Who are we?
SocialPilot, a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.
About the role:
- Profile - Conversion Rate Optimization
- Role - Full-time
- Grade - Manager / Senior Manager
- Location - Remote - Work from home / anywhere
- Work hours - Mon to Fri / Day Shift
You will be:
- Creating conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
- Conducting internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
- Establishing and maintaining a clear backlog, and defining the optimization roadmap that will increase conversion, customer engagement, and other KPIs
- Aligning stakeholders on root issues and opportunities based on statistical data based evidence
- Identifying optimization opportunities, analyzing and interpreting site usage data and trends through rich and in-depth data analysis, consumer research (quantitative and qualitative), and usability studies.
- Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports
- Troubleshooting and spotting existing issues with optimization test set-ups and present results internally through the production of high-quality documentation
- Organizing and visualizing website data to analyze, identify, and address friction points on a prospect’s path to conversion
What are we looking for?
- A data obsessed CRO Manager to help us convert prospects to users through each stage of the customer journey. The ideal candidate will not only help uncover and collect accurate data but connect the dots between data and the desired business outcomes. Above all, we are looking for a resilient team player who will revisit and re-experiment till the code is cracked
- 5+years' experience working specifically in CRO and Analytics
- Prior experience in working in the B2B/ SaaS setup in the international markets
- Advanced understanding of Web analytics such as Google Analytics, Adobe Omniture
- Deep understanding of conversion/persuasion best practices
- Good understanding of UX/UI design principles
- Copywriting skills, particularly the ability to write compelling value propositions
- Hands-on experience with any conversion optimization testing tools such as LiveBall, Optimizely, SiteSpect, Test&Target, HotJar, Unbounce, etc.
- Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
- Excellent attention to detail and strong organizational skills
- Proactive and self-motivated to seek answers, generate ideas, and develop new skills
- Impeccable English communication skills
About SocialPilot
For too long, too many SMBs and growing agencies have put up with underwhelming marketing software products that are “cheap” but painful to use, have too many frustrating features, and have severely delayed customer service and overall a very disappointing experience. And sure enough, as these agencies grow, they find themselves locked in annual contracts worth thousands of dollars for software products that they thought were “discounted”.
SocialPilot was created in 2014 to change this.
At SocialPilot, we believe that irrespective of the ticket size, SMBs and agencies deserve enterprise-class software that creates joyful experiences in their day-to-day marketing work. We think that being price competitive does not mean cheap and that just because an agency grows, does not mean that we should start charging them ridiculously. And yes, each and every customer’s business is equally important and deserves immediate attention including 24x5 chat, emails, and phone calls.
Today, over 9000 agencies and SMBs use SocialPilot to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
Our impact so far
- Helped 9000+ marketing agencies and SMBs
- 1 billion+ social media posts published
- One of the fastest growing SaaS companies in India as listed by Inc 42
- Ranked as a “Great Product” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
What we believe in
- Customer Obsession We put customers first while making decisions and planning future goals
- Ownership We believe in taking ownership of areas that we’re working on. We own up to our - successes and failures. Moving the needle matters more than just busywork
- Relentless When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again
- Nimbleness We respond rapidly to changing circumstances and customer needs
- Collaboration Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together
Why join us
- Work-life balance 5-days work week to help you make the most of work and life
- Open door policy Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
- Zen-like workspace A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms
- Unwind Catch up with your colleagues or guests at our chic cafeteria for coffee or our catered lunches. Challenge your team at air hockey or perhaps catch the live cricket match while you’re at it
- Celebrate From birthdays to festivals - we don’t miss any occasion to celebrate however small or big
Follow Cutshort