
Conversion Rate Optimization Specialist (Growth Marketing)
at Leading Home Interior Brand
About Merito :-
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.
About the role :-
Do you have a mind that is both analytical and creative? Are you fascinated by how people use products and technology? We are seeking a Conversion Rate Optimization Specialist who embraces the combination of form and function. This individual is an experienced, data-driven professional focused on helping to evaluate and craft conversion-centric, digital strategies & experiences to help improve the metrics that matter most to business.. You should have a strong understanding and hands-on experience with A/B testing, website analytics and the UX conversion strategies & tactics that help drive performance and insights.. You’ll be working alongside a team of delightful designers, developers and digital media professionals to help deliver optimization programs .
KEY RESPONSIBILITIES :-
● Create and execute deliverables that help inform the ideal experiences for users. This could include items such as website audits, web analytics reviews, user journeys analysis, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios and persona development.
● Design, build and execute split testing, multivariate testing and other testing approaches for websites, emails and landing page
● Identify and test new technologies and practices to improve conversion rate and consumer engagement
● Use analytics platforms and other tools to monitor and analyze the outcomes from the tests
● Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
● Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
● Increase conversion rates and drive marketing-qualified leads for our sales team
● Create design, content and development guidelines based on findings from winning tests
● Maintain a constant awareness of all competitor and industry activity.
QUALIFICATIONS AND EXPERIENCE :-
● Proficiency in using Google Analytics (Google Analytics Individual Qualification is a plus)
● Understand best practices for UI and UX for websites, applications, mobile, and desktop
● Hands-on experience using A/B testing tools (Google Optimize, Optimizely, VWO, etc.)
● Understand the importance of statistical significance when analyzing experiment results
● Ability to multitask and coordinate with multiple stakeholders
● Strong interpersonal and communication skills
● Critical-thinker and problem-solver
● Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills

Similar jobs
Who we are:
QuitSure is founded by alumni of IIT, IIM, and Stanford University. It is one of the most effective quit-smoking mobile apps in the world, having served more than 10,00,000 clients. The app delivers a 6-day program that users can follow with the help of their coach. Our mission is to get 1 million smokers smoke-free in the next one year. Do take a look at our website: https://www.quitsure.app to learn more about what we do and how it works. We are well-funded, and based in Powai, Mumbai.
The Role:
We are looking for a talented and passionate Video Editor to join our creative team. The ideal candidate will be responsible for bringing video projects to life, ensuring top-notch quality and creativity. You will play a critical role in visualizing and executing content that aligns with our brand, and resonates with our target audience.
Responsibilities:
- Edit and assemble raw footage into a polished video product, ensuring coherence and a logical sequence.
- Design high quality and compelling visuals for marketing in social media, emails, blogs and website.
- Work closely with our content and creative teams to understand the script and storyboard, and translate them into impactful visual narratives.
- Utilize advanced tools in Adobe Premiere Pro, After Effects, and other prominent video editing software.
- Edit videos specifically tailored for various social media platforms (Instagram Reels, YouTube Shorts, TikTok, etc.), ensuring they are engaging, trend-aware, and platform-optimized.
- Stay updated with the latest technologies, techniques, and trends in the video editing domain.
- Incorporate sound effects, music, graphics, and special effects as needed.
- Ensure all projects are completed within deadlines.
- Provide feedback, suggestions, and ideas to elevate the overall quality and creativity of the content.
- Continuously optimize workflows and processes for more efficient and creative outputs.
Qualifications:
- 1+years of Proven experience as a Video Editor and graphic design experience
- Proficiency in Adobe Premiere Pro, After Effects, Adobe Illustrator, Adobe Photoshop, Canva and other prominent editing software.
- Strong ability to understand and visualize scripts to create compelling visual narratives.
- Up-to-date with the latest video editing and graphic designing technologies, techniques, trends and AI tools.
- Ability to work effectively in a fast-paced, dynamic startup environment.
- Hands-on experience editing videos for social media platforms (Instagram, YouTube, TikTok, etc.) with a strong understanding of current social media trends and formats.
- Having experience in designing visuals for mobile apps, websites and social media marketing
- Good communication skills, both verbal and written.
- A keen eye for detail and a passion for storytelling.
- Ability to handle multiple projects simultaneously.
- Knowledge of 2d Animations is an added advantage.
A Social Media Specialist at AMBIQ Health Care Private Limited would likely have a range of responsibilities focused on enhancing the company’s online presence and engagement. Here are some key roles and responsibilities
Job Responsibilities:
Create and implement social media strategies aligned with business goals.
Identify target audiences and tailor content to engage them effectively.
Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news).
Optimize company pages on various social media platforms to increase visibility. Community Engagement: Respond to comments, messages, and inquiries promptly.
Foster and manage online communities to build brand loyalty and engagement. Analytics and Reporting: Monitor social media metrics and analyze data to measure the success of campaigns.
Prepare reports on social media performance and suggest improvements. Collaboration: Work with other departments (e.g., marketing, sales, customer service) to manage reputation and coordinate actions.
Collaborate with influencers and other brands to expand reach.
Staying Updated: Keep up-to-date with the latest social media trends, tools, and best practices. Implement new strategies to stay ahead of competitors.
Job Requirements
Educational Background: Bachelor’s Degree: Most positions require a bachelor’s degree in marketing, communications, journalism, or a related field.
Digital Marketing: A strong background in digital marketing is often preferred
Proficiency in Social Media Platforms: Expertise in platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
Content Creation Skills: Ability to create engaging and visually appealing content.
Analytical Skills: Strong ability to analyze metrics and translate them into actionable insights.
Communication Skills: Excellent written and verbal communication skills.
Creativity: Innovative thinking to create unique and engaging content.
Customer-Oriented: Ability to engage with customers and build relationships.
Interested candidates immediately share the resume
Micro Focus BSM - Business Service Management-L3,BSM Consulting-L3, (Mandatory) .
As a Lead Administrator, you should be able to act as a Single point of contact for the technical tower in front of the customer management.
Ensure proper communication and quick resolution as a crisis manager.
Responsible for Vendor Management and people management.
Drives day to day operations and work plan allocation/management.
Conduct periodic reviews with teams.
Weekly and monthly status reports to higher management.
Participate in business meetings with various stake holders.
Take corrective actions based on the customer satisfaction surveys.
Drive service improvement programs.
Ensure adherence to quality / security standards defined for the engagement Perform Trend analysis, identify top few incidents and work with respective teams/individual to minimize the incidents.
Effort estimation/reviews on need basis for new projects. Minimum work experience: 5 - 8 YEARS


The Wellness Shop is an eco-friendly wellness brand that provides a range of products that are organic and natural. We provide products catering to cosmetics, wellness, and healthcare segments. We plan to create a brand that brings no-nonsense, simple, and natural products to the masses so we can all get some help taking care of our bodies.
Responsibilities and Duties :
We are looking for strong PHP Professional with the following traits:
Sound knowledge of software development & custom PHP programming with one or more
Open source MVC frameworks like Laravel.
Should have experience in PHP development with proven experience in developing scalable, reliable and robust applications.
Expert understanding of MySQL schema design advanced querying, indexes, triggers, and performance optimisation.
Understanding fundamental design principles behind a scalable application.
Passion for best design and coding practices and a desire to develop new bold ideas.
Experience in HTML5, CSS3, JavaScript, jQuery, and Bootstrap.
Should be able to perform timely evaluation of new technologies and methodologies.
Should be able to research solutions independently and solve problems.
We are looking for a dynamic candidate should have excellent coding and logical skills along with excellent written and verbal communication.
Required Experience and Qualifications
Minimum 8 years of relevant experience.
B-tech candidates are preferred

● The candidate will be responsible for a broad array of individual services, including
Architect and lead team for implementing a set of cloud-based services that will
power Zopper Assure and Zopper Finance.
● Providing technical expertise for every phase of the project lifecycle from concept
development to solution design, implementation, optimization and support.
● Prior experience in development of e-commerce systems or any other high scale
web/mobile backends is required.
● Expertise in any one programming knowledge preferably in Python.
● Prototype and present various alternative solutions for complex business problems to
Senior Management
● Prepares the technical design of the more complex technology components within the
module
● Assists the architect in articulating the pros and cons of using a certain technology
stack or component or design pattern versus another to the project team and drives
selection of technologies, designs to come up with the optimal architecture.
● Drives the performance tuning, re-design and refactoring for a module
● Contributes to designing and implementing the build, release process as well as system
configuration and deployment characteristics of the application
● Implements (hands-on) the module components based on industry best practices.
● Mentors the team (people working on the module and other project team members) on
● Technology concepts and best practices for design, implementation and other
processes
Prerequisites
● Candidate should hold 8+ Yrs of experience
● Should have 3+ years of experience in team handling
● Should be a Btech/MTech

4+ years of experience building Front end web applications
- Deep understanding of the ReactJS, Redux state container, Webpack module bundler
- Delivery of technical solutions with clean, well-tested code
- Be an active part of the engineering community team and collaborating with other developers
- You have solid experience working in an agile development environment
- Good JavaScript experience including asynchronous programming, pec closures, types, and ES6
- Demonstrable experience with RESTful APIs and JSON
- HTML 5 and CSS 3 as part of theming real-world projects
- Understanding of pre-processed CSS platforms such as Sass or Less.
- Proficiency in UI Prototyping Tools like Invision, Sketch, Adobe Experience Design etc.
- Good knowledge of responsive web design and experience with Git or other source control systems
- Knowledgeable and experienced with micro-service architecture
- Strong ability to debug code

Job Responsibilities/Role
• You will be a part of the Technology Team, involved in all the stages of architecture to the development of our web-based applications product
• Writing detailed programs through discussion with clients, clarifying what actions the program is intended to perform
• Breaking down program specification into its simplest elements and translating this logic into a programming language
• Devising possible solutions to anticipated problems.
Education
B.Tech. (Any Specialization)/ M.Tech. (Any Specialization)/ MCA/ Diploma (A Level/ B Level/ O Level)
Skills/Experience/Domain Knowledge
• Expertise in web-based technologies like ASP.NET 3.5/4.0, C#, MVC, JavaScript, LINQ, Web Api, WCF, MS SQL Server 2005/2008, and SQL Server Reporting Services Experience with AJAX, jQuery, HTML5.
• Expertise in object-oriented design and multi-threaded programming
• Experience designing and building applications with an emphasis on performance, scalability, high reliability, and maintainability.
• Learn, suggest and implement new technologies/techniques.
• Understand the project requirements, define the functionalities, and document the same as Low-level design documents.
• Complete the development activities on schedule with high quality.
• Should demonstrate excellent Interpersonal skills and should be able to collaborate with clients and other teams.
• Must be able to work independently as well as collaboratively.
Our client is one of the most advanced career counselling platforms that gives an unbiased view and effective solutions to students.
- Building a team of engineers and web designers.
- Recruiting, training and motivating a team of engineers.
- Managing the KPIs and products / services built by the team.
- Managing the life cycle of the products of the company.
- Ensuring the products provide an excellent customer experience.
What you need to have:
- BE, BTech
- MySQL, PHP (Laravel), Vue.js, AWS and AWS Lambda implementation, Serverless Architecture, MERN Stack, Microservices Architecture, MongoDB
- Knowledge of scaling high traffic apps using Heroku/ EBS etc.
- DevOps knowledge
- Setting up of CI/ CD pipelines to automate deployments at various stages, dev to staging to production at scale.
- Setting up of APMs and integration with Slack to monitor the distributed system’s health in real time.


