Creative Director at Mirorin · Bengaluru (Bangalore) · 8 - 10 years · ₹10L - ₹16L / yr · Profitable · Posted 15 Jan 2026

We have an exciting opening for the Creative Director role at Miror, offering strong growth potential and a dynamic work environment.
If you're interested or know someone who might be, feel free to reach out to me here.
Looking forward to connecting!
About Miror
Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in
Creative Director – Role Overview
The Creative Director will be the custodian of Miror’s voice, ideas, and big creative thinking. This role is deeply rooted in conceptual leadership, copywriting excellence, and brand storytelling, with the ability to translate insight-led ideas into powerful campaigns across platforms.
While hands-on design is not the core focus, a strong understanding of design, visual language, and production is a valuable bonus, enabling better collaboration and sharper creative outcomes.
Key Responsibilities
Creative & Conceptual Leadership
· Own and shape Miror’s creative vision, ensuring every idea, campaign, and message is insight-driven, distinctive, and on brand.
· Lead concept development for brand campaigns, launches, content properties, films, social-first ideas, and integrated marketing initiatives.
· Translate brand strategy into compelling creative territories, narratives, and big ideas that scale across platforms.
· Push for originality, clarity, and emotional resonance in all creative output.
Copywriting & Brand Voice
· Define, refine, and protect Miror’s tone of voice, messaging frameworks, and storytelling approach.
· Write and oversee high-impact copy across brand campaigns, websites, scripts, social content, product narratives, headlines, and long-form storytelling.
· Elevate everyday communication into brand-defining moments through sharp language and strong conceptual thinking.
· Ensure consistency, confidence, and depth across all written communication.
Campaign Thinking & Execution
· Lead end-to-end creative thinking for integrated campaigns—from idea to execution—working closely with design, marketing, product, and growth teams.
· Guide creative translation across formats including digital, social, print, outdoor, films, events, and experiential.
· Ensure ideas are not only creatively strong but also strategically aligned and execution-ready.
Cross-functional Collaboration
· Partner closely with designers, marketers, content creators, product teams, and leadership to bring ideas to life seamlessly.
· Collaborate with external agencies, freelancers, writers, filmmakers, and production partners when required.
· Act as the creative bridge between strategy, storytelling, and execution.
Creative Team Leadership & Mentorship
· Lead, mentor, and inspire writers, designers, and creative team members.
· Provide clear creative direction, constructive feedback, and high-level guidance.
· Review and approve creative work to ensure it meets Miror’s standards of excellence.
· Strategic & Cultural Ownership
· Champion creativity as a strategic business tool, not just an aesthetic function.
· Stay deeply attuned to culture, trends, content formats, consumer behavior, and emerging storytelling platforms.
· Continuously raise the creative bar while remaining rooted in purpose, empathy, and relevance.
What We’re Looking For
Experience
· 8–10 years of experience in a creative leadership role with a strong focus on copywriting, concepts, and brand storytelling.
· Experience working on brand-led, insight-driven campaigns across multiple channels.
· Agency experience is a strong bonus, especially in roles involving concepting, campaign thinking, or brand strategy.
· Prior experience leading, mentoring, or managing creative teams.
Core Skills & Expertise
· Exceptional copywriting and conceptual thinking skills—headlines, scripts, long-form content, and brand narratives.
· Strong understanding of brand strategy, positioning, and communication systems.
· Ability to think in ideas first, then translate them across formats and platforms.
· Comfort working closely with designers and understanding how copy and visuals work together.
· Strong presentation and articulation skills—able to sell ideas internally and externally.
Design & Production (Bonus)
· Design experience or a strong understanding of visual design principles is a bonus, not a requirement.
· Familiarity with design workflows, production processes, and creative tools is an advantage.
· Ability to guide visual execution through feedback rather than hands-on design.
Education
· Bachelor’s degree in Communications, Advertising, Journalism, Design, or equivalent practical experience.
Personal Attributes
· Big-picture thinker with sharp attention to detail.
· Emotionally intelligent storyteller with cultural sensitivity.
· Confident creative leader who can challenge, inspire, and elevate teams.
· Clear communicator who thrives in collaborative, fast-moving environments.
· Deeply passionate about women-centric storytelling, purpose-driven brands, and meaningful creative work.
Requirements added by the job poster
· Working in an onsite setting
Other benefits provided:
· Daily working allowance
· Annual Bonus
· Health Insurance
· Personal Accidental insurance
Why Join Us?
Be part of a high-growth startup tackling a real need in women’s healthcare.
Work with a passionate, purpose-driven team.
Opportunity to grow into next generation focused company roles as we scale.
Competitive salary and career progression.
Interested? Let’s Connect here.
Looking forward to connecting with Electrical Engineers ready to shape a sustainable future with us!
Best Regards,
Indrani Dutta
Senior HR Manager
Visit: www.miror.in
Visit: https://www.sohamenergy.in/

About Mirorin
About
Miror Therapeutics is a FemTech startup redefining women’s health—from perimenopause to full-spectrum care—with science-backed supplements tailored for 150M+ Indian women and over a billion globally. Creating a Menopausitive World
Candid answers by the company
Role & Responsibilities:
· Design engaging graphics for Miror’s social media, ensuring brand consistency.
· Create artwork, illustrations, and promotional content for social media (Photoshop,
· Illustrator required).
· Develop marketing materials and ensure brand consistency across collateral (Illustrator,
· Photoshop, InDesign required).
· Support community-building initiatives, product launches, services, apps, and other monetization efforts.
· Assist with UI/UX design by creating wireframes, storyboards, and prototypes (Figma proficiency is a plus).
· Edit and produce videos for social media (Adobe Premiere Pro).
Preferred Candidate Profile:
· Expertise in Photoshop and Illustrator/Corel Draw.
· Strong typography, color theory, and layout design skills.
· Experience in video production (Adobe Premiere Pro).
· Knowledge of UI/UX design is a plus.
· Excellent communication skills and attention to detail.
· Ability to work in a collaborative, fast-paced environment.
· Must be able to work from the office.
Qualifications
· Degree or certification in Graphic Design or related field
· 4-5 years or more of experience in graphic design
· Proficient in Adobe Creative Suite
· Strong communication, conceptual thinking, typography skills and design skills
· Portfolio of work
Why Join Us?
● Be part of a high-growth startup tackling a real need in women’s healthcare.
● Work with a passionate, purpose-driven team.
● Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
Similar jobs (10)
About the Role
We're looking for a Senior Copywriter who can turn ideas into impactful campaigns across digital and social platforms. If you're someone who can crack compelling concepts, write sharp copy, lead creative thinking, and collaborate seamlessly with designers, strategists, and clients, we'd love to hear from you.
Responsibilities
● Conceptualize and develop creative ideas alongside the creative and strategy teams.
● Decode client briefs and translate them into strong copy ideas and integrated campaigns.
● Write compelling, persuasive, and original copy across social media.
● Lead content ideation for monthly content calendars in collaboration with Account Managers and Strategists.
● Mentor junior copywriters by providing creative direction, feedback, and guidance.
● Present campaign ideas and creative concepts confidently to internal teams and clients.
● Collaborate with designers, art directors, strategists, and account teams to deliver high-quality campaigns.
● Stay updated on emerging trends, pop culture, and platform innovations to create relevant and engaging content.
● Lead small to mid-sized pitches and actively contribute to large business pitches
● Build and maintain strong relationships with clients and cross-functional teams.
Requirements
● Minimum 3+ years of experience as a Copywriter in an agency.
Excellent writing, editing, and storytelling skills.
● Strong conceptual thinking with the ability to develop campaign ideas across multiple platforms.
● Experience handling multiple brands and managing projects independently.
● Ability to take ownership, manage timelines, and work in a fast-paced environment.
● Strong presentation and communication skills.
● A degree in English, Journalism, Communications, Advertising, or a related field is preferred.
Bonus Points
● Familiarity with AI-assisted writing tools and evolving content trends
Interested? Let’s Connect on Linkedin!
Senior Copywriter
Company: Miror Therapeutics
Location: Bengaluru
Experience: 6–8+ Years
Employment Type: Full-Time / Onsite
Relocation: NO
About Miror
Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in
We are looking for a Senior Copywriter who can help shape Miror's voice and build powerful, relatable communication for women across our digital platforms, campaigns and brand ecosystem.
Role Overview
We are looking for a creative, strategic and highly experienced copywriter with 6–8+ years of experience specifically in advertising agencies.
You should be someone who understands brands, consumers, campaigns and storytelling — and can turn an idea into communication that is clear, memorable, emotionally engaging and action-oriented.
Healthcare/Pharma/Wellness/FemTech advertising experience is a strong advantage, but experience across other industries will also be considered.
Key Responsibilities
· Develop creative concepts, campaign ideas, taglines and brand messaging for Miror.
· Write compelling copy for digital campaigns, social media, advertisements, websites, landing pages, videos, emailers, brochures and marketing communications.
· Build and maintain a strong and consistent Miror brand voice.
· Translate complex healthcare and women's health topics into simple, relatable and engaging communication.
· Develop consumer-first storytelling that connects with women across different life stages.
· Work closely with the Brand, Marketing, Design and Content teams to execute campaigns.
· Develop communication for product launches, awareness campaigns, community initiatives and digital platforms.
· Ensure all communication is grammatically accurate, culturally relevant and aligned with Miror's brand positioning.
· Challenge conventional thinking and bring fresh, creative ideas to the brand.
Requirements
· 6–8+ years of experience as a Copywriter in an advertising agency – mandatory.
· Strong advertising/campaign portfolio demonstrating conceptual thinking and creative writing.
· Excellent command of English, grammar, tone and storytelling.
· Strong understanding of consumer behaviour and brand communication.
· Ability to write across multiple formats and platforms.
· Experience working with creative teams, designers and brand/marketing teams.
· Ability to simplify complex subjects without losing meaning or impact.
· Healthcare, Pharma, Wellness, FemTech or women's health experience is preferred.
What We Value
Big ideas. Sharp writing. Consumer empathy. Curiosity. Creativity.
If you believe words can change how people think, feel and act — we'd love to hear from you.
Portfolio is mandatory.
Indrani Dutta
https://www.linkedin.com/in/indrani-dutta-a9a65135/
About the Role
We are looking for a highly creative and strategic Associate Creative Director to lead our design team and drive compelling creative solutions across digital and integrated campaigns. The ideal candidate is a strong design thinker with excellent leadership skills, capable of mentoring a team while delivering exceptional creative work that aligns with business objectives.
Key Responsibilities
- Lead the creative vision and execution across multiple brands and campaigns.
- Conceptualize and develop innovative design solutions for digital, social, branding, and integrated marketing initiatives.
- Manage, mentor, and inspire a team of 8–10 designers, fostering creativity, collaboration, and professional growth.
- Review and provide constructive feedback on creative output to ensure high-quality execution.
- Collaborate closely with Copywriters, Creative Directors, Strategy, Client Servicing, Motion, and Production teams to deliver impactful campaigns.
- Translate client briefs into compelling visual concepts and creative presentations.
- Ensure brand consistency and maintain high creative standards across all deliverables.
- Present creative ideas confidently to internal stakeholders and clients.
- Stay updated with emerging design trends, tools, technologies, and industry best practices.
- Manage multiple projects simultaneously while ensuring timely delivery and quality.
Required Skills & Qualifications
- 8–10 years of experience in a creative design role, preferably within a creative, digital, or advertising agency.
- Proven experience leading and managing a team of 8–10 designers.
- Strong portfolio showcasing branding, digital campaigns, social media creatives, and integrated marketing work.
- Excellent understanding of typography, layout, color theory, branding, and visual storytelling.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. Knowledge of AI-powered creative tools is an added advantage.
- Strong conceptual thinking and problem-solving abilities.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to work in a fast-paced environment while managing multiple priorities.
What We're Looking For
- A creative leader who inspires teams and elevates the quality of work.
- Someone who balances strategic thinking with hands-on design expertise.
- A collaborative professional who thrives in a dynamic agency environment.
- A mentor who nurtures talent and drives a culture of creativity and innovation.
- A detail-oriented individual with a passion for delivering outstanding creative experiences.
Why Join Us?
- Work with leading brands across diverse industries.
- Lead and shape high-impact creative campaigns.
- Collaborate with a talented, passionate, and fast-paced team.
- Opportunity to influence creative direction and mentor future design leaders.
- Be part of an environment that values creativity, innovation, and continuous learning.
Job Role: Copywriter
Experience Level: 1.5+ years
Location: Bangalore, Onsite
Responsibilities:
● Brainstorm and bring ideas to life alongside the creative team.
● Understand client briefs and decode the communication for advertising campaigns.
● Take feedback from supervisors and make necessary corrections.
● Work on content calendars with the AMs.
● Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines.
● Collaborate with functional teams to execute client briefs.
● Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships.
● Able to work on small to midsize pitches
● Network with clients and industry professionals.
Requirements:
● High energy levels are a must.
● 2 years of Agency experience.
● Degree in English Honors, Journalism, Communications or relevant field.
Apply with your work links. Applications without the same will not be reviewed.
This role is a great fit for someone who is creative, bold, and deeply excited about building brands people remember. You’ll work closely with the Founders and the GTM leadership team to shape Reo.Dev’s brand narrative - how we show up in the market, how we’re talked about, and how we stand out in a crowded DevTool ecosystem.
Reo.Dev is at a breakout moment. We launched in Oct 2023, and within just two years we’ve become one of the most talked-about platforms in the DevTool world. The best DevTool companies globally use Reo, and we’ve reached strong PMF. Now we’re entering our next chapter - moving from being known to owning the DevGTM narrative.
This is where you come in.
🎨 What will you be working on?
- Conceptualising and executing bold brand campaigns that make Reo.Dev memorable in the DevTool and GTM ecosystem
- Coming up with out-of-the-box, viral-worthy ideas - content, stunts, collaborations, launches, narratives
- Building brand moments around launches, reports, events, conferences, and cultural moments
- Collaborating with creators, designers, and agencies (especially in the US / global markets) to bring ideas to life
- Experimenting with formats - video, social, community-led campaigns, experiential ideas
- Owning brand execution end-to-end: idea → execution → distribution → learning
- Helping Reo.Dev build a distinct, memorable, category-defining brand
What would help you excel at this job:
- Someone who naturally thinks in ideas and narratives
- Comfortable taking creative risks and trying unconventional approaches
- Strong execution bias - you don’t stop at “this would be cool”
- Experience working with or managing creators, freelancers, or agencies
- Exposure to US / global markets and sensibilities is a strong plus
- Enjoy operating in early-stage environments with high ownership
- Prior experience in a creative agency is a plus
👯 What qualities we look for in our team members?
While there is no stencil for the type of people we like, there are a few traits that might make Reo.Dev a better fit for you. Reo.Dev might be a good fit if you:
- Work hard, hands-on and want to grow really fast.
- Care about your work a great deal, find it highly unsettling if the quality of work is even slightly sub-par.
- Execute fast.
- Are hands on (we will not have elaborate reporting structures for the foreseeable future and hopefully ever).
- Are someone people like to work with, low on ego, high on humility
- Have the ability to fail, learn and keep trying till you win. Start-ups are tough and we will not get everything right the first time
- Have a longish view of your career growth and not optimising for the next 1-2 years
About Monsoonfish
Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.
Role Overview
We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:
- Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
- Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
- AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.
This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.
Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.
Employment Type: Full-time
Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)
Key Responsibilities
Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)
Brand Custodianship:
Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.
Lead Generation & Growth:
Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.
Social Media & Content Management:
- Develop and execute comprehensive content calendars and thematic content buckets.
- Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
- Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
- Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.
Agency Management & SEO/AIO:
Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.
"Cognilense" Publication Expansion:
Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.
Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).
- Manage and scale distribution across Amazon and retail formats.
- Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.
Employer Branding:
Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.
Pillar 2: Client Content & Strategy (External)
Cross-Functional Collaboration:
Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.
End-to-End Copywriting:
Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.
Adaptability:
Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.
Pillar 3: AI Transition & Infrastructure
AI-Led Workflow Documentation:
Lead the marketing department's transition into an AI-augmented workflow.
Repository Management:
Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.
Key Performance Indicators (KPIs)
Your success in this role will be directly measured by:
- Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
- Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
- Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
- Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
- Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.
What We Look For (Requirements)
Technical & Creative Skills
- Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
- Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
- Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
- Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
- Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
- Comfortable with leveraging AI tools ethically to scale and optimize internal processes.
Behavioral Traits & Culture Fit
- Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
- High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
- Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
- Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.
Culture & Perks
- Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
- Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
- Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
Role Description:
We are hiring a Creative Strategist to own the full creative process - from avatar development to brief writing, performance analysis, and iteration planning. This is a full-time remote role, reporting directly to the CMO.
This role is not about making ads look good. It is about understanding why ads work, testing hypotheses systematically, and building a creative system that compounds performance over time. You will not do any editing - that part sits with our design team. Everything else in the creative process is yours to own.
Key Responsibilities:
- Research customer avatars, pain points, and competitor ad angles
- Write structured creative briefs with clear hypotheses and defined test variables
- Direct designers on hook direction, tone, visual approach, and ad structure
- Write scripts and ad copy as required
- Analyse creative performance data via reporting tools.
- Extract specific, actionable insights from test results
- Plan and prioritise weekly test batches using the single-variable testing principle
- Build iteration plans from winning creatives
Qualifications:
- 3-5 years of experience in creative strategy or a related field
- Strong understanding of direct response advertising - hooks, avatars, angles, CTAs
- Analytical mindset - able to read data and form a clear next hypothesis
- Excellent written English - your briefs must be clear and unambiguous
- Organised and process-driven - you maintain systems, not just produce one-off work
- We are open to training the right person - attitude and thinking matter more than job title history
Job Title: Social media management
Location: Hyderabad
Experience: 1–2 years
Employment Type: Full-time
About the Role
We're looking for a Content Production Executive to own end-to-end content production from strategy and scripting through publishing and performance analysis. You'll work cross-functionally with design, video, and marketing teams to ship high-volume, high-impact content across platforms.
Key Responsibilities
Own the content production lifecycle: research, strategy, scripting, coordination, publishing, and performance tracking
Produce marketing assets at volume reels, scripts, carousels, captions, graphics, and campaign creatives
Plan and manage editorial calendars across multiple brands/verticals
Execute multi-platform content strategies to drive audience engagement and growth
Collaborate with designers, video editors, and marketing teams on integrated campaigns
Ensure brand consistency across all creative output
Requirements
1–2 years of experience in content production, content strategy, or social media operations
Proven track record shipping high-volume content (100+ assets/quarter type output)
Strong scriptwriting and content planning skills
Experience managing multiple brands or workstreams simultaneously
Bachelor's degree in Visual Communication, Mass Comm, Marketing, or related field
Portfolio (Behance or similar) demonstrating creative range
Nice to Have
Experience across B2B content
Track record of measurable engagement lift from content campaigns
Interested? Let’s Connect!
Website: miror.in
Copywriter – Miror Therapeutics
About Miror
Miror Therapeutics is a FemTech company focused on helping women navigate peri-menopause and menopause through science-backed wellness, healthcare, and personalized solutions. We are building a trusted ecosystem that combines expert care, technology, community, and products to make women’s health more accessible and understandable.
Role Description
We are looking for a Copywriter who can turn complex health and wellness concepts into simple, engaging, and persuasive content. From high-converting performance ads to educational social media content, emails, landing pages, and product communication, you will help shape how women understand and engage with Miror.
This is an 80% execution and 20% strategy role, working closely with the Content, Marketing, Design, and Growth teams.
What You'll Do
Performance Copy – 40%
· Write compelling copy for Meta, Google, and other performance campaigns.
· Create multiple headlines, hooks, CTAs, and copy variations for A/B testing.
· Write landing page and product page copy focused on conversion.
· Develop persuasive yet responsible health and wellness messaging.
· Continuously improve copy based on CTR, conversion, CAC, and ROAS.
Social Media & Content – 30%
· Write engaging captions for Instagram, Facebook, LinkedIn, and other platforms.
· Create scroll-stopping hooks for Reels, videos, and stories.
· Simplify complex topics around menopause, hormones, women's health, and wellness.
· Write video scripts and content for doctors, experts, influencers, and creators.
· Develop WhatsApp, SMS, and community communication.
Email & Customer Engagement – 20%
· Write welcome, education, re-engagement, abandoned-cart, and post-purchase email journeys.
· Create promotional campaigns that are informative and not overly sales-driven.
· Develop customer stories, testimonials, FAQs, and support communication.
· Create content that builds trust and long-term customer relationships.
Brand & Strategy – 10%
· Work with the Content Strategist and Marketing team on campaign messaging.
· Maintain Miror's tone of voice and copy guidelines.
· Collaborate with designers to ensure strong copy-visual communication.
· Support product, packaging, website, and campaign copy.
· Ensure health claims and communication follow applicable regulatory guidelines.
Must-Haves
· 5-10 years of copywriting experience in an agency, D2C, healthcare, wellness, beauty, nutrition, or consumer brand.
· Strong portfolio demonstrating performance-driven and creative copy.
· Experience writing Meta/Google ad copy and social media content.
· Strong understanding of customer psychology and conversion principles.
· Ability to turn complex health/scientific concepts into simple, relatable language.
· Strong grammar, storytelling, and communication skills.
· Comfortable writing multiple variations quickly and working in a fast-paced environment.
· Data-driven approach with the ability to improve content based on performance.
Good to Have
· Experience in women's health, healthcare, wellness, nutrition, fitness, beauty, or FemTech.
· Agency experience working with multiple D2C brands.
· Email marketing experience; Klaviyo knowledge is a plus.
· Understanding of SEO and content marketing.
· Experience working with influencers, doctors, experts, or UGC creators.
· Background in science, healthcare, nutrition, psychology, or a related field.
Success Metrics
· Ad CTR and conversion rates.
· Landing/product page conversion rates.
· Email open and click-through rates.
· Social engagement and content performance.
· Growth in qualified leads/customers through content.
· Customer engagement and retention through educational content.
What Success Looks Like After 12 Months
· Consistently high-performing copy across paid and organic channels.
· A strong and distinctive Miror brand voice.
· A library of proven copy frameworks, hooks, and templates.
· Content that makes menopause and women's health easier to understand.
· Stronger customer trust, engagement, conversion, and retention.
Why Join Miror?
· Work directly with founders and a passionate, high-energy team.
· Build the voice of one of India's emerging FemTech brands.
· Work at the intersection of women's health, science, technology, and consumer wellness.
· Opportunity to make a meaningful impact on how India talks about menopause and women's health.
· High ownership, low bureaucracy, and plenty of room to experiment and create.
Location: Bengaluru
Work Mode: Full-time | Work from Office
Best Regards,
Indrani Dutta
Senior Manager - HR
www.miror.in
www.sohamenergy.in
https://www.linkedin.com/in/indrani-dutta-a9a65135/
Job Description – Design Lead (Brand
Design)
Location: Jaipur, Rajasthan
Experience: 4–6 Years
Employment Type: Full-Time
Department: Design / Brand
About the Role
We are looking for a highly creative and strategic Design Lead / Brand Design Lead who
can take complete ownership of the visual identity and brand design across the company.
The role will involve working across brand identity, marketing design, publication
graphics, packaging, creative communication, and brand strategy, ensuring that every
visual touchpoint is consistent, impactful, and aligned with the company's vision.
Key Responsibilities
Own and strengthen the company's overall brand identity and visual language.
Lead design for all major brand and marketing initiatives.
Develop and maintain brand guidelines, visual systems, typography, color
systems, and design principles.
Design and oversee marketing creatives, campaigns, social media assets,
advertisements, and digital communication.
Lead the design of publication graphics, educational content, and learning
products.
Work on logo design, brand assets, packaging, product branding, and other
physical/digital brand touchpoints.
Translate marketing and business objectives into strong creative concepts and visual
solutions.
Develop creative concepts and ensure high-quality execution across multiple formats.
Collaborate closely with the Marketing, Content, Product, and Business teams.
Ensure consistency of the brand across campaigns, products, publications, packaging,
and customer communication.
Contribute to brand strategy through design, helping define how the company
should look, communicate, and be perceived.
Review and provide direction on designs created by other designers and build a strong
design culture within the team.
Manage multiple design projects simultaneously while maintaining quality and timelines.
Stay updated with evolving design trends, consumer behavior, and emerging creative
formats.
What We Are Looking For
Strong experience in Brand Design, Visual Identity, Marketing Design, or
Creative Design.
Proven experience working on the brand side/in-house, preferably with consumer-
facing or D2C brands.
Strong understanding of brand strategy and its connection with visual design.
Excellent conceptual thinking with the ability to turn ideas into compelling visual
communication.
Strong portfolio demonstrating branding, campaigns, marketing creatives,
packaging, publications, and/or visual identity work.
Ability to think beyond individual creatives and build complete design systems and
brand experiences.
Strong leadership and communication skills.
Ability to independently take ownership of projects and drive them from concept to
execution.
Educational Qualification
Bachelor's or Master's degree in Design, Visual Communication, Graphic Design,
or a related field.
Graduates from reputed design institutes such as NID, NIFT, IIT, or equivalent
institutions would be preferred.
Candidates with relevant design qualifications such as B.Des / M.Des are preferred.
Preferred Experience
Candidates with 4–6 years of relevant experience, particularly in brand-side/in-house
design teams, consumer brands, D2C companies, education companies, or agencies handling
large brands, would be preferred.
Why Join Us?
This is a high-ownership role where the Design Lead will have the opportunity to shape the
company's brand identity from the ground up, influence how millions of customers
perceive the brand, and build a strong and recognizable visual language across products,
marketing, publications, and packaging.






