Salesforce Developer / Lead

POSITION: HubSpot Specialist – Marketing Operations

1. We seek a talented HubSpot Specialist with expertise in Salesforce to join our team and help optimize our marketing operations.
2. You will play a crucial role in managing and enhancing our HubSpot platform, ensuring seamless integration with Salesforce, and optimizing marketing automation processes.
3. Your expertise will help us improve lead management, data accuracy, and overall campaign effectiveness.

Key Responsibilities:

● HubSpot Management:

1. Administer and optimize HubSpot marketing automation processes.
2. Create and manage workflows, email campaigns, and lead nurturing programs.
3. Develop and maintain dashboards and reports to track key metrics and performance.

● Salesforce Integration:

1. Implement and manage API integrations between HubSpot and Salesforce to ensure smooth data flow. Troubleshoot and resolve integration issues, ensuring data consistency across platforms.
2. Collaborate with development teams to customize and enhance integration functionalities.

● Marketing Automation and Campaign Management:

1. Design and execute marketing automation strategies to improve lead generation and conversion.
2. Analyze campaign performance and adjust strategies based on data insights.
3. Implement and manage Pardot integration, if applicable, to enhance marketing efforts.

● Collaboration and Support:

1. Work closely with sales, marketing, and IT teams to align strategies and achieve business goals.
2. Provide training and support to team members on HubSpot and Salesforce best practices.
3. Stay updated on industry trends and emerging technologies to recommend improvements.

● Other related duties as needed.

WHAT YOU WILL DO:

● Develop, customize, and optimize workflows, automation, and integrations in HubSpot and Salesforce.

● Manage integrations between HubSpot, Salesforce, and other marketing/sales tools.

● Ensure seamless data synchronization, integrity, and reporting across platforms.

● Collaborate with marketing and sales teams to implement automation strategies, lead scoring models, and campaign tracking.

● Create and maintain documentation for HubSpot and Salesforce configurations, workflows, and best practices.

● Troubleshoot and resolve technical issues within the marketing automation ecosystem.

● Train internal teams on best practices and system functionalities.

● Assist in data migration, cleanup, and enrichment activities to maintain database health.

● Stay updated on industry trends, platform updates, and emerging technologies.

REQUIRED SKILLS & QUALIFICATIONS:

● Bachelor’s degree in marketing, Business, Information Technology, or a related field; or equivalent certifications.

● 5+ years of proven experience managing HubSpot CRM and marketing automation platforms.

● Strong experience with Salesforce API integrations and data management.

● Excellent analytical skills with the ability to interpret data and provide actionable insights.

● Strong problem-solving skills and attention to detail.

● Preferred Skills: HubSpot certification(s), Salesforce certification(s), or experience with Salesforce development.

Experience with additional marketing automation tools or platforms.

● 6+ years of experience with Salesforce.com APIs (REST and Bulk), Salesforce.com configuration including but not limited to workflows, data validations, import tools, security & sharing, Visualforce pages, and Apex, salesforce.com, SOQL, and SOSL query language 

● Excellent communication and collaboration skills.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote PAN India

SHIFT TIMINGS: 02:00 pm to 11:00 pm IST 

Your Impact:

•                 Implements Digital Consumer experiences based on a foundation of SFCC (Salesforce commerce cloud) to meet expected quality standards

•                 Ensures functional requirements and high-level solution designs are understood and are translated into detailed technical design

•                 Implement proofs of concept to prove any new technologies, application flows or integration scenarios and identify customizations needed to SFCC platform for meeting client requirements

•                 Guides the performance tuning and scalability of the ecommerce solution

•                 Diagnose and solve technical problems during implementation and support phases

Your Skills & Experience:

•                 4-8 Years with 2+ years of implementing commerce application on any eCommerce platform in last 3 years

•                 If you have not worked in eCommerce platform, we can still discuss with you if you are expert in Java/.Net and understand REST/SOAP webservices.

•                 Demonstrate proficiency in build and release management using CI/CD strategies (leveraging tools like Jenkins and DevOps practices), implement Mocha/Chai unit and functional test cases in order to reduce costs while ensuring quality

•                 Contributes to designing, implementing and documenting the build release process as well as system configuration and deployment characteristics of the applications

•                 Participates in technical walkthroughs/ code reviews of other team members’ components, test plans and results and help them with gaps

•                 Collaborate with architect to define implementation processes and quality gates and standards

•                 Identifies risks and issues, and help monitor them

•                 Guides the development of reference and resource materials

•                 Mentors developers in improving their platform knowledge and development skills

•                 Communicate technical design to the developers and help/guide them in the implementation

•                 Participates in Agile sprints

Set Yourself Apart With:

•                 eCommerce platform certification

•                 Security considerations – OWASP, CSRF, reCAPTCHA etc. – Basic knowledge or experience

•                 Git Development workflow – Proficient

•                 Visual Studio Code IDE or Eclipse IDE - Proficient

•                 Knowledge on Agile methodology and desired tools like Jira, confluence etc.

•                 Scripting/development experience with Node.js, Mocha/Chai

•                 Experience working in any Salesforce cloud environment like SFMC, SFSC etc.

•                 Excellent written, verbal communication and articulation skills & Good team player

•                 Self-starter and self-learner with keen interest to grow

•                 Process orientation and the ability to define and setup processes

•                 Ability to provide necessary coaching to bring team members up to speed on the technology

•                 Ability to prioritize and manage multiple tasks

•                 Excellent and innovative approach to problem solving and finding solutions

•                 Flexible and proactive/self-motivated working style with excellent personal ownership of problem resolution

Opportunity Summary

We are looking for an enthusiastic engineer with experience building Salesforce AppExchange apps to lead the development of Salesforce connectors for our marketing technology products.

What would you do?

·      Collaborate with stakeholders in establishing application requirements, determining features, creating customer-friendly solutions, and determining support needs and performance requirements. 

·      Plan, design, develop, test, and deploy software to satisfy these requirements. 

·      Work according to the agile programming application development methodology adhered to including test-first, iterative development, and continuous re-prioritization.  

·      Support the maintenance of our hosted technology solutions. 

·      Work with other team members in accomplishing group objectives and participating in code reviews. 

·      Ensure timely and robust implementation of the company’s development plans.

·      Ensure that all relevant parties are kept up to date on progress of projects and give feedback on an ongoing basis. 

·      Contribute to the review, selection, and adoption of proprietary tools and technologies. 

·      Use specialist knowledge and experience of information technology to provide technical advice and vision.

Technical Skills

The following skills are needed for this role.

Experience

·      3+ years’ experience in web application design and development 

·      Bachelor’s Degree in relevant discipline or equivalent experience 

Primary Skills

·      Strong background in Java development

·      Experience working with databases and/or CRM systems. 

·      Experience with, or willingness to learn the Salesforce platform

Secondary Skills (nice to have)

·      Experience with Salesforce APEX, VisualForce, SOQL, etc. 

·      Experience building and maintaining Salesforce AppExchange apps. 

·      AWS ecosystem and tools, developing for serverless environments. 

·      Front-end expertise: HTML, CSS, JavaScript, etc. 

·      Other languages such as JavaScript, Typescript, C#, Ruby, Python, PHP, etc. are all valuable. 

Soft Skills

·      Thrives collaborating in a team environment with a diverse range of people.

·      Passionate about delivering an amazing customer experience.

·      Able to have a change of mind, and able to change the minds of others.

·      Writes clearly and concisely.

·      Capable of working without a company office, with a fully remote team.

Growth Skills

·      Possesses a good work ethic; a self-starter with a desire to grow.

·      Always looking for better ways to get the job done.

• Bachelors/master’s degree in computer science or related field.
• 2+ years of experience in developing web-based, E-Commerce applications on Salesforce Commerce Cloud (SFCC).
• Object oriented analysis and design using common design patterns.
• Experience in working with ISML, Pipelines, Pipelets, JS-Controllers, Digital Scripts, 
• B2C Commerce API.
• Knowledge on SGJC is must and SFRA is an added advantage.
• Experience in working with Forms, Service and Job / Integration frameworks. 
• Experience in working with REST and SOAP webservices.
• Experience in integrating with third party LINK cartridges like Payment, Tax, Analytics, Ratings & Reviews etc. along with developing custom cartridges.
• Good understanding on SFCC Business Manager Configurations.
• SFCC Developer certification is an added advantage.
• Knowledge on build and deployment.
• Knowledge on Source Control Management System like GitHub/BitBucket.

• Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution 
• Ability to multi-task under pressure and work independently. 
• Should be a problem solver with good analytical and critical thinking.
• Ability to Work on the priorities under pressure.
• Good communicator (written and verbal, formal and informal).
• Should be able to finish the work with minimum supervision.
• Experience: Minimum 2 Yrs. of relevant experience.

Role and Responsibilities:

• Develop customized solutions within the Salesforce platform to support critical business functions and meet project objectives, client requirements, and company goals
• Manage daily support and maintenance of internal Salesforce instance, and conduct long-term improvement operations to ensure compatibility with evolving mission requirements
• Communicate with project managers, clients, and other developers to design cohesive project strategies and ensure effective collaboration throughout all phases of development, testing and deployment
• Maintain a flexible and proactive work environment to facilitate a quick response to changing project requirements and customer objectives, and innovate ways to meet mission goals successfully
• Interact directly with clients, managers and end users as necessary to analyze project objectives and capability requirements, including specifications for user interfaces, customized applications, and interactions with internal Salesforce instances
• Provide system administration support of internal and customer-facing Salesforce environment, especially related to customized applications, user permissions, security settings, custom objects, and workflow
• Collaborate with various internal departments, including marketing, product development, and operations, to ensure the Salesforce environment supports internal needs relating to functionality and performance
• Contribution towards building the salesforce practice and pre-sales

Job Skills & Qualifications

Required:

• Bachelor’s degree in computer science or equivalent
• Minimum work experience: 6-15 years of software development
• Self-motivated and creative
• Proficient with Salesforce basics, Apex, VisualForce, Lightning, RDBMS and JavaScript
• Experience in multi-system integration
• Experience in source code control

Preferred:

• Salesforce Developer Certification – Platform developer 1 & 2
• Experience developing customer-facing applications
• Experience in Salesforce community development
• Experience in Agile methodology
• Development using Standard Salesforce and Force.com platform (Lightning, Apex, Triggers, Workflow rules, VF pages)
• Sales and Service Cloud including Customer and Partner portal(community) development experience.
• Working knowledge of force.com sites will be an advantage. Force.com Migration Tool, Web Services/SOA & Metadata APIs.com Architecture, Design, Development, Administration and Operational Support required.
• Strong web development skills including JSON, XML, HTML, CSS, JavaScript Scripting Languages, DHTML, SOAP and AJAX
• Strong SDLC experience
• Object Oriented Development Skills
• SQL, RDBMS experience in Force.com product will be an advantage