Content Writer

The Software Sales Representative is responsible for promoting and selling software products to prospective clients. This includes understanding customer needs, presenting software solutions, managing the sales process, and closing deals. The role requires a mix of technical knowledge, sales skills, and the ability to build lasting relationships with clients.

Key Responsibilities:

1. Sales Prospecting:

• Identify and target potential clients or companies that could benefit from the software solutions.
• Conduct outreach through calls, emails, networking, and events to generate new business opportunities.

1. Customer Needs Analysis:

• Understand client needs and requirements through consultations and meetings.
• Conduct product demos and presentations to showcase how the software meets the client's needs.

1. Sales Presentations & Demonstrations:

• Prepare and deliver presentations and software demonstrations to prospects.
• Customize presentations based on the client’s business goals and technical environment.

1. Negotiation & Closing Deals:

• Negotiate pricing, terms, and contracts with customers.
• Close deals by overcoming objections and addressing customer concerns.

1. Relationship Management:

• Maintain ongoing relationships with existing clients to ensure satisfaction and upsell or renew business.
• Provide post-sales support and troubleshooting as needed to ensure client success.

1. Market Research:

• Stay updated on industry trends, competitors, and the evolving software market.
• Use this knowledge to advise customers on the best solutions and strategies.

1. Reporting & Documentation:

• Track and report sales progress, client interactions, and pipeline status.
• Update CRM systems with accurate sales data, meetings, and communications.

1. Collaboration:

• Work closely with marketing, product development, and customer support teams to align sales strategies with business goals.
• Provide feedback to the product team about client needs and market trends.

Qualifications:

• Education: Bachelor's degree in business, marketing, or a related field (preferred).
• Experience: Proven experience in software sales or technology sales (3-8 years preferred).
• Skills:
• Strong communication and presentation skills.
• Ability to understand and explain technical software concepts.
• Negotiation and closing skills.
• Proficiency with CRM tools and sales tracking software.
• Personal Attributes: Self-motivated, goal-oriented, and able to work independently.
• Technical Knowledge: Familiarity with software products or services relevant to the company’s offerings.

Job Profile: SEO Specialist

Department: Marketing

Location: Goregaon, Mumbai

Overview:

The SEO specialist is responsible for driving organic and overall traffic and improving search engine

visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven

approach, and the ability to execute a comprehensive SEO strategy across all digital channels.

Key Responsibilities:

Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and

business objectives

Conduct keyword research and analysis to inform content creation and optimisation efforts

Optimise website structure, content, and metadata to improve search engine visibility and drive

organic traffic

Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine

SEO efforts

Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies

Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets

are optimised for search engines

Communicate the value of SEO to internal stakeholders and educate them on best practices

Measure and report on the success of SEO initiatives and use data to inform future optimisation

efforts

Key Performance Indicators (KPIs):

Organic and overall traffic growth

Search engine rankings for target keywords

Bounce rate and time on site metrics

Conversion rate and lead generation metrics

Return on investment (ROI) of SEO initiatives

Search engine visibility and website performance, as measured by tools such as Google Analytics and

Search Console

Qualifications:

Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field

3+ years of experience in SEO, with a proven track record of success

Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link

building, and analytics

Experience with website architecture and development and the ability to collaborate with developers

and designers to implement SEO recommendations

Strong analytical skills, with the ability to use data to inform and refine SEO strategies

Excellent project management skills, with the ability to manage multiple projects and deadlines

Marketing - Hiring

Strong written and verbal communication skills, with the ability to educate and communicate the

value of SEO to internal stakeholders

Ability to work independently and as part of a team

As an Account-based Marketing Specialist, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.

Responsibilities:

• Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
• Pursue and nurture leads until qualified.
• Learn the target market's pain points and dive deep into their niche.
• Set up meetings for outside sales with qualified prospects.
• Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
• Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
• Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
• Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
• Enhance the buyer journey as it relates to content development and inbound marketing efforts.
• Deliver training and tools to our sales team to help them be more efficient and effective.

Requirements:

• Previous experience ABM, Lead Generation, or digital marketing role.
• Hands-on experience executing an innovative and multi-part event and lead generation programs.
• Solid background in creating and implementing marketing campaigns that use live events webinars, digital advertising, and social networking.
• Experience in creating, launching email campaigns, and reporting its results.
• Considerable experience in developing and managing multiple marketing programs simultaneously.
• Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
• Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
• Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.

• Initiate New campaigns across various channels.
• Launch and optimization of PPC Campaigns.
• Overseeing Accounts related to Search platforms as well as inspecting Budgets.
• Providing necessary reports and monitoring KPIs.
• Have the highest possible Return of Investments towards Online Marketing Efforts.  

• Managing Large Keyword list creation.
• Formation of Effective and optimum paid strategies.
• Launching of numerous PPC campaigns Monitoring accounts related to Search engine Platforms (Google AdWords, Bing etc) Rightful Targeting of the required Audiences.
• Timely working on Budgets and Bids towards gaining better Return of Investments (ROIs) Generate attractive and concise advert copies.
• Maintain and Coordinate Partnerships with Vendors and PPC Ad Platforms. Enhance and adapt Modern trends related to SEM and PPC

• Expertise in Infrastructure & Application design & architecture
• Expertise in AWS, OS & networking
• Having good exposure on Infra & Application security
• Expertise in Python, Shell scripting
• Proficient with Devops tools Terraform, Jenkins, Ansible, Docker, GIT
• Solid background in systems engineering and operations
• Strong in Devops methodologies and processes
• Strong in CI/CD pipeline & SDLC.