Senior Designer

ROLES AND RESPONSIBILITIES:

We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS:

• Drive brand and business strategy processes in our firm.
• Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
• Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
• Conduct primary and secondary market research in marketing, sales and consumer experience.
• Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
• Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
• Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

• Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
• Proficient in putting together presentations and strategy decks.
• Good articulation and writing skills.
• Understanding business, data tools and analytics (The math of it)
• Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
• Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS:

• Experience in ethnographic, observational and behaviour studies.
• Management skills, idea creation, directing and delivering through a creative team.
• Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
• Experience in analyzing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
• Well-informed and knowledgeable with a world view.
• Observant and aware of current trends and their evolution.

Experience: 1 to 4 years (Advertising Agency)

Job Type: Full time, on site

Working days: 5 + Saturdays

Working hours: 10:00 am to 6:30 pm

Location: C.G. Road, Ahmedabad

Compensation: Up to 6 LPA

Responsibilities:

• Create engaging 2D animations and motion graphics for various digital platforms.
• Design and edit videos to align with brand strategies and campaign goals.
• Collaborate with design and marketing teams to produce high-quality content.
• Maintain consistency with brand guidelines across all visual content.
• Stay updated on animation trends and incorporate them into your work.

Qualifications:

• Proficiency in Adobe After Effects, Adobe Premiere Pro, and other motion graphics software.
• Strong portfolio showcasing 2D animations and video editing work.
• Good communication skills and attention to detail.

Job Description – Product Manager (B2C)

Company: Indian retail sweet and snacks brand

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Hybrid

Experience: 5+ Years

Working Schedule: 6 days a week

About the Company

The company is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview

We are looking for an experienced Product Manager (B2C – Digital Platform) to lead the end-to-end product strategy for our consumer-facing website and digital experience. This role will be critical in shaping the website as a core growth channel—driving conversion, engagement, and retention—while ensuring a seamless, intuitive, and high-performing user experience aligned with our brand values.

You will work closely with founders, marketing, growth, design, engineering, analytics, and external tech partners to continuously improve website performance through data-driven experimentation and optimization.

Key Responsibilities

• Own the entire digital product lifecycle for the website, from ideation to launch and post-launch optimization
• Translate consumer behavior, funnel data, and business goals into a clear website and conversion optimization strategy
• Manage and optimize the website as a primary B2C sales and engagement channel
• Drive conversion rate optimization (CRO) through A/B testing, experiments, and continuous iteration
• Own the product roadmap for website features, UX improvements, and technical enhancements
• Collaborate with marketing, growth, design, and engineering teams to align user experience, content, pricing, and brand storytelling
• Analyze customer journeys, heatmaps, funnel drop-offs, and performance metrics to identify and prioritize improvements
• Own and manage website-related tools and technologies (CMS, analytics, experimentation tools, personalization platforms, etc.)
• Ensure site performance, usability, and scalability across devices and traffic growth
• Support the rollout of successful experiments and features across campaigns and distribution channels.

Desired Skills & Qualifications

• 5+ years of overall experience in Product Management
• 3+ years of experience in B2C digital products, preferably in D2C, e-commerce, consumer internet, retail tech, or marketplaces
• Strong understanding of user behavior, funnels, and conversion optimization
• Hands-on experience with experimentation frameworks, A/B testing, and performance optimization
• Experience working in high-growth startups or scaling digital platforms
• Ability to balance strategic thinking with hands-on execution
• Strong stakeholder management and communication skills across technical and non-technical teams
• Comfort working with data, analytics dashboards, and product performance metrics

Why Join Us

• Be part of building a ₹1000 Cr consumer brand from the ground up
• Opportunity to work closely with founders and leadership
• Long-term wealth creation through ESOP participation
• High ownership, high impact role in a fast-scaling organization

Job Title - Performance Marketing Manager

Location - Pune 

We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at Propacity. In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth.

You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
• Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
• Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
• Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn
• Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
• Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Lead client calls for optimization and reporting purposes.

Skills and Qualities:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
• Experience of working in the Real Estate Industry.
• Strong understanding of performance marketing concepts, channels, and best practices.
• Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.

What We Offer:

• Learn from industry experts and scale your career in real estate performance marketing.
• Be part of an innovative, data-driven, and supportive team.
• Access the latest marketing automation and analytics platforms.

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• Coordinating all communication and discussions with Technology partners, Semiconductor partner, Vendors, and other 3rd party companies
• Coordinating technology evaluation by various teams Software, Hardware, Quality Assurance, Product Managers and Management team
• Performing market research, exploring ideas by working closely with various departments, and coming up with new innovative features and architectures

Desired Candidate Profile

• BE, BTech, ME, MTech– E&C/CS
• Experience of 6-8 years
• Potential to grasp new technologies
• Experience in Consumer-lifestyle companies
• Good understanding of any of the product categories including Hearables (TWS, Neckbank, Headphones), Wearable (Band, Smartwatches), Alexa Speakers/Voice Assistant, Soundbars, and any other consumer electronics products
• Excellent written and verbal communication skills
• Strong sense of duty and initiative    

Requirements:

• 3 -7 years of software development experience.
• Good grasp on programming fundamentals including OOP, Design Patterns and Data Structures.
• Excellent analytical, logical and problem-solving skills.
• Software Development Engineer.
• Good understanding of complexities involved in designing/developing large scale systems.
• Strong system design skills.
• Experience in technologies like Elasticsearch, Redis, Kafka etc.
• Good knowledge of relational and NoSQL databases.
• Familiarity with common machine learning algorithms. In-depth knowledge is a plus.
• Experience of working with big data technologies like Hadoop, Spark, Hive is a big plus.
• Ability to understand business requirements and take ownership of the work.
• Exhibit passion and enthusiasm for building and maintaining large scale platforms.

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We need a top-notch Product Manager to come join our growing team at IK to lead our product development initiatives across all our platforms. 

Who you are

• You have 7 - 12 years experience.
• You love the buzz of a highly productive and fast moving team.
• You’ve had 5+ years of experience developing and managing the product life cycle of world class products. 
• You have your ear to the ground on what competitors are doing and look for partnership avenues. 
• You work with Sales and Marketing to define our GTM strategy and the messaging around it. 
• You work closely with Design and the tech team to build simple and elegant products. 
• You integrate usability studies, market analysis and research into product requirements and your user stories and personas. 
• You are looking to grow fast with a company that's on a rapid growth path.

What will excite us

• Previous startup experience or experience being part of early teams.
• You are highly metrics driven and love defining and measuring the success factors of products. 
• You are a whiz at communicating with stakeholders, with users and with business partners and are deft at managing expectations. 
• You love simplicity - in design, in user stories and in integrations. 
• You love working with incredibly smart engineers. 
• You are good at working with cross functional teams
• You are an excellent problem solver

What will excite you?

• Complete ownership
• Experiment, fail and learn.
• High pedigree, high caliber team.
• Contribute to every area of our business. Have a real impact with your work.
• Top of the line compensation.

Requirements and Qualification

• 4-7 years of experience.

• Bachelor’s degree in engineering

• Assess the technical feasibility of UI/UX designs

• Develop new user-facing features

• Build reusable code and libraries for future use

• Optimize application for maximum speed and scalability

• Assure that all edge cases are handled

• Collaborate with other team members and stakeholder

• Good understanding of responsive web development

• Proficient understanding of cross-browser compatibility issues and ways to work around them

• Basic understanding of SEO