Conversion Rate Optimization Specialist (Growth Marketing)
at Leading Home Interior Brand
About Merito :-
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.
About the role :-
Do you have a mind that is both analytical and creative? Are you fascinated by how people use products and technology? We are seeking a Conversion Rate Optimization Specialist who embraces the combination of form and function. This individual is an experienced, data-driven professional focused on helping to evaluate and craft conversion-centric, digital strategies & experiences to help improve the metrics that matter most to business.. You should have a strong understanding and hands-on experience with A/B testing, website analytics and the UX conversion strategies & tactics that help drive performance and insights.. You’ll be working alongside a team of delightful designers, developers and digital media professionals to help deliver optimization programs .
KEY RESPONSIBILITIES :-
● Create and execute deliverables that help inform the ideal experiences for users. This could include items such as website audits, web analytics reviews, user journeys analysis, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios and persona development.
● Design, build and execute split testing, multivariate testing and other testing approaches for websites, emails and landing page
● Identify and test new technologies and practices to improve conversion rate and consumer engagement
● Use analytics platforms and other tools to monitor and analyze the outcomes from the tests
● Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
● Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
● Increase conversion rates and drive marketing-qualified leads for our sales team
● Create design, content and development guidelines based on findings from winning tests
● Maintain a constant awareness of all competitor and industry activity.
QUALIFICATIONS AND EXPERIENCE :-
● Proficiency in using Google Analytics (Google Analytics Individual Qualification is a plus)
● Understand best practices for UI and UX for websites, applications, mobile, and desktop
● Hands-on experience using A/B testing tools (Google Optimize, Optimizely, VWO, etc.)
● Understand the importance of statistical significance when analyzing experiment results
● Ability to multitask and coordinate with multiple stakeholders
● Strong interpersonal and communication skills
● Critical-thinker and problem-solver
● Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills
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Requirements:
• Previously help a DevOps Engineer or System Engineer role
• 4+ years of production Linux system admin experience in high traffic environment
• 1+ years of experience with Amazon AWS and related services (instances, ELB,
EBS, S3, etc.) and abstractions on top of AWS.
• Strong understanding of network fundamentals, IP and related services (DNS, VPN, firewalls, etc.) and
security concerns.
• Experience in running Docker and Kubernetes clusters in production.
• Love automating mundane tasks and make developers life easy
• Must be able to code in, at a minimum, Python (or Ruby) and Bash.
• Non-trivial production experience with Saltstack and/or Puppet, Composer,Jenkins, GIT
• Agile software development best practices - continuous integration, releases,branches, etc.
• Experience with modern monitoring tools; capacity planning.
• Some experience with MySQL, PostgreSQL, ElasticSearch, Node.js, and PHP is a plus.
• Self-motivated, fast learner, detail-oriented, team player with a sense of humor
Experience in managing CI/CD using Jenkins.
The ideal candidate will have experience in all stages of the sales cycle. They should be confident with building new client relationship and maintaining existing ones. They should have evidence of strong skills and possess good negotiation skills.Responsibilities
- Build relationships with prospective clients
- Maintain consistent contact with existing clients
- Manage sales pipeline
- Analyze market and establish competitive advantages
- Track metrics to ensure targets are hit
Qualifications
- Master's degree and experience in sales industry
- Experience in full sales cycle including deal closing Demonstrated sales success
- Strong negotiation skills
- Strong communication and presentation skills
- CRM experience is preferred
Our product is already used by thousands of people today. We are looking for the person who can drive that hundred of thousands and ultimately millions. You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers.
You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.
Responsibilities:
- Generate new product ideas based on first principles, the state-of-the-art, and macro trends
- Discover and define business cases for new market opportunities
- Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
- Own performance of & drive our conversion funnel from registration and onboarding to early retention, payment and growth loops like referrals
- Ideate and implement high-leverage user growth experiments focused around building growth loops and driving our flywheel
- Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
- Improve sales systems & processes & drive sales teams, ensuring complete alignment
- Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
- Grow, optimise, and monetise consumer products, delivering growth-focused KPIs through unpaid acquisition strategies
Qualifications:
You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your shelves to drive them.
Further, if you have real history driving growth loops, strong user adoption and great sales. If you don’t, you could yet be right if you can drive sales teams, understand growth flywheels, are itching to build one and think your current role in marketing is really restrictive.
You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments & rolling up your sleeves to get things done.
- At least 2+ years of experience in high-performance product or growth marketing roles
- If not, then cross-functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
- Experience driving growth strategy, sales operations and owning a product that immediately drives the company's business objectives, growth and P/L
- Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
- Strong track record of hitting weekly and monthly targets.
- Good judgment and strong thought partner for the head of product and founders
- Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
- Experience conducting user research and developing strong user understanding via many methods
Why Work With Us:
Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you do. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (everyone under 28) work environment.
Work from home (even without Covid), flexible work, free snacks, etc are just a regular part of our work life.
Roles and Responsibilities:
Collaborate with clients to understand their product/machine design and manufacturing requirements.
Design the aesthetics, and functionality of components and the whole product.
Present designs to clients/ internal team and understand if further modification is required.
Negotiating and agreeing contracts, budgets, and time-scales
Use CAD, and CAM systems to design and visualize projects.
Testing product designs using models, prototypes, specialist computer software, and computer-aided design (CAD) technology.
Investigating appropriate materials and production processes.
Producing sketches and sample designs.
Identify new systems and processes to drive quality, efficiency and save costs.
Undertake complex calculations.
Communicate effectively with the clients, colleagues, vendors, and suppliers involved in a project.
Plan effectively to ensure projects are delivered on time, to standard, and to budget.
Required Skills:
Engineering in Mechanical, Electronics, Mechatronics, Robotics (Product/Industrial Design Skill is a MUST)
Experience as Industrial Design Engineer - 2-4 years
Excellent verbal and nonverbal communication skills (English)
Good sketching and concept generation skills
Ability to understand complex mathematical relationships that underpin the mechanical analysis
Experience with mechanical design work and knowledge in manufacturing processes
Product knowledge and thorough understanding of materials, linear and nonlinear behavior of materials, fatigue, and corrosion
Experience with various plastic fabricating processes
Experience in the use of lean tools to help develop new processes, layouts, and flow
https://in.joblum.com/job/industrial-design-engineer-immediate-requirement/1314939
Responsible for Investor Management
Responsible for Strategic Planning and building KPI’s for Business
Budgeting & forecasting
Responsible for P&L delivery across verticals
MIS preparation and reporting to Board of Directors/ Investors
Setting up Accounting Processes and Building ancillary systems for billing, transaction reconciliation etc
Oversee day to day accounting & compliances
Financial Planning, Reporting and supporting senior management
Competition Benchmarking
Tax Planning and optimisation
Building Cost effective systems for Optimisation, Problem solving across verticals
Driving Cost Management Projects (Cross Functional and otherwise)
Driving revenue & profitability
Due diligence of compliance & accounting policies
Internal audits
Working capital and wealth management
Payroll processing
QUALIFICATION :Any UG /PG Degree DESIGNATION : Business Development Executive Skill Set: Technical & Solution Sales & Marketing, Job Description: - Responsible for Cold Calling, requirement gathering, analyse, coordinate with technical team and customer. - Manage and Response for RFP's/RFI's/EOI's. - Create Proposals and Follow-ups till closure. - Candidate would be responsible for Leads generation, tracking, follow-up and Database management. - Collection of data for marketing activities from different sources like LinkedIn other online portals. - Strong in Analytical, Planning and Coordination. - Should be Energetic, Passionate and Positive Attitude. - Learning attitude is MUST. * Excellent in written and oral communication skills. - Sound Knowledge in MS-Office (Excel & Power Point). Preference: - Immediate Joiners - Candidates In & Around Tambaram Interview Process: 1. Functional Discussion 2. HR Preference: IMMEDIATE JOINERS. EXPERIENCE : 0 to 1 Year CATEGORY OF JOB : Sales & MarketingWALKIN DATE : 03Dec to 08Dec2018 WALKIN TIME : 10:30 A.M TO 4:30 P.M Note: * Refer your Friends for the same. * Candidates with relevant skillset and experience only will be entertained. * Candidates appeared for the interview within 3 months period of time is not eligible. * Preference - Candidates in and around Tambaram.