About Us
PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.
We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.
Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.
We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.
Content Marketing Specialist- Job Description
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Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
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Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
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This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
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Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
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Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
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Measurement and optimization of the program will be required on a regular and ongoing basis
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Management of all creative resources including designers, writers, and other agency personnel
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Integration of content programs with brand campaigns to drive the brand to demand.
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Executive presentations on the program approaches and results will be required.
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Design content marketing strategies and set short-term goals
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Undertake content marketing initiatives to achieve business targets
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Collaborate with design and writing teams to produce high-quality content
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Develop an editorial calendar, delegate tasks and ensure deadlines are met
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Deliver engaging content on a regular basis and inspire team members
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Edit, proofread and improve content
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Optimize content considering SEO and Google Analytics
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Analyze web traffic metrics
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Share content through various channels, ensuring strong web presence
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Receive customer feedback and generate ideas to increase customer engagement
Our Core Values
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We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.
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We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
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We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.
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We match grit with wit: We're creative and resourceful. We find solutions to every problem
and to further support you, we offer:
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talented, young and motivated team
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work with a fun team on a product that customers love
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Share in our organization-wise personal development benefits and leave entitlements
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Flexible work schedule with work-from-home options
Shubham Vishwakarma
Full Stack Developer - Averlon
About Purplerain Technologies INC
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Job Description - Content Writer:
An Executive of Corporate Communication team is required to communicate with all the levels of the organization, understand requirements and work with different verticals of the company to deliver clear communication as per business requirements. An understanding in branding is crucial to the success of this role and to adhere to the brand guidelines of FAI.
Competencies
- Gather stakeholder feedback on corporate brand & organization awareness levels using various modes of media and personal interaction.
- Analyze the voice of stakeholders and feed into a concise communication plan to convey the same.
- Monitors own work to ensure delivery within the desired performance standards. Understands the importance of delivery within expected time and brand standards and displays concern in case of deviation.
- Is open to feedback, different perspectives and ideas, and constantly improving one’s craft based on the feedbacks and discussions.
- Possesses excellent verbal and written communication skills to interact with all India-based business verticals as well as offshore partners.
- Must also display excellent inter-personal skills required to interact with colleagues including different teams, SMTs, offshore partners etc. for understanding business requirements and communicating the same.
- Encourages teamwork and collaboration by promoting openness and dialogue, facilitates participation of self and other team members in organizational decisions and motivates other team members and drives pride and positivity in work. Exhibits professionalism in conduct of work and respects others’ views.
Technical Skills
- Should be familiar with the ethos of marketing & branding.
- Should have excellent creative writing skills.
- Should be well versed with both short form and long form copy.
- Should have a relatively good understanding of social media channels and be able to craft clear, precise copy for the same.
- Should be aware of or willing to learn about emerging trends in corporate communication.
- Would be required to gather information & be aware of data gathering sources, techniques etc.
- Should be able to understand and work with relevant SOPs.
- Should be able to identify key messages and develop communication plan/campaigns accordingly.
- Should be able to articulate presentations for strategy & draft communications as per the requirements.
Qualifications
Graduate from any discipline with a strong portfolio. Relevant experience of 5 - 10 years will be preferred.
Go Programming (Golang)
Ruby on Rails (ROR)
Ruby
Python
JavaJob Responsibilities
✓ Perform the role of Technical Lead on assigned projects to drive solution design (especially backend) and API services development.
✓ Be the thought leader and champion for above mentioned technologies.
✓ Drive technical analysis for new projects including planning and driving proof-of-concepts, if needed.
✓ Drive tasks related to backend development by providing architectural and technical leadership to mid-tier and database developers.
✓ Conduct peer reviews as the lead into Git to confirmed that developed code meets acceptable standards and guidelines.
✓ Work closely with the rest of the leads, mid-tier development, front-end developers, database developers, etc. to ensure end-to-end integrity of the solution being developed.
✓ Work closely with the rest of the tech leads and senior engineering leadership team to ensure reuse where applicable to increase productivity and throughput.
✓ Conduct technical interview to staff open positions in the backend team.
✓ Delegate work and assignments to team members
✓ Collaborate with their team to identify and fix technical problems
✓ Analyze users' needs and then finding applications to serve them
✓ Drive assigned tasks related to SOC 2 certification and ensure compliance to defined controls for areas under lead’s purview.
✓ Guiding their team through technical issues and challenges
✓ Prepare Technical design documents which would help the team to understand the technical flow
✓ Active participation in customer calls especially discussions related to Technical/Architectural and provide inputs.
Required Experience:
✓ Backend Lead around 14 years of experience
✓ Server less Computing Architecture
✓ NodeJS, MySQL, Jenkins, Python, GitLab Technologies
✓ Good knowledge of AWS Cloud
✓ Full cycle AWS implementation experience
✓ Project experience in development and maintenance support for AWS web service and Cloudbased implementations
✓ Experience leading teams of up to 10 + professionals
Ability to manage multiple tasks and projects in a fast-moving environment
Educational Qualifications:
Engineering graduate or B. Tech/MCA with relevant major subjects like Computer Science
Java
Kotlin
Android DevelopmentTechnical Requirement :
- Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes
- Familiarity with RESTful APIs to connect Android applications to back-end services
- Strong knowledge of Android UI design principles, patterns, and best practices
- Experience with offline storage, threading, and performance tuning
- Strong knowledge in SQLite Database
- Experience in designing and developing custom controls for Android.
- Solid foundation in data structures, algorithms, and object orientation design.
- Capabilities to write and execute unit test cases.
- Independent researching, solution finding, analysis and problem solving skills and capabilities.
- Should have a strong knowledge of OOPS and intermediate knowledge of front-end GUI design and development.
- Should have knowledge of Kotlin
- Should have experience in MVC / MVVM Architecture.
- Good in Analytics and Communication
Javascript
Spring Boot
NodeJS (Node.js)- Building scalable, reliable, high-performing platforms
- Managing project priorities, deadlines, and deliverables
- Participating in the entire lifecycle including analysis, development, fixing and monitoring of issues on the assigned product lines
- Maintaining a high service levels in terms of security, performance, availability, and quality
- Establishing and implementing good development practices to create a top-class, results oriented engineering culture.
Requirements :
- 7 years - 10 years of solid hands on experience in J2EE & related technologies.
- Ability to think in terms of APIs all the time
- Hands on experience in object-oriented designs and principles.
- Hands on experience in data structures, algorithms & design patterns
- Hands on experience in server side, web architecture
- Working knowledge in Spring Framework
- Knowledge in data modeling and hands on experience with at least one RDBMS, MySQL is preferred.
- Knowledge on any of the scripting languages is desirable as you may need to write scripts Javascript, HTML or any front-end frameworks experience is desirable
- Understanding on NoSQL databases.
- You can extrapolate requirements from customers and product management and distinguish between what they need vs. what they want?
- You are always on the lookout for adding configurability and extensibility to your design.
- You cannot agree with not having ability to automatically test software.
- Usability of the solution keeps you awake at nights
The Strategy group is focused on moving the discipline forward into a new era of consumer and media behaviour impacted by the rapid digital transformation in India. Your role will focus on data-linked insights and business solutions. You’ll find all the usual Strategy responsibilities apply - inspiring and applying audience, market and product insights; creating
robust media lead strategies and tactics to further our client’s business and communication objectives. This will also entail working with our internal teams and partner agencies to develop and present the most interesting ideas.
On top of all of that, we push for more.
We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new ad products for our clients. It’s all new, unknown and just waiting for us to figure it out.
Day to day? You’re operating as the main Strategic point of contact across a few product brands and many campaigns - under the leadership of the Head of Strategy, India, all while doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor.
Some of the things we’d like you to do:
- We’d like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensure strategy stays a “common thread” throughout tactical planning and idea presentations – holding the entire product together.
● Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
● Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
● Within the aligned audience(s), identify key human truth (insight) using data (quantitative/qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/ behaviour (from/to)
● Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
● Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
● Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
● Be the guardian of consumer journeys focusing on not just performance, but also for building emotional connection with our audience through media
● Build and grow senior client relationships - become the client’s consultant (not limited to campaigns and briefs, but business, communication including content and media), in particular Marketing Directors and CMOs
● Build and nurture constructive relationships with the creative agencies
● Brining the best from the outside in - Be the in-agency/ external expert of category and consumer trends (especially media related but not limited to), and apply that knowledge to strategy
● Write / develop agency POVs based on latest trends and developments that matter to our industry/clients
● Work on non-campaign projects such as brand portfolio, brand positioning, GTM strategy as necessary.
A bit about yourself:
● At least 14 years of relevant experience (strategy, media, consulting, research)
● Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
● Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and Linear TV, other offline media – to drive integrated communication process
● Understanding of brand and performance objectives
● Succinct in understanding client business, should be able to translate business objectives to Media and close the loop with measurable metrics.
● Deep understanding on planning, audience research and measurement tools; with ability to land into media solutions
● Refine and implement Strategy/ Planning tools by collaborating with the global and regional counterpart
● Vision for where communications strategy and the wider marketing industry is going
● More analytical than creative, yet strong in both
● A Passion to help and develop people – making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
● Experience in managing teams, including training, individual growth and development plans
● An MBA is a plus but not a must
Executive – Customer Success (for a leading SaaS Product)
About Sulekha.com
Sulekha is one of India’s largest digital business and consumer brands that has transformed local services ecosystem through a powerful need fulfillment and monetization platform that generates qualified, parameterized leads to local service SMBs every day in 40 cities. Sulekha’s unique, scalable digital platform, stapled to an expanding digital-mobile-local opportunity, has positioned it to serve in 24,000+ location-categories for purchase-oriented users (24+ M user needs p.a.) and growth-oriented businesses (2+ M active local businesses).
About Pro-Manage
Pro-Manage is a pioneering tech- and AI-based Marketing-as-a-Service platform developed to serve multi-location enterprise clients increase, manage and measure digital engagement opportunities with prospects and customers, leveraging several valuable business and technology partnerships with global leaders such as Google GMB/Chat, Microsoft Bing, Meta WhatsApp/Instagram, Knowlarity Cloud telephony and others. Pro-Manage is a Sulekha brand initiative.
Pro-Manage is a powerful and sophisticated marketing SaaS platform that has attracted highly regarded brands as its clients: Indian Oil, Shriram Finance, Apollo Pharmacy, Naturals, Sterling Resorts, Muthoot Finance, Aadhaar Housing Finance, Shriram Transport Finance, City Union Bank, O2 Spa, Page 3 Salons, Urban Nomads, CADD Centre and more.
Pro-Manage is developed using advanced technologies, design thinking, continuous discovery, agile development and product management methodologies. The cross-functional Pro-Manage team uses integrated customer-centric product-led marketing and growth paradigms designed to attract and retain targeted customers, maximizing life-time value and minimizing customer acquisition efforts and costs.
Pro-Manage is developed and offered by Sulekha, one of India’s largest digital business and consumer brands that has transformed local services ecosystem through a AI-based need fulfillment and monetization platform that generates millions of qualified, parameterized service requests to local service SMBs every day in 40 cities.
Pro-Manage aspires to be the dominant, industry-leading and technologically the most sophisticated marketing SaaS platform in India with 500+ enterprise customers in the next two years.
Pro-Manage and Sulekha have three of the most well-regarded firms as its investors: Norwest Venture Partners (Palo Alto, US), Mitsui (Tokyo), and GIC (sovereign wealth fund of Singapore).
Job Description & Expectations
We are looking for an executive to help a portion of the 65,000+ customers of Sulekha achieve tangible business outcomes. He/she will closely work with paid customers of Sulekha to achieve the desired goals of Sulekha. This portfolio will be managed by the Pro-Manage SME product of Sulekha.
Pro-Manage Boost operations
a. Profile Enrichment of existing and new customers of Sulekha who want to enhance their presence in Google, Bing, Facebook and others as we add on, by working on their profile content.
b. Deliver on KYC and 8 vectors of digital presence that include posts, photos, videos directions, keywords to enhance the value of customers trying the Sulekha Pro-Manage Boost product
c. Email, Phone call and WhatsApp engagement with customers to obtain content and optimize the Google listings & on other platforms.
d. Closely work with cross functional teams including central design team, central keyword research team and marketing teams to deliver value.
e. Pro-mange Dashboard Training supporting the customer to understand the dashboard.
f. Performance Management for the customers, analyzing the profile performance sharing the reports and insights with the customers and recommend changes to enhance the profile.
Education, Professional and Personal Attributes
· B.Tech/BE/B.Sc. graduation is preferred
· Excellent communication skills, with good knowledge in Hindi and 1 regional language. This is mandatory to help with category expertise
· Good analytical knowledge including working knowledge of all Microsoft tools and awareness of digital advertising tools like Google, Facebook is preferred
· Min. 1 year of experience in digital marketing including interacting with customers will be preferred
· Should possess an innate love of data and ability to see new patterns that impact business
· Positive, initiative driven and passionate about digital marketing
· Result oriented, entrepreneurial, and self-motivated
· Ambitious and flexible
Other aspects
· Reporting to Pro-Manage SME vertical lead
· Must be based out of Chennai with no travel involved
· All days are working from office – no WFH envisaged as of now
What Pro-Manager Offers You
· Opportunity to develop cutting-edge digital SaaS business development expertise
· Develop competence in marketing, product development, customer success and technology
· Highly entrepreneurial and aspirational work environment that inspires and challenges
· Collaborative and fun work environment
· Learning and development program to help you develop skills
· Well-define career path and progression tracking
· Progressive, nurturing and respectful work culture
· Attractive compensation plus incentives
Do Your Thng is a creator-first tech platform gunning to democratise influence and help creators build the strongest online communities. We’re looking for enthusiastic and dynamic professionals with the urge to take responsibility & ownership and drive the task to completion.
- Participate in the influencer outreach for DYT – On-board top influencers from YouTube, Instagram, Celebrities and KOL, etc. for brand campaigns on the DYT Platform
- Be on top of the latest influencer/ social media trends
- Technology friendly in order to get maximum output from the DYT App for running campaigns and onboarding processes
- Facilitate seamless operations, challenge existing ways of problem-solving and ensure identification and remediation of real root causes
- Develop strong working relationships with other divisions such as Client Success, Support, Finance, Operations, etc.
Managing point of contact for the BFS based client for all aspects of activity in the engagement
- Responsible for delivery of mid/large sized projects in BFS space
- Communicates with Project Managers and business sponsors to prioritize and schedule delivery based on resource allocation
- Ensures projects are staffed and tracked appropriately and conform to the development methodology
- Managing the relationship, looking at opportunities for growth, providing governance for the delivery being done for this portfolio and being the point of escalation for any issues with the engagement
- Managing the delivery happening across the portfolio, pro-actively looking at opportunities to transform delivery, P&L management for the portfolio
- Proposes projects for process improvement, technical enhancements, and cost savings efforts
- Assists client in organizational structures for optimum project delivery
- Developing engagement proposals and detailed engagement plans and schedules
- Able to work with international customers on an ongoing basis.
- Define and lead the program team.
- Will have total responsibility and be held accountable for each engagement's success
Skills, Experience:
Relevant leadership experience of approx. 20+ years for similar scale, diversity and complexity
Responsible for revenue size of $500milion & 4000+ FTEYou will stand out if you have the following (Good to have):
Experience in working with Senior Management/Executive Leadership
Global delivery of digital engagements/transformations for BFS customer across all geographies.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon