Data Platform Operations

About the job

CRM Manager

Location: Bangalore (Office – HSR Layout)

Department: Retention / Growth

About AppsForBharat

AppsForBharat is one of India’s fastest-growing devotional tech startups, building digital-first products that help millions of users practice their faith seamlessly in everyday life. Backed by leading investors like Peak XV, Elevation, and Mirae, we operate at the intersection of technology, culture, and habit formation serving a $44B devotion market.

Our mission is to build meaningful, habit-forming products that deeply resonate with Bharat users across Tier 2/3+ cities.

About the Role

We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro.

This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.

What We’re Looking For

• 5–9 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred)
• Strong understanding of Indian users, especially Tier 2/3+ audiences
• Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze
• Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics
• Ability to craft emotionally resonant communication that drives action
• Experience managing or mentoring a small team
• Bias for action and comfort working in high-ownership, fast-paced environments

What You’ll Do

• Design and execute end-to-end CRM journeys from onboarding to reactivation
• Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email
• Align CRM campaigns with product features, user behavior, and festival/astrology calendars
• Analyze user cohorts and channel performance to optimize lifecycle programs
• Build dashboards, automate reporting, and create scalable experimentation frameworks
• Mentor and manage CRM executives or specialists

Do your most meaningful work alongside us. Be a part of something big

Strong Lead Product Designer/ Sr product designer/ Product design manager Profile

Mandatory (Experience 1): Must have a minimum 6+ years of hands-on Product Design experience with product companies

Mandatory (Experience 2): Must have experience leading a team or mentoring junior designers (not a pure people manager)

Mandatory (Design Craft): Strong design craft with deep expertise in UX, interaction design, design systems, prototyping, problem-solving, and user-centered workflows. Should be able to individually assess and elevate design quality.

Mandatory (Collaboration): Proven ability to collaborate closely with Product, Engineering, Research, and cross-functional teams. Must have driven design-led projects, influenced product roadmap, and balanced short-term and long-term design priorities.

Mandatory (Portfolio): Portfolio or team-led work showing shipped, real-world product impact, improved user journeys, solved UX breakage, and scaled design quality across multiple products/features.

Mandatory (Company) - Well funded / Top Product Companies

Mandatory (Note): CTC is not flexible, ESOP can be based on candidate current compensation structure

Mandatory (Role): This is mix role (Team management + Hands-on)\

Preferred

Numino Labs 

Business: Software product engineering services: Pune, Goa.

Clients: Software product companies in the USA.

Business model: Exclusive teams for working on client products; direct and daily interactions with clients

Client 

Silicon Valley startup in genAI: 45m+ in funding.

Product: B2B SaaS. 

Core IP: Physics AI foundation model for hardware designers with specific focus on semi-conductor chip design.

Customers: World's top chip manufacturers

Responsibilities

• Team player: Delivers effectively with teams; interpersonal skills, communication skills, risk management skills
• Technical Leadership: Works with ambiguous requirements, designs solutions, independently drives delivery to customers
• Hands on coder: Leverages AI to drive implementation across Reactjs, Python, DB, UnitTest, TestAutomation & Cloud Infra & CI/CD Automation.

Requirements

• Strong computer science fundamentals: data structures & algorithms, networking, RDBMS, and distributed computing
• 8-15 years of experience on Python Stack: Behave, PyTest, Python Generators & async operations, multithreading, context managers, decorators, descriptors
• Python frameworks: FastAPI or Flask or DJango or SQLAlchemy
• Expertise in Microservices, REST/gRPC APIs design, Authentication, Single Sign-on
• Experience in high performance delivering solutions on Cloud
• Some experience in FE: Js & Nextjs/ReactJs
• Some experience in DevOps, Cloud Infra Automation, Test Automation

Required Technical Skills:

Backend

• Strong proficiency in Node.js and TypeScript
• Extensive experience with NestJS framework
• Hands-on experience with Prisma ORM and complex database schemas
• Solid understanding of RESTful API design and Swagger documentation
• Proven experience writing unit and integration tests with Jest

Frontend

• Expert-level React knowledge and modern React patterns (hooks, context, etc.)
• Deep understanding of JavaScript and TypeScript fundamentals
• Experience with performance optimization techniques (code splitting, memoization, lazy loading)
• Strong grasp of responsive design and modern CSS practices

General

• Demonstrated experience conducting thorough code reviews
• Commitment to following strict development standards and best practices
• Strong understanding of software engineering principles and design patterns

Job Descriptions:

1. Job Requirement

We are seeking a highly skilled Senior Generative AI Developer to join our AI/ML team. This role focuses on leveraging cutting-edge Generative AI (GenAI) technologies to drive innovation and efficiency in software development and business processes. The ideal candidate will work on advanced techniques such as Retrieval-Augmented Generation (RAG), document chunking, and data embedding across multiple vector databases. They will collaborate closely with cross-functional teams to design, implement, and optimize AI-driven solutions, with exposure to cloud-native AI platforms like Amazon Bedrock and Microsoft Azure OpenAI considered a plus.

Responsibilities:

• Develop and deploy GenAI-based applications to solve complex business problems.
• Implement RAG frameworks to enhance information retrieval and response accuracy.
• Design and optimize document chunking strategies tailored to specific data types and use cases.
• Build and manage data embeddings using various vector databases for high-performance similarity searches.
• Collaborate with data engineers and scientists to integrate AI solutions seamlessly into existing pipelines.
• Explore and implement best practices for leveraging Amazon Bedrock and Azure OpenAI services.
• Stay updated on emerging trends and technologies in the GenAI and AI/ML landscape.

2. Required Technical Skillsets

Mandatory Skills:

• Proficiency in Generative AI frameworks and technologies like
• Prompt Engineering – creating specific prompts to guide LLM outputs
• Fine Tuning and Few-Shot learning – Adapting LLMs for domain-specific tasks.
• Retrieval-Augmented Generation (RAG) – Combining LLMs with external data retrieval systems
• Text-to-Text Transfer Transformation (T5) – Framework for translating tasks into text forms.
• Expertise in designing and implementing chunking strategies for diverse datasets.
• Strong knowledge of data embedding techniques and working experience with vector databases like Pinecone, Weaviate, or Milvus.
• Solid programming skills in Python, with experience in AI/ML libraries such as TensorFlow, PyTorch, or Hugging Face Transformers.
• Familiarity with cloud platforms and services for AI/ML workloads (AWS or Azure).
• Experience with API integration for AI services and building scalable applications.

Desirable Skills:

• Hands-on experience with Amazon Bedrock and/or Microsoft Azure OpenAI services.
• Knowledge of natural language processing (NLP) techniques and large language model (LLM) fine-tuning.
• Exposure to different chunking strategies, including overlap and semantic segmentation.
• Understanding of DevOps practices for deploying and managing AI models in production.
• Strong problem-solving and analytical skills with a focus on delivering value-driven solutions.

Who we are?

Cybrilla is a financial infrastructure company. We are building the front-end applications & APIs from the ground up to support a variety of use cases and enable a superior digital experience for different user personas. Cybrilla's current focus is to build the underlying operating system for mutual funds.

AMCs / Fintech startups / Wealth management businesses can choose the product that works best for them to enable an awesome experience for their customers and internal stakeholders.

About the Product 

Fintech Primitives(FP) is an API platform that provides solutions to the problem statements of the Indian Mutual Fund domain. The APIs handle domain, regulatory, and technical complexities to enable customers to build different use cases in a short time. Check here to know what our customers are building using FP APIs.

Job Description 

Your Role - 

• Responsible for providing technical solutions to existing and prospective Fintech and Enterprise customers throughout the implementation stage of the onboarding cycle. 
• Ensure new customers are onboarded with the right mix of products. Existing customers can design their product using an appropriate mix of FP products.
• You will become an SME for all products and assets of Cybrilla and collaborate with the product team to improve the product better. 
• Guide and train clients or partners to help them understand product technical capabilities to add business value. 
• Perform R&D with third parties APIs or other products to guide the product team to improve products for better client experience.
• Participate in Product demos and seek clarifications, test features released by the product team from clients lens. 
• Willing to debug and troubleshoot advanced technical issues and help internal teams whenever required. 
• Willing to think outside the box, prototype solutions if possible and present it to teams internally that could be taken up as product enhancements.

Your Skills and Experience 

Must have skills -  

• At Least 4+ years of experience in backend engineering / solutions engineering. 
• Strong understanding Javascript, API (Strong skills).
• Database technologies MySQL.
• Significant experience in client facing roles.

Good to have skills - 

• Experience in automation is welcomed. 
• Any experience in data migration activity is welcomed.
• Have worked on ETL projects.

What’s in it for you?

• Opportunity to work on a growing product that solves unique digital use cases for the Indian wealth management industry.
• Flexible work options.
• Opportunity to solve deep domain and technology problems, for very large enterprises.
• Opportunity to work with the best brains in fintech.
• Increasing your geek quotient, by attending meetups and conferences. Yes we dig that stuff.
• Grow exponentially by working in small and transparent teams.
• Who says you can’t make friends at work, we do! Get to know more about your team and the work.

What you need to have:

• Masters in Marketing/ Business Administration or related field
• Strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation, customer acquisition funnel and performance marketing
• Good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics)
• Strong analytical skills
• Knowledge of SEO and PPC advertising methods
• Excellent communication and interpersonal skills
• Ability to liaise with multiple stakeholders and thrive in matrix environments

• 4+ years of mobile software development (iOS & Android).
• Bachelor’s Degree in Computer Science, Engineering, or related field.
• Deep understanding and proficiency in building mobile apps from scratch using at least one mobile language (Swift, Java, Objective-C, etc.). Experience with multiple platforms is preferred.
• Desire and ability to expand expertise into additional mobile languages.
• Expertise in designing testable software and building large scale, complex applications.
• Self-motivated with strong problem-solving skills.
• Passionate about writing clean, well organized, and production-ready code.
• A portfolio of Apps or SDKs already built and in the App Store and Google Play.
• Desire to build a larger in-house team and manage a group of developers over time.
• Some management experience preferred.

Looking for a highly skilled MEAN Full-Stack Developer who is comfortable with both front and back end programming.
1+ years in MEAN ( MongoDB, ExpressJS, Angular, NodeJS ) full-stack development.

Responsibilities and Duties

• Design client-side and server-side architecture.
• Design, Develop, and manage well-functioning databases and applications.
• Designing and developing user interactions on web pages.
• Designing and developing APIs.

Required Experience, Skills and Qualifications

• Working experience in MEAN backend (MongoDB, ExpressJS, NodeJS) with very strong JavaScript.
• Thorough Understanding of Angular 8 / 9
• Hands-on experience with JavaScript Development on both client and server-side
• Knowledge on HTML5, CSS3, Bootstrapping, XML and other NoSQL databases like DynamoDB ( Preferred Skill of DynamoDB )
• knowledge on RDBMS like MySQL, SQL Server, etc.
• Distributed Technology Web Services (SOAP, RESTFUL)
• Strong experience in API development & integration, Database Design, third party libraries
• AWS Cloud framework (Serverless) and technologies experience.
• Familiarity with CI/CD for deploying the code.
• Familiarity with code versioning tools such as git along with knowledge about branching, code merging, and code review strategies.

Experience:

• NodeJS: 1 years (Required)
• MongoDB: 1 years (Required)
• Total Work: 1 years (Required)
• Angular ( 7 / 8 / 9 ) : 2 years (Required)

Job Type: Full-time