Customer Relationship Executive

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We are looking for an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•     Bachelor's degree in Marketing, Digital Media, or related field.

Experience:

•     Proven experience in digital marketing.

•     Strong understanding of SEO, SMM, and PPC.

•     Proficient in Microsoft Excel for report creation and data analysis.

•     Familiarity with social media calendar planning and posting schedule.

•     Experience with email marketing tools and strategies.

•     Experience in e-commerce marketing.

•     Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

📈 Key Responsibilities

● Lead implementation of Jodo in partner institutes

○ Own the entire process of onboarding a partner institute

○ Define ‘custom made’ offerings for the parents of a particular institute ○ Single point of contact between the Jodo institute partnerships team, institute management and Jodo inside sales team

● Account management:

Be responsible for ‘anything and everything’ in the partner institutes

○ Be responsible for parent outreach in the institutes

○ Strategize and execute plans for customer acquisition along with the management – events, referrals etc.

○ P&L owner of allocated accounts

○ Take lead in selling and implementing Jodo’s full suite of financial and payment solutions in the partner institutes

📃Requirements

● 1-3 years of experience in project management, operations, revenue growth

● Freshers from top tier colleges (IITs, NITs, BITS etc.)

● Track record of outperformance / over-achieving targets in previous workplaces

● Experience in leading initiatives and delivering results in a time-bound manner 🤩 Benefits

● Competitive salary, with a strong revenue-based incentive structure

● Opportunity to be part of the early stage fintech start-up and make an impact

● Work with colleagues from strong backgrounds & hungry to succeed ● High performers in this role will be given additional exposure

🔎 What are we looking for?

● Self-starter with a high sense of ownership → Comfortable to work with minimal supervision ● Hungry to learn and grow → Passion to learn & be a better version of oneself; motivated to succeed

● Bias for action → Have the temperament to experiment and execute in uncertainty

● Hustler → Ability to generate resources to solve a problem

● Intellectual honesty → Always seeking and presenting truth irrespective of personal POV or beliefs

● Mission-oriented → Deeply care about delivering value and making an impact on customer’s lives

• Development:Develop and maintain responsive and cross-browser compatible web applications using modern frontend technologies.
• Write clean, efficient, and well-documented code.
• Implement UI/UX designs and wireframes into functional web pages.
• Optimize applications for maximum speed and scalability.
• Participate in code reviews to ensure code quality and consistency.   
• Integrate with backend APIs and services.
• Troubleshoot and debug issues.

In-depth knowledge in Healthcare and BPaaS domain, Good understanding in Delivery Excellence Framework, Expertise in business and IT processes, platforms, operations, controls and dependencies Secondary Skills: Intermediate to Expert proficiency in conducting audits & assessments in BPaaS domain areas, Proficiency in building, monitoring and testing controls for BPaaS

• Provide facilitation to ensure noiseless delivery and enable best practices adoption & evangelization through appropriate processes and platforms
• Solution consultant for projects to adopt right tools and measure to ensure product & service quality in the appropriate service lines
• Ensure effective governance of projects and deliverables
• Proactive risk management and mitigation, build known risks database to identify and mitigate risks proactively and establish oversight to monitor quality, targets and spending on implementation plan
• Enabling and co-working with the accounts / projects in compliance of regulatory requirements, other certification requirements of the Organization and the Customers for BPaaS domain. Support closure of external/internal audit findings, RCA/CAPA/FMEA for escalations
• Establish Integrated Risk and Delivery Governance models, and oversight to monitor quality, targets, overrun and penalty
• Build process mapping for BPaaS describing the high level activities across Product Service Lines establish ETVX, role definition, gating criteria, SLAs, OLAs and RACI
• Design and ensure operational and compliance controls are implemented, tested and monitored
• Build core competency to carry out DEx BPaaS audits and assessments