Salesforce Developer / Lead

POSITION: HubSpot Specialist – Marketing Operations

1. We seek a talented HubSpot Specialist with expertise in Salesforce to join our team and help optimize our marketing operations.
2. You will play a crucial role in managing and enhancing our HubSpot platform, ensuring seamless integration with Salesforce, and optimizing marketing automation processes.
3. Your expertise will help us improve lead management, data accuracy, and overall campaign effectiveness.

Key Responsibilities:

● HubSpot Management:

1. Administer and optimize HubSpot marketing automation processes.
2. Create and manage workflows, email campaigns, and lead nurturing programs.
3. Develop and maintain dashboards and reports to track key metrics and performance.

● Salesforce Integration:

1. Implement and manage API integrations between HubSpot and Salesforce to ensure smooth data flow. Troubleshoot and resolve integration issues, ensuring data consistency across platforms.
2. Collaborate with development teams to customize and enhance integration functionalities.

● Marketing Automation and Campaign Management:

1. Design and execute marketing automation strategies to improve lead generation and conversion.
2. Analyze campaign performance and adjust strategies based on data insights.
3. Implement and manage Pardot integration, if applicable, to enhance marketing efforts.

● Collaboration and Support:

1. Work closely with sales, marketing, and IT teams to align strategies and achieve business goals.
2. Provide training and support to team members on HubSpot and Salesforce best practices.
3. Stay updated on industry trends and emerging technologies to recommend improvements.

● Other related duties as needed.

WHAT YOU WILL DO:

● Develop, customize, and optimize workflows, automation, and integrations in HubSpot and Salesforce.

● Manage integrations between HubSpot, Salesforce, and other marketing/sales tools.

● Ensure seamless data synchronization, integrity, and reporting across platforms.

● Collaborate with marketing and sales teams to implement automation strategies, lead scoring models, and campaign tracking.

● Create and maintain documentation for HubSpot and Salesforce configurations, workflows, and best practices.

● Troubleshoot and resolve technical issues within the marketing automation ecosystem.

● Train internal teams on best practices and system functionalities.

● Assist in data migration, cleanup, and enrichment activities to maintain database health.

● Stay updated on industry trends, platform updates, and emerging technologies.

REQUIRED SKILLS & QUALIFICATIONS:

● Bachelor’s degree in marketing, Business, Information Technology, or a related field; or equivalent certifications.

● 5+ years of proven experience managing HubSpot CRM and marketing automation platforms.

● Strong experience with Salesforce API integrations and data management.

● Excellent analytical skills with the ability to interpret data and provide actionable insights.

● Strong problem-solving skills and attention to detail.

● Preferred Skills: HubSpot certification(s), Salesforce certification(s), or experience with Salesforce development.

Experience with additional marketing automation tools or platforms.

● 6+ years of experience with Salesforce.com APIs (REST and Bulk), Salesforce.com configuration including but not limited to workflows, data validations, import tools, security & sharing, Visualforce pages, and Apex, salesforce.com, SOQL, and SOSL query language 

● Excellent communication and collaboration skills.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote PAN India

SHIFT TIMINGS: 02:00 pm to 11:00 pm IST 

Your Impact:

•                 Interact clearly with clients and the on-shore and off-shore project teams

•                 Regular involvement in thought leadership Best Practices development

•                 Facilitate end to end project design & development while working closely with global client

Your Skills & Experience:

•                 4 to 14 years of development experience in SFDC

•                 Excellent hands-on experience in Salesforce application development including VF, Apex Triggers, Asynchronous Apex

•                 Deep knowledge of Lightning framework

•                 Expertise in Business Requirement gathering, Analysis & conceptualizing high-level architectural framework & design

•                 Experience working with Sales or Service cloud, Community Cloud, Marketing Cloud

•                 Conceptualize end to end integration projects & knowledge of authentication mechanism

•                 Experience in REST & SOAP APIs, knowledge of Governor limits involved during Integration

•                 Working knowledge on continuous integration, working with repositories (e.g. Git)

•                 Should have experience to design the data flow and work with any ETL or dataloader

•                 Excellent experience in designing and architecting large scale applications

•                 Thorough understanding of Solution architecting & Estimation process

•                 Excellent consulting skills, oral and written communication, presentation, and analytical skills 

Set Yourself Apart With:

•                 Salesforce Certifications

•                 Knowledge of Heroku, Angular.js and Salesforce Einstein, Salesforce CPQ, CloudCraze B2B

•                 Incident and problem management skills

•                 Ability to provide necessary coaching to bring juniors up to speed on the technology

•                 Exceptional written skill for solution documentation creation for both technical and non-technical material

•                 Background in force.com platform and deployment experience in an outsourced service environment

•                 Articulation skills & Good team player

•                 Self-starter and self-learner with keen interest to grow

•                 Process orientation and the ability to define and setup processes

•                 Mentoring team members

Benefits of Working:

•                 Gender Neutral Policy

•                 18 paid holidays throughout the year for NCR/BLR (22 For Mumbai)

•                 Generous parental leave and new parent transition program

•                 Flexible work arrangements

•                 Employee Assistance Programs to help you in wellness and well being  

Opportunity Summary

We are looking for an enthusiastic engineer with experience building Salesforce AppExchange apps to lead the development of Salesforce connectors for our marketing technology products.

What would you do?

·      Take a lead role with design and implementation of Salesforce connectors for our marketing platforms.

·      Collaborate with stakeholders in establishing application requirements, determining features, creating customer-friendly solutions, and determining support needs and performance requirements. 

·      Plan, design, develop, test, and deploy software to satisfy these requirements. 

·      Work according to the agile programming application development methodology adhered to including test-first, iterative development, and continuous re-prioritization.  

·      Support the maintenance of our hosted technology solutions. 

·      Work with other team members in accomplishing group objectives and participating in code reviews. 

·      Ensure timely and robust implementation of the company’s development plans.

·      Ensure that all relevant parties are kept up to date on progress of projects and give feedback on an ongoing basis. 

·      Contribute to the review, selection, and adoption of proprietary tools and technologies. 

·      Use specialist knowledge and experience of information technology to provide technical advice and vision.

Technical Skills

The following skills are needed for this role.

Experience

·      7+ years’ experience in web application design and development 

·      Bachelor’s Degree in relevant discipline or equivalent experience 

Primary Skills

·      Experience with Salesforce APEX, VisualForce, SOQL, etc. 

·      Experience building and maintaining Salesforce AppExchange apps. 

·      Experience working with databases and/or CRM systems. 

Secondary Skills (nice to have)

·      Strong background in Java 

·      AWS ecosystem and tools, developing for serverless environments. 

·      Front-end expertise: HTML, CSS, JavaScript, etc. 

·      Other languages such as JavaScript, Typescript, C#, Ruby, Python, PHP, etc. are all valuable. 

Soft Skills

·      Proven ability to lead a team and mentor others. 

·      Thrives collaborating in a team environment with a diverse range of people.

·      Passionate about delivering an amazing customer experience.

·      Able to have a change of mind, and able to change the minds of others.

·      Writes clearly and concisely.

·      Capable of working without a company office, with a fully remote team.

Growth Skills

·      Possesses a good work ethic; a self-starter with a desire to grow.

·      Always looking for better ways to get the job done.

• Looking for individual proficient in Salesforce Lightning Web Components(LWC), APEX, Admin.
• Hands on experience on Sales and Service Cloud.
• Integration with Other applications like Power-BI, able to customize and develop new integrations.
• Experience working on AI skills is added advantage
• Years of exp: 3-4 years

Roles and Responsibilities:

• Possess complete understanding of individual project or modules within a larger project.
• Guide the software engineers in good programming discipline.
• Multi-task/work on several projects effectively and deliver within timeline.
• Exhibit excellent coding skills, adhering to standards, with minimal defects.
• Integrate software components into a fully functional software system.
• Understand low level designs and adhere to architecture decisions.
• Understand high level designs and participate in architectural discussions.
• Work independently and contribute to the overall delivery.
• Ability to interface 1-1 with the customer. Articulate the work done.
• Implement technical solutions that are proposed by Leads or Tech Specialist to solve real time business problem.
• Exposure to Full stack development or frameworks depending on technology stack.
• Exhibit strong full stack or appropriate framework and platform knowledge and propose solutions to customers.
• Participate and contribute to technical discussions / architecture proposals.
• Work on POCs and ability to present technical solutions.
• Come up with alternative solutions to effectively solve customer problems.
• Certified developers either internally or externally in their area of expertise.
• Takes interest in mentoring juniors and software engineers.

Skills required:

Apex, Visualforce, Lightning Aura, Objects & Fields Set up, Process builder, Workflow rules, Validation rules, Formula Fields, LWC, Flows and Basic Integration experience, HTML, CSS, Javascript, Deployment using Change Set, Using tools like VS code, developer Console, Workbench and Dataloader

Nice to have:

Advanced and complex Integrations, Apex Design patterns

Certifications:

Good to have: PD1 (Platform Developer 1), PD2 (Platform Developer 2) and App Builder

Role and Responsibilities:

• Develop customized solutions within the Salesforce platform to support critical business functions and meet project objectives, client requirements, and company goals
• Manage daily support and maintenance of internal Salesforce instance, and conduct long-term improvement operations to ensure compatibility with evolving mission requirements
• Communicate with project managers, clients, and other developers to design cohesive project strategies and ensure effective collaboration throughout all phases of development, testing and deployment
• Maintain a flexible and proactive work environment to facilitate a quick response to changing project requirements and customer objectives, and innovate ways to meet mission goals successfully
• Interact directly with clients, managers and end users as necessary to analyze project objectives and capability requirements, including specifications for user interfaces, customized applications, and interactions with internal Salesforce instances
• Provide system administration support of internal and customer-facing Salesforce environment, especially related to customized applications, user permissions, security settings, custom objects, and workflow
• Collaborate with various internal departments, including marketing, product development, and operations, to ensure the Salesforce environment supports internal needs relating to functionality and performance
• Contribution towards building the salesforce practice and pre-sales

Job Skills & Qualifications

Required:

• Bachelor’s degree in computer science or equivalent
• Minimum work experience: 6-15 years of software development
• Self-motivated and creative
• Proficient with Salesforce basics, Apex, VisualForce, Lightning, RDBMS and JavaScript
• Experience in multi-system integration
• Experience in source code control

Preferred:

• Salesforce Developer Certification – Platform developer 1 & 2
• Experience developing customer-facing applications
• Experience in Salesforce community development
• Experience in Agile methodology
• Development using Standard Salesforce and Force.com platform (Lightning, Apex, Triggers, Workflow rules, VF pages)
• Sales and Service Cloud including Customer and Partner portal(community) development experience.
• Working knowledge of force.com sites will be an advantage. Force.com Migration Tool, Web Services/SOA & Metadata APIs.com Architecture, Design, Development, Administration and Operational Support required.
• Strong web development skills including JSON, XML, HTML, CSS, JavaScript Scripting Languages, DHTML, SOAP and AJAX
• Strong SDLC experience
• Object Oriented Development Skills
• SQL, RDBMS experience in Force.com product will be an advantage