Content Writer

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organization.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Job Description – Meta Ads Specialist (Facebook Ads Specialist)

Company: FantasyFi 

Position: Meta Ads Specialist 

Location: Faridabad, On site 

Experience Required: 7- 10 years

About the Role

FantasyFi is seeking a highly skilled and performance-driven Meta Ads Specialist to lead and manage paid advertising initiatives across Meta platforms (Facebook & Instagram). This role demands a professional with substantial hands-on experience managing and scaling campaigns with significant advertising budgets.

The selected candidate will be responsible for handling advertising campaigns across multiple business domains, including FantasyFi (gaming platform) and Real Estate marketing campaigns. The role requires a strategic mindset, analytical strength, and a proven ability to deliver measurable performance outcomes.

Key Responsibilities

 Plan, execute, and optimize paid advertising campaigns on Meta platforms

 Manage and scale campaigns with a strong focus on ROI and cost efficiency

 Develop and implement advanced audience targeting and retargeting strategies

 Monitor, analyze, and optimize campaign performance metrics

 Conduct structured A/B testing across creatives, audiences, and messaging

 Drive lead generation, conversions, and customer acquisition objectives

 Ensure accurate pixel tracking, event optimization, and attribution analysis

 Collaborate with internal teams for creative assets and campaign alignment

 Prepare performance reports with actionable strategic insights

Required Qualifications & Skills

 4–6 years of hands-on experience in Meta / Facebook advertising

 Strong expertise in Meta Ads Manager and Business Manager

 Proven track record of performance-driven campaign management

 Deep understanding of audience segmentation and targeting strategies

 Experience in conversion optimization and funnel strategy

 Strong analytical and data interpretation capabilities

 Ability to manage multiple campaigns across varied objectives

 Structured approach to testing, optimization, and scaling

Preferred Experience

 Experience managing Real Estate advertising campaigns

 Experience handling high-competition niches (gaming, consumer apps, etc.)

 Familiarity with pixel tracking, event configuration, and attribution models

 Exposure to landing page performance optimization

We are looking for a candidate from the FMCG sector who is a Dairy Technologist with strong experience in sales

Key Responsibilities:

Handling techno-commercial activities for selling Dairy Ingredients from our portfolio for Key Accounts - Pan India.

Maintaining interpersonal relationships with customers to generate projects with our ingredients for various processed dairy products.

Generating sale plan for our dairy ingredients and fulfill the targets.

Reporting to senior management on the business plan and growth strategy.

Building and retaining client relationships through continuous follow up/visit to customers.

Requirements:

3 -10+ years of relevant experience in sales and dairy technology.

Indepth Technical knowledge wrt to the ingredients used in processed dairy products.

Thorough knowledge of the regulations of the Indian dairy industry.

Hands on experience of taking trials for various end products at customers end.

Benefits:

Career growth & learning opportunities

Team-building & fun work culture

Performance bonuses as per company policy

Currently hiring for the position of Backend Developer responsible for managing back-end services and the interchange of data between the server and the users.

Your primary focus will be the development of all server side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end.

We are looking to recruit a candidate for a role that will require:

• Create and consume restful APIs
• Design, develop, and maintain internal and external applications
• Build efficient, testable, and reusable modules
• Write high quality, structured application/interface code and documentation
• Identify solutions through research and collaboration that resolves the root of problems as they arise
• Define functional and technical requirements for application software to develop skills and knowledge
• Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality
• Contribute in all phases of the development lifecycle

Requirement

∙ Proficient in Node.JS

∙ 5+ years’ experience designing, querying, and updating databases in MySQL/nosql 

∙ Passion for best design and coding practices and a desire to develop new bold ideas

∙ Good to have knowledge of AWS, Redis, ElasticSearch

Education: Min. Graduate in related discipline

Work experience: 5years relevant experience

LLM Engineer 

3-6 Years

Bengaluru/Mumbai/Remote

WHO WE ARE: 

TIFIN is a fintech platform backed by industry leaders including JP Morgan, Morningstar, Broadridge, Hamilton Lane, Franklin Templeton, Motive Partners and a who’s who of the financial service industry. We are creating engaging wealth experiences to better financial lives through AI and investment intelligence-powered personalization. We are working to change the world of wealth in ways that personalization has changed the world of movies, music and more but with the added responsibility of delivering better wealth outcomes. 

We use design and behavioral thinking to enable engaging experiences through software and application programming interfaces (APIs). We use investment science and intelligence to build algorithmic engines inside the software and APIs to enable better investor outcomes. In a world where every individual is unique, we match them to financial advice and investments with a recognition of their distinct needs and goals across our investment marketplace and our advice and planning divisions. 

OUR VALUES: Go with your GUT 

● Grow at the Edge. We are driven by personal growth. We get out of our comfort zone and keep egos aside to find our genius zones. With self-awareness and integrity we strive to be the best we can possibly be. No excuses. 

●Understanding through Listening and Speaking the Truth. We value transparency. We communicate with radical candor, authenticity and precision to create a shared understanding. We challenge, but once a decision is made, commit fully. 

●I Win for Teamwin. We believe in staying within our genius zones to succeed and we take full ownership of our work. We inspire each other with our energy and attitude. We fly in formation to win together.

Key responsibilities: 

• Work closely with the design and product teams to help craft conversational experiences for our users 
• Ability to work independently to deliver features that the team design 
• You need to own outcomes without someone watching over you 
• Understand the data we have and identify how we could leverage it to create more personalised experiences for our users 
• Fine tune models with data specific to our use case 
• Use different RAG approaches to augment data that the LLM already has ● Ability to be a leader and independent contributor (we’re a startup so be ready to do whatever it takes) 
• Setup new workflow, systems and tool from the ground up (you will have support, but we’re building things from scratch)
• 
  

Requirements: 

• 3+ years of experience
• Experience working with LLMs and Generative AI 
• Experience building conversational bots 
• Experience fine tuning models 
• Experience using RAG base approaches 

Understanding of financial concepts and investing would be a big plus but not required

• Design and build advanced applications for the Android and iplatforms form on.
• ReactNative
• Collaborate with engineering and cross-functional teams to define, design, and ship
• new features
• Work with outside data sources and APIs
•  Unit-test code for robustness, including edge cases, usability, and general reliability.
• •Work on bug fixing and improving application performance
•  Continuously discover, evaluate, and implement new technologies to maximize
• development efficiency.

• Knowledge of developing trends and emerging standards in mobile apps and
• mobile payments
•  Excellent technical knowledge of React Native
•  Pro with Android and iOS UI design principles, patterns, and best practices
•  Good understanding of RESTful APIs and how to connect Android applications to
• back-end services
•  You care about quality and you know what it means to ship high-quality code
•  Contribute to the design, architecture, and development of apps that are elegant,
• efficient, secure, highly available, and maintainable
• Highly motivated and maintain a positive, “can-do” attitude in an uncertain
• environment
• Follow and help cultivate consistent development best practices.

This person MUST have:

• BE Computer Science, MCA or equivalent
• Cloud app development experience
• Strong knowledge of Go programming language, paradigms, constructs, and idioms
• Knowledge of common Goroutine and channel patterns
• Experience with the fullsite of Go frameworks and tools, including:
• Dependency management tools such as Godep, Sltr, etc.
• Go’s templating language
• Go’s code generation tools,such as Stringer
• Ability to write clean and effective Godoc comments
• Familiarity with code versioning tools(such as Git, SVN, and Mercurial)

Experience:

• Min 3 year experience
• Not more than 15 year experience.
• Startup experience is a must. 

Location

• Remotely, anywhere in India

Timings:

• 40 hours a week but with 4 hours a day overlapping with client timezone. .

Position:

• Full time/Direct
• We have great benefits such as PF, medical insurance, 12 annual company holidays, 12 PTO leaves per year, annual increments, Diwali bonus, spot bonuses and other incentives etc.
• We dont believe in locking in people with large notice periods.  You will stay here because you love the company.  We have only a 15 days notice period.