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Are you a creative marketer who enjoys working in a fast-paced environment? Do you enjoy finding solutions to challenging problems? Are you an excellent communicator, writer and storyteller? Do you love kickstarting and scaling greenfield acquisition channels? If so, this may be the role for you! The company is changing the way people explore cities around the world and have fun. Content in different formats plays a critical role in exposing our mission and offering to prospective guests at different stages of their buying funnel. As a content marketing manager at Headout you will play a pivotal role in helping us identify, kickstart, and scale organic content-based initiatives. In addition to outstanding writing skills, this role requires a high level of creativity, attention to detail, and project management skills.
You will be challenged to the core as you will be marketing attractions, events, and experiences that you might not have experienced in real life.
Responsibilities
- Leading and directing the work of content produced by content team members
including text, images, audio, and video.
- Research, pitch, execute and analyse new content initiatives.
- Creation of standard operating procedures (SOPs) for the planning, execution,
optimization, distribution, and amplification of the organization's content.
- Managing pipelines of in-house and outsourced content creators, analysts, graphic
designers, videographers, developers, etc.
- Identifying successful content and mapping out new ways to repurpose the same.
- Become a part of the ongoing mission to grow organic as a channel 100% every 6
months over the next 2 years.
We like
- Expertise in customer acquisition and brand building using content via at least one
of these channels: email & newsletter, social media, community building, video
platforms or blog.
- Excellent written communication skills.
- A creative problem-solver
- You are familiar with content management systems and are not scared to learn new
tools of the trade.
- Ability to repurpose content meaningfully to suit multiple channels
- Strong coordination & project management skills
• Bonus: Past experience with HTML/CSS, Adobe Creative Suite
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Job Title: Email Outreach & Marketing Specialist
- Location: Gurgaon
- Experience: 0-1 year
- Employment: Full-time (5 days)
- Salary: 4-5 LPA
Immediate availability to join is required.
Responsibilities:
- Develop targeted email campaigns and draft personalized outreach emails for prospects and partners.
- Analyze campaign data to optimize for better results, including email subject lines.
- Maintain and organize data effectively, multitask, and execute experiments with creativity.
- Monitor and analyze email performance metrics, including open rates, click-through rates, and conversions.
- Implement A/B testing to refine email content, subject lines, and calls-to-action.
- Segment email lists based on user behavior and demographics to personalize content.
- Conduct cold calls as required to drive engagement and book meetings.
- Occasionally conduct face-to-face client meetings.
- Create email databases for lead generation and stay updated with industry trends and best practices in email marketing.
Must-Haves:
- Excellent writing and communication skills.
- Familiarity with AI language models and prompting.
- Analytical mindset and data interpretation abilities.
- Passion for startups and entrepreneurship.
- Immediate availability to join.
- Ability to multitask in a fast-paced environment.
- Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
- Working with the content writing, graphic design, web development, and social media teams to plan, create, and distribute content
- Proofreading and editing submissions according to brand guidelines
- Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience
- Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
- Developing and managing the editorial calendar to ensure deadlines are met
Key Requirements
- A bachelor’s degree in Marketing, Journalism, English, or similar field
- Min of 2-4 years’ experience working as a content manager
- You are a creative marketing professional, preferably with a strong content creation and writing background.
- You have the ability to develop engaging content for a wide range of audiences.
- You are a creative thinker and have excellent attention to detail.
- You are organized and can deliver high-quality work within agreed timelines.
- You possess excellent written and verbal communication skills.
- Experience using popular content management systems and analytics tools (Ahrefs, Wordpress, and Google Search Console are a few examples)
- A strong grasp of UX and SEO best practices
Location : Gurgaon
CTC : 30000-35000 PM
Experience : 2-5 Years of relevant/equivalent experience
Role Overview
Summary of Role
We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.
Requirements:
• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.
Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.
This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.
Responsibilities:
- Manage the global demand generation engine
- Work towards increasing the number of sales qualified leads generated
- Engage partners in areas such as lead generation, joint marketing efforts and events
- Coordinate Subex Secure’s presence in events
- Secure endorsements from analysts and media
- Manage the digital marketing team
- Prepare content where needed for campaigns, social media, search engine optimization and marketing
- Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
- Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts
Requirements (please read these carefully before applying)
- Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
- Have carried revenue targets or have at least played a key role in attaining these targets
- Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
- Prior experience in managing teams and revenue targets is an essential requirement
- You should have over 6 years of experience with B2B marketing
- Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
- Top notch project management skills
- Excellent content writing and presentation skills
The outcomes (KPI) associated with this role would be:
- Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
- Quality and volume of engagements on social media and improvement in regional web traffic
- Your contribution towards improving our brand presence globally
- Measured improvement in pipeline velocity
- Attainment of pipeline targets
- Timely execution of monthly and quarterly marketing plans
The candidate should have excellent communication and content writing skills, and must have good sense of product photography.
- Promoting business on social media for improving brand awareness and generating traffic through social media engagement
- Create and manage link building strategies, content marketing strategies, and social media presences
- Developing content calendars on a weekly and monthly basis for the company
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Creating engaging social media content
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Developing graphics, video, and collaterals
- Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- In-depth working knowledge of Facebook, Twitter, Instagram, and Google+
- Experience with social media analytics, including Google Analytics and Facebook Insights
- Basic knowledge of Photoshop
- Must have a reach of a minimum of 10K followers on various social media platforms
- Strong working knowledge of marketing terms
- Must be self-motivated and open to learning and sharing new ideas
- Practical experience with social media campaigns
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
- Develop and lead a world-class content team that will develop content for
online courses on Management related courses. This job
will equip the candidate with highly sought-after skills including leadership
and instructional designing
- Collaborate with business development & project management team to
meet content production deliverables
- Define & structure content development process, work with educational
content across all levels
1. Developing high-quality content with unique SEO optimized article for the given topic
2. Writing, reviewing and publishing web content, proactively update and handle website landing pages and blogs.
3. Candidate must have ideas of government exams
3. Adding relevant images/screenshots to the article
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