
The Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop

About Plexcel Info Systems Pvt Ltd
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VEHICLE MAINTENANCE
VEHICLE MAINTENANCE
VEHICLE MAINTENANCE
VEHICLE MAINTENANCE
VEHICLE MAINTENANCE
VEHICLE MAINTENANCE
VEHICLE MAINTENANCE
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Responsible for planning, connecting, designing, scheduling, and deploying data warehouse systems. Develops, monitors, and maintains ETL processes, reporting applications, and data warehouse design. |
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Role and Responsibility |
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· Plan, create, coordinate, and deploy data warehouses. · Design end user interface. · Create best practices for data loading and extraction. · Develop data architecture, data modeling, and ETFL mapping solutions within structured data warehouse environment. · Develop reporting applications and data warehouse consistency. · Facilitate requirements gathering using expert listening skills and develop unique simple solutions to meet the immediate and long-term needs of business customers. · Supervise design throughout implementation process. · Design and build cubes while performing custom scripts. · Develop and implement ETL routines according to the DWH design and architecture. · Support the development and validation required through the lifecycle of the DWH and Business Intelligence systems, maintain user connectivity, and provide adequate security for data warehouse. · Monitor the DWH and BI systems performance and integrity provide corrective and preventative maintenance as required. · Manage multiple projects at once. |
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DESIRABLE SKILL SET |
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· Experience with technologies such as MySQL, MongoDB, SQL Server 2008, as well as with newer ones like SSIS and stored procedures · Exceptional experience developing codes, testing for quality assurance, administering RDBMS, and monitoring of database · High proficiency in dimensional modeling techniques and their applications · Strong analytical, consultative, and communication skills; as well as the ability to make good judgment and work with both technical and business personnel · Several years working experience with Tableau, MicroStrategy, Information Builders, and other reporting and analytical tools · Working knowledge of SAS and R code used in data processing and modeling tasks · Strong experience with Hadoop, Impala, Pig, Hive, YARN, and other “big data” technologies such as AWS Redshift or Google Big Data
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