SocialPilot
https://socialpilot.coAbout
SocialPilot is on the lookout for someone who will be responsible for owning and implementing end-to-end strategies to improve the conversion rates from our website and marketing campaigns across different paid and organic channels.
The ideal candidate would use a data-driven approach to identify areas of improvement, design and execute structured experiments on a regular basis, and develop a robust CRO process to scale the efforts.
What You will Do:
- Organize and visualize website data to analyze, identify, and address friction points on a prospect’s path to conversion.
- Design experiment hypotheses using both qualitative (page evaluations, UX design principles, site reviews, heatmaps and session recordings) and quantitative (traffic source analysis, web analytics tools) sources.
- Design and implement various A/B testing, multivariate, and other experiment strategies to optimize not only landing pages and funnels, but also chatbots, pop ups, emails and other marketing assets.
- Establish and maintain a clear backlog, and defining the optimization roadmap that will impact conversions, user engagement, and other KPIs.
- Work closely with the stakeholders and collaborate with cross-functional teams including design, development, and content to plan and execute experiments.
- Continuously monitor, document, and report key performance indicators (KPIs) and insights to stakeholders. Recommend improvements, refine and iterate tests based on this data.
- Create a thorough, replicable, scalable framework for continuous experimentation and improvement.
- Align stakeholders on root issues and opportunities based on data-backed evidence.
- Troubleshooting existing issues with analytics and optimization set-ups and present results internally through the production of high-quality documentation.
- Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports.
What are you like
- At least 5-6 years of experience in B2B SaaS marketing teams, with a focus on conversation optimization and growth marketing efforts.
- Experience in running and analyzing A/B, split, and multivariate tests end-to-end.
- Strong understanding of conversion copywriting, user experience and web design principles.
- Proficiency in data and customer analytics principles and tools including but not limited to Google Analytics 4, HubSpot, MixPanel and data visualization tools like Google Looker Studio.
- Ability to work with cross-functional technical teams on website tracking and troubleshooting. A good understanding of Google Tag Manager is preferred.
- Experience working in a fast-paced, dynamic work environment.
- Excellent oral/written communication and collaboration skills.
About SocialPilot
SocialPilot empowers over 12,000 agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.
SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.
Our impact so far
- Helped 12,000+ marketing agencies and SMBs across the globe
- 5 billion+ social media posts published
- One of the fastest-growing SaaS companies in India as listed by Inc 42
- Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
- Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
- Named as the Top 10 Bootstrapped Startups in India
- Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius
- Officially a Great Place to WorkTM - Certified startup
- Rated by YOUR STORY as the Number 1 social media scheduling tool
What we believe in
- Customer Obsession: We put customers first while making decisions and planning future goals
- Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
- Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
- Nimbleness: We respond rapidly to changing circumstances and customer needs
- Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.
Why join SocialPilot?
- Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
- No micromanagement: Own up your work and be accountable without the need for close supervision.
- Great team: Work with a great team with diverse backgrounds from world-class organizations
- Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
Candid answers by the company
Empower marketing agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and their clients.
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Jobs at SocialPilot
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Who are we?
SocialPilot, a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.
About the role:
- Profile - Conversion Rate Optimization
- Role - Full-time
- Grade - Manager / Senior Manager
- Location - Remote - Work from home / anywhere
- Work hours - Mon to Fri / Day Shift
You will be:
- Creating conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
- Conducting internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
- Establishing and maintaining a clear backlog, and defining the optimization roadmap that will increase conversion, customer engagement, and other KPIs
- Aligning stakeholders on root issues and opportunities based on statistical data based evidence
- Identifying optimization opportunities, analyzing and interpreting site usage data and trends through rich and in-depth data analysis, consumer research (quantitative and qualitative), and usability studies.
- Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports
- Troubleshooting and spotting existing issues with optimization test set-ups and present results internally through the production of high-quality documentation
- Organizing and visualizing website data to analyze, identify, and address friction points on a prospect’s path to conversion
What are we looking for?
- A data obsessed CRO Manager to help us convert prospects to users through each stage of the customer journey. The ideal candidate will not only help uncover and collect accurate data but connect the dots between data and the desired business outcomes. Above all, we are looking for a resilient team player who will revisit and re-experiment till the code is cracked
- 5+years' experience working specifically in CRO and Analytics
- Prior experience in working in the B2B/ SaaS setup in the international markets
- Advanced understanding of Web analytics such as Google Analytics, Adobe Omniture
- Deep understanding of conversion/persuasion best practices
- Good understanding of UX/UI design principles
- Copywriting skills, particularly the ability to write compelling value propositions
- Hands-on experience with any conversion optimization testing tools such as LiveBall, Optimizely, SiteSpect, Test&Target, HotJar, Unbounce, etc.
- Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
- Excellent attention to detail and strong organizational skills
- Proactive and self-motivated to seek answers, generate ideas, and develop new skills
- Impeccable English communication skills
About SocialPilot
For too long, too many SMBs and growing agencies have put up with underwhelming marketing software products that are “cheap” but painful to use, have too many frustrating features, and have severely delayed customer service and overall a very disappointing experience. And sure enough, as these agencies grow, they find themselves locked in annual contracts worth thousands of dollars for software products that they thought were “discounted”.
SocialPilot was created in 2014 to change this.
At SocialPilot, we believe that irrespective of the ticket size, SMBs and agencies deserve enterprise-class software that creates joyful experiences in their day-to-day marketing work. We think that being price competitive does not mean cheap and that just because an agency grows, does not mean that we should start charging them ridiculously. And yes, each and every customer’s business is equally important and deserves immediate attention including 24x5 chat, emails, and phone calls.
Today, over 9000 agencies and SMBs use SocialPilot to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
Our impact so far
- Helped 9000+ marketing agencies and SMBs
- 1 billion+ social media posts published
- One of the fastest growing SaaS companies in India as listed by Inc 42
- Ranked as a “Great Product” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
What we believe in
- Customer Obsession We put customers first while making decisions and planning future goals
- Ownership We believe in taking ownership of areas that we’re working on. We own up to our - successes and failures. Moving the needle matters more than just busywork
- Relentless When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again
- Nimbleness We respond rapidly to changing circumstances and customer needs
- Collaboration Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together
Why join us
- Work-life balance 5-days work week to help you make the most of work and life
- Open door policy Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
- Zen-like workspace A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms
- Unwind Catch up with your colleagues or guests at our chic cafeteria for coffee or our catered lunches. Challenge your team at air hockey or perhaps catch the live cricket match while you’re at it
- Celebrate From birthdays to festivals - we don’t miss any occasion to celebrate however small or big
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About the company
About Us
Incubyte is an AI-first software development agency, built on the foundations of software craft, where the “how” of building software matters as much as the “what”. We partner with companies of all sizes, from helping enterprises build, scale, and modernize; to pre-product founders bring their ideas to life.
Incubees are power users of AI across the SDLC for speed and efficiency. Guided by Software Craftsmanship values and eXtreme Programming practices, we bring velocity together with the discipline of quality engineering to deliver high-impact, reliable solutions – fast.
Guiding Principles
- Living and breathing our guiding principles on a daily basis is key to success at Incubyte:
- Relentless Pursuit of Quality with Pragmatism
- Striving for exceptional quality without losing sight of practical delivery needs.
- Extreme Ownership Taking full responsibility for decisions, work, and outcomes.
- Proactive Collaboration Actively seeking opportunities to collaborate and leverage the team’s collective strengths.
- Active Pursuit of Mastery Continuously learning, improving, and mastering the craft, never settling for ‘good enough’.
- Invite, Give, and Act on Feedback
- Creating a culture of timely, respectful, actionable feedback for mutual growth.
- Ensuring Client Success Acting as trusted consultants and focusing on delivering true value and outcomes for clients.
Job Description
This is a remote position
Experience Level
This role is ideal for engineers with 5+ years of total experience, including strong hands-on software development experience and 1+ year of technical leadership experience, with a proven track record of shipping complex projects successfully.
An experienced individual contributor and leader who thrives in large, complex projects with widespread impact.
Role Overview
As a Senior Engineer, you’ll ensure that projects don’t just get built — they get shipped. You’ll be the driving force behind architecture design, technical decision-making, project delivery, and stakeholder communication.
A Senior Craftsperson is a multiplier for any team:
- Able to independently own ill-defined, highly ambiguous projects.
- Thinks holistically across Product, Design, Platform, and Operations to deliver highly impactful solutions.
- Shapes roadmaps to tackle complex problems incrementally.
- Raises the quality, correctness, and suitability of their team’s work, with visible impact across their business domain and beyond.
- Strong mentor, role model, and coach for other engineers.
If you take pride in shipping high-quality software, mentoring teams, and creating an environment where engineers can thrive, we’d love to hear from you.
What You’ll Do
- Lead projects end-to-end, from architecture to deployment, ensuring timely, high-quality delivery.
- Collaborate with Engineering and Product Managers to plan, scope, and break work into manageable tasks.
- Always know if the project can ship, with clear trade-offs when needed.
- Drive technical decisions with a shipping-first mindset and active participation in key meetings.
- Maintain deep knowledge of your services, identifying risks and creating mitigation strategies.
- Review code for quality and best practices, mentoring engineers to improve their craft.
- Communicate clearly with stakeholders, set realistic expectations, and build trust.
- Support and guide engineers, helping unblock issues and foster collaboration.
- Anticipate challenges, prepare fallback plans, and facilitate problem-solving.
- Keep documentation accurate, up-to-date, and accessible.
You will also:
- Lead highly ambiguous projects of critical business impact, balancing engineering, operational, and client priorities.
- Link technical contributions directly to business impact, helping the team and stakeholders align.
- Contribute meaningfully to team goals, with visibility into business objectives over multiple quarters.
- Ensure safe rollout of new features through incremental releases, monitoring, and metrics.
- Anticipate and mitigate risks across connected systems, ensuring minimal operational impact.
- Proactively improve system quality and longevity while leveling up those around you.
- Shape roadmaps, vision, and practices of the engineering discipline, influencing both your team and the wider business.
Requirements
What We’re Looking For
- 5+ years of software development experience, with strong architectural design skills.
- Strong hands-on experience with Python and PHP (must-have) and react.js (good-have).
- 1+ year in a technical leadership role, managing pods or cross-functional teams.
- Proficiency in system design, service ownership, and technical documentation.
- Strong experience with code reviews and quality assurance practices.
- Proven ability to communicate effectively with technical and non-technical stakeholders.
- Track record of delivering complex projects on time.
You will also bring:
- Ability to own large, complex projects with widespread impact.
- Demonstrated influence beyond the immediate team, shaping outcomes across a business domain.
- Strengths in stakeholder management and navigating complex scenarios.
- Skills in deliberate discovery to uncover unknowns and design solutions that succeed in real-world conditions.
Benefits
What We Offer
Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.
Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk.
Cutting-Edge Projects: Work on exciting projects with the latest AI technologies
Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance.
Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind.
And More: Extra perks to support your well-being and professional growth.
Work Environment
- Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards our customers recognize us by. With asynchronous tools and push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results.
- Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered.
- Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team.
Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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