Digital Marketer

• A minimum of 4-10 years of experience into data integration/orchestration services,  service architecture and providing data driven solutions for client requirements 
• Experience on Microsoft Azure cloud and Snowflake SQL, database query/performance tuning. 
• Experience with Qlik Replicate and Compose tools(Change Data Capture) tools is considered a plus 
• Strong Data warehousing Concepts, ETL tools such as Talend Cloud Data Integration tool is must 
• Exposure to the financial domain knowledge is considered a plus. 
• Cloud Managed Services such as source control code Github, MS Azure/Devops is considered a plus. 
• Prior experience with State Street and Charles River Development ( CRD) considered a plus. 
• Experience in tools such as Visio, PowerPoint, Excel. 
• Exposure to Third party data providers such as Bloomberg, Reuters, MSCI and other Rating agencies is a plus. 
• Strong SQL knowledge and debugging skills is a must.

We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.

Key Responsibilities:

1.   Social Media Management:

o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).

o Create, schedule, and manage compelling content, including text, images, videos, and infographics.

o Monitor social media trends, audience behavior, and competitive activities to refine strategies.

o Respond to comments, messages, and queries promptly to foster community engagement.

2.   Brand Awareness & Building:

o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.

o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.

o Partner with influencers and bloggers to amplify the brand’s reach.

o Ensure consistent brand messaging across all digital platforms.

3.   D2C Website Marketing:

o Develop strategies to drive organic and paid traffic to the D2C website.

o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.

o Execute email marketing campaigns to retain and engage customers.

o Monitor website analytics and make data-driven recommendations to improve conversion rates.

4.   Content Marketing:

o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.

o Ensure content aligns with SEO best practices to increase discoverability.

5.   Analytics & Reporting:

o Monitor and report on key performance metrics across all digital channels.

o Provide insights and recommendations to improve future campaigns.

o Stay updated on industry trends, emerging platforms, and new digital tools.

6.   Cross-Functional Collaboration:

o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Requirements:

·    Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

·    Proven experience in digital marketing, preferably in the retail or sportswear industry.

·    Strong understanding of social media platforms, SEO, and performance marketing.

·    Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.

·    Excellent communication, creative thinking, and problem-solving skills.

·    Ability to work in a fast-paced environment and manage multiple projects simultaneously.

·    Knowledge of the sportswear market and passion for fitness or sports is a plus.

 Job Description: AI/ML Engineer

Location: Bangalore (On-site)  

Experience: 2+ years of relevant experience

About the Role:

We are seeking a skilled and passionate AI/ML Engineer to join our team in Bangalore. The ideal candidate will have over two years of experience in developing, deploying, and maintaining AI and machine learning models. As an AI/ML Engineer, you will work closely with our data science team to build innovative solutions and deploy them in a production environmen

 Key Responsibilities:

- Develop, implement, and optimize machine learning models.

- Perform data manipulation, exploration, and analysis to derive actionable insights.

- Use advanced computer vision techniques, including YOLO and other state-of-the-art methods, for image processing and analysis.

- Collaborate with software developers and data scientists to integrate AI/ML solutions into the company's applications and products.

- Design, test, and deploy scalable machine learning solutions using TensorFlow, OpenCV, and other related technologies.

- Ensure the efficient storage and retrieval of data using SQL and data manipulation libraries such as pandas and NumPy.

- Contribute to the development of backend services using Flask or Django for deploying AI models.

- Manage code using Git and containerize applications using Docker when necessary.

- Stay updated with the latest advancements in AI/ML and integrate them into existing projects.

Required Skills:

- Proficiency in Python and its associated libraries (NumPy, pandas).

- Hands-on experience with TensorFlow for building and training machine learning models.

- Strong knowledge of linear algebra and data augmentation techniques.

- Experience with computer vision libraries like OpenCV and frameworks like YOLO.

- Proficiency in SQL for database management and data extraction.

- Experience with Flask for backend development.

- Familiarity with version control using Git.

 Optional Skills:

- Experience with PyTorch, Scikit-learn, and Docker.

- Familiarity with Django for web development.

- Knowledge of GPU programming using CuPy and CUDA.

- Understanding of parallel processing techniques.

Qualifications:

- Bachelor's degree in Computer Science, Engineering, or a related field.

- Demonstrated experience in AI/ML, with a portfolio of past projects.

- Strong analytical and problem-solving skills.

- Excellent communication and teamwork skills.

 Why Join Us?

- Opportunity to work on cutting-edge AI/ML projects.

- Collaborative and dynamic work environment.

- Competitive salary and benefits.

- Professional growth and development opportunities.

If you're excited about using AI/ML to solve real-world problems and have a strong technical background, we'd love to hear from you!

Apply now to join our growing team and make a significant impact!

• Develop front end User Interface of our UKLB Experience Analysis (Biometrics) tool using SharePoint, PowerApps, Power Automate and Logic Apps 
• Connection of UI with back end SQL Database using Logic Apps - Advise solution design as a Logic Apps expert (specifically around UI)
•  Responsible for managing technology in projects and providing technical guidance or solutions for work completion

Skills and Experience

• Experience with Azure services like Azure App Services, Azure Active Directory, Azure SQL, Azure PostgreSQL, Key Vault, Azure DevOps, Application Insights, Azure Storage, Redis Cache
•  Microsoft Azure Developer Certification
• Experience with .Net SDK, integration tools, Application and Security frameworks
• C#, ASP.NET, Application development using .Net Framework
•   Preferred: Insurance or BFSI domain experience
• .Net
•  Azure/

Location: Chennai

Salary : 15-20 LPA

• With the support of product managers and engineers, collect and analyze user demands. 

• To show design concepts, use storyboards, process flows, and sitemaps. 

• Menus, tabs, and widgets are examples of visual user interface components.

• Make page navigation buttons and search fields. 

• Make UI mockups and prototypes that demonstrate how websites function and look. 

• Create original graphic designs (e.g. images, sketches, and tables) 

• Internal teams and significant stakeholders should be given rough draughts to review. 

• Identify and fix user experience issues (e.g. responsiveness) 

• Make layout adjustments based on user input. Follow the requirements for typeface, color, and image style.

• High-performance reusable components and future-proof front-end frameworks.

• Create new user-facing features as well as reusable code. 

• Write efficient, performant code to achieve optimal web application performance and scalability. 

• Identify design flaws and provide attractive remedies.

• Assuring software compatibility and responsiveness across a range of screen resolutions. 

• To reach your objectives, collaborate with product managers and designers.