Content Marketing Manager

Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofread content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

What you need to have:

We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.

To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

• Bachelor's degree in communications, marketing, english, journalism, or related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

• Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
• Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
• Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
• Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
• Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
• Develop new segmentation and targeting strategies based on customer data and business needs.
• Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor competitive landscape to identify industry trends and best practices
• Analysing customer behaviour and developing aggressive retention strategies.

• Setting up the brand bible for various products and audiences
• Making sure that the brand is consistent across various platforms
• Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company
• Plan, lead and execute the projects required to boost our brand presence
• Collaborate with Creative Team, Growth Team & others for execution of projects
• Partner with creative agencies, research and media partners to create integrated marketing plans
• Taking up initiatives to position our brand
• Strategize, develop and execute marketing interventions at FamPay
• Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.

• 4 - 7 years total experience
• Worked with a B2C tech startup in Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Extremely empathetic towards understanding of the user groups: Teenagers and their parents
• Should be excited about building a brand for teenagers
• Up to date with recent trends and social media
• Good understanding of business dynamics in India
• Proactive personality and self-driven
• Takes ownership and has whatever it takes attitude
• Excited to work in a fast-paced environment
• Excellent communication and interpersonal skills
• Enthusiastic about early stage start-ups

Selected candidates day-to-day responsibilities include:

1. Create and manage content based on current trends
2. Engage with audiences on our various social media platforms
3. Strategize authentic and impactful digital content and ensuring their role out within specified deadlines.

Required Experience and Qualifications
Social Media Marketing, Adobe Photoshop and Digital Marketing.

• Social media expertise (Instagram/Snapchat/Twitter)
• Good communication skills
• Ambition backed with a desire to succeed
• Elementary knowledge of photoshop, illustrator, etc.