Engineering Manager

Responsibilities

1. Develop detailed knowledge and understanding of business strategy,

objectives, and goals.

2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.

3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:

. Performance Marketing

1. SEO

2. Email marketing

4. Performance Marketing:

0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.

1. Optimize ads to achieve the lowest cost per lead on the website and

app, without compromising user quality. Closely monitor & optimize

CAC & ROAS.

2. Analyze traffic data, flows, funnels on a detailed city and category level

to identify potential leakages and opportunities to grow.

3. Stay abreast of new tools, trends, and best practices in digital

advertising; test and evaluate their efficacy.

4. Lead efforts to utilize a data and experiments-driven methodology to

improve performance marketing effectiveness.

o Innovate and implement test-and-learn strategies and drive scalable

results.

5. SEO

0. Manage both on-page SEO and off-page SEO for the company.

1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.

2. Identify keyword gap for SEO improvement and map new content to be

produced for our blog, YT channel and Pinterest and optimize the same

for SEO.

6. Email marketing:

0. Optimize our marketing automation and lead nurturing processes

through email, content, and social channels.

1. Measure results and optimize the lead nurturing workflow for these

segments to convert leads into customers.

2. Implement Retention & Reactivation based campaigns to improve

lower funnel conversions.

Candidate Requirements

1. A high degree of ownership in taking things to completion. Can thrive in an

unstructured environment.

2. Exceptional communication skills. Enthusiasm to write things down for

posterity, build playbooks, and create training manuals. Loves one pagers.

3. The ability to collaborate effectively across teams such as growth, marketing &

design.

4. Knowledge of UAC, Search and Social advertising preferably for consumer

apps. Experience in a performance marketing role across a range of channels;

search, social, affiliate, display, video.

5. Strong experience in website analytics tools highly proficient with google

analytics, tag manager, search console. Knowledge of using data tools such as

marketing automation CRMs like Cleve tap, attribution reporting, and paid

campaign reports.

6. Strong knowledge of performance optimization and have a strong

quantitative analysis. An understanding of cohorts, segmentation of user base,

calculations of ROl and funnels is a must.

7. Worked at a fast growing start up for at least 3+ years

8. Past experience in B2C traffic generation, managing digital/mobile advertising.

9. Be able to bridge data analysis, research, competitive intelligence to build

efficient and scalable customer acquisition programs.

10. Able to effectively organize, prioritize & manage their time

11. Experience with automations & SQL is a big plus

About Fundamento

Fundamento is a skills readiness platform for customer-facing teams.

Companies can integrate the platform with existing CRMs and other tools so employees can be trained in the flow of work. Bite-sized interventions that are accessible on demand and also reinforced periodically ensure that sales and CX teams are equipped to deliver high performance and improve priority business metrics, including win rates and customer retention.

High-growth companies like Zomato, Flipkart, and Paisabazaar use the platform to measure and develop critical skills and know-how for their customer-facing teams and measurably improve business outcomes. Fundamento is backed by leading investors in the industry, including Binny Bansal, Kunal Shah, Caesar Sengupta, Pankaj Chaddah, among others.

Join us to transform the future of work.

We are looking for an exceptional and seasoned Product Manager to join the founding team at Fundamento. You’ll work closely with a passionate team of engineers, designers, marketers, and sales managers to understand customer needs and define the experiences that set Fundamento’s clients up for success.

What the role entails 👉🏽

• Manage, align, and communicate the vision for Fundamento’s Skills Readiness platform to internal stakeholders at all levels of the business.
• Build, regularly manage, and execute product roadmap for the platform. 
• Work closely with and communicate clearly to engineering, design, and business to ensure the correct product trade-offs and decisions can be made.
• Work as a bridge between customers, business, marketing, design, and engineering. You are responsible for making a product and ensuring you can create ambassadors and advocates for the development and its vision among these key stakeholder categories. 
• Own sprint execution and lead scrum
• Always advocate for the customers - do what it takes to get customer feedback with or without the help of the sales team. Define and analyze key performance metrics to support and inform product decisions.
• Continuously evaluate product fit and process optimization, and ascertain technical dependencies.
• Approach your work with a global design mindset to ensure we’re considering the needs of all future customers, wherever they may be
• Demonstrate your team releases to internal and external stakeholders.

Location: Delhi 

Job-type: Full-time 

Desired candidate profile 👇🏽

• 3+ years experience in designing and delivering world-class software products in a Product Management role. 
• Prior experience working on a B2B SaaS product is a must. 
• Experience must include having been through the Product-Market-Fit journey of a product.
• Outstanding written and verbal communication skills
• Strong project management skills and ability to break down a big vision into actionable, bite-size milestones
• Ability to develop and execute a successful product roadmap.
• Experience with AI/ML is a plus. 
• Comfortable using/ reading through GraphQL/ postman documentation and a decent understanding of complex Postgres DBs. An understanding of SQL is good to have. 
• Self-motivated, innovative, and strong team player
• Agility and flexibility in adapting to a dynamic and hybrid work environment

Why us?

Fundamento’s dynamic work environment thrives on an entrepreneurial mindset. You don’t need to be a rockstar to come work with us. Instead, you should be willing to learn and hungry for outcomes. We’re a young start-up so comfort with ambiguity is always a big plus.

We grow when you grow.

Founders:

Ankit Durga (Co-founder & CEO) - Co-founded Leap Skills in 2013, before that he worked in various managerial roles across both - corporates and start-ups (Ernst and Young, Zomato, Happily Unmarried). He is an alumnus of Harvard’s Executive Program for Strategic Nonprofit Management and an INK Fellow.

Megha Aggarwal (Co-founder) - is an Oxford alumna & a Chevening Scholar from the London School of Economics. She is an ex-investment banker who comes with years of experience in financial strategy owing to her work at Morgan Stanley, New York.

Prominent Investors:

Binny Bansal (Founder, Flipkart), Kunal Shah (Founder, Cred), Caesar Sengupta (VP and GM, Payments and Next Billion Users initiative, Google), Amrish Rau (CEO, PineLabs) Mohit Joshi (President, Infosys; Non-Executive Director at Aviva), Elea Foundation