
The Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop

About Plexcel Info Systems Pvt Ltd
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Position: SEO Executive
Experience: 0 - 1 year
Job Description:
- Proficient in Technical, On-Page and Off-Page SEO.
- Strong understanding of Google Analytics and Google Search Console.
- Experience in social media optimization and paid promotion - Twitter, Facebook, Linkedin, etc.
- Experience in Google Adwords a big plus
- Strong understanding of digital marketing fundamentals and recent Google Panda and Penguin updates
- Plan, execute and measure experiments and conversion tests
- Measuring and reporting on the performance of all digital marketing campaigns
- Good communication (both written and verbal) skills is a MUST

to reach Million Users, is on a mission to empower students through innovative technology.
We are seeking a skilled and dedicated full-time/Part Time person for Physics/Chemistry/Zoology Subject Matter Expert Needed,offering a base pay of INR 5000-7000 with an INR 2000-3000 performance bonus to based on work performance. It can increased to 10-15k INR as well according to your performance. Monthly incremental base pay and bonus adjustments will be made based on your outstanding performance.

We are looking out for a technically driven "Full-Stack Engineer" for one of our premium client
COMPANY DESCRIPTION:
Required Skills
• Hands-on experience with NodeJS, React, Redux, & Docker
• Great to have understanding about Kubernetes, Postgres and AWS (SQS, Lambda, S3)
• Experience implementing micro service technology
• Experience working with Python and Pandas, used for data manipulation is a plus
• Experience with Power BI and its APIs is a plus
• Experience with building and maintaining large data sets
• Ability to work across structured, semi-structured and unstructured data, extracting information
and identifying linkages across disparate data sets
• Understanding of information security principles
• Ability to understand complex systems and solve challenging problems
• Ability to clearly communicate complex solutions
• Ability to learn new technologies quickly
• Comfortable in a fast paced small team environment
• Open to work with global team structure, flexible and efficient
• Ability and flexibility to manage multiple assignments in a dynamic, complex and fast-paced
environment
• High level of attention to detail
• Commercial client-facing project experience is a plus
• Business-level language skills and fluency in English
LogiNext is looking for a technically savvy and experienced senior developer to lead development efforts. You will help the team grow in size and skills, optimizing their code while working on your own. You will design, and develop products that exceed client expectations in terms of value and benefit. You will collaborate on scalability issues involving access to massive amounts of data and information.
You have hands-on experience in building secure, high-performing and scalable systems in Java. Your design intuition inclines toward usability, elegance and simplicity. You are biased towards open-source tools and existing frameworks. You have successfully shipped applications with a beautiful front-end and intelligent backend. You have demonstrated strong interpersonal and communication skills.
Responsibilities
Design and development efforts for high-volume, low-latency applications for real-time event based systems Deliver high-availability and high-performance platform using microservices architecture Identify bottlenecks and inefficiencies in code, and devise solutions to production and non-production issues Keep an eye out for open source projects and technology trends that can be introduced in the products Transform business functionalities and production specifications into technical requirements and low level design Be hands-on, adopt a practical approach to software and technology Work with product management and other teams to build highly scalable products
Requirements
Bachelor’s degree in Computer Science, Information Technology or a related field 0 to 1 years of design and development experience in scalable and distributed enterprise applications using Java/J2EE, JPA, Spring framework and RESTful web services Excellent coding skills in Java Experience in managing, implementing and optimizing big data stores such as MySQL, MongoDB, Elasticsearch Experience in deploying applications and using various managed services provided by cloud platforms (AWS, Azure) Experience in front-end technologies HTML5, CSS3, jQuery, AngularJS and D3.js is preferred Strong foundation in computer science, with strong competencies in data structures, algorithms and software design Proven ability to drive large scale projects with deep understanding of Agile SDLC, high collaboration and leadership
1. Core Responsibilities
· Leading solutions for data engineering
· Maintain the integrity of both the design and the data that is held within the architecture
· Champion and educate people in the development and use of data engineering best practises
· Support the Head of Data Engineering and lead by example
· Contribute to the development of database management services and associated processes relating to the delivery of data solutions
· Provide requirements analysis, documentation, development, delivery and maintenance of data platforms.
· Develop database requirements in a structured and logical manner ensuring delivery is aligned with business prioritisation and best practise
· Design and deliver performance enhancements, application migration processes and version upgrades across a pipeline of BI environments.
· Provide support for the scoping and delivery of BI capability to internal users.
· Identify risks and issues and escalate to Line / Project manager.
· Work with clients, existing asset owners & their service providers and non BI development staff to clarify and deliver work stream objectives in timescales that deliver to the overall project expectations.
· Develop and maintain documentation in support of all BI processes.
· Proactively identify cost-justifiable improvements to data manipulation processes.
· Research and promote relevant BI tools and processes that contribute to increased efficiency and capability in support of corporate objectives.
· Promote a culture that embraces change, continuous improvement and a ‘can do’ attitude.
· Demonstrate enthusiasm and self-motivation at all times.
· Establish effective working relationships with other internal teams to drive improved efficiency and effective processes.
· Be a champion for high quality data and use of strategic data repositories, associated relational model, and Data Warehouse for optimising the delivery of accurate, consistent and reliable business intelligence
· Ensure that you fully understand and comply with the organisation’s Risk Management Policies as they relate to your area of responsibility and demonstrate in your day to day work that you put customers at the heart of everything you do.
· Ensure that you fully understand and comply with the organisation’s Data Governance Policies as they relate to your area of responsibility and demonstrate in your day to day work that you treat data as an important corporate asset which must be protected and managed.
· Maintain the company’s compliance standards and ensure timely completion of all mandatory on-line training modules and attestations.
2. Experience Requirements
· 5 years Data Engineering / ETL development experience is essential
· 5 years data design experience in an MI / BI / Analytics environment (Kimball, lake house, data lake) is essential
· 5 years experience of working in a structured Change Management project lifecycle is essential
· Experience of working in a financial services environment is desirable
· Experience of dealing with senior management within a large organisation is desirable
· 5 years experience of developing in conjunction with large complex projects and programmes is desirable
· Experience mentoring other members of the team on best practise and internal standards is essential
· Experience with cloud data platforms desirable (Microsoft Azure) is desirable
3. Knowledge Requirements
· A strong knowledge of business intelligence solutions and an ability to translate this into data solutions for the broader business is essential
· Strong demonstrable knowledge of data warehouse methodologies
· Robust understanding of high level business processes is essential
· Understanding of data migration, including reconciliation, data cleanse and cutover is desirable
D
Hands-On Experience in the following technologies and should be immediately available :-
Core Java 8 Integrations - REST and SOAP MVC Postgres Spring, Spring Boot, Maven, Gradle AWS Docker CI CD Event driven Architecture React-jQuery, JS Splunk and Observability Tools.
Good to Have - MuleSoft or ETL Tools knowledge.
JOB RESPONSIBILITIES
# Handle the design, architecture, development, code review, and testing of key applications.
# Design client-side and server-side architecture, and write effective APIs
# Build the front-end of applications through appealing and mobile responsive visual design
# Work closely with the product management and design team to define feature requirements and deliver the product that mater ially impacts the business and improves the customer experience
# Identify performance bottlenecks and come up with novel ways to solve them.
# Develop technical documentation, work with analysts to continuously improve software.
SPECIALIZATION
Applications deploy new technologies rapidly to help grow the businesses while controlling IT costs. At Mindtree, we integrate the right tools, technologies and processes to eliminate redundancies, reduce costs and deliver a best-in-class applications portfolio using our end-to-end workflow-driven managed services platform. Our application services team acquires a deep understanding of the application portfolios and business processes to help manage the transition. Across various industry groups t hat we serve, we standardize processes and establish a baseline for continuous service improvement and implement agile, lean IT, DevOps and test automation..





