identifying decision makers within targeted leads to beginning the sales process.
- Familiarizing yourself with all products and services offered by Internet Soft
- Attracting new clients by innovating and overseeing the sales process for the business
- Identifying and researching IT opportunities in California ·
- Communicating with clients to understand their needs and offer solutions to their problems.
- Creating positive, long-lasting relationships with current and potential clients
- Meeting and exceeding weekly and monthly activity and revenue targets.
- Linkedin Expertise is a must.
- Lead generation expertise is a must.
- Excellent leadership skills.
- Strong sales skills.
- Advanced presentation skills.
- Strong written communication skills.
Create and implement employee relations policies to help increase employees’ job satisfaction
2.Devise a list of procedures and practices for hiring new employees and managing our staff
3. Establish an orientation procedure for onboarding new hires and training them to meet the needs of the company Communicate with employees about compensation, benefits and other facets of their employment
4. End to end hiring, training, induction and performance management
5. Respond to questions or complaints from employees in a timely fashion Manage all other HR department personnel
6. Formulate HR policies, payroll systems, adherence to statutory compliances and laws Requirements:
- Full Time Masters Degree/ PGD in Human Resources or related field required from a reputed Institute
- Strong understanding of the interviewing process, benefits administration, payroll and other HR functions Excellent oral & written communication, leadership and planning skills
A project manager is accountable for initiating, planning and allocating resources, preparing
budgets, monitoring progress, managing changes and keeping stakeholders informed throughout
the project lifecycle. Project Manager in DarwinBox operates within the defined Implementation
framework of achieving the company's goals and vision.
Responsibilities:
Contribute to managing end-to-end implementation project life cycle, driving optimization
of operating models
Determine Project Scope, Objectives and Dependencies
Develop and manage a detailed project schedule, work plan and key milestones
Determine and Define Project Resource Allocations
Manage Risks, Issues, Assumptions and Dependencies on Project by assigning
appropriate ownership and escalations
Capture project health metrics, maintaining a central repository for all projects and
project information that provide insights into processes and frameworks that work
Establish and execute Project Governances viz., Steerco Meetings, Weekly Cadences and
Track Action Items to closure
Conduct governance calls for ongoing projects and ensuring project commitments are
being met by Darwinbox’s implementation team as well as the Client’s implementation
team
Develop and manage a detailed project schedule and work plan
Collaborate with Client on requirement changes and initiate change management
process
Identify, document and update the project scope for changes
Initiate appropriate review and approvals on the changes
Evaluate and analyze the impact of changes and communicate with stakeholders
Seek approvals and commitments on the scope, cost and schedule
Ensure SOP adherence, time-logging, effectively making use/ driving adoption of Project
Management tools and methodologies
Review/prepare Project Plans for implementation projects and monitor resource
allocation
Identify Stakeholder Communication Requirements on project performance metrics
Collaborate with Product Teams on Product enhancements
Document impact and prioritize changes to Product Backlog and timelines
Stakeholder Reporting - Preparing status reports, highlighting risks to the project
timelines, proactively escalating potential red flags, and recommending mitigation
solutions
Track Project Closure / Handover activities to downstream teams.
Requirements:
B. Tech or an equivalent degree
MBA or an equivalent degree is preferred but not mandatory
Excellent written and verbal communication skills
Ability to work under pressure and adaptable to change
Excellent time management and problem-solving skills
Proficiency in MS Office tools
6-8 years of prior experience in a project management role is preferred
Any experience in MS SharePoint, MS Power Automate, Excel Macros, Project
Management Tools like JIRA, Zoho Projects is an added advantage
Any Project Management (PMP/ Prince2/Agile CSM) or Agile certification is mandatory
Day-to-day responsibilities:
Hello there, we're in urgent need of a good ReactJS developer
having 3-5 years of experience in ReactJS.
Responsibilities
- Developing new user-facing features using React.js
- Building reusable components and front-end libraries for future use
- Translating designs and wireframes into high quality code
- Optimizing components for maximum performance across a vast array of web-capable devices and browsers
Required skills:
- Hands on experience using Material-UI, developing custom components on top of in-build Mui components.
- Graphql(Apollo) experience is a MUST.
- We use React hooks everywhere so you should be well-versed with that.
- Experience developing using Storybook is preferred.
We are looking for ambitious hands-on coders who love building web based applications from the ground up and have a special affection for all things JavaScript.
Responsibilities:
- Develop robust, web-based applications interacting with database filesystems and APIs
- Obsess about code quality and readability
- Remain updated on new and evolving client-side technologies, their application to our functionality or architecture goals
- Work closely in a multi-disciplinary structure to deliver world class solutions across web, mobile, and tablets
- Identify and establish best practices and frameworks keeping in mind parameters of performance, responsiveness, security, maintainability, extensibility, and reuse
Must have:
- At least 3 years of experience in developing web based applications with experience in Node.Js
- Skilled at Object Oriented JavaScript and having a working knowledge of at least one of the following MVC Frameworks (Angular, Backbone, Ember, React etc.).
- Knowledge of database, preferably some NoSQL DB like Mongo.
- Familiar with Git version control system
- Has a thorough understanding of UX methodology and lifecycle across key channels and platforms.
- Customer-focused, with experience using design research methods to uncover customer insights
- Effectively operates within an iterative design team, managing UX responsibilities against defined milestones and plan with little day-to-day oversight.
- Knowledge of key channels and platforms, with experience in areas of mobile, portable, dedicated, web, or native mobile design.
- Curiosity and commitment to testing new ideas and innovating to drive business results.
- Effective communicator, presenter, and negotiator.
- Mastery of design tools such as Sketch, Invision, and Framer.
- Experience with resources such as; pattern library, repositories, and internal communication tools.
- General awareness of technology mediums (Javascript, HTML/CSS, Obj-C, platform UIs, etc.) including differences between them.
- A dazzling online portfolio demonstrating your strong craft and collaborative process.
Requirements and Qualifications
- Bachelor’s or master degree in engineering
- 7+ years of work experience, 1+ years of experience as a lead
- Proficient understanding of HTML, CSS, and Javascript
- Proficient understanding of ReactJs or similar library
- Good understanding of responsive web development
- Good understanding of SEO and analytics
- Ability to break the business problem into smaller features
- Ability to access the technical feasibility of UI/UX designs
- Build reusable code and libraries for future use
- Optimize application for maximum speed and scalability
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