EMAlpha

Fluxon (www.fluxon.com), founded by a team of ex-Googlers and experienced startup founders, is a high end consultancy that is trusted by world leading brands and high-growth startups to build top-notch software. We’re passionate about our work, obsessed with quality and focused on results.

Our mission is to build the world’s most innovative products and realize your fullest potential.

We are a global product development studio that has partenered with startups and tech companies (like Google, Stripe) to design, build, and launch software, offering full-cycle development from strategy and UI/UX design to engineering and launch support, acting as an extended, high-quality tech team for businesses needing expert development. We focus on software engineering, data analysis, AI, mobile/web apps, and provide services like staff augmentation and full product builds. 

Optimo Capital is a newly established NBFC with a mission to serve the underserved MSME businesses with their credit needs in India. Less than 15% of MSMEs have access to formal credit. We aim to bridge this credit gap by employing a phygital model (physical branches + digital decision-making). 

Being a technology and data-first company, tech and data enthusiasts play a crucial role in building the tech & infra to help the company thrive.

Shoppin’ is the fastest way to go from inspiration to checkout.

Discover fashion through an endless, AI-powered feed tailored entirely to your personal style — think the ease of scrolling on social platforms, but with everything instantly shoppable. Shoppin’ learns what you love and brings the right looks to you, even before you search.

See something you like anywhere else? Just paste a link, upload a screenshot, or describe the vibe. shoppin’ finds the exact products — across every brand and retailer — in one place.

What sets shoppin’ apart is intelligent discovery. From vibe-based searches like “barbiecore dress” or “old money polo” to universal search across TikTok, Instagram, and Pinterest, shopping finally works the way you think. With virtual try-ons, real-time price comparisons, and social wardrobes to shop with friends or save looks for later, shoppin’ removes every friction from fashion discovery.

No more screenshots.

No more lost products.

No more “where’s that from?”

With access to 250,000+ brands and 100M+ products, shoppin’ turns inspiration into action — instantly

Fashion discovery, done right.

Sim Gems Group is a leading diamond manufacturer, miner, wholesaler, and distributor of natural diamonds. Established in 1993, the company is dedicated to providing customers with cut and polished stones of the highest quality and unmatched brilliance. They focus on ethical sourcing, following the Kimberley Process Certification Scheme, and prioritize sustainable practices in their operations.

At Master-O®, our mission statement is to "Elevate Customer Interactions."

Our frontline readiness platform ensures reps are continuously upskilled while having the right tools to engage, assist & convince customers in the flow of the conversation. This assistance through sales enablement builds your brand’s and your rep’s credibility for the customer, thereby increasing sales conversions & boosting the rep’s confidence.

Master-O® has powered several sales transformation & frontline readiness initiatives for commercial leaders across industries. Through bite-sized & interactive gamified microlearning called Microskills, Master-O® equips sales managers with actionable insights to coach, engage, and upskill their frontline teams.

Powered by an AI-enabled sales coaching tool, sales leaders can reimagine their sales coaching, capability development & enablement approach and realign it with performance metrics.

With Master-O’s user-friendly authoring tool, training & marketing content can be repackaged 70% faster than traditional tools while making it more engaging and repetitive to use. The platform integrates effortlessly with existing LMS, CRM, ERP or HRMS platforms, streamlining deployment and adoption while enhancing digital readiness in your organization.

Trusted by over 400,000 frontline reps across industries like Automotive, Banks & Insurance, Pharma, FMCG, Retail and more, Master-O® empowers organizations to build an engaged & capable frontline workforce.

The result is an improved and differentiated customer interaction, higher sales conversions and sustainable business growth, all driven by a confident, engaged and well-prepared frontline team.

Upland Software is a global cloud-software company that helps businesses “work smarter” by offering purpose-built, AI-enabled applications that drive revenue, reduce costs and deliver immediate value.

Founded in 2010 and headquartered in Austin, Texas, the company supports thousands of customers across industries—from enterprise to SMB—serving sectors such as manufacturing, retail, government, education, and technology.

Their product portfolio (20+ proven cloud products) spans knowledge-management, content lifecycle automation, digital marketing, project and work management, and contact-centre solutions—all enhanced by embedded AI.

Upland is committed to modern, flexible work—promoting a culture where remote, global teams collaborate and grow together

Shopflo is an enterprise technology company providing a specialized checkout infrastructure platform designed to boost conversion rates for direct-to-consumer (D2C) e-commerce brands. Founded in 2021, it focuses on enhancing the online buying experience through fast, customizable, and secure checkout pages that reduce cart abandonment. 

We aim to supercharge conversions for e-commerce websites at checkout by improving user experience, helping build stronger intent and trust during the purchase

Problem statement -

(1) There is ~70% drop off at checkout for most independent e-commerce retailer (outside of large marketplaces)

(2) E-commerce cart platforms allow minimal flexibility on checkout, with their experience still same as the last decade

(3) Whereas user experiences are defined by new consumer platforms such as Swiggy, Amazon, etc.

There is a fundamental unbundling of monolith shopping cart platforms globally for mid-market and enterprise customers, who are moving towards headless (read modular) architecture.

Shopflo aims to be the global default for checkout experiences.