Content Marketer

• Responsibilities and Accountabilities:
• Build and manage a rich content cum social media & editorial calendar that attracts a qualified audience to increase the visibility & emerge as a thought leader (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
• Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.
• Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.
• Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge content effectiveness.
• Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn& YouTube).
• Engage with influencers to convert them into brand advocates
• Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.
• Develop content strategy aligned with short-term and long-term marketing targets.
• Collaborate with marketing and design teams to plan and develop site content, style and layout.
• Create and publish engaging content.
• Edit, proofread and improve writers’ posts.
• Liaise with content writers to ensure brand consistency.
• Optimize content according to SEO.
• Use content management systems to analyze website traffic and user’s engagement metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention.
• Graduated in BA / MA in Journalism and Communication or BSc degree in Journalism, Marketing or relevant field / Experience.

• Nature of Experience: Experiencing in generating content for various requirements starting from documentation to marketing content (content marketing). Review and edit content and scale it to A class standards.
• Length of Experience: 6 – 8 years .

• Skill Set & Personality Traits required:
• Proven work experience as a Content manager
• Hands on experience with MS Office and WordPress
• Excellent technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• BSc degree in Journalism, Marketing or relevant field
• Ability to plan and create content relevant to a specific audience with a strong focus on SEO.
• Recognizes the need for continuous improvement and works to orient people, processes, and systems in the new direction in tune with the maturity of the business and the team.
• Professionals like CA/ CS / Lawyers would be preferred
• Additional information:
• Preference given to candidates with a background of Accounting or Taxation.
• Candidates with experience in working with Cleartax, LegalRaasta, India Filings, MyOnlineCA are preferred.

Responsibilities:

1. Identify and research new business opportunities and potential clients.
2. Support the implementation of business development and marketing strategies.
3. Conduct market research to understand trends, competitors, and customer needs.
4. Generate leads through various channels, including email, phone, social media, and events.
5. Collaborate with sales and marketing teams to create engaging content and promotional materials.
6. Attend business meetings, conferences, and events to network with potential clients.
7. Maintain accurate records of business development and marketing activities.
8. Provide regular progress reports and updates to the team.
9. Stay up-to-date with industry trends and best practices.

Qualifications:

• Pursuing or recently completed a degree in Business, Marketing, Sales, or a related field.
• Ability to work independently and within a team in a fast-paced environment.
• Strong organizational skills with the ability to prioritize and manage multiple tasks.
• Proficient in Microsoft Office Suite; familiarity with CRM software is a plus.

My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry

The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team

• Social media daily management - primariliy linkedin and Twitter 
• Digital marketing - SEO, PPC advertising and more 
• Website content develpoment and management
• Copy writing for press releases, website and ad-hoc pieces
• Market research including competitot analysis and performance improvement 
• Liaising with external media agencies and association for advertising campaigns and barter agreements/partnership opportunities 
• Liaising with suppliers including printers, design agencies and publications
• Reporting directly to the Director and planning the event calendar with them
• Ad hoc support to team including assisting with events management and promotional activity
• Maintain production schedules for event materials/collateral
  Work on event follow-up and Event Metrics and Analysis

Candidate requirements:

• Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Fluent in written and spoken English
• Ability to work under pressure and meet demanding deadlines
• Confident and mature approach, reflective of the profile of the position and organisation

• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs
• Able to work with confidential material and sensitive information with absolute discretion

1. Manage social media handle and posts: Being into creative field the easiest way to connect with fellow artists, curators, galleries, art events, there are various ways we need to keep communication e.g. Infographics, static posts, illustrations supporting the content, art related articles, explainer videos, animations etc. writing content for all the different types of communication channels and modes.
2. Jumbish events: Where there are various communication stationery need to be prepared e.g. posters, flyers, banners, etc.
3. Jumbish Service offerings like Sales brochure, Coffee table books, Catalogs, Logo designs, brand stationeries, event merchandise like badges & caps, Book cover illustrations, Artist’s website, etc.  Content development for the various service offerings.

We are looking for a Content Strategist/Writer who has experience in creating content for branding and digital marketing, and an ability to stay up to date with the latest trends. He/she will be responsible for creating, and improving content across our business verticals. 

The role will include generating content for branding projects, websites, improving social media interaction by ideating on creative concepts and campaigns, driving engagement, creating content calendars etc. 

The Content Manager/Writer will work closely with the rest of the team to achieve overall marketing goals. 

Responsibilities:

Creating original & creative content that drives traffic to a website and social media platforms:

• Create social media strategy aligned with short-term and long-term marketing targets
• Write research-based content that is original and engaging
• Edit/proofread and quality check content
• Develop creative concepts for digital media, including social media creatives (This includes copy for creatives, infographics, and captions for social media)
• Develop authentic social media campaigns 
• Tie-in editorial calendars with trending digital initiatives and campaigns 

• Promote the business's brand identity via trendy, authentic and creative content 
• Create content for other marketing collateral as and when needed 
• Write content for web pages, ebooks, and video scripts as and when required
• Assist with creating content for business pitches as and when required
• Create original, witty, on-trend concepts for social media creatives and campaigns
• Work with the design team to ensure creatives are based on the brief and lead to online engagement