Content Writer

Join us at Springer Capital, a corporate inclusion training company dedicated to promoting diversity and equity within the workplace.   

As an Instructional Design Apprentice, you will provide support in creating a broad range of creative materials including documents, presentations, eLearnings, newsletters, flyers, videos, and other media to assist our training team. 

We have an exciting opening for the Creative Director role at Miror, offering strong growth potential and a dynamic work environment.

If you're interested or know someone who might be, feel free to reach out to me here.

Looking forward to connecting!

About Miror

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in

Creative Director – Role Overview

The Creative Director will be the custodian of Miror’s voice, ideas, and big creative thinking. This role is deeply rooted in conceptual leadership, copywriting excellence, and brand storytelling, with the ability to translate insight-led ideas into powerful campaigns across platforms.

While hands-on design is not the core focus, a strong understanding of design, visual language, and production is a valuable bonus, enabling better collaboration and sharper creative outcomes.

Key Responsibilities

Creative & Conceptual Leadership

·        Own and shape Miror’s creative vision, ensuring every idea, campaign, and message is insight-driven, distinctive, and on brand.

·        Lead concept development for brand campaigns, launches, content properties, films, social-first ideas, and integrated marketing initiatives.

·        Translate brand strategy into compelling creative territories, narratives, and big ideas that scale across platforms.

·        Push for originality, clarity, and emotional resonance in all creative output.

Copywriting & Brand Voice

·        Define, refine, and protect Miror’s tone of voice, messaging frameworks, and storytelling approach.

·        Write and oversee high-impact copy across brand campaigns, websites, scripts, social content, product narratives, headlines, and long-form storytelling.

·        Elevate everyday communication into brand-defining moments through sharp language and strong conceptual thinking.

·        Ensure consistency, confidence, and depth across all written communication.

Campaign Thinking & Execution

·        Lead end-to-end creative thinking for integrated campaigns—from idea to execution—working closely with design, marketing, product, and growth teams.

·        Guide creative translation across formats including digital, social, print, outdoor, films, events, and experiential.

·        Ensure ideas are not only creatively strong but also strategically aligned and execution-ready.

Cross-functional Collaboration

·        Partner closely with designers, marketers, content creators, product teams, and leadership to bring ideas to life seamlessly.

·        Collaborate with external agencies, freelancers, writers, filmmakers, and production partners when required.

·        Act as the creative bridge between strategy, storytelling, and execution.

Creative Team Leadership & Mentorship

·        Lead, mentor, and inspire writers, designers, and creative team members.

·        Provide clear creative direction, constructive feedback, and high-level guidance.

·        Review and approve creative work to ensure it meets Miror’s standards of excellence.

·        Strategic & Cultural Ownership

·        Champion creativity as a strategic business tool, not just an aesthetic function.

·        Stay deeply attuned to culture, trends, content formats, consumer behavior, and emerging storytelling platforms.

·        Continuously raise the creative bar while remaining rooted in purpose, empathy, and relevance.

What We’re Looking For

Experience

·        8–10 years of experience in a creative leadership role with a strong focus on copywriting, concepts, and brand storytelling.

·        Experience working on brand-led, insight-driven campaigns across multiple channels.

·        Agency experience is a strong bonus, especially in roles involving concepting, campaign thinking, or brand strategy.

·        Prior experience leading, mentoring, or managing creative teams.

Core Skills & Expertise

·        Exceptional copywriting and conceptual thinking skills—headlines, scripts, long-form content, and brand narratives.

·        Strong understanding of brand strategy, positioning, and communication systems.

·        Ability to think in ideas first, then translate them across formats and platforms.

·        Comfort working closely with designers and understanding how copy and visuals work together.

·        Strong presentation and articulation skills—able to sell ideas internally and externally.

Design & Production (Bonus)

·        Design experience or a strong understanding of visual design principles is a bonus, not a requirement.

·        Familiarity with design workflows, production processes, and creative tools is an advantage.

·        Ability to guide visual execution through feedback rather than hands-on design.

Education

·        Bachelor’s degree in Communications, Advertising, Journalism, Design, or equivalent practical experience.

Personal Attributes

·        Big-picture thinker with sharp attention to detail.

·        Emotionally intelligent storyteller with cultural sensitivity.

·        Confident creative leader who can challenge, inspire, and elevate teams.

·        Clear communicator who thrives in collaborative, fast-moving environments.

·        Deeply passionate about women-centric storytelling, purpose-driven brands, and meaningful creative work.

Requirements added by the job poster

·        Working in an onsite setting

Other benefits provided:

·        Daily working allowance

·        Annual Bonus

·        Health Insurance        

·        Personal Accidental insurance

Why Join Us?

Be part of a high-growth startup tackling a real need in women’s healthcare.

Work with a passionate, purpose-driven team.

Opportunity to grow into next generation focused company roles as we scale.

Competitive salary and career progression.

Interested? Let’s Connect here.

Looking forward to connecting with Electrical Engineers ready to shape a sustainable future with us!

Best Regards,

Indrani Dutta

Senior HR Manager

Visit: www.miror.in

Visit: https://www.sohamenergy.in/

• Perform keyword research and include Google semantic keywords/LSI and write engaging, long form content
• Excellent grammar and writing skills
• Understand the target audience and write focused, SEO optimized content while following SEO best practices
• Ability to generate content for different content marketing platforms and
• maintaining tonality in accordance with the brand
• Collaborate with external stakeholders/agencies to get work done in a defined and structured way
• Developing SEO articles/landing pages via thorough industry and competitor research
• Design and developing SEO content for Social Media platforms and Youtube

• SEO content writing and management skills
• Excellent writing and grammar skills
• Working knowledge of Google Analytics, Keyword Planner, Search Console, SEMRush, Ahrefs, Moz etc.

• Detail-oriented, multitasker
• Organized and creative
• Passionate about learning new techniques and tools
• Excellent written and verbal communication skills
• Team player with a willingness to learn new skills

Classplus is India's largest B2B ed-tech start-up, enabling 1 Lac+ educators and content creators to create their digital identity with their own branded apps. Starting in 2018, we have grown more than 10x in the last year, into India's fastest-growing video learning platform.

Over the years, marquee investors like Tiger Global, Surge, GSV Ventures, Blume, Falcon, Capital, RTP Global, and Chimera Ventures have supported our vision. Thanks to our awesome and dedicated team, we achieved a major milestone in March this year when we secured a “Series-D” funding.

Now as we go global, we are super excited to have new folks on board who can take the rocketship higher🚀. Do you think you have what it takes to help us achieve this? Find Out Below!

What you will do

We’re looking for efficient Youtube Channel Managers who will help to take vision forward. The vision being to be the first ones in the market to bring exclusive and authentic content related to state-level exams.

So, you need to be someone ready to take up the responsibility of handling the overalls of multiple YouTube Channels across multiple states. As part of that, we’ll need you to: -

• Own the entire YouTube strategy and its implementation on multiple channels. Come up with effective growth strategies for sustained growth
• Manage the creators, content, and overall production of the videos that’ll go on the channel.
• Lead 4-6 people teams with a good mix of creative and technical skills

• Make data driven decisions and carry out regular data analysis 

You should apply if you

• Bring your A-Game: Is analytically strong with an understanding of content and domain knowledge. Candidates who can innovate in limited budgets will be preferred!
• Know the yard: Should have worked on brand or content strategy in the digital domain. An experience of 2-3 years is required. Having significant Youtube Experience is ideal.
• Are stacked with the necessary skills: Mid level data analysis skills, the skill to to manage a team of 4-6 people, and some basic excel will do the job.

At Classplus, you’re not an “employee” but a part of our “Clan”. So, you can forget about being bound by the clock as long as you’re crushing it workwise😎. Add to that some passionate people working with and around you, and what you get is the perfect work vibe you’ve been looking for!

It doesn’t matter how long your journey has been or your position in the hierarchy (we don’t do Sirs and Ma’ams); you’ll be heard, appreciated, and rewarded. One can say, we have a special place in our hearts for the Doers! ✊🏼❤️

Are you a go-getter with the chops to nail what you do? Then this is the place for you.

Responsibilities

- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.

- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to

final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.

Requirements

- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.

- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.