Content Writer

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

MANDATORY CRITERIA:

1. Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
2. Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
3. Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
4. Must have strong product positioning, messaging, and storytelling skills for global markets.
5. Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
6. Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
7. Must have experience designing localized, multi-Country marketing strategies.
8. Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
9. Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

DESCRIPTION:

Organizational Overview:

• The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match. 
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

• We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
• The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

Roles & Responsibilities:

• Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
• Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
• Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
• Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
• Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
• Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
• Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
• Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
• Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

Key Competencies:

• Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
• Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
• B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
• Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
• Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

REQUIREMENTS:

• 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
• Proficiency in HubSpot, Photoshop, and Canva.
• Strong analytical skills with experience using Google Analytics 4 (GA4).
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Excellent command of written and verbal English.
• Bonus: Familiarity with design or prototyping tools such as Figma. 

We’re looking for a creative and analytical SEO Content Writer who can craft high-quality, keyword-optimized, and student-friendly content that ranks — and resonates.

You’ll work closely with our SEO and marketing teams to produce blogs, landing pages, and YouTube descriptions that attract, engage, and convert students.

Key Responsibilities

1. Content Creation

• Write SEO-optimized articles, blogs, guides, and landing pages focused on JEE, NEET, and other exam categories.
• Research trending topics, student pain points, and exam updates to create relevant content ideas.
• Develop click-worthy titles, meta descriptions, and CTAs aligned with search intent.
• Craft compelling content for YouTube titles, descriptions, and community posts to enhance visibility.

2. Keyword Research & SEO Integration

• Work with the SEO Manager to identify high-volume, low-competition keywords and integrate them naturally into content.
• Ensure proper use of internal linking, header tags, schema structure, and readability optimization.
• Optimize existing content to improve rankings and CTRs.

3. Collaboration & Review

• Coordinate with design and video teams to develop visuals and infographics supporting your articles.
• Ensure brand consistency across all published materials — tone, accuracy, and formatting.
• Proofread and edit content for grammar, clarity, and factual correctness.

4. Performance Tracking

• Use tools like Google Search Console, Analytics, Ahrefs, and SEMrush to track content performance.
• Regularly update and refresh old content to maintain relevance and ranking.

Requirements

• 0-2 years of experience in SEO or content writing (EdTech/academic content preferred).
• Strong understanding of keyword research, on-page SEO, and content optimization.
• Excellent writing, editing, and research skills in English.
• Ability to simplify complex academic concepts into engaging and readable content.
• Basic knowledge of CMS platforms like WordPress or Notion.

Key Responsibilities:

• Plan, create, and manage content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Develop and execute social media strategies to increase brand awareness, engagement, and leads.
• Write compelling and engaging content for posts, captions, stories, and short-form campaigns.
• Track performance metrics, analyze trends, and provide actionable insights and reports.
• Collaborate with design, marketing, and sales teams to ensure cohesive branding.
• Stay updated with the latest trends in digital marketing and platform algorithms.
• Utilize AI tools for content creation, scheduling, performance tracking, and idea generation.

About the Role:

We are seeking a skilled and versatile Content Writer to join our dynamic team. The ideal candidate will have a proven track record in crafting high-quality, SEO-driven content while maintaining brand consistency. This role demands exceptional writing skills, creativity, and the ability to adapt to industry trends rapidly. If you are passionate about creating impactful content and have experience collaborating with SEO and marketing teams, we want to hear from you! Key Responsibilities:

1. Content Creation:

○ Produce up to 2000 words daily, maintaining a professional tone and adhering to brand guidelines.

○ Develop engaging, original, and well-structured content, including blogs, articles, whitepapers, case studies, and social media posts.

2. Research and Trends:

○ Stayupdated with the latest trends in the industry, identifying problems and offering innovative solutions through your writing.

○ Incorporate strategic insights to create content that resonates with target audiences, especially C-level executives.

3. SEOOptimization:

○ Collaborate closely with the SEO team to integrate keywords effectively, ensuring alignment with SEO best practices to maximize organic reach.

○ Utilize expertise in keyword nuances, synonym usage, and content segregation to boost content visibility and rankings.

4. Documentation and Organization:

○ Maintain impeccable documentation, aligning content strategies with business goals.

○ Ensure zero grammatical errors and high readability across all content pieces.

5. TeamCollaboration:

○ Workclosely with cross-functional teams, including marketing and SEO, to achieve revenue and engagement targets.

○ Foster a collaborative environment within the content team, focusing on organic and authentic content creation without reliance on AI practices.

6. Adaptability and Growth:

○ Embraceadynamic work environment, adapting swiftly to industry and organizational changes. ○ Bring a proactive approach to continuous learning and professional development.

Qualifications and Skills:

● Educational Background:

○ Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.

● Experience:

○ 1–4+years of proven experience in content writing.

○ Minimum2–3years of experience targeting C-level executives in content strategy.

● Skills:

○ Strong vocabulary and ability to maintain brand tone and voice.

○ Excellent organizational skills and attention to detail.

○ Ability to write professional, error-free content.

○ Proficiency in SEO best practices and keyword research.

○ Experience in effective team building and collaboration.

● Additional Attributes:

○ Proven record of achieving SEO and marketing goals.

○ Track record of professional growth and achievements in previous roles.

○ Ability to produce impactful, original content while aligning with business objectives

Job Description - Content Writer:

An Executive of Corporate Communication team is required to communicate with all the levels of the organization, understand requirements and work with different verticals of the company to deliver clear communication as per business requirements. An understanding in branding is crucial to the success of this role and to adhere to the brand guidelines of FAI.

Competencies

• Gather stakeholder feedback on corporate brand & organization awareness levels using various modes of media and personal interaction.
• Analyze the voice of stakeholders and feed into a concise communication plan to convey the same.
• Monitors own work to ensure delivery within the desired performance standards. Understands the importance of delivery within expected time and brand standards and displays concern in case of deviation.
• Is open to feedback, different perspectives and ideas, and constantly improving one’s craft based on the feedbacks and discussions.
• Possesses excellent verbal and written communication skills to interact with all India-based business verticals as well as offshore partners.
• Must also display excellent inter-personal skills required to interact with colleagues including different teams, SMTs, offshore partners etc. for understanding business requirements and communicating the same.
• Encourages teamwork and collaboration by promoting openness and dialogue, facilitates participation of self and other team members in organizational decisions and motivates other team members and drives pride and positivity in work. Exhibits professionalism in conduct of work and respects others’ views.

Technical Skills

• Should be familiar with the ethos of marketing & branding.
• Should have excellent creative writing skills.
• Should be well versed with both short form and long form copy.
• Should have a relatively good understanding of social media channels and be able to craft clear, precise copy for the same.
• Should be aware of or willing to learn about emerging trends in corporate communication.
• Would be required to gather information & be aware of data gathering sources, techniques etc.
• Should be able to understand and work with relevant SOPs.
• Should be able to identify key messages and develop communication plan/campaigns accordingly.
• Should be able to articulate presentations for strategy & draft communications as per the requirements.

Qualifications

Graduate from any discipline with a strong portfolio. Relevant experience of 5 - 10 years will be preferred.

Company: Pixerize Inc.

Location: Remote (Preference for BC, Canada)

Job Type: Full-Time | Start Date: Immediate

About Pixerize

At Pixerize, we help businesses automate operations, elevate their digital presence, and dominate their market. We're a fast-growing solutions provider focused on systemized growth and global scalability. Our team thrives on strategy, simplicity, and execution.

Role Overview

We're hiring a Social Media Manager to lead and execute content scheduling and management across all digital platforms, including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube Shorts, and email newsletters.

This role is key to maintaining a consistent brand voice, publishing high-quality content without errors, and ensuring we're on top of social trends that drive growth. We currently use Metricool as our central tool for managing, scheduling, and analyzing performance across platforms.

Responsibilities

• Manage content calendars and scheduling across all major social platforms.
• 
  
• Coordinate content publishing with internal creatives (writers, designers, video editors).
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• Schedule and manage branded newsletters and email campaigns.
• Monitor content trends and audience behavior to optimize strategy.

• Perform thorough QA checks—no errors, no exceptions.

• Use tools like Metricool, Zapier, or Hootsuite to automate workflows.

• Track KPIs and report engagement metrics weekly.

KPIs & Performance Metrics

• Zero content errors (grammar, design, links, formatting).

• Timely, consistent publishing aligned with brand goals.

• Growth in reach, engagement, and follower base.

• Incorporation of trends and data insights to enhance content performance.

Requirements

• 2+ years managing social media or digital content.

• Proficiency with scheduling and analytics tools (Metricool, Meta Suite, LinkedIn Analytics, Mailchimp, etc.).

• Exceptional attention to detail and communication skills.

• Self-starter comfortable in fast-paced, startup environments.

Nice to Have

• Experience in SaaS, small business marketing, or automation tools.

Job description

You will be responsible for developing and implementing social media strategies to increase brand awareness. You will work closely with the marketing team to create compelling content, manage social media accounts, and analyze performance metrics

Role: Social Media Marketing

Industry Type: E-Learning / EdTech

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

Candidate Profile:

Role: Marketing Campaign Coordinator

Vertical: Marketing 

Education:  Any graduate or postgraduate but  MBA - Marketing( preferred)

Understanding of: Marketing Campaigns, IT Sales process, CRM system, Lead sourcing

Total Experience: Around 2 years

Overview of the Company

Armentum is an IT Services company that provides the following services. 

1. Website Design and Development
2. Web and Mobile Application Development (LAMP and MEAN/MERN Stack)
3. SEO Services

and our development center is based in Bangalore, India. Our total team strength is over (50) people. Our team has deep expertise in building large scale applications in the finance, real estate, and banking industry. 

Specific Responsibilities

• Excellent Communication Skills and Content Writing skills - this is non-negotiable and is a must.
•  Will be responsible for planning and managing all Inbound and Outbound outreach campaigns that are a mixture of email marketing and telemarketing
• Having prior knowledge of working with Product Marketing 
• Coordinate with Telemarketer to make the follow-up to convert sourced leads into appointments
• Maintaining the KPI for the team and the campaigns, drafting an analytics report every month and evaluate the performance with the growth manager and do course correction where required.
• Prior knowledge of working on any CRM for an end to end marketing and sales campaigns 
• Promptly responding to emails from potential clients, coordinating with the sales team to ensure the appointment is set up, and to ensure all sales collaterals are ready before a sales call.

Ideal Candidate Description

• 1.5-2 years of working in Marketing services specifically in IT Product Marketing.
• Excellent Writing and Communication Skills
• Proficient using tools like MS Office & Google Drive
• Must possess knowledge of CRM systems and how they operate
• Excellent presentation skills
• Ability to learn things quickly 
• Industrious, Orderly and Disciplined
• Must be able to meet tight deadlines 
• Excellent documentation skills
• Ability to effectively communicate with different teams
• Quick thinker, ability to get things quickly, and to manage time

This is an opportunity to be part of an exciting, new-age startup working on an AI platform to gather consumer insights. You’d be part of the business team, driving demand generation using content marketing, published on all digital properties.

Experience matters. The ‘must-haves’ are.

• A minimum of 3 years of experience in running content marketing programs, especially for SaaS, martech, technology brands
• Experience in running a complete marketing program – organizing webinars, scouting for event opportunities, etc.
• Experience in writing across genres – social, newsletters, blogs etc.
• Experience for writing for the Western audience (native English speaking geographies such as USA and the UK)

The specific skills sought are as follows.

• Ability to articulate technology in a way that a non-techie could understand.
• Ability to write in both informal and formal tones – use of colloquial English for informal and assuming a formal tone when authoring a thought leadership article, case studies, and whitepapers.
• Ability to improvise – use the same content to spin out content for social media publishing.
• Ability to think through topics that might be of interest to our very professionally accomplished TG – quite different than what you’d write for a consumer-facing brand.