Conversion Rate Optimization Specialist (Growth Marketing)

About Merito :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.

About the role :-

Do you have a mind that is both analytical and creative? Are you fascinated by how people use products and technology? We are seeking a Conversion Rate Optimization Specialist who embraces the combination of form and function. This individual is an experienced, data-driven professional focused on helping to evaluate and craft conversion-centric, digital strategies & experiences to help improve the metrics that matter most to business.. You should have a strong understanding and hands-on experience with A/B testing, website analytics and the UX conversion strategies & tactics that help drive performance and insights.. You’ll be working alongside a team of delightful designers, developers and digital media professionals to help deliver optimization programs .

KEY RESPONSIBILITIES :-

● Create and execute deliverables that help inform the ideal experiences for users. This could include items such as website audits, web analytics reviews, user journeys analysis, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios and persona development.

● Design, build and execute split testing, multivariate testing and other testing approaches for websites, emails and landing page

● Identify and test new technologies and practices to improve conversion rate and consumer engagement

● Use analytics platforms and other tools to monitor and analyze the outcomes from the tests

● Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms

● Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path

● Increase conversion rates and drive marketing-qualified leads for our sales team

● Create design, content and development guidelines based on findings from winning tests

● Maintain a constant awareness of all competitor and industry activity.

QUALIFICATIONS AND EXPERIENCE :-

● Proficiency in using Google Analytics (Google Analytics Individual Qualification is a plus)

● Understand best practices for UI and UX for websites, applications, mobile, and desktop

● Hands-on experience using A/B testing tools (Google Optimize, Optimizely, VWO, etc.)

● Understand the importance of statistical significance when analyzing experiment results

● Ability to multitask and coordinate with multiple stakeholders

● Strong interpersonal and communication skills

● Critical-thinker and problem-solver

● Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills