Digital Marketer

Product Manager (Data & Operations)

Experience: 2+ years

Must-Have: Candidate must have prior experience in a product-based company

Role Summary

We are looking for a highly analytical Product Manager to drive business growth through data analysis, operational efficiency, and structured experimentation.

This role will focus on identifying growth opportunities, reducing operational inefficiencies, improving unit economics, and building strong reporting systems across the ecommerce and AI-led product ecosystem.

You will work closely with Engineering, Marketing, Catalog, Operations, Finance, and Data teams to ensure decisions are backed by data and execution is operationally strong.

Key ResponsibilitiesData Analysis & Business Insights

• Own end-to-end funnel analysis (Impressions → CTR → ATC → Checkout → Purchase → Repeat)
• Identify drop-offs, leakages, and revenue gaps using SQL, GA, Clevertap
• Perform cohort analysis (new vs repeat, prepaid vs COD, personalized vs non-personalized users)
• Track and improve core metrics:
• Conversion Rate
• GMV & Revenue
• AOV
• Repeat Rate
• Cancellation & RTO %
• Margin contribution
• Build and maintain weekly/monthly dashboards for leadership visibility
• Translate raw data into clear, actionable insights

Operational Excellence

• Identify operational bottlenecks impacting conversion and fulfillment
• Analyze cancellation drivers & reduce COD RTO risk
• Improve payment success rates and checkout efficiency
• Work with logistics teams to optimize delivery timelines
• Collaborate with catalog & brand teams to improve SKU performance
• Monitor inventory health, sell-through rate, and stock rotation
• Drive pricing and margin optimization initiatives

Experimentation & Performance Improvement

• Run structured A/B tests to improve funnel performance
• Define clear hypotheses, success metrics, and impact measurement
• Analyze experiment results and recommend rollouts
• Build scalable processes for experimentation cadence

Cross-Functional Execution

• Convert insights into PRDs and operational roadmaps
• Partner with engineering for sprint-based delivery
• Align marketing, catalog, and operations on metric ownership
• Ensure every feature launch has measurable business KPIs

Must-Have Skills

• Strong analytical mindset and comfort with large datasets
• Advanced Excel / Google Sheets
• Strong SQL proficiency (mandatory)
• Experience with GA, Clevertap, Mixpanel or similar tools
• Experience working on ecommerce funnels
• Understanding of unit economics (GMV, margins, CAC, LTV)
• Strong problem-solving and structured thinking

Bonus Skills

• Experience in ecommerce marketplace or D2C
• Experience working with logistics, payments, or inventory systems
• Exposure to AI-led recommendation systems
• Experience building business dashboards

What Success Looks Like (First 6 Months)

• Clear dashboard visibility across all core business metrics
• 10–15% improvement in funnel conversion
• Reduction in cancellation & RTO rates
• Improved operational turnaround time
• Data-backed roadmap prioritization

Android Developer - IoT Integration Specialist

We're seeking an experienced Android developer to build and integrate mobile solutions with industrial IoT systems. You'll collaborate directly with IoT teams to connect Android applications with production-grade machinery, focusing on core connectivity features including GSM, WiFi, Bluetooth, local storage, and GPS functionality. This hands-on role requires strong Android development skills and the ability to work with hardware integrations in industrial environments.

Key Focus Areas:

• Android app development for industrial IoT applications
• Integration with production machinery and IoT devices
• Core connectivity libraries (GSM, WiFi, Bluetooth, GPS)
• Local data storage and management
• Cross-functional collaboration with IoT development teams

• 2 years of strong development background building complex applications.
• Proficiency in JavaScript, including DOM manipulation and the JavaScript object model.
• Experience building applications using NodeJS and frameworks such as Express.
• Thorough understanding of React.js and NodeJS including its core principles.
• Ability to understand business requirements and translate them into technical requirements.
• Familiarity with code versioning tools (such as Git, SVN, and Mercurial).
• Understanding the nature of asynchronous programming and its quirks and workarounds
• Strong experience with MongoDB, Postgres
• Developing new user-facing features using React.js
• Thorough understanding of React.js & popular Workflows (such as Flux or Redux)
• Building reusable components and front-end libraries for future use

Company Profile :

Merilytics, an Accordion company is a fast-growing analytics firm offering advanced a and intelligent analytical solutions to clients globally. We combine domain expertise, advanced analytics, and technology to provide robust solutions for clients' business problems. You can find further details about the company at https://merilytics.com.

We partner with our clients in Private Equity, CPG, Retail, Healthcare, Media & Entertainment, Technology, Logistics industries etc. by providing analytical solutions to generate superior returns. We solve clients' business problems by analyzing large amount of data to help guide their Operations, Marketing, Pricing, Customer Strategies, and much more.

Position :

- Business Associate at Merilytics will be working on complex analytical projects and is the primary owner of the work streams involved.

- The Business Associates are expected to lead the team of Business Analysts to deliver robust analytical solutions consistently and mentor the Analysts for professional development.

Location : Hyderabad

Roles and Responsibilities :

The roles and responsibilities of a Business Associate will include the below:

- Proactively provide thought leadership to the team and have complete control on the delivery process of the project.

- Understand the client's point of view and translate it into sound judgment calls in ambiguous analytical situations.

- Highlight potential analytical issues upfront and resolve them independently.

- Synthesizes the analysis and derives insights independently.

- Identify the crux of the client problem and leverage it to draw relevant actionable insights from the analysis/work.

- Ability to manage multiple Analysts and provide customized guidance for individual development.

- Resonate with our five core values - Client First, Excellence, Integrity, Respect and Teamwork.

Pre-requisites and skillsets required to apply for this role :

- Undergraduate degree (B.E/B.Tech.) from tier-1/tier-2 colleges are preferred.

- Should have 2-4 years of experience.

- Strong leadership & proactive communication to coordinate with the project team and other internal stakeholders.

- Ability to use business judgement and a structured approach towards solving complex problems.

- Experience in client-facing/professional services environment is a plus.

- Strong hard skills on analytics tools such as R, Python, SQL, and Excel is a plus.

Why Explore a Career at Merilytics :

- High growth environment: Semi-annual performance management and promotion cycles coupled with a strong meritocratic culture, enables fast track to leadership responsibility.

- Cross Domain Exposure: Interesting and challenging work streams across industries and domains that always keep you excited, motivated, and on your toes.

- Entrepreneurial Environment: Intellectual freedom to make decisions and own them. We expect you to spread your wings and assume larger responsibilities.

- Fun culture and peer group: Non-bureaucratic and fun working environment; Strong peer environment that will challenge you and accelerate your learning curve.

Other benefits for full time employees:

(i) Health and wellness programs that include employee health insurance covering immediate family members and parents, term life insurance for employees, free health camps for employees, discounted health services (including vision, dental) for employee and family members, free doctor's consultations, counselors, etc.

(ii) Corporate Meal card options for ease of use and tax benefits.

(iii) Work dinners, team lunches, company sponsored team outings and celebrations.

(iv) Reimbursement support for travel to the office, as and when promulgated by the Company.

(v) Cab reimbursement for women employees beyond a certain time of the day.

(vi) Robust leave policy to support work-life balance. Specially designed leave structure to support woman employees for maternity and related requests.

(vii) Reward and recognition platform to celebrate professional and personal milestones.

(viii) A positive & transparent work environment including various employee engagement and employee benefit initiatives to support personal and professional learning and development.

• Having good experience to manage PPC campaign for Google, Linkedin and Facebook
• Develop strong and innovative digital marketing strategies, using SEO, PPC
• Drive traffic to company pages and generate interest in company products and services
• Create engaging written, graphic, and video content while staying up to date on the latest marketing technologies and social media especially in Linkedin, Google and Facebook
• Having good communication skills to attend overseas client meetings

• Financial Management - Planned hours, Actuals, ETC, EAC, overall cost, revenue, budget, and management of financial variance, & create SOW’s
• Risk Management - Managing and ensuring that all potentials risks/issues are properly communicated to all stakeholders with correct owners for the same identified and/or putting in a resolution plan in the form of risk register.
• Schedule Management - Ensure all project milestones, deliverables, Go-lives, deployment dates etc. are met and in case of any variance, keeping all the stakeholders informed with relevant reasons.
• Status Update - Status reports to clients using project management tools like Jira, SF, Microsoft office suite with all the details based on status from resources. Reports to KPi management showing the health of each projects.
• Process: Setup the stand operating processes that ensure the project teams are process oriented, and provide documentation to the clients.
• Others - Resourcing, maintaining overall project status, resolving project management related issues that may arise, performance approval, aligning projects to company objectives.

• Bachelor’s in computer science
• Excellent writing and speaking skills.
• Quick learner and interest to learn new skills.
• US healthcare IT experience
• PMP/Scrum master Certification.

• Java or any other object-oriented programming language.
• Restful webservices.
• SQL/NOSQL databases.

• Jira
• Salesforce
• Confluence/SharePoint
• Slack or any other project communication tools.
• Timesheets (like Clarizen)

• Agile/Kanban development

• JavaScript
• HTML5
• CSS
• HL7/FHIR certifications
• AWS/Azure/GCP

• Health Insurance
• Employee reward programs
• Employee Skill development programs