Content Writer

Job Description

Marketing Executive / Marketing Manager

Department: Marketing

Location: Bangalore

About the Role

We are seeking a dynamic and results-driven Marketing Executive / Marketing Manager to lead channel marketing initiatives that drive partner engagement, enhance brand visibility, and support business growth. The role is responsible for planning and executing marketing campaigns aligned with the sales calendar, enabling the sales team with effective marketing collateral, and ensuring consistent communication with channel partners.

The ideal candidate will collaborate closely with Sales, Product, Design, and Leadership teams to build impactful marketing programs that improve partner participation, generate demand, and strengthen product adoption.

Key Responsibilities

Channel Partner Marketing

• Develop and execute marketing initiatives focused on engaging channel partners.
• Manage partner communication through WhatsApp, email campaigns, push notifications, newsletters, and other digital channels.
• Build and maintain a consistent communication calendar to improve partner awareness and engagement.

Campaign Planning & Execution

• Plan and execute marketing campaigns aligned with the sales and product calendar.
• Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.
• Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.

Sales Enablement

• Create and maintain high-quality marketing collateral, including:
• Product brochures
• Sales presentations and pitch decks
• One-pagers
• Banners and promotional creatives
• Product FAQs
• Campaign communication materials
• Ensure the sales team has access to updated marketing assets that support customer acquisition and partner engagement.

Regional Marketing Support

• Partner with regional sales teams to execute localized marketing initiatives.
• Support field marketing activities, partner events, webinars, roadshows, and activation campaigns.
• Customize campaigns and collateral based on regional business requirements.

Cross-Functional Collaboration

• Work closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.
• Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.

Reporting & Analytics

• Track campaign performance using predefined KPIs.
• Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.
• Recommend improvements based on campaign analytics and business feedback.

Key Performance Indicators (KPIs)

• Campaign engagement and reach
• Partner participation and activation
• Lead generation support for the sales team
• Product campaign adoption
• Sales enablement effectiveness
• Timely delivery of marketing campaigns
• Quality and effectiveness of marketing collateral
• Regional campaign execution success
• Feedback and satisfaction from channel sales teams

Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• MBA in Marketing is preferred.

Experience

Marketing Executive

• 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.

Marketing Manager

• 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.

Required Skills & Competencies

• Strong campaign planning and execution capabilities.
• Excellent written and verbal communication skills.
• Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
• Ability to create compelling marketing collateral and presentations.
• Strong stakeholder management and cross-functional collaboration skills.
• Analytical mindset with the ability to interpret campaign performance and recommend improvements.
• Excellent project management and organizational skills.
• Proficiency in Microsoft Office and Google Workspace.
• Experience with CRM and marketing automation platforms is preferred.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.

Preferred Industry Experience

• FinTech
• Financial Services
• Wealth Management
• Investment Platforms
• Banking & NBFC

Success in This Role

A successful candidate will:

• Drive consistent engagement with channel partners through structured marketing initiatives.
• Execute high-impact campaigns aligned with business and sales objectives.
• Improve product awareness and partner participation.
• Enable the sales team with timely and effective marketing collateral.
• Support lead generation and revenue growth through strategic marketing programs.
• Build a scalable partner marketing engine that strengthens brand recall and business performance.

Designation: Sr. Admission counselor

Skills Required:

• Good Communication skills (English mandatory)
• Passion for work
• Leadership / Team player

Roles & Responsibilities:

• Administer school admissions procedures and advise parents and members of the public on admission criteria, collate applications for admission, and monitor criteria being applied consistently.
• Develop marketing strategies with the Principal to support the achievement of the overall admissions
• Manage student enrolment through telephone inquiries, emails, and visitors to the school for enrolment into the school.
• Work in coordination with various external & internal departments.
• Develop institutional goals and objectives consistent with the vision, mission, and values of the School
• Set up and maintain efficient office systems within the school's admin area, including manual and computerized information retrieval systems.

Experience: 3.5 - 5 years

Description :

- Very good experience in design and development on UI front end Technologies.

- Minimum 3+ Years of web application development using HTML 5, CSS3, Bootstrap, JavaScript.

- Experience in development of Angular 2/4/6.

- Expertise in Responsive web design, HTML5, and CSS pre-processors SASS and LESS

- Good in UML, OOPS, design principles and patterns, architectural trends and data modeling.

- Strong in JavaScript (object oriented concepts) & JavaScript optimization

- Experience on JavaScript frameworks such as AngularJS, ReactJS, NodeJS etc.

- Ability to convert Wireframes in to UI design

- Good designing capabilities using Bootstrap framework, SEO and using strategies for cross-platform design initiatives with a 360-degree digital design

- Strong experience with debugging skills and fixing Cross Browser Compatibility issues and Optimization for web by using best practices

- Good Communication

- Good knowledge of quality standards and best practice