Product Content Writer

ROLES & RESPONSIBILITIES

Looking for 2-3 yrs experience content Writer

Work with the Content Manager on all communication needs

Conduct in-depth research on industry-related topics in order to develop original content

Whip up engaging content for Push Notifications, Social Media, Emails etc

Work on scripts and introductory copy for Studio Videos

Collaborate with other teams to work on standalone projects

Ensure high editorial standards across all content

Work on website requirements including but not limited to Product descriptions

Collaborate with the Digital Marketing Head and the Graphic Design team to develop content for advertising campaigns.

Identify the customers’ needs and edit content to suit the target audience

Be open and flexible to engage with different forms of templates, communication deliverables etc

Be open to constructive feedback and practise transparency when faced with hiccups

Job Title: Senior Copywriter

Job Brief: AGENCY09 is looking for a mind that loves words and working with them. A believer of ideas and communication, the mind should be able to create and edit. Working in a fast paced environment, the Senior Copywriter will be part of the core thinking process for plenty of brands.The main objective is to have quality control for the content produced by AGENCY09

Experience : 3 + Copywriting experience in a fast paced digital agency

Salary: As per market standards

Location: Bandra West, Mumbai - 400050

Responsibility: You will be part of the content team that constantly has to bring new ideas to the market. Your profile will include, extracting ideas from the team, filtering them and setting higher benchmarks of content within the organization and client.

Primary - Campaigns, Special Days, Social Media Content, Website Content, Video Led ideas

Secondary - Brand Communication, Other offline communication and SEO

● Ability to lead a team of writers while ensuring the content solutions meet client KPIs and targets

● Working with designers, video editors, developers and other experts to collaborate and create content for relevant mediums

● Brainstorm copy ideas with the creative team working on seasonal campaigns and larger projects

● Take responsibility and lead the conception and delivery of ideas coming from the team

● Deliver impactful, original and intelligent concepting and copywriting

● Demonstrate capability in presenting your work to internal and external team

● Keeping a track of client KPIs, deliverables and targets. Studying analytics and revising the course when necessary

● Act as a brand guardian. Being attentive towards the brand’s competition to have relevant references and benchmarks

● Willingness to continue learning and pursue education or enhance skills along with the job.

● Education - Bachelors' or above. Or a portfolio that never raises the question.

Skills: Ability to self-manage, manage others, take initiative and prioritize tasks in a fast-paced environment.

Candidates must have previous work experience from Advertising company only.

Joining Date : Immediate

Conduct thorough research on industry topics to develop original and informative content.

Write clear, concise, and compelling content that resonates with the target audience.

Understand and adhere to Search Engine Optimization (SEO) best practices to improve organic search ranking.

Craft creative and engaging headlines and subheadings.

Proofread and edit content for grammar, spelling, and style consistency.

Collaborate with marketing and design teams to ensure brand alignment.

Meet deadlines consistently and efficiently.

1) Writing, editing and proofreading website content.

2) Understanding of Web publishing requirements.

3) Deliver plagiarism-free content

4) Excellent communication skills in English both written and spoken.

About the Company : 

microfinance.ai connects the underprivileged to formal financial institutions. It helps them secure micro-loans, micro-insurance, and other financial products.

We use artificial intelligence to ensure regional language preferred users, less literate users, and even illiterate users can easily onboard and interact with the system.  

Looking for a candidate who is full of creative ideas and eager to contribute on a large scale. This is an opportunity to gain visibility into the inner workings and aspects of the public relations field, provide concrete deliverables and learn from top to bottom. 

Professional qualifications :

• Any Graduation
•  

Skills required :     

• Passion for the PR industry and its best practices
• Strong desire to learn along with a professional drive
• Solid understanding of the different social networks
• Excellent verbal and written communication skills
• Efficiency at MS Office

Responsibilities :

• Collaborate with designers, and other professionals on large- and small-scale projects (e.g. email campaigns and landing pages)
• Conduct high-quality research and interviews
• Source images and other content
• Fully support the company’s PR strategy and execute it in different phases
• Create and curate engaging content
• Effectively utilize the company’s social media and blogs
• Create and distribute press releases
• Assist in administrative duties
• Build and update media lists and databases
• Schedule, coordinate and attend various events
• Perform research and market analysis activities

What you need to have:

Selected candidates day-to-day responsibilities include:

1. Create and manage content based on current trends
2. Engage with audiences on our various social media platforms
3. Strategize authentic and impactful digital content and ensuring their role out within specified deadlines.

Required Experience and Qualifications
Social Media Marketing, Adobe Photoshop and Digital Marketing.

• Social media expertise (Instagram/Snapchat/Twitter)
• Good communication skills
• Ambition backed with a desire to succeed
• Elementary knowledge of photoshop, illustrator, etc.