Digital Marketing at Plexcel Info Systems Pvt Ltd · Hyderabad · 2 - 6 years · ₹5L - ₹8L / yr · Bootstrapped · Posted 8 Nov 2022
Google AnalyticsThe Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop
Shubham Vishwakarma
Full Stack Developer - Averlon
About Plexcel Info Systems Pvt Ltd
About
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Google AnalyticsSr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person
Google AnalyticsSr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person
Google AnalyticsSr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
- Pull Marketing (SEO)
- Google Ads
- Web Development
- UI / UX Design
- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
- Ability to create strategies and budget forecasts
Communication:
- Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
- Partner with internal teams to address performance challenges
- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
- Experience with delivery management or people management
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Experience:
- Google Ads: 2 years (Required)
Location:
- Kalyani Nagar, Pune, Maharashtra (Preferred)
Work Location: In person
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
- Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
- Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
- Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
- Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
- Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
- Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
- Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
- Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
- Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
- Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
- Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations
Google AnalyticsSurya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.
Key Responsibilities
Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.
Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.
Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.
Conduct keyword research and competitor analysis to improve campaign effectiveness.
Manage and optimize landing pages for better lead conversion.
Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
Implement SEO best practices to improve website rankings and organic traffic.
Manage social media platforms and create engaging content strategies.
Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.
Generate qualified leads and support sales teams through digital marketing initiatives.
Monitor industry trends, digital marketing tools, and competitor activities.
Prepare weekly and monthly performance reports with actionable insights.
Required Skills
Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
Understanding of SEO, SEM, keyword research, and website analytics.
Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.
Key Responsibilities
- Plan and execute digital marketing activities across SEO, social media, and content marketing.
- Conduct keyword research, competitor analysis, and website content optimization.
- Manage and create content for Instagram, LinkedIn, Facebook, and other digital platforms.
- Monitor website and campaign performance using Google Analytics and Google Search Console.
- Assist in planning and optimizing Google Ads and Meta Ads campaigns.
- Track key metrics, prepare performance reports, and identify areas for improvement.
- Stay updated with the latest digital marketing trends, SEO updates, and social media algorithms.
Required Skills
- Good understanding of SEO, Social Media Marketing, and Content Marketing.
- Knowledge of keyword research, Google Analytics, and Search Console.
- Basic understanding of Google Ads and Meta Ads.
- Strong content writing, research, and analytical skills.
- Good communication and creative thinking.
- Knowledge of Canva and other content creation tools is an advantage.
Eligibility
- Intern: Students/recent graduates pursuing BMS, B.Com, BAMMC, or related courses with a strong interest in Digital Marketing.
- Associate: Graduate with relevant experience or strong practical knowledge in Digital Marketing.
Google AnalyticsMandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
- Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and drive business with Digital marketing strategies.
● Proficiency in Google Analytics and Search Marketing
● DataDriven decision making
● Email Marketing Metrics and Planning
● Work closely with the sales and marketing team to align efforts and drive revenue.
● Use data and analytics to measure and improve the performance of the demand generation efforts.
● Develop and maintain relationships with partners, influencers, and other stakeholders.
● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
● Monitor industry trends and stay-up-to-date on new technologies and techniques.
● Conduct market and customer research to identify opportunities and challenges.
● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts
● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
● Identify and resolve challenges and conflicts within the demand generation process
Requirements:
● Bachelor’s degree in marketing or related field.
● 2-3years of experience in demand generation or B2B/E-Commerce space.
● Experience in managing paid search campaigns, demand generation, email marketing.
● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Knowledge of sales techniques and strategies
● Excellent communication & collaboration skills
● Ability to prioritize and manage multiple tasks and projects
● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.
Manage SEO/SEM strategies to improve website traffic and lead generation.
Collaborate with the design and content teams to create compelling ad creatives and landing pages.
Conduct A/B testing to maximize campaign efficiency.
Prepare weekly and monthly performance reports with clear ROI analysis.
Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.
Coordinate with internal stakeholders to align campaigns with overall business objectives.
Job Description:-
- The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
- Perform daily account management on Google AdWords, Meta ads, Bing, and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Can devise strategies to increase ROI Is good at increasing CTR and reducing the cost per clicks.
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Hands-on experience leveraging AI-powered Tools such as Performance Max, AI Max for Search, Smart Bidding and AI-assisted campaign optimization, reporting and performance analysis.
- Keep pace with search engine and PPC industry trends and developments.
- Communication with team and management on project development, timelines, and results.
- Work closely with the other team members to meet goals.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- Writing, editing and proofreading content.
Location : Indore- Onsite
Experience : 7+Years
5 Days working
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon