Digital Marketer

Headquartered in Ahmedabad, Appitsimple is better known for its innovative "Digital Products" - SoftwareSuggest and CallHippo. It is an IT company that has been revolutionizing & simplifying the way organizations do business since Jan 2014.

Appitsimple is an organization with a team of 150+ members. With over 300 customers of SoftwareSuggest and 2000+ customers of CallHippo, AppItSimple has a dominant presence over the globe.

Check: Software Suggest: https://www.softwaresuggest.com/

Established in 2014, SoftwareSuggest helps discover top Business Software & Service Providers. It just so happens to be the largest privately-held platform of its kind in India and the fastest-growing one.

Here, at SoftwareSuggest, we list, review, compare and provide free consultations for business software and services. Our goal is to match your business needs with the right software.

-Monthly traffic of over 300000 unique visitors

-12794 software listed across 425 categories

-357,551 businesses (and counting!) have used SoftwareSuggest to find the perfect software for their exact requirement

Job Description

We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As an SEO Manager, you will be responsible for planning, implementing, and managing our SEO strategy. As our online presence is extremely important for the success of the business, your position will play a huge role in driving our business' growth and success

-Plan, develop and implement our SEO strategy

-Work towards organic search optimization and ROI maximization

-Regularly perform thorough keywords research

-Identify key SEO KPIs

-Monitor redirects, click rate, bounce rate, and other KPIs

-Prepare and present reports regularly

-Identify our buyer persona to better target identified audiences

-Identify problems and deficiencies and implement solutions in a timely manner

-Suggest improvements in process and productivity optimization

-Collaborate with web developers and marketing team

-Stay up to date with the latest SEO and digital marketing latest trends and best practices

SEO Manager requirements and qualifications

-5 years of experience as SEO Manager or similar role

-5 years of experience in planning and implementing a successful SEO strategy

-Proven success in SEO

-3 years of experience in web analytics, marketing, and business development

-Expertise in A/B and other testing methods

-In-depth knowledge of research principles and methods and experience in analyzing data

-Sense of ownership and pride in your performance and its impact on the company’s success

-Critical thinker and problem-solving skills

-Team player

-Good time-management skills

-Great interpersonal and communication skills

• Driving marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
• Building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix
• Managing all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
• Serving as the strategic lead for programmatic display, especially the Double Click suite
• Driving campaigns from planning to execution and beyond to meet key performance metrics
• Determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies
• Constantly optimizing marketing activities to improve return on investment
• Allocating budgets and analyzing and recommending modifications to ad spends
• Managing ROI in line with the business/management expectations
• Driving and managing marketing budgets and campaigns for driving user growth through various Digital SME channels

What you need to have:

Key Requirements:

• Prior experience in content marketing, content growth, and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Familiarization Google analytics
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills

Responsibilities:

• Reviewing and analyzing client sites for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies>
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines

“Key skills”

“Key skills”

• Who has a good command in English?
• Should be a Good Team Player with a High Learning Attitude
• Want to learn new things and advance level of SEO.

“Responsibilities and Duties”

• Handling ON job SEO tasks.
• Improve a company's projects organic search results.
• Place keywords appropriately to gain the most search engine traffic.
• Handle multiple social media platforms.

• Who has a good command in English?
• Should be a Good Team Player with a High Learning Attitude
• Want to learn new things and advance level of SEO.