Graphics Developer in Advanced Technology

Digital Marketing Specialist with Expertise in Google Analytics and Targeted Email Campaigns

Job Type: Full Time

Location: Indore

Position Overview:

 We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will have expertise in using Google Analytics, email marketing tools, and analytics platforms to design and execute targeted email campaigns. This role involves leveraging data-driven insights to optimize marketing strategies, improve customer engagement, and increase ROI.

Key Responsibilities:

Google Analytics Management:

Set up, manage, and analyze Google Analytics accounts to track website traffic, user behavior, and campaign performance.

Generate insightful reports to support data-driven decision-making for marketing strategies.

Identify trends and opportunities through data analysis to improve website conversions and user engagement.

Email Marketing Campaigns:

Create, execute, and optimize targeted email marketing campaigns tailored to customer segments and business goals.

Use analytics tools to track email campaign performance, such as open rates, click-through rates, and conversions.

Develop and maintain customer lists, ensuring proper segmentation for personalized outreach.

Analytics Tools & Platforms:

Utilize advanced analytics tools (e.g., Google Tag Manager, HubSpot, Adobe Analytics) to measure campaign effectiveness.

Conduct A/B testing and multivariate testing to refine marketing strategies.

Provide actionable insights for customer behavior, preferences, and lifecycle.

Strategy & Optimization:

Collaborate with the marketing team to define digital marketing strategies that align with business objectives.

Monitor key performance indicators (KPIs) and adjust tactics to achieve optimal campaign performance.

Stay updated with the latest trends in digital marketing, analytics tools, and email marketing best practices.

Collaboration:

Work closely with the content, design, and sales teams to create cohesive and effective campaigns.

Ensure seamless integration of marketing campaigns across channels, including social media and paid advertising.

Qualifications/Requirements:

Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Experience:

Proven experience (2+ years) in digital marketing with a focus on analytics and email campaigns.

Hands-on experience with Google Analytics, Google Tag Manager, and email marketing tools (e.g., Mailchimp, Klaviyo, or similar).

Proficiency in using CRM tools and platforms like Salesforce or HubSpot is a plus.Skills:

•    Skills:

•    Strong analytical skills with the ability to interpret complex data and deliver actionable insights.

•    Excellent understanding of customer segmentation and targeting strategies.

•    Familiarity with A/B testing and optimization techniques.

•    Exceptional written and verbal communication skills.

•    Preferred Skills:

•    Certifications in Google Analytics or related analytics platforms.

•    Knowledge of SEO and paid advertising platforms (e.g., Google Ads, Facebook Ads).

•    Experience with data visualization tools like Tableau or Power BI.

•    Why Join Us?

•    Opportunity to work in a fast-paced, data-driven environment.

•    Access to the latest marketing tools and platforms.

•    Collaborate with a passionate and creative team.

About the role

We need someone who understands Upwork not just as a platform, but as a predictable revenue channel. Someone who knows how to position a service company, win high-quality projects, and keep the pipeline warm.

What you’ll handle

• Build, refine, and optimize our Upwork profiles

• Create proposals that feel human, relevant, and high-conversion

• Spot high-value job posts and respond to them quickly

• Manage conversations, follow-ups, and client communication on the platform

• Keep track of leads, responses, and project status

• Suggest improvements based on trends, analytics, and competitor insights

• Maintain a consistent monthly target for proposals and conversions

• Coordinate with our internal team to get project details, case studies, and deliverables aligned

What we’re looking for

• Someone who’s been doing this for a while and understands how Upwork algorithms, visibility and job success metrics actually work

• Strong writing instinct and the ability to tailor proposals without sounding generic

• Experience generating leads for design, development, or creative services (bonus points)

• Clear communicator who can handle clients professionally

• Good with research, pattern spotting, and time-sensitive tasks

• Comfortable working independently and meeting weekly targets

Nice to have

• Knowledge of Upwork sales funnels

• Experience with CRM tools or basic reporting

• Ability to suggest profile layout, portfolio flow, and keyword strategy

Why this role matters

Upwork is a competitive space. What this really means is you’ll be the person turning our presence there into consistent opportunities and long-term clients.

Location

Bestech Business Tower, Mohali (this is an onsite role.)

Five-day workweek

Our office operates from 9 am to 2 am across three shifts, so you should be comfortable working within these hours.

Salary

Up to 6 LPA for each role, negotiable based on experience, plus additional incentives for hitting targets.

Key Responsibilities:

• Develop and maintain the frontend components of the Camera AI and gym & trainer management software.
• Collaborate with UI/UX designers to translate design concepts into functional, responsive web applications.
• Ensure the applications are optimized for performance, scalability, and cross-browser compatibility.
• Implement user interfaces that provide a seamless experience, including real-time data visualization, interactive elements, and responsive design.
• Work closely with backend engineers to integrate APIs and ensure smooth communication between frontend and backend systems.
• Conduct thorough testing and debugging to ensure the stability and performance of the applications.
• Stay up-to-date with the latest trends and best practices in frontend development and apply them to enhance our products.

Qualifications:

• Bachelor’s degree in Computer Science, Engineering, or a related field.
• 5+ years of experience in frontend development.
• Proficiency in HTML, CSS, JavaScript, and modern frontend frameworks such as React, Angular, or Vue.js.
• Experience with responsive design principles and front-end optimization techniques.
• Strong understanding of RESTful API integration.
• Familiarity with version control systems (e.g., Git).
• Ability to write clean, maintainable, and efficient code.
• Excellent problem-solving skills and attention to detail.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Preferred Qualifications:

• Experience working with WebRTC or other real-time communication technologies.
• Familiarity with frontend testing frameworks and tools (e.g., Jest, Cypress).
• Knowledge of UI/UX best practices.
• Experience with Agile development methodologies.

Company Description:

Understand the who, what, and why of QED42
At QED42, we think of ourselves as a team of emphatic and imaginative people who build brands and customer experiences. Over the last 13 years, with an aim to take digital forward, we’ve lived through different versions of building better, by focusing on increased community connections, workplace flexibility, and a culture that doesn’t say it subtly but screams - ‘Experiment — Fail — Succeed.’We believe QED42's strength lies in our inclusive community of people; the eternal optimists and torchbearers of an ever-evolving digital ecosystem.

Our marquee customers include - Unicef, Nestle, Novartis, Warner Music Group, Sony, Stanford Graduation School of Business, ILAO, SABMiller, FILA, PwC, and more.

Why work at QED42?
Apart from endless opportunities to do great meaningful work for industry leaders and startups with ambitious goals – at QED42 we care for QEDians and their loved ones through our holistic approach to benefits and perks. Being there with our people every step of the way. From health insurance, and free online consultations to mental health apps, to time when you need it.

A glimpse of your life at QED42
There’s life at work and then there’s life beyond work. We want everyone to be well, travel frequently, have time to volunteer, and get the support they deserve while living their best life at QED42.

💥 What will you do?

As a Lead Product Designer, you will

• Own the Core  Product, its performance, and shape the direction it needs to evolve in. We are at a stage where we are snowballing across geographies, and a large part of your role would be envisioning and executing the correct product strategy for localized expansion.

• Act as a leader and coach within the Product Design team, collaborating with and mentoring junior designers, hiring new folks, and at the end of it all, craft a culture that you and we can be collectively proud of. 

• Drive cross-functional alignment and use storytelling backed by factual data to build conviction within the team and the organization about the problems we should be solving. 

• Partner closely with cross-functional (product, engineering, and go-to-market) teams to regularly ship experiences that drive our North Star Metrics and solve user pain points.

• Analyze incoming user feedback and make sense of the information to ideate upon possible product and revenue opportunities and contribute towards the product roadmap. 

• Run parallel tracks with the help of junior team members. We follow a breadth-first and depth later approach which almost always keeps us on our feet. 

• Be responsible for seamless execution including last-mile delivery and post-release analysis to decipher the impact of the efforts. 

• Work through design problems from beginning to end: translating business strategy, research insights, and data into ideas that form disruptive new products and features and improving and simplifying existing workflows.

• Own and manage the design system and provide direction to evolve it as and when necessary to keep up with best practices and design trends

• Sketch and prototype ideas to quickly assess the viability and design the workflows and fine-grained details of interactions. We build in close collaboration with customers and boast of a super-engaged user council. So, you will have access to our entire user base to seek any validation all the time.
  
  
  

  🙋 What makes you a great addition to the team? 
  
  

  We have a meritocratic culture, so not meeting any of these pointers below does not affect your candidacy in any negative way. However, in general, it helps to have

  • You use data and research to inform your design decisions and are able to assess the impact of your team’s designs with quantitative and qualitative data.

  • You have Some experience with fast-paced enterprise designs and have led designers to positive outcomes in the past. 

  • You enjoy working on forward-looking projects. Given the early days of the industry, you will get ample opportunities to lead on projects without many solutions to benchmark against.  

  • You have experience partnering with product managers to envision long-term product vision, strategy, and roadmap.  

  • You understand the importance of concrete business metrics product-driven acquisition, customer engagement and retention, onboarding-driven activation, and naturally think along these lines. 

  • You enjoy the process of discovery with customers and bring a strong sense of empathy and a user-centric approach to design.

  • You have an eye for pixel perfection and micro-interactions, and you enjoy coaching folks to achieve outcomes through nudges. 

  • Exposure to Crypto and Blockchain is excellent, but we believe that the domain knowledge can be gathered pretty quickly if you have a learner’s mentality. We boast of a thorough onboarding process that will ensure that you seamlessly transition into the blockchain space irrespective of where you are today. 

You will leverage your technical expertise to drive the development of our website, property manager tools.

What are we looking for?

• 2+ years of experience
• Excellent in cross-browser web development using Python/Django.
• Really good understanding of HTML, CSS, Jquery
• Strong database concepts 
• Experience with DevOps practices and platforms (AWS, Fabric, Apache/Linux etc)
• Really good UX/UI sense
• Experience with caching technologies, NoSql databases
• Leadership skills, ability to handle, mentor junior developers
• Prior startup experience is a plus

What you will be doing?

• Develop high-volume, low-latency global products
• Take ownership of all web based product feature enhancements
• Ability to work on multiple projects at a time
• Work with product/design team to come up with an awesome product design/workflow
• Write well designed, testable, efficient, reusable code. 
• Investigate and present technology solutions and contribute to architectural improvements
• Mentor/Lead junior developers