1. Content Creation
Write, edit, and proofread high-quality articles, blog posts, social media
content, newsletters, video scripts, and website copy.
Ensure all content aligns with the brand’s tone, values, and communication goals.
Develop compelling narratives around sustainability, climate action, ethical living, and animal welfare.
2. Research
Conduct in-depth research on sustainability trends, environmental issues, climate policies, and cruelty-free practices.
Use credible sources to generate original content ideas and support
data-driven storytelling.
3. ORM Management
Handle Online Reputation Management (ORM) for platforms like LinkedIn and others.
Monitor mentions, respond to comments/messages, and maintain a strong, positive digital presence.
4. SEO Optimization
Implement basic SEO strategies to improve search engine visibility and
organic reach.
Optimize content using keywords, metadata, and SEO best practices.
5. Collaboration & Campaign Development
Work closely with the marketing and creative teams to brainstorm content
ideas and develop campaigns that resonate with our audience.
Contribute to strategy discussions and adapt content to campaign objectives.
6. Social Media Support
Assist in managing social media platforms by ideating and creating engaging content.
Support community engagement through comments, interactions, and
periodic updates.
7. Feedback Incorporation
Accept and incorporate constructive feedback to improve writing style and meet project requirements.
Maintain consistency, accuracy, and high standards across all content
formats.
8. AI-Savvy Content Development
Use AI tools for research assistance, content structuring, idea generation, and
productivity enhancement.
Stay updated with AI trends in content creation and leverage them to optimize workflow and creativity.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon