Data Analyst

Goal: Build a full-service SEO and content ecosystem to dominate local organic search in the rehab, addiction treatment, and mental health space across Los Angeles.

STRATEGIC OBJECTIVES

1. Establish authority and trust (EEAT: Expertise, Experience, Authoritativeness, Trustworthiness).
2. Outrank competitors in high-intent and local keywords for drug treatment and mental health services.
3. Provide tools/resources (like AA & Mental Health finder apps) to improve user experience and engagement.

CORE TEAM ROLES

You’ll want a cross-functional team like this:

1. Project Manager

• Coordinates timelines, resources, and deadlines.
• Interfaces between all team members and stakeholders.
• Understands SEO, content, and development cycles.

1. SEO Strategist

• Develops keyword strategy covering primary, long-tail, question-based, and local intent searches.
• Performs competitive analysis.
• Creates on-page and off-page SEO plan.
• Conducts technical audits and recommends fixes.

1. Content Lead / Editor

• Oversees human-written blogs, FAQs, and optimized location pages.
• Coordinates with medical/clinical reviewers for compliance.
• Manages style, tone, and voice.

1. Writers (Industry-Specific)

• Experienced in addiction recovery, mental health, and healthcare writing.
• Writes with empathy, authority, and factual accuracy.

1. Web Developer

• Optimizes website speed, mobile experience, and user interface.
• Develops custom tools such as AA Meeting Finder and Mental Health Services Finder.
• Implements schema markup, accessibility, and mobile-first design.

1. Link Builder / Outreach Specialist

• Acquires quality backlinks from reputable health, news, and community sites.
• Builds citations and listings in trusted directories.

1. Graphic Designer

• Creates infographics, branded visuals for blogs and landing pages.
• Ensures image SEO optimization.

DELIVERABLES

CATEGORYDELIVERABLESContentBlogs, FAQs, optimized location pagesLocal SEOCitation building, Google Business Profile management, schema markupTechnical SEOWebsite speed, structure, mobile UX, indexationMeta & On-Page SEOMeta titles/descriptions, alt tags, internal linkingTools/FeaturesAA Meeting Finder, Mental Health Finder toolsVisual ContentInfographics, blog graphics, comparison chartsBacklinksQuality backlinks from reputable domains

Preparing Business Case for new projects in alignment with BU Head and Business

Solutioning Team.

 Developing the commercial strategy and the commercial direction of projects

 Monitoring the progress of projects

 Review use cases and other technical documents to ensure business requirements are

adequately reflected in planning documents.

 Develop MIS aligned to critical performance metrics identified.

 Oversee the AOP exercise of the Region/ BU and monitor actual vs. AOP

 Works closely within the unit and with business partners to identify and maximize

opportunities and to improve products and services.

 Assist Regional Head in developing tactical and strategic products, services and/or

programs to support the region’s goals.

Experience & attributes

 5-7 years’ experience in business analysis and project management with multinational

corporations or Big 4 accounting firms. Experience in Market Intelligence, Competitive

and Corporate Intelligence preferred.

 Prior experience in telecom sector most preferred.

 Strong Financial modelling skills with ability to analyse and assess the financial viability

of long-term projects using financial metrics.

 Possess excellent problem-solving abilities, ability to develop and analysis business

plans.

 Knowledge and understanding of project management principles, practices, process and

techniques including the ability to gather clear business requirements.

 Proven experience working with MS Office suite and developing and maintaining various

analyses and reporting tools.

We are seeking a talented Android Native Kotlin Developer to join our team. As an Android Developer, you will be responsible for designing, developing, and maintaining high-quality Android applications using Kotlin. You will collaborate with cross-functional teams to deliver user-friendly and efficient mobile solutions that meet business objectives.

Key Responsibilities:

1. Design and develop Android applications using Kotlin, adhering to best practices and coding standards.
2. Collaborate with product managers, UI/UX designers, and backend developers to define and implement features.
3. Write clean, efficient, and maintainable code with proper documentation.
4. Conduct thorough testing and debugging of applications to ensure high quality and performance.
5. Optimize application performance and troubleshoot any issues that arise.
6. Stay up-to-date with the latest industry trends, tools, and technologies related to Android app development.
7. Participate in code reviews to ensure code quality and provide constructive feedback to team members.
8. Work in an Agile development environment, actively participating in sprint planning, stand-ups, and retrospectives.
9. Collaborate with QA engineers to ensure proper testing and delivery of bug-free applications.
10. Continuously improve development processes and contribute to the overall improvement of the Android development team.

Qualifications and Skills:

1. Bachelor's degree in Computer Science, Software Engineering, or a related field.
2. Proven experience in Android app development using Kotlin.
3. Strong knowledge of Android SDK, Android Studio, and related development tools.
4. Solid understanding of object-oriented programming (OOP) principles.
5. Experience with RESTful APIs, JSON, and web services integration.
6. Proficient in version control systems such as Git.
7. Familiarity with agile development methodologies.
8. Strong problem-solving and analytical skills.
9. Excellent communication and collaboration abilities.
10. Ability to work effectively both independently and in a team environment.

Additional Preferred Skills:

1. Experience with Android Jetpack components (e.g., LiveData, ViewModel, Room, Navigation).
2. Knowledge of reactive programming using frameworks like RxJava or Kotlin Coroutines.
3. Familiarity with dependency injection frameworks like Dagger or Koin.
4. Understanding of Material Design guidelines and UI/UX principles.
5. Experience with automated testing frameworks like Espresso or JUnit.
6. Knowledge of software development best practices, including continuous integration and continuous deployment (CI/CD).
7. Prior experience working on large-scale mobile applications.

Conduct thorough research on mental health topics, including but not limited to depression, anxiety, stress management, self-care, mindfulness, therapy techniques, and other related subjects. Develop compelling and well-researched content based on the latest industry trends and scientific findings.

Readmore our website : <a href="https://hwscenter.com/">https://hwscenter.com/<;/a>

·      Experience 4 to 8 Years Hands-on development experience with Java/J2EE

·      Knowledge/Work experience on core Java 1.8 features

·      Expertise in Object Oriented Programming, Design Patterns 

·      Knowledge/implementation on SOAP or REST protocol.

·      Working experience on Rest Services, Micro Services

·      Extensive hands-on experience building services using these Spring boot, Hibernate.

·      Capable of writing unit tests and implement best coding practices (Junit/Mockito)

·      Good knowledge of SQL / query optimization

·      Experience with modern JavaScript.

·      Working knowledge and experience with JQuery, Ajax, JSON, CSS, HTML

·      Knowledge on at least one web platform (e.g. Angular, React) is desirable.

·      Experience working in an Agile/Scrum development process

·      Good written and oral communication skills.

·      Strong problem solving and data structure skills.

·      Continuously contribute to team performance improvement and collaboration

·      Collaborate effectively across teams

·      Good to have knowledge on cloud technologies (AWS/Google/PCF)

  Write and post technical job descriptions 

  Parse specialized skills and qualifications to screen IT resumes 

  Perform pre-screening calls to analyze applicants’ abilities 

  Interview candidates combining various methods (e.g. structured interviews, technical assessments and behavioral questions) 

  Coordinate with IT team leaders to forecast department goals and hiring needs 

  Craft and send personalized recruiting emails with current job openings to passive candidates 

  Participate in tech conferences and meetups to network with IT professionals 

  Compose job offer letters 

  Onboard new hires  

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

About First Principles

Job Description:

We at First Principles are looking for a trustworthy and proactive WordPress Developer with minimum 3 years of Web Development experience.

Roles & Responsibilities:

1. Designing and implementing new features and functionality
2. Establishing and guiding the website’s architecture
3. Ensuring high-performance and availability, and managing all technical aspects of the CMS
4. Helping formulate an effective, responsive design and turning it into a working theme and plugin.
5. Requirement analysis and discussion with Stakeholders
6. Provide user experience based on UX design principles

Requirement & Skills :

1. Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery
2. Experience building user interfaces for websites and/or web applications
3. Experience designing and developing responsive design websites
4. Comfortable working with debugging tools like Firebug, Chrome inspector, etc.
5. Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers
6. Ability to convert comprehensive layout and wireframes into working HTML pages
7. Knowledge of how to interact with RESTful APIs and formats (JSON, XML, GraphQL)
8. Proficient understanding of code versioning tools like Git
9. Strong understanding of PHP back-end development
10. 3+ years of experience as Wordpress developer
11. Experience in Digital Marketing Agencies/Studio

• You will hold the beacon for development and user experience at a company while helping us scale from 3 million users to 50 million users
• Build performance and effective new features by participating in the overall application lifecycle
• Build modular, reusable, performant, and optimal features both in frontend and backend
• Code, debug, troubleshoot, deliver
• Help maintain and improve existing data structures while planning and implementing new model data structures for scalability
• Continuously improve stability and performance of company’s tech platform
• Be the user’s voice and help make product decisions
• Exhibits knowledge and behavior to adopt Information Security and Privacy practices at their work.

• 1 - 4 years experience as a Full-Stack Developer
• In-depth understanding of the entire web development process (design, development, and deployment)
• Proficiency with Nodejs, MongoDB, AWS.
• Proficiency with front-end languages (e.g. HTML, JavaScript, and CSS)
• Team Building & Leadership
• Want to interact with all levels of the company including senior leaders and cross-functional teams
• Love problem solving and thrive on handling multiple projects and tasks
• Foster strong professional relationships with the full organization
• Sense of ownership and pride in your performance and its impact on the company’s success