Content Writer

6 days WFO

Strong Content Writer / AI Content Marketing Specialist

Mandatory (Experience 1) – Must have 3+ years of experience in content writing, content marketing, editorial, journalism, or Digital Content roles.

Mandatory (Experience 2) – Must have a Journalism or Editorial background, with strong writing, storytelling, editing, proofreading, and content structuring skills.

Mandatory (Experience 3) – Must have hands-on experience in Content Marketing, including creating blogs, website content, thought leadership articles, landing pages, newsletters, or marketing collateral.

Mandatory (Experience 4) – Must have practical exposure to AI-powered content creation tools such as ChatGPT, Claude, Gemini, Jasper, Copy.ai, or similar AI writing platforms. Candidates who have actively leveraged AI to improve content quality and productivity will be highly preferred.

Mandatory (Experience 5) – Must have a strong understanding of SEO content writing, including keyword research, search intent, on-page SEO, content optimization, and writing content that ranks organically.

Mandatory (Experience 6) – Must have strong communication and stakeholder collaboration skills with the ability to manage multiple content deliverables within deadlines.

We are looking for a motivated Social Media Manager with strong content writing skills to manage and grow our social media presence. This role is ideal for someone early in their career who enjoys writing, understands social platforms, and is eager to experiment, learn, and grow in a fast-paced environment.

You will be responsible for creating engaging content, managing day-to-day social media activities, and supporting brand and campaign initiatives.

Key Responsibilities

Social Media Management

• Manage daily social media activities across platforms such as:
• Instagram
• LinkedIn
• X (Twitter)
• Plan, schedule, and publish content using a content calendar
• Monitor comments, messages, and mentions; respond in a timely and professional manner
• Stay updated with social media trends, formats, and algorithm changes

Content Writing & Creation

• Write clear, engaging, and on-brand content including:
• Captions for posts, reels, and carousels
• Short-form posts and threads
• Hashtags and CTAs
• Adapt tone and messaging based on platform and audience
• Repurpose blogs, articles, and marketing content into social media posts
• Coordinate with designers or video editors to finalize creatives

Strategy & Performance

• Support social media campaigns and product launches
• Track basic performance metrics such as reach, engagement, and follower growth
• Identify what content works and suggest improvements
• Experiment with posting formats, hooks, and content styles

Brand & Collaboration

• Maintain consistent brand voice across all social platforms
• Work closely with marketing and design teams
• Assist in community engagement and brand-building activities

Requirements

• 1–3 years of experience in social media management or content writing
• Strong written communication skills with attention to grammar and clarity
• Hands-on experience managing at least one social media platform professionally
• Basic understanding of social media analytics and performance metrics
• Familiarity with scheduling and design tools such as:
• Meta Business Suite
• Buffer / Hootsuite / Sprout
• Canva (basic)
• Self-motivated, organized, and eager to learn

Good to Have

• Experience working in a startup or agency environment
• Exposure to short-form video content (Reels, Shorts)
• Basic knowledge of SEO or content marketing
• Personal content page or portfolio with visible engagement

What We Offer

• Hands-on ownership of social media channels
• Learning and growth opportunities in digital marketing
• Supportive and collaborative team environment
• Competitive compensation aligned with experience

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice. 

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

• MBA | PGDBM in Performance / Digital Marketing
• Experience in copy writing
• 5-8 years’ experience with a reputed brand
• Design skills and basic video edits
• Insight Mapping
• Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

A bit about us:

Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.

We're empowering the next generation of individuals and businesses to access any service

which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.

What you will get:

1. To be a part of the Core-Team 💪
2. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
3. High Growth Work Environment ⚙

What we are looking for:

1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
2. Ability to take Ownership of your work
3. Track record of launching growth initiatives

Role:

1. Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
2. Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
3. Optimizing content using SEO best practices.
4. Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
5. Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
6. Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

Qualifications:

1. 1+ years of marketing/content experience
2. Track record of launching growth initiatives
3. Experience/curiosity in the Fintech space

We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.

Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.

1. The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
2. It is essential the person understands funnel based marketing centred around content & engagement
3. It is of utmost importance to have an experience of marketing automation at scale
4. Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
5. Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
6. To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial. 

Give your career a lunar slingshot, we are an equal opportunity employer.