Data Engineer

Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

We are looking for "Software Engineer (Angular)" for Reputed Client @ Bangalore Permanent Role.

Experience: 2- 4 yrs

1.Roles & Responsibilities:

• Design, develop, and unit test applications in accordance with established standards.  

• Preparing reports, manuals and other documentation on the status, operation and maintenance of software.  

• Analyzing and resolving technical and application problems  

• Adhering to high-quality development principles while delivering solutions on-time

• Providing third-level support to business users.  

• Compliance of process and quality management standards  

• Understanding and implementation of SDLC process  

2.Technical Skills:

Primary Skills

• 4+ years experience in C#

• Minimum 2-3 years of experience in Angular 8 (2+) version with Type Script and JavaScript, HTML5, CSS3 and dotnet core

• Minimum 2-3 years of experience with Web API, Entity Frame work and Linq Queries

• Must have a good exposure on query writing and DB management for writing stored procedures/ user-defined functions

• Should be able to understand the Functional Specifications and Technical Specifications and develop the application as per the specification provided.

Secondary Skills

• Minimum 1-3 years of experience on UI development using Bootstrap and Responsive Pages

• Should have a solid understanding of the SDLC processes (Design, Construction, Testing, Deployment)

• Test Driven development using Nunit, Jasmine and Protractor

• Proven experience of delivering on-time and with quality

• Should have good unit testing skills to review his own development and identify all the defects and get it fixed before releasing the code

Desired Skills

• Should have experience in developing ERP applications or Database Intensive Data Entry applications. 

• Been on a support role for a period of 2 years or more

• Hands on experience of configuration management and version maintenance

• Prior experience of working in the shipping domain

• Hand on experience in writing technical specifications

• Should have skills to quickly learn the Business Process and understand the overall project scope.

• Full stack developers with experience in Developing products with Angular and C# APIs, from ground-up will be a plus.

3.Abilty:

• Excellent Communication Skills

• Good conceptualization skills

• Strong Visualization ability

• On time escalation 

• Initiation

• Ownership and accountability

• Analytical ability

• Quality Oriented

• Problem solving       

Desired Candidate Profile

• Minimum of a Bachelor’s Degree from Tier-1/ Tier-2 institute from any relevant stream
• Prior experience (2-3 years) across logistics and warehousing industry
• High level of ownership, decision making skills and willingness to set up things from scratch
• Excellent verbal and written communication skills
• Good command over Office tools like Excel/Google Sheets, Word/Google Docs and PowerPoint/Google Slides
• Prior start-up experience would be considered as an added advantage
• Ability to define priorities and manage timelines efficiently    

• Generating leads for SMS and Email marketing.
• Increase sales & revenue. Achieve goals and targets.
• Preparing Sales and Marketing Strategy.
• Report on a daily/weekly basis.
• Coordination and communication with internal and external customers for enquiry generation & enquiry handling.
• Excellent communication skills and efficiency in MS-Excel, MS-Word & MS- PowerPoint.
• Strong in Client interaction.
• Enter and update customer information in the database.
• Answer questions about products or the company.
• Keep records of calls and sales and note useful information.

Key Responsibilities

• Design and Build complicated Workflow
• Understanding the user persona and deliver slick experience
• Experience in JavaScript (ReactJS / Redux) React Native, HTML, CSS, JQuery, HTTP
• Strong understating of XML, JSON, DOM, and w3c standards
• Providing technical expertise for every phase of the project lifecycle; from concept development to solution design, implementation, optimization and support
• Be an Interface with Stockholder sand architects to create technology specifications from business requirements for one or more modules within the project
• Responsible to prepare the technical design of the components within the module (one or more of client/web presentation tier, server tier, data access and data model, integration component, package function customization)
• Proficient in articulating the pros and cons of using a certain technology stack or component or design pattern versus another to the clients and project team and drives selection of technologies, designs to come up with the optimal architecture
• Drives the performance tuning, re-design and re-factoring for a module
• Contributes to designing and implementing the build, release process as well as system configuration and deployment characteristics of the application
• Implements (hands-on) the module components based on prevailing Framework and Open-source standards & its best practices.
• Mentors the team (people working on the module and other project team members) on technology concepts and best practices for design, implementation and other processes

We are looking for an enthusiastic Customer Support Executive who possesses a strong drive for results. The ideal candidate should showcase the following skills - 

• Fluent communication skills in English and Hindi
• Proven customer support experience of 1-3 years
• Engaging with customers and earning their trust
• Building sustainable relationships with customers
• Patient, empathetic, self-motivated
• Experience with CRM and tool handling
• Bachelor's degree, preferably in Computer/IT Engineering
• Prior experience in Ed-tech platform is mandatory

Following are the day-to-day roles and responsibilities - 

• Making outbound calls to registered users, interacting with them, providing necessary information, and resolving any queries
• Taking inbound calls from customers to resolve any queries or complaints
• Accurately explaining all details of courses offered to parents and students
• Ensuring a smooth journey for customers, from registering to completing a demo session
• Ensuring maximum customer satisfaction
• Having inside-out knowledge of our product and course offerings
• Explaining technical subjects to customers with a non-technical background