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Social Media Executive
Social Media Executive

Social Media Executive at GalaxyCard · Gurugram · 0 - 1 years · ₹1L - ₹2L / yr · Raised funding · Posted 2 Feb 2023

GalaxyCard's logo

Social Media Executive

Kashish Sharma's profile picture
Posted by Kashish Sharma
0 - 1 yrs
₹1L - ₹2L / yr
Gurugram
Skills
Social Media Marketing (SMM)
Digital Marketing
•  Plan and manage the social media calendar in an organized fashion and be accountable for its timely execution.
•  Initiate growth by undertaking target market research and ensuring engagement to create brand awareness.
•  Conceptualize interesting formats & content for social media platforms working closely with the design team.
•  Tracking and reporting of post-performance and analytics.
•  Monitoring analytics, brand growth and conversation metrics.
•  Daily managing content – story and look behind Instagram.
•  Curate trending ideas for Instagram stories and content.
•  Work with the content team on creating engaging content mailers for the internal team as well as for clients.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About GalaxyCard

Founded :
2018
Type :
Product
Size :
20-100
Stage :
Raised funding

About

We are building the first of its kind, mobile based credit card for India. With customers from more than 700 towns already using us, we're looking to grow even faster.

We're looking for smart people to join us and help us cater to all credit worthy people, around the world!
Read more

Connect with the team

Profile picture
Gunjeet Singh
Profile picture
Amit Kumar
Profile picture
Kashish Sharma

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1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

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● Create campaign strategies and monitor the execution to achieve the brand objectives.

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● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.

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1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

2. 3+ years of proven experience in social media management within a client-based agency or related environment.

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THE ROLE

We are looking for a Social Media Specialist who understands that social media is more than posting content—it is about building a brand people want to follow, talk about and be part of. You will own day-to-day social media execution, trend-led content, community engagement and influencer collaborations, while ensuring every touchpoint feels distinctly.


WHAT YOU’LL DO

• Own and manage social media profiles across relevant platforms, ensuring consistent brand

presence and execution.

• Develop and execute social media strategies that strengthen brand awareness, engagement, community and product adoption.

• Plan and implement social media campaigns aligned with the overall marketing and communication strategy.

• Create and curate engaging social-first content across formats including copy, static posts, Reels, videos, stories and trend-led content.

• Stay ahead of platform trends, internet culture, beauty conversations and emerging formats, and translate relevant trends into on-brand content.

• Write compelling social media copy while maintaining a consistent, distinctive and consumer-friendly brand voice.

• Build and nurture an active online community by responding to comments, DMs and customer queries in a timely and thoughtful manner.

• Monitor social conversations, feedback and online reviews, and identify insights or opportunities for the brand.

• Collaborate closely with the creative, marketing, PR and communications teams to develop high-quality, on-brand content.

• Coordinate content shoots and work with internal/external creative partners to bring social ideas to life.

• Identify relevant influencers, creators, agencies and industry voices aligned with brand and

audience.

• Develop influencer collaboration strategies and manage partnerships from identification and negotiation through execution.

• Brief influencers, manage deliverables and timelines, review content for brand alignment and ensure smooth campaign execution.

• Track influencer and social campaigns and evaluate their impact on reach, engagement, awareness and conversions.

• Encourage user-generated content, community participation and brand advocacy among followers.

• Support and participate in brand events, activations and community-building initiatives.

• Build meaningful relationships with customers, potential customers, creators, industry professionals and relevant media/journalists.

• Use social and web analytics to monitor performance, identify trends and contribute actionable insights for future campaigns.

• Prepare regular social media performance reports and recommendations based on key metrics and learnings.


WHAT WE’RE LOOKING FOR

• 2–4 years of relevant experience in Social Media, Content, Digital Marketing or a similar role.

• Strong passion for skincare, beauty, wellness and consumer brands.

• Hands-on experience managing social media for a brand, preferably in D2C, beauty, skincare, fashion,

lifestyle or FMCG.

• Experience working with marketing/media agencies is a plus.

• Strong understanding of Instagram and other major social media platforms, formats and content trends.

• Excellent copywriting, communication and storytelling skills with a sharp eye for what works on social.

• Good understanding of Google Analytics, web analytics and social media performance metrics.

• Working knowledge of SEO best practices and digital marketing fundamentals.

• Strong influencer management skills, including creator identification, negotiation, briefing, execution and

performance tracking.

• Comfortable working cross-functionally with creative, marketing, PR and communications teams.

• Highly proactive, organised, trend-aware and comfortable working in a fast-paced D2C environment.


EDUCATION

• Bachelor’s or Master’s degree in any relevant discipline.

• Preferred: Fashion Communication, Media Communication, Mass Communication, Marketing or a related

field.

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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