Content Writer

Summary:

We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.

Roles and Responsibilities:

Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.

Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media

Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.

Ø Collaborate with designers to create visually appealing and impactful content.

Ø Manage and update the website and digital content for Caramel according to the marketing calendar.

Ø Stay up-to-date with industry trends and best practices in content creation and management.

Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.

Ø Assist in the development and implementation of content marketing campaigns for events and activations

Ø Train and mentor junior team members to enhance their content creation skills.

Qualifications:

Ø Bachelor's degree in English, Journalism, Marketing, or a related field.

Ø Proven experience in content creation and management, preferably in a similar industry.

Ø Excellent written and verbal communication skills.

Ø Strong attention to detail and ability to meet tight deadlines.

Ø Proficiency in content management systems and analytics tools.

Ø Ability to work independently and collaboratively in a fast-paced environment.

Ø Strong organizational and project management skills.

Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.

Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience

Responsibilities:

• Content Creation:
• Write clear, concise, and compelling content for websites, blogs, articles, social media, email campaigns, marketing materials, and other platforms.
• Develop content that aligns with our brand voice and target audience.
• Conduct thorough research on industry-related topics to generate original content.
• Proofread and edit content for accuracy, grammar, and style.
• Content Strategy & Planning:
• Collaborate with marketing and other teams to develop content calendars and strategies.
• Brainstorm and pitch content ideas to support marketing campaigns and initiatives.
• Optimize content for search engines (SEO) and user experience.
• Content Management:
• Manage and update existing content on various platforms.

Role & responsibilities

• Develop engaging and informative content for the solar market, ensuring accuracy and clarity.
• Research and understand target audiences to tailor content accordingly. Ability to draft content for different mediums is a bonus. 
• Work collaboratively with the operations team, sales and marketing team, and other team members to get all aspects of solar covered in content.
• Maintain a strong understanding of current solar market trends and terminology.
• Edit and proofread content to adhere to style guidelines. 
• Stay up-to-date on the latest content marketing trends and best practices.
• Assist with other Marketing & Communications collaterals on a need basis.

Preferred candidate profile

• Bachelor's Degree in Mass Communication or relevant field
• At least 3 to 5 years of experience in content writing for B2b, SaaS or technical topics
• Strong understanding of Solar terminology and market trends is appreciated
• Excellent writing skills, with the ability to craft clear, concise, and engaging content
• Proven ability to research and gather information effectively.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects simultaneously and meet deadlines consistently.

Perks and benefits

• Opportunity to fight Climate Change
• A fabulous and flexible work environment
• Independence to operate freely
• Results-oriented work culture
• Attractive Pay
• Attractive Health Benefits
• Attraction Employee Stock Options
• Massive growth potential   

Our company is looking for a content writer to join our Marketing team. The content writer should be able to write independently to create content for blogs, articles, emails, social media, and the company website.

The content writer's responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.

Ultimately, the writer will deliver quality writing pieces that appeal to our audiences, attract customers, and boost brand awareness.

Responsibilities:

- Research, outline, produce content, proof, and publish digital content

- Optimize content according to SEO

- Regularly produce various content types, including email, social media posts, blogs, etc.

Skills & Experience:

- Knowledge of SEO writing, and social media marketing.

- Regularly produce various content types, including email, social media posts, blogs, and white papers.

- Review/Edit content produced by other members of the team.

- Excellent writing skills, as well as the ability to communicate and collaborate effectively

- Minimum experience - 1 year