Content Marketing Specialist at Purplerain Technologies INC · Remote only · 2 - 3 years · ₹3L - ₹5L / yr · Bootstrapped · Remote only · Posted 1 Jun 2022
About Us
PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.
We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.
Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.
We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.
Content Marketing Specialist- Job Description
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Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
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Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
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This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
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Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
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Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
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Measurement and optimization of the program will be required on a regular and ongoing basis
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Management of all creative resources including designers, writers, and other agency personnel
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Integration of content programs with brand campaigns to drive the brand to demand.
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Executive presentations on the program approaches and results will be required.
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Design content marketing strategies and set short-term goals
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Undertake content marketing initiatives to achieve business targets
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Collaborate with design and writing teams to produce high-quality content
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Develop an editorial calendar, delegate tasks and ensure deadlines are met
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Deliver engaging content on a regular basis and inspire team members
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Edit, proofread and improve content
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Optimize content considering SEO and Google Analytics
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Analyze web traffic metrics
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Share content through various channels, ensuring strong web presence
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Receive customer feedback and generate ideas to increase customer engagement
Our Core Values
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We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.
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We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
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We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.
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We match grit with wit: We're creative and resourceful. We find solutions to every problem
and to further support you, we offer:
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talented, young and motivated team
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work with a fun team on a product that customers love
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Share in our organization-wise personal development benefits and leave entitlements
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Flexible work schedule with work-from-home options
Shubham Vishwakarma
Full Stack Developer - Averlon
About Purplerain Technologies INC
About
Connect with the team
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Similar jobs (10)
Key Responsibilities
- Plan and execute digital marketing activities across SEO, social media, and content marketing.
- Conduct keyword research, competitor analysis, and website content optimization.
- Manage and create content for Instagram, LinkedIn, Facebook, and other digital platforms.
- Monitor website and campaign performance using Google Analytics and Google Search Console.
- Assist in planning and optimizing Google Ads and Meta Ads campaigns.
- Track key metrics, prepare performance reports, and identify areas for improvement.
- Stay updated with the latest digital marketing trends, SEO updates, and social media algorithms.
Required Skills
- Good understanding of SEO, Social Media Marketing, and Content Marketing.
- Knowledge of keyword research, Google Analytics, and Search Console.
- Basic understanding of Google Ads and Meta Ads.
- Strong content writing, research, and analytical skills.
- Good communication and creative thinking.
- Knowledge of Canva and other content creation tools is an advantage.
Eligibility
- Intern: Students/recent graduates pursuing BMS, B.Com, BAMMC, or related courses with a strong interest in Digital Marketing.
- Associate: Graduate with relevant experience or strong practical knowledge in Digital Marketing.
Job Title: Content Strategist Lead
Experience: 3–5 Years
Location: JP Nagar, Bengaluru
Work Mode: Full-Time | On-Site | 6Days
CTC: Up to ₹ 7.5 LPA
Notice Period: Immediate to 7 Days
Role Overview :
We are looking for a strategic, research-oriented Head of Content & Growth to lead our content marketing function and drive organic growth through impactful content and SEO initiatives with strong expertise in writing high-quality, research-backed blogs and articles. The role will focus on SEO, market and competitor research, content strategy, and creating informative content that drives organic traffic, engagement, and lead generation.
Key Responsibilities :
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
- Experience in researching, writing, and publishing high-quality blogs and articles.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills:
- Content Marketing & Growth Strategy
- SEO Strategy & Keyword Research
- Content Planning & Editorial Management
- Copywriting, Editing & Content Optimization
- Product & Technical Content Writing
- Brand Storytelling & Thought Leadership
- Marketing Analytics & Performance Tracking
- Team Leadership, Mentoring & Development
- Project Management & Cross-Functional Stakeholder Management
Qualifications :
- Master’s Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field – Mandatory
- 3–5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
- Proven experience in leading and mentoring content teams
- Strong analytical, communication, writing, and stakeholder-management skills
Tools :
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
Perks and Benefits :
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth
Roles & Responsibilities
- Develop and execute integrated marketing campaigns and content strategies across digital platforms
- Identify trends, creator opportunities, and audience behaviour to inform content direction
- Translate market insights into actionable content strategies
- Manage visual storytelling and brand narrative across Instagram, YouTube, LinkedIn, and emerging platforms
- Craft compelling copy and communications that align with brand voice
Ideal Candidate
1Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands
2Mandatory (Experience 1): Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.
3Mandatory (Experience 2): Must have hands-on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.
4Mandatory (Experience 3): Must have experience developing content strategies and deciding what type of content should go across different social media platforms.
5Mandatory (Experience 4): Must have experience creating monthly content calendars and planning content for social media platforms.
6Mandatory (Skill 1): Must have a strong understanding of digital culture, current social media trends, and content formats.
7Mandatory (Skill 2): Must have a strong understanding of Instagram Reels, trends, and social-first content.
8Mandatory (Skill 3): Must have strong communication, copywriting, content planning, brand storytelling, and content ecosystem understanding.
9Mandatory (Industry): Must have experience with D2C / consumer brands. Experience in fashion, beauty, lifestyle, or consumer brands
Google AnalyticsKey Responsibilities
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills
- Content Marketing Strategy
- SEO & Keyword Research
- Content Planning & Editorial Management
- Copywriting & Content Editing
- Product & Technical Content Writing
- Brand Storytelling
- Marketing Analytics
- Team Leadership
- Project & Stakeholder Management
Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
- WordPress / CMS
- AI Writing Tools
- Jira / Trello / Asana / ClickUp
- Microsoft Office / Google Workspace
Additional Details:
- Job Title: Content Marketing Strategist
- CTC: Up to 7.5 LPA
- Location: JP Nagar, Bengaluru
- Job Type: Full Time (Onsite)
- Working Days: 6 Days
- Experience: 3 - 5 Years
- Notice Period: Immediate to 7 days
Key Responsibilities
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills
- Content Marketing Strategy
- SEO & Keyword Research
- Content Planning & Editorial Management
- Copywriting & Content Editing
- Product & Technical Content Writing
- Brand Storytelling
- Marketing Analytics
- Team Leadership
- Project & Stakeholder Management
Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
- WordPress / CMS
- AI Writing Tools
- Jira / Trello / Asana / ClickUp
- Microsoft Office / Google Workspace
Perks and Benefits
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth
Additional Details:
- Job Title: Content Marketing Lead
- CTC: Up to 7.5 LPA
- Location: JP Nagar, Bengaluru
- Job Type: Full Time (Onsite)
- Working Days: 6 Days
- Experience: 3 - 5 Years
- Notice Period: Immediate to 7 days
Digital Marketing & Content Creator
Company: Sisuni Technology Pvt Ltd
Department: Marketing & Creative
Role: Digital Marketing & Content Creator
Experience: 2–5 years preferred
Employment: Full-time / Remote
Role Overview
Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.
The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.
Key Responsibilities
1. Digital Marketing
- Develop and execute digital marketing campaigns.
- Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Plan and optimize Google Ads and Meta Ads campaigns.
- Conduct SEO and keyword research.
- Generate qualified leads through digital channels.
- Monitor campaign performance and improve ROI.
- Conduct competitor and market research.
- Prepare weekly and monthly marketing reports.
2. Content Creation
- Create social media posts, carousels and promotional creatives.
- Develop Reels, Shorts and other short-form video content.
- Write captions, advertising copy, blogs and website content.
- Create content calendars and campaign concepts.
- Edit videos and basic graphics.
- Maintain consistent company branding across platforms.
- Use Canva, Adobe or equivalent creative tools.
3. AI & Modern Marketing Tools
- Use AI tools responsibly for content ideas, copywriting and research.
- Use AI-assisted image/video creation where appropriate.
- Research emerging digital marketing trends and tools.
- Improve productivity through marketing automation.
4. Analytics & Growth
- Track reach, engagement, leads, conversions and campaign costs.
- Use Google Analytics and platform analytics.
- Identify high-performing content and campaigns.
- Recommend improvements based on data.
- Maintain a clear record of marketing activities and results.
Required Skills
Must-have:
- Digital marketing
- Social media marketing
- Content creation
- Copywriting
- Video editing
- Canva / Adobe
- SEO fundamentals
- Google Ads
- Meta Ads
- Lead generation
- Analytics and reporting
- Excellent creativity and communication
Good to have:
- WordPress/CMS
- Email marketing
- CRM knowledge
- Marketing automation
- YouTube growth
- LinkedIn B2B marketing
- Basic photography
- AI content tools
Key Performance Indicators (KPIs)
The employee will be evaluated based on measurable results, including:
- Qualified leads generated
- Social media growth
- Engagement rate
- Website traffic
- Content output and consistency
- Advertising performance
- Cost per lead
- Conversion rate
- SEO improvement
- Campaign ROI
- Quality and creativity of content
- Timely completion of marketing tasks
Candidate Practical Test
Candidates should complete a practical assignment before final selection.
Test: 7-Day Digital Marketing Campaign
Prepare a campaign for Sisuni Technology Pvt Ltd containing:
- 3 social media posts
- 2 Reel/Shorts concepts
- 7-day content calendar
- 3 advertising captions
- Target audience definition
- Basic Meta or Google Ads strategy
- 10 relevant keywords/hashtags
- One promotional creative
- One short video/Reel
- Expected KPIs and measurement method
Candidate Evaluation
Area
Weight
Digital marketing knowledge
20%
Content creativity
20%
Video/creative skills
15%
Advertising knowledge
15%
SEO knowledge
10%
Analytics & KPI understanding
10%
Communication & presentation
10%
Total
100%
Recommended Hiring Standard
Junior: 0–2 years
Focus on execution, content creation and social media.
Mid-Level: 2–5 years
Should independently manage campaigns, content, ads, SEO and reporting.
Senior: 5+ years
Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.
Ideal Candidate
The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:
Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads
A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.
Job Title: Head of Content & Growth
Experience: 3–5 Years
Location: JP Nagar, Bengaluru
Work Mode: Full-Time | On-Site | 6Days
CTC: Up to ₹ 7.5 LPA
Notice Period: Immediate to 7 Days
Role Overview :
We are looking for a strategic, research-oriented Head of Content & Growth to lead our content marketing function and drive organic growth through impactful content and SEO initiatives with strong expertise in writing high-quality, research-backed blogs and articles. The role will focus on SEO, market and competitor research, content strategy, and creating informative content that drives organic traffic, engagement, and lead generation.
Key Responsibilities :
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
- Experience in researching, writing, and publishing high-quality blogs and articles.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills:
- Content Marketing & Growth Strategy
- SEO Strategy & Keyword Research
- Content Planning & Editorial Management
- Copywriting, Editing & Content Optimization
- Product & Technical Content Writing
- Brand Storytelling & Thought Leadership
- Marketing Analytics & Performance Tracking
- Team Leadership, Mentoring & Development
- Project Management & Cross-Functional Stakeholder Management
Qualifications :
- Master’s Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field – Mandatory
- 3–5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
- Proven experience in leading and mentoring content teams
- Strong analytical, communication, writing, and stakeholder-management skills
Tools :
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
Perks and Benefits :
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth
Location: Remote
Experience: 1–3 Years
Job Type: Full-Time
We are looking for a Content Strategist & Social Media Coordinator to plan content strategies, manage social media calendars, and ensure timely publishing across platforms.
Key Responsibilities
- Develop monthly content strategies and social media calendars.
- Plan content pillars, campaigns, trends, and promotional content.
- Coordinate with content writers, graphic designers, and video editors.
- Schedule and publish posts, reels, stories, and Google Business Profile content.
- Ensure content is accurate, on-brand, and published on time.
- Monitor social media trends and content performance.
- Manage multiple brands and deadlines efficiently.
Requirements
- 1–3 years of experience in content strategy or social media management.
- Strong understanding of social media platforms and content planning.
- Good communication and organizational skills.
- Ability to manage multiple brands and projects.
- Experience with social media scheduling tools is a plus.
- Experience with F&B or agency clients is preferred.
Content Team Lead | 2- 4 Years Experience
We are looking for a strategic and results-driven Content Team Lead to lead content strategy, SEO, and organic growth. The ideal candidate will bring strong content expertise, analytical thinking, and team leadership to build high-impact content initiatives that drive visibility, engagement, and business growth.
Key Responsibilities
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills
- Content Marketing Strategy
- SEO & Keyword Research
- Content Planning & Editorial Management
- Copywriting & Content Editing
- Product & Technical Content Writing
- Brand Storytelling
- Marketing Analytics
- Team Leadership
- Project & Stakeholder Management
Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
- WordPress / CMS
- AI Writing Tools
- Jira / Trello / Asana / ClickUp
- Microsoft Office / Google Workspace
Perks and Benefits
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth
Additional Details:
- Job Title: Content Team Lead
- CTC: Up to 7.5 LPA
- Location: JP Nagar, Bengaluru
- Job Type: Full Time (Onsite)
- Working Days: 6 Days
- Experience: 3 - 5 Years
- Notice Period: Immediate to 7 days
Location: Remote | Immediate Joining
Duration: 2 months (with potential PPO)
Stipend: ₹10,000 – ₹15,000/month + LoR
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
About Crea8
"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.
We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.
Why this role exists
To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.
What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.
This is a content strategy and copywriting role. Not social media management. Not graphic design. You'll write things worth reading, and get them in front of people who should read them and take action. If you believe good content should provoke thought, offer real insight, and make people care about a startup they've never heard of, you might enjoy working here.
What you'll actually do
Content Strategy & Ideation: Work with Crea8's content pillars, pull ideas from our internal knowledge base, and pitch new ones we haven't covered yet. You'll also write opinionated, insight-led content for Crea8 and adapt it across platforms, with a significant part of what you write directly supporting outbound and inbound sales.
Content & Experimentation: Own the content pipeline from idea to publication and help us keep a consistent publishing rhythm. We won't keep doing what we're doing forever. You'll help us test new formats and new platforms as we grow.
You're a good fit if
- You write well and you know it
- You can research a topic you know nothing about and produce something sharp within a day
- You understand SEO basics, and how search engines identify good (relevant) content
- You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
- You actually want to learn how early-stage startups build credibility through content
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon