Data Analyst

Role Overview:

The Senior Google Ads Specialist will be responsible for end-to-end management and

optimization of paid search campaigns, with a strong focus on leveraging SA360 & Google Ads

for campaign planning, execution, reporting, and automation. The ideal candidate will have

deep expertise in SEM, a proven track record of driving ROI, and hands-on experience with SA360 and Google Ads platforms, paired with the ability to turn reporting into meaningful,

actionable insights and to guide the team accordingly.

Key Responsibilities

• Create, manage, and optimize PPC campaigns across Google Ads and other search platforms using SA360.
• Conduct in-depth keyword research and competitive analysis to identify high-value audiences.
• Continuously monitor campaign performance, analyze data, and implement datadriven optimizations to maximize KPIs.
• Develop and A/B test ad copy, landing pages, and targeting strategies, leveraging AIpowered creative optimization tools.
• Generate comprehensive reports. Provide meaningful insights: translate performance data into clear narratives that explain what changed, why it matters, and recommended next steps.
• Own end-to-end campaign management, including bid strategy, creative optimization, launches, and ongoing optimization.
• Stay up-to-date on the latest trends and best practices in SEM, paid advertising, and AI.
• Guides account optimization thinking and structures approach to performance improvements.
• Helps interpret metrics and shapes insights into stakeholder-ready readouts.
• Coordinates across team members to align inputs, outputs, and timelines.
• Performs QA on builds, optimizations, and reporting to ensure accuracy and consistency.

Skills and Experience

• 10+ years of experience in Search Engine Marketing (SEM).
• Advanced proficiency in Google Ads and SA360, with a strong track record of managing
• and optimizing PPC campaigns.
• Experience with campaign planning, execution, optimization, and performance reporting.
• Exceptional stakeholder management skills, with the ability to align team members to priority, manage expectations, handle escalations, and drive consensus.
• Strong communication and presentation abilities to clearly articulate campaign strategies, insights, and recommendations to senior stakeholders and business partners.
• Analytical skills with expertise in data visualization and translating complex data into clear, actionable insights.
• A collaborative team player who thrives in a fast-paced, matrixed environment,navigating multiple priorities and stakeholder needs.

Job Title: Graphic Designer (with Video Editing Expertise)

Location: Hyderabad, Telangana (On-site / Commutable distance required)

Experience: 3–5 years

About the Role

Relai is looking for a creative and detail-oriented Graphic Designer who can produce high-quality digital assets and videos that align with our brand identity and communication guidelines. The ideal candidate understands social media behaviour, creates content that drives engagement, and can translate briefs into impactful visual storytelling.

Key Responsibilities

• Design creatives for social media, marketing campaigns, digital ads, presentations, and website assets
• Shoot, edit, and produce video content for campaigns, ads, educational posts, and internal requirements
• Adapt and optimise creatives across multiple platforms and formats
• Ensure brand consistency and storytelling quality across all design output
• Collaborate with marketing, product, and leadership teams for content requirements
• Stay updated with latest design and social media trends to enhance content performance

Must-Have Qualifications (Deal-Breakers)

• Minimum 3 years of proven experience in graphic design and video editing (3–5 years preferred)
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Premiere Pro / Final Cut Pro & Canva
• Strong understanding of social media trends, engagement strategies, and content formats
• Ability to produce both static and video content independently end-to-end
• Must reside within a commutable distance to Hyderabad

Preferred Qualifications (Good to Have)

• Experience in building brand identities and cohesive design systems
• Hands-on experience with AI-driven creative tools like HeyGen, Caption AI, Freepik AI, etc.
• Prior experience or strong interest in real estate / proptech branding
• Understanding of real estate marketing behaviour and consumer psychology

What Success Looks Like in This Role

• High-quality creatives delivered consistently
• Fast turnaround with error-free design and brand alignment
• Content that drives strong engagement and communication clarity
• Collaboration and ownership without reminders or follow-ups

You will be responsible for:

• Assist in the content marketing program and leads generated from the program
• Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
• Manage promotion of the content marketing program initially through organic channels
• Research industry trends, reports and keywords to talk about interesting topics in the industry.
• Collaborate with the Sales and Product Teams to design content briefs
• Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
• Improve website performance focusing on keywords and creating SEO-friendly content

You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Here is how you will continuously add value to the organization:

• Research and identify new industry trends that will feed into the content strategy.
• Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
• Work with freelancers and agencies to esure quality and timeliness of content
• Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
• Execute and scale the content strategy by either scaling the team internally or working through partners.
• Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
• Identify ways to promote the content for generation of leads
• Work with teams to optimise the quality and relevancy of leads through content
• Optimise content for SEO, monitor page rankings and quality of visitors
• Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

• 2-4 years of experience for running successful content marketing programs for B2B SaaS companies
• Any experience in the API / Developer Tool company is an added advantage
• Any experience with creator economy, either as a creator or marketing to creators is an added advantage
• Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
• Experience in integrating content marketing campaigns with CRM

What we offer:

• Work from home or your preferred location today, tomorrow, and forever.
• A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
• Choose to work in the hours you feel the most productive.
• We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
• Laptop of your choice

Responsibilities:

• Manage the entire sales cycle
• Finding a client from existing resources
• Calling on Leads to arrange Demos
• Follow on leads till the conversion
• Create and share proposals
• Provide professional after-sales support to improve customer relationships
• Present periodic reports and accountability on the inside sales activities
• Establish and maintain strong relationships with clients and new prospects

Requirements:

• Minimum 2-3 years of experience in B2B Edtech or education 
• Must be an exceptional communicator
• Good at email Writing
• MBA preferred, otherwise minimum of a Bachelor’s Degree.
• Must be self-motivated, flexible, collaborative, with an eagerness to learn

Desired Candidate Profile

• Flexibility and creativity in developing the business
• Ability to multi-task
• Ability to deal with frequent and changing deadlines
• Ability to perform individually as well    

Build and maintain customer relationships in order to understand their needs and business priorities.

Provide excellent customer service to maintain existing affiliates and acquire new affiliates.
Manage business negotiations with customers.Build and maintain customer relationships in order to understand their needs and business priorities. Provide excellent customer service to maintain existing affiliates and acquire new affiliates. Manage business negotiations with customers. Handle business deal tracking, monitoring, closing, and other related activities as needed. Coordinate with various teams to address affiliate needs in accurate and timely manner. Implement affiliate marketing activity including email campaigns, newsletters, blog, etc to increase revenue targets. Recommend process improvements to increase revenue targets. Perform new customer acquisition through research, referrals, networking, cold calling, data feeds and emails. Set marketing and sales goals to achieve revenue growth. Provide training on affiliate management as needed. Maintain open communication with all affiliates on the day-to-day issues. Develop business strategies to improve affiliate program.
Experience:- upto 2 years