Engineering Manager

📌 Job Title: Performance Marketing / Digital Marketing Specialist

📍 Employment Type: Full-Time — Mohali (On-site)

⏰ Shift: Day Shift

🧾 Experience Required: Minimum 4–5 Years

💰 Salary Range: Good Hike

🟢 Notice Period: Immediate Joiners Preferred

🔵 About the Role

We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.

This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:

• Healthcare Support Services
• Remote Staffing / Dedicated Remote Professionals
• Website & Mobile App Development
• Cybersecurity Services
• SEO & Digital Marketing Services
• Digital Content Creation
• Bonus (Preferred): Recruitment & Staffing

📌 If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.

🔵 Core Lead-Generation Responsibilities

✔ Multi-Vertical Lead Generation — Mandatory

Proven expertise generating high-quality leads for:

• Healthcare Support Services
• Remote Staffing / Virtual Assistants
• Website & Mobile App Development
• Cybersecurity Services
• SEO, Digital Marketing & Creative Services
• Digital Content Creation
• (Preferred) Recruitment & Staffing

✔ Paid Campaign Management

Google Ads (Mandatory)

• Search, Display, Discovery & Video
• Remarketing / Retargeting
• Custom Intent & In-Market Targeting
• Smart Bidding Strategies
• Conversion & Event Tracking

Meta Ads (Facebook / Instagram)

• Lead Gen Campaigns
• Retargeting Stacks
• Lookalike & Interest Audience Testing
• Dynamic Creative Optimization

LinkedIn Ads (Preferred)

• Lead Gen Ads & Messaging Ads
• InMail Targeting
• B2B Segmentation

✔ Marketplace Lead Acquisition — Strongly Mandatory

Hands-on experience generating leads from:

• Upwork (bidding, proposal strategy, conversions)
• Fiverr (gig optimization & ranking)
• LinkedIn Sales Navigator (ICP targeting & outreach)

✔ Organic + Automation Channels

• SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
• Email Marketing & Automation
•  
• Segmentation, personalization & cold outreach
• Deliverability optimization
• Automated drip and nurture flows
• Retargeting & conversion funnels

🔵 Technical Skill Requirements

You must be hands-on with:

Advertising & Analytics

• Google Ads Manager
• Meta Ads Manager
• LinkedIn Campaign Manager
• GA4
• Google Tag Manager (GTM)
• A/B Testing & CRO
• Conversion Tracking (pixel/events/server-side preferred)
• UTM Strategy

Landing Page & Funnel Optimization

• High-converting landing pages
• Heatmaps
• Split testing
• Funnel performance & attribution

CRM & Automation Tools

• HubSpot / Zoho / GoHighLevel
• Mailchimp / SendGrid / ActiveCampaign
• Instantly / Lemlist / Apollo / Smartlead
• Zapier / Make

🔵 Key Responsibilities

• Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
• Generate qualified leads across multiple business verticals
• Build high-conversion landing pages & funnels
• Execute full SEO roadmap
• Design & optimize automated email sequences
• Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
• Maintain consistency & predictability in lead flow
• Competitor & keyword intelligence reporting
• Deliver weekly & monthly performance reports
• Collaborate with internal teams on lead targets & pipeline growth

🔵 Required Skills & Competencies

• Minimum 4–5 years in performance marketing & digital lead generation
• Proven experience targeting US/UK/Australia/NZ/Dubai markets
• Strong portfolio of Google & Meta campaigns
• Mandatory experience with Upwork, Fiverr & Sales Navigator
• Excellent written & verbal communication in English
• Strong analytical & data-driven decision-making capabilities
• Deep understanding of cold email KPIs & deliverability metrics
• Ability to work independently on night shift
• Must have a reliable WFH setup

Responsibilities of a Senior Software Engineer (Backend):

• You will be a guide in the entire application lifecycle including research, design, development, testing (dev owns quality), along with continuous deployment and delivery
• Lead design with a major focus on best user experience, performance, scalability and future expansion
• You will act as a mentor for less-experienced peers through both your technical knowledge and leadership skills to bring in continuous improvements and implement best practices.
• You will apply the latest technology thinking from our tech radar, adopt best design practices to solve complex problems and ensure our product is the best in usability.
• You will work directly with the CEO and the cross functional product teams, align on the needs of the products and operations.
• You will analyze business, technology challenges and suggest solutions
• Build an “Awesome” team

This opportunity is for you if,

• You have 4-6 Years of work experience in building highly-interactive applications using Java, Spring MVC, Spring JMS, Spring JDBC, Spring IOC, Spring Boot, MySQL, MiBatis, ReactJS, Java Script, jQuery, AWS, JMS and have knowledge on wide range of web technologies, tools and Frameworks.
• You have experience in working with Restful webservices
• You have strong knowledge and understanding of design patterns and domain driven design
• You understand fundamental design principles behind building scalable, resilient, and maintainable applications 
• You have functional knowledge of inclusive design: accessibility, and related tooling
• You have consumer web development experience for high-traffic, public facing web applications
• You have knack for writing clean, readable, re-usable code
• You have good knowledge on TDD and CI/CD practices.
• You have experience in managing and publishing releases using Git branching and tools like NPM and YARN.
• You have penchant for learning
• You are a great analytical & logical thinker and someone who loves solving problems
• You are passionate, energetic, enthusiastic and a go-getter
• You are “ FUN @ Work “

We are looking for creative and confident interns to join our content team! If you enjoy telling stories, and creating engaging marketing/ educational/awareness content this opportunity is for you.

Selected intern's day-to-day responsibilities include:

1. Conduct market and topic research to create relevant content

2. Make Presentations, Create Excel sheets, Write Scripts for videos etc.

3. Record and deliver high-quality video with basic editing for YouTube, Instagram and other platforms

4. Collaborate with our team and take feedback for revisions and improvements

Who can apply

Only those candidates can apply who:

1. are available for the work from home job/internship

2. can start the work from home job/internship between 8th Jun'25 and 13th Jul'25

3. are available for duration of 3 months

4. have relevant skills and interests

* Women wanting to start/restart their career can also apply.

Other requirements

1. Access to a personal laptop with reliable internet connectivity

2. Prior experience is not mandatory — we value enthusiasm and a willingness to learn over expertise

• Oversee business operations across multiple territories (Western, Central & Harbour lines of Mumbai)
• Lead, mentor, and motivate a team of Area Business Managers (ABMs) and Medical Representatives
• Drive sales performance and ensure achievement of monthly and quarterly targets
• Strategically manage key accounts and expand the customer base within assigned regions
• Build strong relationships with healthcare professionals, including doctors and pharmacists
• Conduct regular field visits, joint calls, and training sessions to monitor performance and coach team members
• Analyze market trends and competitor activity to implement effective business strategies
• Collaborate with internal stakeholders for product promotion, marketing initiatives, and brand visibility
• Ensure compliance with company standards and ethical practices

Requirements:

• Bachelor’s degree in Pharmacy, Science, or any related field
• Minimum 5 years of proven experience in pharmaceutical sales, with at least 1–2 years in a managerial or supervisory role
• Experience in the Nephrology segment preferred; Cardio-Diabetic background may also be considered
• Strong leadership and team management capabilities
• Excellent communication, negotiation, and interpersonal skills
• Proficient in MS Office (Word, Excel, PowerPoint, Outlook)
• Ability to thrive in a fast-paced, target-driven environment

Roles & Responsibilities:

• Responsible for handling enquiries and getting the enrollments done over the phone.

• Performing counseling & career guidance to working professionals via phone.

• Responsible for converting prospects into Enrollment.

• Responsible for resolving queries related to the course offered.

• Responsible for maintaining day to day reports as required.

Key Skills Required:

• Must have effective communication skills & convincing power.

• Should be comfortable for telesales/ inside sales

• Should have relevant experience in telesales/ inside sales.

• Should be at least graduate.

• Experienced in creating microcopy that will drive visitors towards taking the right actions across our website
• Experienced in writing technical documents like product sheets, product manuals, technical guides, tutorials, etc
• Experienced in proofreading and editing content copies
• Experienced in creating content as per our Ideal Customer Profile
• Work with the marketing team for generating fresh content ideas
• Should have basic knowledge of search engine optimization
• Experienced in creating concise, eye-catching, and innovative headlines and a body of technical documents.
• Experience- 5-10years
• Salary -5-15lpa

• Play a complete Backend development role for Magento store development, maintenance, upgradation and customization projects. Also provide support to clients, via project management tool. Handle the complete project and achieve 100% client satisfaction.
• Must posses fair, clear understanding of fundamentals and concepts of Magento 1/2, PHP, Zend Framework
• Knowledge in Magento Extension development.
• Write well-engineered source code that complies with accepted web standards.
• Good experience in Magento 2 Store development - design implementation, creating themes, create custom modules;
• Strong Knowledge of Magento Best Practices, including experience developing custom extensions and extending third party extensions
• Ability to develop and manage e-commerce websites, web applications, and websites.
• Can understand the goals and create strategies for each project.

Technical Skills:

• Possess good exposure on Magento, CMS, CodeIgnitor, OpenCart, JavaScript/ jQuery.
• Extensive experience of PHP and MySQL.
• Focused on Object-Oriented Programming (OOP),
• Demonstrable knowledge of XML, XHTML, CSS, Modules i.e. API integration, Payment Gateways, XML with a focus on standards.