Content Writer

About Company

Our client is a Tech-Based Platform for freelance photographers, videographers, food stylists, and cinematographers. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.

Roles and Responsibilities

1. Producing a diverse range of blog posts focused on subjects pertaining to the field 

   of photography.

2. To compose a myriad of blog entries pertaining to subject matters of relevance to the

    realm of photography.

3. Undertaking comprehensive research into diverse subjects and products.

4. Supervising content interns and deliberating relevant material for blog publication.

5. Compose material for utilization in Facebook and Google advertisements.

6. Strategize and execute video content production.

7. Creation of marketing campaign material

8. Enhance content through the implementation of best practices in SEO.

Skills Required

• Excellent writing skills and proficiency in grammar and spelling.

• Ability to create compelling, engaging, and informative content

• Strong research skills to gather information from various sources.

• Knowledge of Search Engine Optimization (SEO) techniques to optimize content 

   for search engines

• Understanding of target audience and ability to write content that resonates with them.

• Strong communication skills to collaborate with other team members and clients

• Creativity and ability to come up with new and innovative content ideas

• Attention to detail and ability to proofread and edit own work

• Time management and organizational skills to meet deadlines and manage multiple 

   projects at once.

• Proficiency in providing guidance and leadership to interns for the assigned tasks.

We are looking for an experienced Senior Content Writer to join our team. If you love creating high-quality and engaging content that explains things in story then you are the right fit in our team!

As a Sr. Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives.

1. Analyze existing source content and modify to add value to
2. Apply instructional design theory, practice, and methods
3. Coordinate with internal team-members, graphic designers, language editors, quality analysts and SMEs to complete the allotted
4. Deliver engaging content on a regular basis across several channels, including but not limited to: newsletters, articles & blogs, product collaterals, PRs, explainer videos, social media marketing, website landing pages, video, paid media, sales collateral and case

1. Plan, create, optimize, drive and execute the content strategy aligning with short-term and long-term of marketing targets and rest of the organization

1. Should be a quick learner and technically strong to pick up new technical skills

1. Conduct rigorous quality checks on every piece of content present on website and resources available to

1. Build a clear process for managing and executing the content strategy, including developing a pipeline of prioritized content, Quality checks ,

1. At both a strategic and tactical level, as a leader and an individual contributor and should be an expert storyteller also ability to handle and drive the team of atleast 5 members.

• Exp – 4 years of experience in content development
• Ability to rephrase and modify content
• Excellent verbal and written communication skills
• Ability to multitask and remain organized in a fast -paced environment
• Strong computer skills, including Microsoft Office Suite (Word, Excel and PowerPoint)
• Experience in handling team would be a plus.

Intellipaat is the leading online education provider and creates courses in collaboration with top MNCs and universities such as IBM, Microsoft, E&ICT, IIT Guwahati, etc., with more than 600,000 learners and 200+ corporates across 53+ countries learning on our platform.

Company link: http://www.intellipaat.com/">www.intellipaat.com

Responsibilities:

• Work with the Product and Marketing team to identify content required for specific user journeys and create a plan for a technical enablement solution.
• Create and maintain content for continuous updates and improvements.
• Ensure content is valuable and highly useful.
• Edit content to adhere to the writing process and best practices.
• Identify and contribute to improve Writing Best Practices, Style Guides, Processes, and other Technical Writing guidelines.

Requirements:

• Identify projects that deliver the most value and then meet deadlines and reprioritize as needed to complete timely delivery of content projects.
• Professional experience writing and editing content for a technical audience (application developers; programmers, system architects, or similar) in a Product environment.
• An analytical mindset, with good research, prioritisation, and exploration skills.
• Proactive and curious about problems and willing to take responsibility for their solutions.
• Capture business value, priorities, and product context.
• Fluent in both written and spoken English.

Requirements

• Bachelor's degree in English Literature, Journalism, Mass Communication or Liberal Arts
• Excellent command over spoken and written English communication
• 2 to 3 years of professional writing experience
• Great time management & task management skills
• Exceptional primary and secondary research skills
• Comfortable with working in an agile environment
• Comfortable with or open to learning how to use tools such as WordPress, Google Analytics, SEMRush, Zoho PageSense, and Microsoft Office
• Conduct research to find new and engaging content via search engines, social media platforms, authoritative websites, content generation tools, etc.
• Create content for articles, web pages, infographics, e-books, white papers, and other marketing material related to our language services and the industry
• Ensure all content is as per the brand's guidelines, including brand tone, content structure, formatting, etc.
• Write regular articles specific to language services for the company's blog and on behalf of the company for various other credible platforms
• Possess basic knowledge of blog publishing on WordPress
• Collaborate with the design team for producing visually-engaging content
• Create compelling ad copies for marketing
• Work within set deadlines and produce content accordingly
• Show a passion for SEO and current trends but with expertise in writing for people, rather than machines

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Social Media Expert

Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.

Competencies:

• Consistent and self-driven to learn about social media platforms and trends. 
• Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

• Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
• Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
• Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
• Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

• Demonstrable B2B social networking experience and social analytics tools.
• Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
• Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.

• Writing skills
• Media Management & Publishing
• Client Servicing
• Account Management