Conversion Rate Optimization (CRO) - Manager
at SocialPilot
5 - 8 yrs
₹12L - ₹19L / yr
Remote only
Skills
Optimization
CRO
Who are we?
SocialPilot, a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.
About the role:
- Profile - Conversion Rate Optimization
- Role - Full-time
- Grade - Manager / Senior Manager
- Location - Remote - Work from home / anywhere
- Work hours - Mon to Fri / Day Shift
You will be:
- Creating conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
- Conducting internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
- Establishing and maintaining a clear backlog, and defining the optimization roadmap that will increase conversion, customer engagement, and other KPIs
- Aligning stakeholders on root issues and opportunities based on statistical data based evidence
- Identifying optimization opportunities, analyzing and interpreting site usage data and trends through rich and in-depth data analysis, consumer research (quantitative and qualitative), and usability studies.
- Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports
- Troubleshooting and spotting existing issues with optimization test set-ups and present results internally through the production of high-quality documentation
- Organizing and visualizing website data to analyze, identify, and address friction points on a prospect’s path to conversion
What are we looking for?
- A data obsessed CRO Manager to help us convert prospects to users through each stage of the customer journey. The ideal candidate will not only help uncover and collect accurate data but connect the dots between data and the desired business outcomes. Above all, we are looking for a resilient team player who will revisit and re-experiment till the code is cracked
- 5+years' experience working specifically in CRO and Analytics
- Prior experience in working in the B2B/ SaaS setup in the international markets
- Advanced understanding of Web analytics such as Google Analytics, Adobe Omniture
- Deep understanding of conversion/persuasion best practices
- Good understanding of UX/UI design principles
- Copywriting skills, particularly the ability to write compelling value propositions
- Hands-on experience with any conversion optimization testing tools such as LiveBall, Optimizely, SiteSpect, Test&Target, HotJar, Unbounce, etc.
- Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
- Excellent attention to detail and strong organizational skills
- Proactive and self-motivated to seek answers, generate ideas, and develop new skills
- Impeccable English communication skills
About SocialPilot
For too long, too many SMBs and growing agencies have put up with underwhelming marketing software products that are “cheap” but painful to use, have too many frustrating features, and have severely delayed customer service and overall a very disappointing experience. And sure enough, as these agencies grow, they find themselves locked in annual contracts worth thousands of dollars for software products that they thought were “discounted”.
SocialPilot was created in 2014 to change this.
At SocialPilot, we believe that irrespective of the ticket size, SMBs and agencies deserve enterprise-class software that creates joyful experiences in their day-to-day marketing work. We think that being price competitive does not mean cheap and that just because an agency grows, does not mean that we should start charging them ridiculously. And yes, each and every customer’s business is equally important and deserves immediate attention including 24x5 chat, emails, and phone calls.
Today, over 9000 agencies and SMBs use SocialPilot to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
Our impact so far
- Helped 9000+ marketing agencies and SMBs
- 1 billion+ social media posts published
- One of the fastest growing SaaS companies in India as listed by Inc 42
- Ranked as a “Great Product” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
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- Customer Obsession We put customers first while making decisions and planning future goals
- Ownership We believe in taking ownership of areas that we’re working on. We own up to our - successes and failures. Moving the needle matters more than just busywork
- Relentless When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again
- Nimbleness We respond rapidly to changing circumstances and customer needs
- Collaboration Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together
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- Zen-like workspace A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms
- Unwind Catch up with your colleagues or guests at our chic cafeteria for coffee or our catered lunches. Challenge your team at air hockey or perhaps catch the live cricket match while you’re at it
- Celebrate From birthdays to festivals - we don’t miss any occasion to celebrate however small or big
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About SocialPilot
Founded :
2014
Type :
Product
Size :
20-100
Stage :
Profitable
About
SocialPilot is on the lookout for someone who will be responsible for owning and implementing end-to-end strategies to improve the conversion rates from our website and marketing campaigns across different paid and organic channels.
The ideal candidate would use a data-driven approach to identify areas of improvement, design and execute structured experiments on a regular basis, and develop a robust CRO process to scale the efforts.
What You will Do:
- Organize and visualize website data to analyze, identify, and address friction points on a prospect’s path to conversion.
- Design experiment hypotheses using both qualitative (page evaluations, UX design principles, site reviews, heatmaps and session recordings) and quantitative (traffic source analysis, web analytics tools) sources.
- Design and implement various A/B testing, multivariate, and other experiment strategies to optimize not only landing pages and funnels, but also chatbots, pop ups, emails and other marketing assets.
- Establish and maintain a clear backlog, and defining the optimization roadmap that will impact conversions, user engagement, and other KPIs.
- Work closely with the stakeholders and collaborate with cross-functional teams including design, development, and content to plan and execute experiments.
- Continuously monitor, document, and report key performance indicators (KPIs) and insights to stakeholders. Recommend improvements, refine and iterate tests based on this data.
- Create a thorough, replicable, scalable framework for continuous experimentation and improvement.
- Align stakeholders on root issues and opportunities based on data-backed evidence.
- Troubleshooting existing issues with analytics and optimization set-ups and present results internally through the production of high-quality documentation.
- Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports.
What are you like
- At least 5-6 years of experience in B2B SaaS marketing teams, with a focus on conversation optimization and growth marketing efforts.
- Experience in running and analyzing A/B, split, and multivariate tests end-to-end.
- Strong understanding of conversion copywriting, user experience and web design principles.
- Proficiency in data and customer analytics principles and tools including but not limited to Google Analytics 4, HubSpot, MixPanel and data visualization tools like Google Looker Studio.
- Ability to work with cross-functional technical teams on website tracking and troubleshooting. A good understanding of Google Tag Manager is preferred.
- Experience working in a fast-paced, dynamic work environment.
- Excellent oral/written communication and collaboration skills.
About SocialPilot
SocialPilot empowers over 12,000 agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.
SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.
Our impact so far
- Helped 12,000+ marketing agencies and SMBs across the globe
- 5 billion+ social media posts published
- One of the fastest-growing SaaS companies in India as listed by Inc 42
- Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
- Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
- Named as the Top 10 Bootstrapped Startups in India
- Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius
- Officially a Great Place to WorkTM - Certified startup
- Rated by YOUR STORY as the Number 1 social media scheduling tool
What we believe in
- Customer Obsession: We put customers first while making decisions and planning future goals
- Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
- Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
- Nimbleness: We respond rapidly to changing circumstances and customer needs
- Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.
Why join SocialPilot?
- Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
- No micromanagement: Own up your work and be accountable without the need for close supervision.
- Great team: Work with a great team with diverse backgrounds from world-class organizations
- Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
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Candid answers by the company
What does the company do?
What is the location preference of jobs?
Empower marketing agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and their clients.
Company social profiles
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