Conversion Rate Optimization Specialist (Growth Marketing)
at Leading Home Interior Brand
Google AnalyticsAbout Merito :-
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.
About the role :-
Do you have a mind that is both analytical and creative? Are you fascinated by how people use products and technology? We are seeking a Conversion Rate Optimization Specialist who embraces the combination of form and function. This individual is an experienced, data-driven professional focused on helping to evaluate and craft conversion-centric, digital strategies & experiences to help improve the metrics that matter most to business.. You should have a strong understanding and hands-on experience with A/B testing, website analytics and the UX conversion strategies & tactics that help drive performance and insights.. You’ll be working alongside a team of delightful designers, developers and digital media professionals to help deliver optimization programs .
KEY RESPONSIBILITIES :-
● Create and execute deliverables that help inform the ideal experiences for users. This could include items such as website audits, web analytics reviews, user journeys analysis, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios and persona development.
● Design, build and execute split testing, multivariate testing and other testing approaches for websites, emails and landing page
● Identify and test new technologies and practices to improve conversion rate and consumer engagement
● Use analytics platforms and other tools to monitor and analyze the outcomes from the tests
● Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
● Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
● Increase conversion rates and drive marketing-qualified leads for our sales team
● Create design, content and development guidelines based on findings from winning tests
● Maintain a constant awareness of all competitor and industry activity.
QUALIFICATIONS AND EXPERIENCE :-
● Proficiency in using Google Analytics (Google Analytics Individual Qualification is a plus)
● Understand best practices for UI and UX for websites, applications, mobile, and desktop
● Hands-on experience using A/B testing tools (Google Optimize, Optimizely, VWO, etc.)
● Understand the importance of statistical significance when analyzing experiment results
● Ability to multitask and coordinate with multiple stakeholders
● Strong interpersonal and communication skills
● Critical-thinker and problem-solver
● Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills
Shubham Vishwakarma
Full Stack Developer - Averlon
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JavaJob Title : Senior SDET
Experience : 3 to 5 Years
Contract : 6 Months (C2H) — Onsite
Location : Bangalore
Job Overview :
Seeking a Senior SDET with strong automation experience across frontend, backend, and APIs for distributed microservice-based products.
Key Skills (Mandatory) :
- Golang (preferred) / Java (must be willing to learn Golang)
- Playwright & Selenium (UI Automation)
- REST Assured (API Automation)
- Strong backend automation concepts
- Good understanding of API workflows & service interactions
- Distributed systems experience
- Docker & Kubernetes
- CI/CD exposure
- Ability to debug issues across services
Responsibilities :
- Build & maintain UI/API automation frameworks
- Execute and enhance automated test suites
- Debug failures across microservices & containers
- Integrate automation into CI/CD pipelines
- Collaborate with dev teams to ensure test coverage & quality
About Company
Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.
WHAT YOU’LL BE DOING:
- Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
- Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
- Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
- Own and drive social media presence for the brand
- Develop & conduct marketing campaigns to increase traffic & conversion
- Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
- Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
- Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.
WHAT YOU’LL BRING TO THE TEAM:
- 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
- Experience working for multiple brands at a time
- Strong experience using performance marketing to drive traffic growth and brand awareness
- Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Experience in managing digital first brands both from width & depth point of view
- Strength working with cross functional teams in a high growth environment
- Experience in creating end to end online customer journey
Job description
About Us:
We are a leading organization that specializes in providing professional training in specific ERP tools with primary focus in SAP tailored for application across diverse industries. We empower individuals and businesses to thrive in the digital era through comprehensive and practical training programs.
Key Responsibilities:
1. Content Creation:
- Develop high-quality and engaging content for various digital platforms, including blog posts, articles, ebooks, and social media posts.
- Collaborate with subject matter experts to create educational content that aligns with the needs of our target audience.
2. Digital Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, social media, and email to drive awareness and lead generation.
- Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
3. SEO Strategy:
- Implement SEO best practices to enhance the visibility of our training programs in search engine results.
- Conduct keyword research and optimize website content for search engines.
4. Social Media Management:
- Manage and grow our social media presence by creating and curating content, fostering community engagement, and driving conversations relevant to our industry.
5. Email Marketing:
- Develop and execute email marketing campaigns to nurture leads, promote events, and share valuable content.
- Segment and target audiences to maximize the impact of email communications.
6. Collaboration and Cross-functional Communication:
- Collaborate with internal teams, including Sales and Product Development, to align marketing efforts with business goals.
- Stay updated on industry trends and competitors to ensure our marketing strategies remain innovative and effective.
Qualifications and Experience:
- Proven experience in digital marketing, with a focus on content creation and strategy.
- Familiarity with digital tools and technologies relevant to the training industry.
- Strong writing and editing skills with the ability to create engaging and informative content.
- Proficiency in SEO, social media management, and email marketing platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
Expected Start Date: 01/03/2024
Job Types: Full-time, Permanent
Salary: ₹8,000.00 - ₹20,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
Education:
- Bachelor's (Preferred)
Experience:
- total work: 1 year (Required)
- Digital marketing: 1 year (Required)
Ability to Commute:
- Kolkata, West Bengal (Required)
Ability to Relocate:
- Kolkata, West Bengal: Relocate before starting work (Required
Job Family Descriptor
This includes technology and network planning acorss multiple layers, introduction of new technologies into the network for new services and/or better network efficiency.
Designs the network architecture and performs technical analysis of software, hardware, and network systems, systems engineering for front-end processors, multiplexes, LAN/WAN communications, network nodes, switches, and various transmission systems.
Analyses traffic flows and trends, route planning, network optimisation, routing solutions and forecast of traffic. Performs integration with existing systems and conduct service validation prior to hand over to Service Operations team. Has knowledge on IP routers, switches, fiber optic connections, microwave wireless transmission, 2G/3G/4G, DSL and radio frequency systems, etc.
The function engages with LOBs and Products Team to understand market forecast/ trends, and with relevant teams and vendors to discuss solutions and cost estimates and CAPEX optimization initiatives.
Also responsible for equipment planning via rfp while working along with commercial team.
Broad outline of the Role
Operational role, responsible for setting objectives and delivering results that have a significant impact within the context of a wider operational area.
Capable of instructing professional or technical staff and reviewing the quality of the work undertaken by these roles.
Capable of identifying key issues and priorities and focusing on these to deliver required results with minimal direction and supervision.
Demonstrates a level of flexibility in resolving problems/issues that at least to in-depth command of all techniques, processes, tools and standards, within the relevant field of specialisation.
Able to identify problems and significantly improve, change or adapt existing methods and techniques
NodeJS (Node.js)
MongoDB
ExpressLocation: Remote
Reporting Manager: VP Sales
Purpose:
We are looking for a Global Enterprise Sales Manager, a true sales champion. We are a growth-stage startup and this role will be an important part of our growth strategy. You will navigate into the sales funnel by prospecting and also connecting with prospects that have shown interest in AiTrillion.
We are looking for someone who can:
● Who has experience with global sales
● Build a pipeline for the current and next quarter
● Achieve Q-o-Q sales quotas
● Build and manage relationships with prospects and customers
● Take ownership of accounts, successes, and failures.
● Provide professional after-sales support to enhance the customers’ satisfaction
● Pitch enterprise prospects single-handedly and bring them to closure.
You have/are
● 5+ years of sales experience in SaaS delivering new customer growth.
● Understanding of Shopify ecosystem & SaaS sales is preferable.
● Proven experience as an Enterprise Sales Manager, or in other sales role
● Fundamentals of sales research, sales, and negotiating principles
● Excellent communication/presentation skills and ability to build relationships
● A can-do attitude and hands-on prospecting approach
● Ability to pick up new tools and concepts fast.
● Business focussed, entrepreneurial, and collaborative.
● Comfortable with Rotational time cycles, taking global sales into account.
Measures of Success:
● Funnel Size
● Number of New Enterprise Acquisitions
● Revenue Achievement (Booking, ARR)
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AngularJS (1.x)Position: Frontend Engineer / MEAN Stack Developer
Location: Bangalore
Experience: 2.5 to 4 years, preferably in an agile environment
Strong Knowledge MongoDB, Express.js, AngularJS, Node.js
Strong Knowledge on User Interface and User Experience Design
Good Knowledge on Deployment Process (Nginix, Docker, AWS, Digital Ocean)
Basic Knowledge other stacks like ReactJS, View.js
NodeJS (Node.js)JavascriptMongoDBExpress
Angular (2+)
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon