PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

Content Marketing Specialist- Job Description

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Measurement and optimization of the program will be required on a regular and ongoing basis
Management of all creative resources including designers, writers, and other agency personnel
Integration of content programs with brand campaigns to drive the brand to demand.
Executive presentations on the program approaches and results will be required.
Design content marketing strategies and set short-term goals
Undertake content marketing initiatives to achieve business targets
Collaborate with design and writing teams to produce high-quality content
Develop an editorial calendar, delegate tasks and ensure deadlines are met
Deliver engaging content on a regular basis and inspire team members
Edit, proofread and improve content
Optimize content considering SEO and Google Analytics
Analyze web traffic metrics
Share content through various channels, ensuring strong web presence
Receive customer feedback and generate ideas to increase customer engagement

Our Core Values

We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.
We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.
We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

talented, young and motivated team
work with a fun team on a product that customers love
Share in our organization-wise personal development benefits and leave entitlements
Flexible work schedule with work-from-home options

About Us

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

Content Marketing Specialist- Job Description

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Measurement and optimization of the program will be required on a regular and ongoing basis
Management of all creative resources including designers, writers, and other agency personnel
Integration of content programs with brand campaigns to drive the brand to demand.
Executive presentations on the program approaches and results will be required.
Design content marketing strategies and set short-term goals
Undertake content marketing initiatives to achieve business targets
Collaborate with design and writing teams to produce high-quality content
Develop an editorial calendar, delegate tasks and ensure deadlines are met
Deliver engaging content on a regular basis and inspire team members
Edit, proofread and improve content
Optimize content considering SEO and Google Analytics
Analyze web traffic metrics
Share content through various channels, ensuring strong web presence
Receive customer feedback and generate ideas to increase customer engagement

Our Core Values

We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.
We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.
We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

talented, young and motivated team
work with a fun team on a product that customers love
Share in our organization-wise personal development benefits and leave entitlements
Flexible work schedule with work-from-home options

Users love Cutshort

Read about what our users have to say about finding their next opportunity on Cutshort.

Subodh Popalwar

Software Engineer, Memorres

For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.

Companies hiring on Cutshort

About Purplerain Technologies INC

Founded :

2010

Type

Size :

20-100

Stage :

Bootstrapped

About

Thousands of B2B users globally rely on PurpleRain products every day in enabling value in sales automation, cloud communication and big data.

Connect with the team

Jesthna K

Connect

Company social profiles

Similar jobs

Content Marketer

at SaaS based product company

Agency job

via Qrata by Prajakta Kulkarni

Bengaluru (Bangalore)

2 - 5 yrs

₹10L - ₹15L / yr

Content Marketing

Content Writing

Search Engine Optimization (SEO)

B2B Marketing

Location - Bangalore
Role - Content Marketer

What you'll do
Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
● Write content pieces that not just drive traffic but convert them.
● Build marketing collaterals that help leads in their decision-making process.
● You'd be expected to work with design, front-end, sales, and product .
● Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.

Skills you bring to the table:

● You have a stronghold over SEO.
● You preferably have 2-3 years of experience working with a B2B marketing team.
● You are a great communicator, both verbal and written.
● Just like everyone in the team, you have maniacal attention to detail.
● You are a self-starter, capable of working independently.

Content Writer

at Remitbee

Posted by Praveena Vidhyadharan

Chennai

3 - 5 yrs

₹4L - ₹6L / yr

Content Writing

Content Management System (CMS)

Content Strategy

Search Engine Optimization (SEO)

Technical Writing

We are seeking a creative Content Writer to join our Marketing team and help us guide RemitBee into the future. You will be working closely with the Marketing Team to engage our online audiences around the world and build brand awareness through articles, case studies, educational content, and sales copy. Your work will be one of the crucial factors in determining how the business performs. If you are a creative and innovative problem solver, this role is the perfect fit for you.

Key Responsibilities:

Create the following type of content – blog posts, articles, case studies, educational content, PRs, web and ad copy, sales copy, and email copy.
Research and analyze data/information about the content topic.
Following SEO best practices in the content.
Come up with new ideas and suggestions for topics and content.
Be up to date with the latest financial and technology news in North America/Canada/Worldwide.
Work closely with the marketing/SEO/content teams.
Follow the brand guidelines and voice for content production.
Other responsibilities as required.

Required Skills/Qualifications:

2 to 3 years minimum of professional writing experience
Experience in Journalism is a must
Fluent in written English, Punctuation, and Grammar
A strong portfolio of various content, preferably in the financial or technological domain.
A keen eye for aesthetics and details.
Excellent communication skills.
Use Google Trends
Highly organized, with a proven ability to meet deadlines in a demanding environment.
Ability to communicate and present ideas and rationales.
An ability to self-motivate and be team-centric.
Ability to prioritize and manage workload across multiple simultaneous tasks, in a fast-paced work environment, while ensuring delivery of high-quality work and meeting timelines.
Experience working with different teams and multiple stakeholders in an agile environment

Nice to have:

Post-secondary degree
Publications
Technical writing experience
Experience working with SEO requirements and being able to perform keyword research
Sales/ad copy experience

Key Responsibilities:

Create the following type of content – blog posts, articles, case studies, educational content, PRs, web and ad copy, sales copy, and email copy.
Research and analyze data/information about the content topic.
Following SEO best practices in the content.
Come up with new ideas and suggestions for topics and content.
Be up to date with the latest financial and technology news in North America/Canada/Worldwide.
Work closely with the marketing/SEO/content teams.
Follow the brand guidelines and voice for content production.
Other responsibilities as required.

Required Skills/Qualifications:

2 to 3 years minimum of professional writing experience
Experience in Journalism is a must
Fluent in written English, Punctuation, and Grammar
A strong portfolio of various content, preferably in the financial or technological domain.
A keen eye for aesthetics and details.
Excellent communication skills.
Use Google Trends
Highly organized, with a proven ability to meet deadlines in a demanding environment.
Ability to communicate and present ideas and rationales.
An ability to self-motivate and be team-centric.
Ability to prioritize and manage workload across multiple simultaneous tasks, in a fast-paced work environment, while ensuring delivery of high-quality work and meeting timelines.
Experience working with different teams and multiple stakeholders in an agile environment

Nice to have:

Post-secondary degree
Publications
Technical writing experience
Experience working with SEO requirements and being able to perform keyword research
Sales/ad copy experience

Content Writer

at SaaS Growth Advisory

Posted by Deepanshu Gaur

Remote only

1 - 2 yrs

₹2.4L - ₹4.8L / yr

Content Writing

Wordpress

Search Engine Optimization (SEO)

English Proficiency

Communication Skills

We're looking for a content writer to work closely with the founder to create high-quality engaging content to build the brand’s voice in the B2B SaaS demand generation space. They will collaborate with Growth Analysts/Associates to learn best practices of demand generation, and churn out content basis the learnings.

What You'll Do -

Work closely with our internal teams to create content that attracts, engages, and educates existing and potential customers.
Write content around saas marketing.
Create engaging short- and long-form written content on a regular and recurring basis (2-3 blog posts per week)
Assist with the production of visual content such as images, infographics, etc to complement and/or convert your written content.
Brainstorm and execute new topics and themes that are relevant to our target audience.
Help set up the overall content & engagement strategy of the company, monitor progress, and come up with new ways to meet and exceed engagement goals.

What You'll Need -

2+ years of professional content writing experience, ideally related to marketing/SaaS products
The candidate must know about SEO and should have a proven ability to write SEO-friendly content.
Excellent written English with stellar copywriting skills.
Fantastic storytelling skills - you have an innate ability to engage and captivate audiences with your words
Fast learner and creative thinker - you grasp new concepts quickly and are able to turn one idea into many content pieces
Comfortable adapting writing style & approach based on target audience across different interests and demographics
You stay updated with the latest trends in your field
Comfortable with WordPress CMS
Passionate for content writing.
Bonus Points - a. If you know how to create graphics etc using Canva/Adobe Suite, Figma, etc. b. If you’re comfortable writing on marketing topics (e.g. lead generation, performance marketing, paid ads, outbound marketing, etc)

What we offer -

Fully remote flexible work environment & we help you set up your remote workstation too.
Open book policy - we will pay for books you purchase for your professional and career development.
Continuous learning/training policy - we sponsor you for the conferences and training programs you feel would add to your development in the company.
Reimbursements - we minimize your remote setup expenses.
Health insurance

Work closely with our internal teams to create content that attracts, engages, and educates existing and potential customers.
Write content around saas marketing.
Create engaging short- and long-form written content on a regular and recurring basis (2-3 blog posts per week)
Assist with the production of visual content such as images, infographics, etc to complement and/or convert your written content.
Brainstorm and execute new topics and themes that are relevant to our target audience.
Help set up the overall content & engagement strategy of the company, monitor progress, and come up with new ways to meet and exceed engagement goals.

What You'll Need -

2+ years of professional content writing experience, ideally related to marketing/SaaS products
The candidate must know about SEO and should have a proven ability to write SEO-friendly content.
Excellent written English with stellar copywriting skills.
Fantastic storytelling skills - you have an innate ability to engage and captivate audiences with your words
Fast learner and creative thinker - you grasp new concepts quickly and are able to turn one idea into many content pieces
Comfortable adapting writing style & approach based on target audience across different interests and demographics
You stay updated with the latest trends in your field
Comfortable with WordPress CMS
Passionate for content writing.
Bonus Points - a. If you know how to create graphics etc using Canva/Adobe Suite, Figma, etc. b. If you’re comfortable writing on marketing topics (e.g. lead generation, performance marketing, paid ads, outbound marketing, etc)

What we offer -

Fully remote flexible work environment & we help you set up your remote workstation too.
Open book policy - we will pay for books you purchase for your professional and career development.
Continuous learning/training policy - we sponsor you for the conferences and training programs you feel would add to your development in the company.
Reimbursements - we minimize your remote setup expenses.
Health insurance

Content Writing

at Urban Tribe

1 video

1 recruiter

Posted by Mayur Yadav

Mumbai

0 - 1 yrs

₹0L - ₹1.2L / yr

Creative Writing

Content Writing

Selected intern's day-to-day responsibilities include:

1. Write well-researched, SEO-friendly, high-quality articles & product descriptions
2. Create original copyright free content
3. Review and edit content
4. Recommend new content to address gaps in the company's current content
5. Ensure that you report to your manager each day
Website- https://urbantribe.in/" target="_blank">https://urbantribe.in/

Content Writer

at Gallivant

1 recruiter

Posted by Gracia Blanca

Remote only

2 - 4 yrs

₹3L - ₹5L / yr

Content Writing

Blogging

Creative Writing

We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.

To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

Content Writer Responsibilities:

Conducting in-depth research on industry-related topics in order to develop original content.
Developing content for blogs, articles, product descriptions, social media, and the company website.
Assisting the marketing team in developing content for advertising campaigns.
Proofreading content for errors and inconsistencies.
Editing and polishing existing content to improve readability.
Conducting keyword research and using SEO best practices to increase traffic to the company website.
Creating compelling headlines and body copy that will capture the attention of the target audience.
Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

Bachelor's degree in communications, marketing, english, journalism, or related field.
Proven content writing or copywriting experience.
Working knowledge of content management systems.
Proficient in all Microsoft Office applications.
A portfolio of published articles.
Excellent writing and editing skills.
The ability to work in a fast-paced environment.
The ability to handle multiple projects concurrently.
Effective communication skills.

Content Writer Responsibilities:

Conducting in-depth research on industry-related topics in order to develop original content.
Developing content for blogs, articles, product descriptions, social media, and the company website.
Assisting the marketing team in developing content for advertising campaigns.
Proofreading content for errors and inconsistencies.
Editing and polishing existing content to improve readability.
Conducting keyword research and using SEO best practices to increase traffic to the company website.
Creating compelling headlines and body copy that will capture the attention of the target audience.
Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

Bachelor's degree in communications, marketing, english, journalism, or related field.
Proven content writing or copywriting experience.
Working knowledge of content management systems.
Proficient in all Microsoft Office applications.
A portfolio of published articles.
Excellent writing and editing skills.
The ability to work in a fast-paced environment.
The ability to handle multiple projects concurrently.
Effective communication skills.

Product Marketing Specialist

at Aikon Labs Private Limited

1 video

7 recruiters

Posted by Shankar K

Pune

0 - 4 yrs

₹2L - ₹7L / yr

Product Marketing

Digital Marketing

Search Engine Optimization (SEO)

Content Marketing

Content Writing

+3 more

Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software.

This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!

Typical Responsibilities:

You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
Manage both on-page SEO and off-page SEO for the company.
Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.

This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!

Typical Responsibilities:

You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
Manage both on-page SEO and off-page SEO for the company.
Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.

Content Writer

at Webryze

1 recruiter

Posted by Sandeep Nandal

Rohtak

2 - 7 yrs

₹2L - ₹3L / yr

Content Writing

Blogging

Creative Writing

Content Marketing

We are looking for content writers who can provide us various type of content like SEO Articles Blog Articles Press Release Product Description Page Content etc. If you are someone who has experience with it & have great English Writing skills, we would love to hear from you.

Content Writer

at Vedak

2 recruiters

Posted by Sapna Rastogi

Whitefield, Bengaluru (Bangalore), brookfield

3 - 7 yrs

₹3L - ₹5L / yr

Content Strategy

Search Engine Optimization (SEO)

Content Writing

Blogging

Creative Writing

+1 more

Job Summary
We are a startup based in Brookfield, ITPL Main Road, Bangalore. We are looking for a quality & creative Content Writer for creating engaging content as per needs.
Responsibilities and Duties

Create, edit and proof-read copy according to the mandate expectations while meeting deadlines.

Blog posts, Articles, Taglines, Social Media Content, Web copy, email copy, brochures, or other related marketing materials.

Producing creative ideas for innovative campaigns

Key Skills
Must have practical knowledge of Ms-Office package, HTML Tags, CSS.
Required Experience and Qualifications

Excellent command on the English language with a natural flair for writing, coupled with strong editing.
Consistent in generating result oriented content that is thorough in research and comprehensive in treatment.
Have knowledge of the Content Marketing/Digital Marketing Industry & able to deliver authoritative articles, which can be used as branding purpose.
Proficient in SEO content development work, with a solid understanding of Social Media.
Expertise in content updates for the company's social sites like Linkedin, Facebook, Twitter, etc.
Ensuring ongoing improvements in content coverage and quality.
To edit and revise existing content based on keywords.
To develop unique, error free, grammatically correct content for client Brands.
Flair for writing News, special stories.
Able to create original play-free Blogs, Articles, website content, services descriptions.

Create, edit and proof-read copy according to the mandate expectations while meeting deadlines.

Blog posts, Articles, Taglines, Social Media Content, Web copy, email copy, brochures, or other related marketing materials.

Producing creative ideas for innovative campaigns

Key Skills
Must have practical knowledge of Ms-Office package, HTML Tags, CSS.
Required Experience and Qualifications

Excellent command on the English language with a natural flair for writing, coupled with strong editing.
Consistent in generating result oriented content that is thorough in research and comprehensive in treatment.
Have knowledge of the Content Marketing/Digital Marketing Industry & able to deliver authoritative articles, which can be used as branding purpose.
Proficient in SEO content development work, with a solid understanding of Social Media.
Expertise in content updates for the company's social sites like Linkedin, Facebook, Twitter, etc.
Ensuring ongoing improvements in content coverage and quality.
To edit and revise existing content based on keywords.
To develop unique, error free, grammatically correct content for client Brands.
Flair for writing News, special stories.
Able to create original play-free Blogs, Articles, website content, services descriptions.

Content Writer

at AlWrite Consulting

1 recruiter

Posted by Pooja Srivastava

Mumbai

0 - 2 yrs

₹2L - ₹3L / yr

Blogging

Business Writing

Content Marketing

Content Writing

Creative Writing

Alwrite Consulting is looking for a full-time content writer for Mumbai. The writer would be responsible for developing content strategies and creating high-quality content for websites, blogs, and companies. Job Profile: Conduct web research to come up with ideas for developing content strategies Coordinate with researchers, interviewers, clients and partners to gather content requirement Developing content strategies and planning deliveries Creating high-quality content as per requirements Proofreading and Editing content to produce error free write-ups Skills required: Very good command over English is must Knowledge of SEO is desired Ability to coordinate and communicate with different people Comfort with data-driven approach to content creation Ability to handle complex technical and management subjects A penchant for learning new formats, styles, and subjects Should understand technology and business topics Knowledge of WordPress would be an added advantage We are looking for people with a minimum of 1 year of experience in writing for websites, blogs, or businesses. Freelance experience would also be considered provided you are able to show us some testimonials from your client. But the position is in-house so even if you are a freelancer, please apply only when you are open for a full-time position. Our position is urgent and we require a candidate to join us by 12th December 2016.

Sr. Social Media Manager

at Macaroni Media

1 recruiter

Posted by Vanessa Fernandes

Mumbai

3 - 6 yrs

₹0L - ₹7L / yr

social media

facebook

Blogging

Content Writing

Twitter

Macaroni Media Co. is a group of artists, chefs, comedians, doers, dreamers, intellectuals, professionals and specialists, whose lives (literally) revolve around food. We are a full service food and beverage innovation agency, here to understand your business needs, give you valuable feedback and provide solutions for the best possible outcome. Not only that, we also take care of the execution and help you set, meet and exceed your goals. Whet your appetite, because we’re here to feed your brand!

Why apply to jobs via Cutshort