Customer Engagement Executive

Required Skill Set :--

• Data Model & Mapping
• MS SQL Database
• Analytics SQL Query
• Genesys Cloud Reporting & Analytics API
• Snow Flake (Good to have)
• Cloud Exposure – AWS or Azure

Technical Experience –

·        5 - 8 Years of experience, preferable at technology or Financial firm

·        Strong understanding of data analysis & reporting tools.

·        Experience with data mining & machine learning techniques.

·        Excellent communication & presentation skills

·        Must have at least 2 – 3 years of experience in Data Model/Analysis /mapping

·        Must have hands on experience in database tools & technologies

·        Must have exposure to Genesys cloud, WFM, GIM, Genesys Analytics API

·        Good to have experience or exposure on salesforce, AWS or AZUre , & Genesys cloud

·        Ability to work independently & as part of a team

·        Strong attention to detail and accuracy.

Work Scope –

• Data Model similar GIM database based on the Genesys Cloud data.
• API to column data mapping.
• Data Model for business for Analytics
• Data base artifacts
• Scripting – Python
• Autosys, TWS job setup.

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

Senior Automation Engineer

Requirements:

Backend: Knowledge of Laravel framework including:

- routing

- middleware

- migration

- ORM Automated tests using Codeception.

Database:

- Postgres

- SQL queries.

- Database performance related tests.

Front End:

- UI automation using Cypress.

- Cross-browser testing.

- Responsive design testing.

CI/CD pipeline:

- Experience with CI/CD tools and workflows such as Github actions

We are aiming to provide good digital learning solutions to K12 students. Providing Quality learning experience is our Motto.

You will be responsible for certain sections of the product, taking entire ownership. You should be proactive with the short term and long term vision for the product and should be able to lay the roadmap to deliver the same. Cross functional management is an important aspect of this role.

You are expected to do the following things

• Solve user problems and make the user’s life easier by providing value driving solutions.
• Collect requirements using multiple techniques and prioritize them according to the relevant factors contributing to the business vision.
• Make Product Roadmaps and plan the deliveries of the product features.
• Take user interviews for requirement gathering and taking feature wise feedback.
• Should be able to create design wireframes for clear communication with designers and other stakeholders
• Should get the high fidelity designs done with the help of the design team. Involve yourself in the UI/UX process.
• Ensure timely product deliveries and app releases.
• Work on Agile product development, create Product Backlogs and User Stories. Write proper PRDs.
• Prioritize user stories and discuss the same with the engineering and QA team
• Analyse the product/feature performance through metrics and follow a data driven approach.
• Interact with the Testing Team and facilitate the proper issue resolutions.
• Continuously interact with the management, stakeholders, marketing and operations team for various product related decisions.

• Should have strong analytical skills.
• Decent Technical knowledge of Client and Server Functioning.
• Good UI/UX knowledge.
• Should have good presentation skills.
• Should have good written and verbal skills.
• Should be passionate to take up challenges and try to provide apt solutions.
• Experience in Agile methodology for product development detailing Epic, User Stories,managing scrum etc.
• Cross functional experience and managing interactions with various teams
• Should have prior Product Management experience of 2 years.

Position description:

We’re looking for a senior full stack developer (MERN) with a proven experience to design and create software. The responsibilities will include coding both on the front and back-end, writing APIs, and React components.  

Having an experience of web development using JavaScript, you should be able to create web applications from scratch. The ideal candidate should have experience of working in agile teams. 

Primary Responsibilities:

• Participating in the design and creation of scalable software
• Writing clean, functional code on the front- and back-end
• Writing unit tests and fixing bugs or other coding issues
• Develop and manage well-functioning databases and applications
• Write effective APIs and react components
• Perform peer code reviews

Reporting Team

• Reporting Designation: Full Stack Development (KH_PPLS_PE_SPD.Full Stack Development)
• Reporting Department: Software Product Development (KH_PPLS_PE_SPD)

Required Certification/s:

Required work experience

• Industry: IT
• Role: Web Development
• Years of experience: 3 to 6

Key Performance Indicators:

• 3-6 years of industry work experience 
• Proven experience as a Full Stack Developer or similar role 
• 1+ years of web application development with JavaScript as full stack 
• End-to-end full stack experience designing and building scalable applications 
• Excellent JavaScript / Typescript skills 
• Strong proficiency in React (hooks knowledge is plus) 
• Strong proficiency in Nodejs 
• Good HTML5 / CSS3 skills with expertise on responsive web design 
• Must have development experience in Micro services using NodeJS and TypeScript 
• Experience with NoSQL databases such as MongoDB, mongoose, aggregation framework and Redis 
• Experience with Web sockets and related frameworks (e.g. Socket.IO) 
• Experience in using and developing GraphQL APIs 
• Knowledge of code versioning tools such as Git, Mercurial or SVN. 
• Open minded to take up any challenge, research and provide solutions –  

Required Competencies:

• Great attention to detail 
• Testing libraries – jest, testing-library is plus 
• TDD / BDD experience is plus 
• Experience with AWS, K8S is plus 

• Familiar with SDLC methodologies like SCRUM, AGILE, Continuous Integration  

Required Skills:

ReactJS, Node.JS, HTML, CSS, Javascript, NoSQL 

• 3+ years of recent hands-on Java development
• Java, Python, JavaScript programming languages
• Fluency with RESTful APIs, AngularJS, HTML5 and CSS
• Great understanding of designing for performance, scalability, and reliability of data intensive application
• Understanding of database fundamentals and advanced SQL knowledge
• In-depth understanding of object oriented programming concepts and design patterns
• Ability to communicate clearly to technical and non-technical audiences, verbally and in writing
• Understanding of full software development life cycle, agile development and continuous integration
• Experience in Agile methodologies including Scrum and Kanban

What puts you over the top:

• Exposure to various technologies like Spring Boot, Microservices, Kubernetes and also some frontend technologies like React.js, Node.js or other UI frameworks.

●  Experience in AdTech or Programmatic

MUST HAVE GOOD EXPERIENCE IN SPRING BOOT, NODE JS, ANGULAR JS, REACT JS, JAVASCRIPT,JAVA, HTML/CSS.